The Industrial Giant Reborn
Chapter 270: The Birth of the Handheld Gameboy
After visiting relatives, the family came to Yanjing again. The Chen family's parents returned to Hong Kong directly by flying, while Chen Zhiwen stayed in Yanjing.
After a leader of the Ministry of Agriculture heard about the cooperation plan in Tianjin, he also sent his secretary named Dong to ask: "Mr. Chen, can the cooperation model in Tianjin be popularized?"
Chen Zhiwen said: "If there are a few more cities, there will be no problem, but if there are more, it will not work. The wool products market in Europe and the United States is very large, but it does not mean that I can control these markets."
"Is it okay if our prices are low? As long as we can earn foreign exchange and give millions of farmers some extra income, the government can implement tax cuts?" Secretary Dong said.
At present, there are very few things in China that can be exported to earn foreign exchange. They mainly rely on mineral resources and oil, or some agricultural products and industrial products. They have no ability to enter overseas markets, and there are no channels. Now I suddenly discovered that the fluff on the poultry can be used to earn foreign exchange. If it is really successful, it will kill four birds with one stone: increase foreign exchange, increase employment, increase some farmers' income, and increase meat or eggs on the market.
How can the central government give up such a good thing? Although the amount is not large and relatively low-end, it is a real benefit and does not require any additional investment.
"The price of velvet products in Europe and the United States is also much more expensive than ordinary clothes. This kind of high-priced product has a more distinctive feature is the brand. Many people will not definitely choose you just because your product price is low. It takes a long time to operate a brand. You can refer to domestic bicycles. Everyone likes Phoenix or Yongjiu. Even if it is more expensive, they will buy it instead of choosing a cheaper one that they have never heard of, right? ?." Chen Zhiwen thought for a while and said.
Relying on the channels of their own supermarkets, there is indeed a lot of sales, but the supermarket itself is not very suitable for selling clothes, and it is even more difficult to sell high-end clothes. Few people will buy high-end clothes in the supermarket. Therefore, the general supermarkets take the low-end route, even if it is velvet products, they can only choose relatively low-end products, but the bedding is slightly better.
"It turns out that's the case. It's a pity." Secretary Dong actually doesn't know much about foreign countries, but he can understand by referring to bicycles. They don't dare to buy some unfamiliar names, even if they are cheaper.
"With such a large population in China, it is impossible to have any industry that can benefit everyone at once, even the auto industry. One yuan per person is close to 200 million U.S. dollars, and there is not much of it in the world's top 500. The company can have such a high profit." Chen Zhiwen said again.
A huge population, even if you want to achieve basic food and clothing, you need a huge amount of funds. This is also the reason why later generations in China want to pursue the entire industrial chain, and netizens urgently need China to have their own core technologies. It will be very difficult to turn such a large country into a semi-developed country, especially when technology develops to the end. In the era when global wealth is stock, the size of the cake is basically fixed.
"Then, I wonder if Mr. Chen can consider choosing a textile factory in Yanjing City for cooperation, just like the one in Tianjin." Secretary Dong said.
"There shouldn't be many farmers here in Yanjing, right?" Chen Zhiwen asked rhetorically. Although Tianjin is also a municipality directly under the central government, under the siphon of Yanjing's industry, agriculture is much better, and there are more rivers. , even if there are farmers in the suburbs, the number is not many.
"The transportation of fluff is very simple, and it will not deteriorate. We can buy it from nearby provinces and cities." Secretary Dong said.
"That's fine. In this way, I will arrange colleagues from Hong Kong to visit the mainland later. If there is a textile factory in Yanjing who is willing to cooperate with the joint venture, then we can cooperate." Chen Zhiwen nodded and said, he also remembered that there were occasional people in the village in his previous life. It was the 1990s to collect the fluff of poultry, and even the chickens were not spared. This shows that even without my own intervention, this industry will still develop, but I don’t know how large it will be.
Today's domestic factories are basically the same as Hong Kong in the 1950s, with industries and residents together, except for the polluting heavy industries.
And these places are all prime locations. In the 1980s, it was impossible to buy these lands, but through joint ventures, you can get a 49% share. Anyway, these lands will be cheaper for other foreign capital in the future, so it’s better to make it cheaper for yourself. , Galaxy Trade will always provide a large number of foreign exchange orders, and it can actually provide a large number of jobs and economic development for the country.
However, he himself does not need to visit these textile factories, and he is not a professional. He has already visited two or three domestic factories, and it would be a waste of time to go any further.
