The Industrial Giant Reborn

Chapter 423 Preparing for a price war

Many wealthy Chinese in Hong Kong are foresighted and optimistic about the future of Hong Kong, but they are not sure when to start buying bottoms, and many of the second-generation people are not optimistic, such as the one behind Wheelock. The Zhang family, they will leave Hong Kong in the last two years and transfer all their assets away.

This is actually a redistribution of wealth based on vision and courage. This is the case in every economic crisis. The fact that Chinese capital can go from obscurity in the 1960s to overwhelming British capital in the 1980s is because the Chinese have basically made good use of it. In the face of economic crisis, it would be nice if British capital could keep their property.

The various things in Yanjing were basically completed, and then Chen Zhiwen went to the Jingjintang Expressway, which was about half completed, to experience the first expressway in the Mainland that exceeded 100 kilometers.

"When will it be completely completed?" Chen Zhiwen asked Shen Yinghua, the person in charge of Hehuang Infrastructure Project, in his Mercedes-Benz car.

Shen Yinghua replied: "Chen Sheng, according to the current plan, it should be completed by the end of next year, and it will be open to traffic in early 1985."

"That is to say, it took a total of 4 years to build?" Chen Zhiwen thought for a while and said, this expressway is the first major project he has invested in after returning to China. The total investment is as high as one billion US dollars, but his actual investment Only 80 million U.S. dollars, and all others rely on loans.

This can be regarded as the most practical help of financial leverage to the real economy. Otherwise, if he really wants to spend hundreds of millions, he will definitely not invest.

However, if the leverage is leveraged, the risk is naturally greater. The subsequent repayment of the loan will depend on the toll of the highway.

So, Chen Zhiwen asked again: "How is the traffic flow on the road section that has been completed?"

"The road section from Yanjing to TJ City has been completed so far. The traffic flow is very objective. The charge for small cars is 0.3 yuan per kilometer. Now there are almost 8,000 vehicles open to traffic every day, and the daily charge for small cars is about 200,000-300,000 yuan. In the meantime, the number of trucks is less, but the toll is higher. According to the type of trucks, the average daily fee is about 400,000." Shen Yinghua continued: "But if the high-speed connection between Tianjin and Tanggu Port is connected, then the trucks The number will inevitably increase on a large scale, and I estimate that the daily fee should exceed one million, which depends on the future industrial situation of Yanjing."

"That is to say, it mainly relies on various trucks, right?" Chen Zhiwen nodded and said with a smile.

"Yes, the main one is the truck, and the second one is the small car between Yanjing and Tianjin." Shen Aihua said.

"It's okay. After this kind of expressway is built, we can only look at the local economy." Chen Zhiwen said with a smile.

As the only expressway connecting the two major cities and ports in North China, Chen Zhiwen is not worried about traffic flow. First, although Yanjing and Tianjin were in the 1980s, their economic development was not as famous as Shanghai and Shenhai. But the foundation is here, but as the capital, it doesn't need a lot of publicity.

The flow of people and vehicles between Yanjing and Tianjin will not be lower than that from Guangdong to the deep sea in the future. That is to say, the traffic flow of small cars is enough based on this alone. The greater purpose of building this project at the beginning was to connect the mainland of North China and the deep sea. port.

In other words, in the future, if you want to export goods from Yanjing, Tianjin and some of the identities nearby, you must go this way. Even, because the cost of sea transportation is lower than that of land transportation, it is also cost-effective to sell goods from North China to the south. of.

Unless other ports are built nearby, the Jingjintang Expressway will always be charged.

However, highways also require a lot of money to maintain, but generally speaking, the profits are bound to be huge. This can be regarded as a precedent for foreign investment in large-scale infrastructure projects in the Mainland.

"In fact, in the past few years, I can clearly feel that the economy of Yanjing City has improved, and there are more and more new buildings in the city. Roads and tap water in many places have also been connected. In addition, our group The investment in Yanjing is not small, and it has created tens of thousands of jobs." Shen Yinghua said with a smile.

"Well, well, North China is still one of the important investment bases of our group. In terms of infrastructure, the Beijing-Tianjin-Tangzhou Expressway will not take long. As the person in charge here, you need to pay attention to what can be involved. .” Chen Zhiwen said again.

"Okay, Mr. Chen." Shen Yinghua paused and asked again: "Then can we participate in the bidding for the International Trade Center?"

"You know a lot." Chen Zhiwen smiled and said, "There is no need for bidding. The mainland can handle this kind of thing by itself. Generally, outsiders are not allowed to participate. But as investors, you can also participate together. Take it as a supervisor."

