The Industrial Giant Reborn

After staying in Yanjing for half a month, Chen Zhiwen bid farewell to Yanjing with a group of Hong Kong businessmen.

This time I came to Yanjing, the harvest is not bad, the biggest is naturally the Jingjintang Expressway, this expressway can be said to be one of the most important roads in the Beijing Triangle in the future, plus some secondary roads around Yanjing City Provincial roads, highways, etc., logistics in areas with a population of tens of millions will be very dependent on this expressway. In the future, the income I will obtain will actually be smaller than that in the field of science and technology, but the other effects of this investment will be very large. It is his The first large-scale investment project in China.

Although he will not invest a lot of money in the construction of the expressway, bank loans will also flow into the country in the form of cash. There are hundreds of thousands of workers and related supporting facilities alone. Get a stable high-income job in China, not to mention domestic, at least in Yanjing and Tianjin, it will help many families. After the high-speed construction is completed, the economic benefits will be even higher.

In addition, this expressway is still in Yanjing, and it is the largest amount of foreign capital invested in the country after it was opened. ZZ is also of extraordinary significance. As long as the future goes well, if there are other similar cooperations in the mainland, it will naturally be the first to think of it. He, this is also one of the reasons for the success of reform and opening up. The inland government will always give greater preferential treatment to foreign investors who invest in the country at an early stage in the future, and will give certain priority to any good projects.

For example, in the 1990s, when China was planning to develop Wangfujing Plaza, it was necessary to build a large supermarket here, similar to projects like Harbor City. You must know that although the economy in the mainland was not good at that time, Yanjing City, as a super-first-tier city in China, had an average economic level far higher than that of surrounding areas. Wangfujing Square, Causeway Bay, and Fifth Avenue in New York were also known as the most prosperous in the world. One of the top ten shopping paradises in China, it is even more difficult to get a store here, let alone a super large commercial plaza.

But for such a project, there was no global bidding, but it was directly given to Li Jiacheng and Guo Henian, because of these two people, the former donated a university in the 1980s, and the latter has been giving a lot to the mainland in the international market from the 1970s to the 1990s This is the reward for the inland government's economic development.

As for its own deep-sea university, it will actually have such a role, but the main purpose of this university is to provide Midea with a large number of R\u0026D talents and production quality talents. Otherwise, if Midea wants to achieve achievements in the high-tech field, it will be difficult Very big.

There are still some small things left. For example, Chen Zhiwen deliberately left two employees, cooperated with some downtrodden in Yanjing City, bought a decent courtyard with foreign exchange certificates, and arranged a few employees of Xinghe Trade to stay in Domestically, it is necessary to find suitable suppliers for Xinghe Trade for a long time. Overseas supermarkets have a wide variety of daily necessities, and they themselves need a lot of manpower to choose domestically. However, they are all relatively low-consumption commodities. The real demand If the amount is large, it is still necessary to negotiate and cooperate with at least provincial-level departments.

These are multi-win-win cooperation. Xinghe Trade can reduce procurement costs and increase its own profits. Costco, Wal-Mart and other supermarkets can also obtain cheaper materials, and the domestic side can also obtain a lot of foreign exchange plus stability. If the employment data is higher, the local economy will definitely improve, which will serve multiple purposes.

After returning to Hong Kong, Chen Zhiwen also planned to hold a meeting with major groups to understand the current situation of each company.

Red Bull Beverage Group, currently the absolute main force is still Red Bull, no matter in Europe or the United States, they have achieved good results, but they are currently stuck in a certain bottleneck.

In the early days of Red Bull’s development, it has always used sports drinks as a breakthrough to distinguish it from traditional drinks. Otherwise, without the “unique nature”, the taste of such an expensive drink is not as good as that of less than 1/3 of the price Coca-Cola, who would buy it?

Also relying on the characteristics of sports drinks, Red Bull has torn a hole in the already basically stable beverage market in the world, not only allowing itself to enter many supermarkets in Europe and the United States, but also letting countless people know the relationship between drinking Red Bull and sports .

It’s just success, Xiao He, failure, Xiao He. It is true that you can quickly monopolize this small market segment by taking a market segment that no one has gone through, but it is more difficult to get out. After all, the largest market for beverages is what everyone drinks at will. kind of.

"Advertising in Europe and America is not very effective now?" Chen Zhiwen asked.

"The effect is still there, but it's getting worse and worse, and as beverage giants like Coca-Cola, Pepsi, Danone, and Nestle start to produce energy drinks, our marketing costs are getting higher and higher." Qin Zhihao, the person in charge of Red Bull, replied road.

"Advertising really can't go on like this. Although Red Bull has high profits, it's still not as good as these beverage giants. I want to buy a football team in Europe. What do you think?" Chen Zhiwen thought for a while and said.