"Okay, thank you Mr. Chen." Secretary Dong said.
After exchanging pleasantries for a while, Secretary Dong stood up and said goodbye. In the next few days, under the arrangement of relevant departments, Chen Zhiwen met with a big leader.
Naturally, the big leaders would not ask for any investment or cooperation in person, and the two sides only chatted with each other about macro-level things, such as how the domestic economy should develop, how Hong Kong can help the country, Hong Kong's future views, and so on.
The two-hour meeting was very smooth and enjoyable.
The next day, several leaders of the State Administration of Foreign Trade and Economic Affairs also invited Chen Zhiwen to discuss possible cooperation plans. In the end, Chen Zhiwen chose to invest in two textile factories and two food factories. within the ring.
Including the textile factory in Tianjin, the three textile factories this time, making velvet products is only one of their businesses. The other purpose is to cooperate systematically with Xinghe Trading in the next few years to ensure that they can gradually produce products that can Among the textiles accepted by European and American supermarkets, the simplest ones are socks, hats, short sleeves, jeans, etc. The technical requirements are simple, the quantity is large, and a lot of labor is required. Today, after the labor cost in Hong Kong has doubled, these low-end industries Moving to the Mainland is the best option.
As for the food factory, it produces all kinds of snacks needed by foreign supermarkets, such as hundreds of different candies, biscuits, etc. There are too many varieties. Even if Red Bull has a special food business department, it doesn't like these small industries. As long as these two joint venture food factories can make delicious snacks, they will basically have no worries about sales.
The scale of the cooperation is actually not that big. The five factories add up to an estimated annual export quota of tens of millions of dollars. After all, the current domestic policy on joint ventures is not perfect, and many problems are prone to occur when large investments come in. In addition, In terms of domestic talents, the main priority is to supply state-owned enterprises and government departments. Without enough talents, Chen Zhiwen can only invest in this simplest industry in a short period of time.
I stayed in the Mainland for half a month back and forth, and the time has entered mid-June.
After returning to Hong Kong, the first thing Chen Zhiwen did was to check the price of gold: $380.
Compared with when he started to go long before, it has risen by 80%. This has basically guaranteed that his investment has been stable and not losing money. Two or three billion dollars in profit.
And then, he bet all the 250 million US dollars that was used to protect the risk to go long gold again. At this time, the main investment has no risk, and several major investment banks have also agreed to carry out financing with 5 times leverage. The price of gold can almost double again, and even if you go long with only 250 million US dollars, you can easily earn two or three times the profit.
In Hong Kong, several real estate companies are still developing normally. In the past six months, Hutchison, Xinghe, and Wharf have developed their own land together, and made about 200 million Hong Kong dollars in profits. Midea's "Pac-Man" arcade has also been Profitable in the US market, "Space Invaders" is also running rampant in countries outside the US, and these add up to almost 100 million US dollars in funds.
However, this fund was not used for long gold, and was left to their respective companies for normal business development.
For Midea, the research and development of home game consoles and handhelds has not stopped this year.
"Chen Sheng, Mr. Yokoi Junping and Mr. Lei Shengli are here." As soon as they arrived at the office, the assistant secretary came to report.
"Let him in." Chen Zhiwen nodded and said.
Although he has the idea of a handheld game console and enough funds, Midea, including Chen Zhiwen himself, does not understand various details. After all, there are already successful cases in the home game console market, so just follow the imitation, and you can even get a high salary directly. Hiring people from Atari with high salaries, but handhelds are not good, and everything has to be started from scratch. Therefore, in order to increase the speed, Chen Zhiwen specially arranged for people to use the Game Boy, which was originally developed for handhelds in history, from Nintendo of Japan. Fu Hengjing Junping was dug over.
Although I also know the status of Midea Electronics Group in the field of video games, Junpei Yokoi, who was brainwashed by Japanese culture and loyal to his company, didn't want to come at first, but after seeing the triple high salary and five years, he won a set in Tokyo, Japan. After the apartment, he surrendered, which is really too much.
"Mr. Chen, look, this is our newly designed handheld, with the game "Magic Cube" on it, do you have any better ideas?" Yokoi Junpei, business director of Midea Group's handheld department After learning that the boss had returned to Hong Kong, he immediately brought his personal translator to the boss's office, bowed almost 45 degrees and said.
"Let me take a look." Chen Zhiwen took over the milky white handheld and carefully looked at the thing in his hand. In fact, he had also seen the design drawings before, but the real thing was bigger than he originally imagined, and it was a bit difficult to hold it with one hand. live.