Not to mention now, even in the past few decades, when foreign capital comes to China to invest in office buildings and other buildings, the construction team can only be found in China, and at most the design can be handed over to overseas teams.

For the project of the International Trade Center, the construction aspect must be handed over to China, and the design aspect is to invite Bei Jinming to cooperate with China.

"Okay." Shen Yinghua agreed.

...

The next day, Chen Zhiwen also took a look around Midea's home appliance factory in Yanjing City.

Since the acquisition of RCA's TV business, Midea has also become one of the regional overlords in the global TV field. In the United States, Canada, Mexico, and parts of South America, RCA's TV market share is very high.

However, rca has always had its own factories. In Eastern Europe, Mexico and the Gulf, TV production capacity does not need to be transferred for the time being, but the sales channels can be used universally. In the past, rca was not good at white goods, and although Midea could not be said to be very good , but it can be said that it is not bad.

After more than a year of running-in, Midea has also successfully used the RCA channel to open up its own white goods channel in the Americas. In addition, Midea has invested a lot of advertising in the United States and the dominance of home game consoles. It can be regarded as a solution. Some brand trust issues, therefore, the sales of white goods have grown exponentially in the past two years.

Hong Kong didn’t even have time to manufacture game consoles, so white goods had to be handed over to the mainland. This is why Chen Zhiwen invested in China early on, because he had already planned for the future of Midea. Although not necessarily accurate, the direction It remains the same, even if he can't receive rca TV business, he will find other targets.

After major mergers and acquisitions, the channel will expand rapidly, and only the mainland will have enough massive population to meet the growth rate of this sky. Much higher than the mainland.

"How many employees are there in this factory now?" Chen Zhiwen asked after looking around.

"There are almost 16,000 people." Wang Houning, the person in charge of Midea's Yanjing factory, replied.

"There are quite a lot of people. I don't know if it's my illusion. I think it's too much? Many crafts don't seem to be streamlined?" Chen Zhiwen thought for a while and said, where he just walked, there were many large The transfer is all dependent on manpower, and even in Hong Kong, there will be a certain assembly line.

"Chen Sheng, it's like this. When we calculated the investment cost at the beginning, we found that if we purchased a large number of assembly lines, it might cost more, and it might be more cost-effective to use manpower in many aspects. This matter is different from that in the Mainland. After discussing with the joint venture party and the government, they all suggested that we should not go overseas to purchase non-essential assembly lines, and use manpower as much as possible. After calculation, we determined that the cost would be lower, so we agreed.” Wang Houning said: “At present, apart from the assembly line, there are The necessary assembly line, and others, are mainly manpower, assisting some transport vehicles and the like."

"Okay, but it's too heavy work, and you still need to use various equipment. It's important to keep your job, but you can't hurt your body." Chen Zhiwen nodded and said.

For the country, employment may be the most important figure, especially in big cities. Over the years, a large number of educated youths have returned, and these people all need jobs.

"Okay, we also have a lot of hydraulic lifting equipment." Wang Houning said.

"However, if the production capacity still cannot keep up with the assembly line, there is still something to consider. Our home appliances are currently selling well overseas. In the mainland, we may build a large factory next year, not necessarily in Yanjing. , but a lot of talent reserves need to be transferred from your side, and this part must be prepared." Chen Zhiwen said again.

With the smooth progress of production in the mainland and the improvement of quality, the cost of Midea's home appliances is getting lower and lower. When the Beijing-Tianjin-Tangzhou Expressway is opened again, the transportation cost can be reduced a little. A price war to seize the market as quickly as possible. Anyway, the entire Midea Group has never needed the home appliance business to make a profit, but other home appliance groups may not be able to do it, especially Japan.

Samsung’s chip and LCD industries may be difficult to copy, but the development process of the home appliance industry is still no problem. By reducing costs, the mainland can be controlled to be lower than South Korea, and he is not afraid of burning money, even if it is a Japanese home appliance giant. .

Before starting a price war, he needs to increase the production capacity to a sufficient level in the mainland, and the team here also needs a year or two to run in and make good quality products. These are also the basis of the price war, otherwise It's already dry.

At the same time, by 1984, four port cities in China will be opened, which marks the further progress of reform and opening. At that time, the situation in Hong Kong has been settled, and the rest is just to discuss how to hand over, so he doesn't need to pay too much attention to it. The British Hong Kong government, everything is free to play.

"Chen Sheng, don't worry, we have considered this matter, and we will not really give up more efficient craftsmanship for the sake of employment in the mainland." Wang Houning said.

"Okay, He Guoyuan will let you know the specific situation that needs to be cultivated after a while." Chen Zhiwen nodded and said.

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