Red Bull does have the capital to burn money, and it can really burn it to the point where several major beverage giants feel that this market is not worthwhile, but even if it burns money, it can’t be burned indiscriminately. The cost should be controlled. It's cheaper for yourself, as long as you buy a European team by yourself, not only can you save a lot of cost in publicity, but it will also be much more convenient, and the Euro League team itself can also be profitable.

"Acquire a Europa League team?" Qin Zhihao and Lei Shengli beside him were taken aback, and asked, "Chen Sheng, will those European countries allow us to acquire them? Football teams are their face?"

"No matter how face-saving it is, it is not a large company. It does not involve employment or national security. The government will pay attention to this matter, but there should still be a chance. In any case, it is the free trade system that supports the global economy. The European and American governments act as Leaders may have tricks secretly, but they still have to maintain it on the surface." Chen Zhiwen said with a smile.

What is a team? The United States, the leader of global trade, is now tossed to pieces by its own system, because its most developed auto industry is currently being swallowed up by Japanese cars.

Because of the high oil price, a large number of Americans gave up buying super fuel-guzzling cars in the United States, but chose fuel-efficient Japanese cars. In just one year, more than one million Japanese cars entered the American market. Japanese cars in many places It also needs to be purchased at a higher price, which seriously violates the interests of traditional American car brands. Many American workers even smashed Japanese cars when they saw them on the road. If the auto industry is in decline, then these policemen will probably lose their jobs too.

Millions of watercraft workers are about to lose their jobs, and the tax revenue of the 100-billion-dollar industry is about to decline, but the U.S. government can only swallow it. At most, it forces Japanese car companies to come to the U.S. to build factories for employment, but it cannot directly increase the prohibition of Japanese cars from entering the U.S. .

Of course, the semiconductor industry in a few years will make the U.S. government break the ring. It may be that the auto industry is not as important as the chip industry. There are other considerations, such as oil consumption, environmental pollution, etc., but the maintenance of the free trade system It is also one of the important reasons.

Chen Zhiwen, a Hong Kong native, is naturally not as good as Japan, but the sports industry companies in Europe and the United States are not as effective as the auto industry. In addition, Huaguo has a good relationship with Europe and the United States. As long as the money is in place, acquisitions are not difficult.

"Okay, then I'll arrange someone to check the situation of some European teams." Qin Zhihao nodded, and then asked: "How about the arrangement in the United States?"

"Football is not very popular in the United States. They like to play rugby. Let's go to Europe first. I'll take a look at the United States. Maybe we don't have to buy a football team." Chen Zhiwen thought for a while and said.

European football is a global sport. Getting European football can also help most countries in Asia with advertising and marketing, but the United States is too special. This group of people like to play rugby and baseball. There is basically no market for these outside the United States. But think about the rise of the NBA in the United States, and basketball will be much more common in the world, and in the future, people in China will really like basketball.

"Okay, let's first decide on Europe, Southeast Asia, and places other than Europe and America. We still adopt the contracted general distributor model. At present, the effect is not very good. The economy of these places is still too bad. , but Very Coke and our Master Kong instant noodles and potato chips are still developing very well." Qin Zhihao continued.

"Red Bull is indeed not very social in regions other than developed countries. It is enough to have a sense of presence in these places. It is enough to make it famous first. The main products are instant noodles, cola and potato chips. When ParknShop supermarkets are deployed in Southeast Asia in the future A little more will also have a certain promotion effect." Chen Zhiwen nodded and said.

Instant noodles, potato chips, and cola are all called junk food in the mainland decades later, but in fact they are not junk food, especially those produced by big brands, but because of the excessive calories, it is easy for people who do not lack food. Cause obesity, but for poor places, these are high-quality food, such as the best-selling instant noodles in China in the 1990s.

"Yes, we think so too. In addition, a small part of our products have begun to enter the country, but due to the lack of sales terminals, the total amount is not large, but the feedback from the mainland is still good." Qin Zhihao said.

"The domestic terminal will get better in the future, but it will take a while. Don't take the mainland as the main market for the time being. The second phase of the industrial park land in Shekou is already being developed. Three links and one leveling. Send someone to take a look. Build a commodity factory for instant noodles and potato chips over there to minimize the cost, and then see if there is a chance to sell them to Japan, which is the biggest market." Chen Zhiwen thought for a while and said.

Before the domestic economy developed, Japan has always been the largest place in the instant noodle market. However, due to the characteristics of Japanese industry, many of them are produced in Japan, and the cost is naturally high. If you want to enter this market, you need to win at a low price. .

In Shekou, because of the million-dollar fan and radio orders from Midea, there is no shortage of funds, and they are ambitiously preparing to open the second phase of the industrial zone.

"Okay, the labor cost in Shekou is indeed much lower. The workers in Hong Kong are almost 1,000 Hong Kong dollars a month, and they still can't compete with the service industry." Qin Zhihao said helplessly.