The entire arcade has a rectangular structure with a large screen in the middle. On the left is the most common white cross key button in later generations, which has been patented by Midea worldwide. On the right are two different buttons, one blue and one red.
Press the power button on the top of the screen, the screen will light up, and soon the familiar magic square interface will come out, but the first feeling is that it is very vague, not as good as the arcade machines in the past, this is also a helpless thing, the current LCD Technology, it is already good to be able to produce a large screen, but high-definition is not yet possible.
Chen Zhiwen tried to play for a while, but the up button of the cross key is useless. The left and right controls the left and right movement of the descending figure, and the down means accelerating the descent. The blue button on the right can control the descending figure to change the angle in a clockwise manner.
"Can this handheld be made smaller? It feels a bit big in hand." Chen Zhiwen asked.
Yokoi Junping replied: "Chen Sheng, we have done a test, if the space is smaller, it will be difficult to dissipate heat from the motherboard, especially in summer, there is a high temperature safety protection in the program, once the temperature is too high, it will automatically shut down, etc. It can only be opened when the temperature returns to a safe range. If we make it smaller, users may experience frequent shutdowns in summer.”
"Okay, let's do this first, how about the test results?" Chen Zhiwen nodded and said, such a small handheld, there is no way to install an exhaust structure like a home game console or a computer host, although the game is relatively simple, But if you play too much, you will accumulate a lot of heat. It doesn't matter at ordinary times, but it will be troublesome in summer. Many industrial or civilian equipment, the most troublesome problem of summer heat.
Fortunately, this is the first-generation handheld, and it has high-playability games on it, so it is not unacceptable to be a bit larger. From a commercial point of view, there is no need to put the trump card at once. When the first generation of handhelds earns about the same, the second generation of handhelds will be launched.
"The laboratory has arranged fixed test equipment to simulate manual control, and the software also ensures that each line of the magic square will be eliminated. It has been tested for half a month. Under different temperature and humidity environments, it is equivalent to each of these buttons being erased. Pressing a million times of life, theoretically speaking, even if a player plays for ten years, it is impossible to press a button a million times, and the test result is successful." Yokoi Junping replied.
"Old Lei, do you think it's ready to be put on the market?" Chen Zhiwen asked Lei Shengli who was beside him.
Lei Shengli said: "I think it's okay. We have tested hundreds of samples. At the same time, tens of thousands of employees of Midea have also participated in the test. They play games every day when they have nothing to do. And the first batch of handhelds is also produced by ourselves. , it will be controlled by a few Chinese quality engineers we hired from Toyota before, and the quality should be controlled in the same way as the core components of the car. There shouldn't be any problems.
However, our production capacity is not enough in the early stage. I suggest that we can launch it in Hong Kong or Wanwan now. After a while, if the feedback is better, then we will launch it in Japan, Europe and the United States. "
"Okay, then the laboratory will continue to test, or continue testing with another batch, don't care about the test cost, and then the factory will be ready for production." Chen Zhiwen nodded in agreement.
Although it may not be fair, the reality is that if there is a quality problem, if it occurs in Hong Kong or Wanwan, the loss to Midea will be much smaller and it will be easier to make up for it. Therefore, we need to be cautious when launching products in the European, American and Japanese markets. For example, the inverter air conditioners that have just started production are all produced in Southeast Asia or the Middle East first, and these places are used as quality testing places. When problems occur in these places, they are easy to solve.
"Then our handheld doesn't have a name yet. Does Mr. Chen have any thoughts on this?" Lei Shengli asked. The arcade computer doesn't need to have a name, because it is for merchants, but the handheld is for everyone. You need a name, otherwise how do you promote it?
"Let's call it Game Boy. Generally, those who play games are young men or male teenagers." Chen Zhiwen said, just use the final name, keep it simple, and upgrade it later. It can also be called the second generation, third generation and N generation.
"What about the price?" Lei Shengli asked again: "Our cost is about 15 US dollars. If the production capacity is large enough in the future, it can be reduced a lot."
"Our ex-factory price, Hong Kong and Wanwan, the terminal price is controlled at 35 US dollars first, and the dealer's price is determined according to different markets." Chen Zhiwen thought for a while and said.
PS: The first update in the past two days. I am really busy at work and often work overtime. In addition, many people around me have started to sheep. I have to prepare some manuscripts. I failed in the last wave. It is estimated that the possibility of being recruited is greater, o(╥﹏╥)o sad.
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