The Industrial Giant Reborn

"Yes, our cooperation will definitely create a new Nike company comparable to Adidas." Chen Zhiwen said with a smile.

Adidas, now a giant in the sports shoe brand industry, including the founder of Nike in front of me, will not know that his Nike will grow at a double rate in the next few years, and finally surpassed Adidas in the early 1980s Market share in the United States, and by the 1990s, Nike's global market share would beat Adidas.

Such a fast-growing enterprise will bring a large number of orders to related suppliers, and will also greatly improve the technology and cost control capabilities of suppliers. This is what Chen Zhiwen needs.

As long as Nike's order is locked, he can easily turn Hong Kong into the world's largest shoe production base, and after the opening of the mainland, it can easily drive hundreds of thousands of jobs. As long as Nike's sneakers can be produced on a large scale, other brands, such as Adidas, are naturally not a problem!

Of course, the ultimate goal is to build your own brand, but this is a matter for the future.

"My goal is to defeat Adidas." Phil Knight said: "Eric, you are not an American, you may not have this feeling. The largest sports shoe brand in the entire United States is actually a German company. People are upset."

"???" Chen Zhiwen was silent for a moment, but he decided not to say anything. He traveled to the mainland before, and car brands were controlled by many countries. Isn't he unhappy? But what can be done?

But this must also make Wang Chuanfu very upset!

"Then don't waste time. Christmas is coming soon. Immediately arrange a professional relocation company to dismantle the factory, and then prepare the equipment. We also need to communicate with the customs in advance." Chen Zhiwen continued.

"The factory in Hong Kong hasn't been built yet, has it? Will there be enough time?" Fernet asked.

"There's no need to worry about that. In Hong Kong, I can build the factory within a month." Chen Zhiwen said with a smile.

"One month? How is this possible?" Fernet said in surprise.

"Phil, believe me, this may be difficult in the United States, but it's nothing in Hong Kong." Chen Zhiwen said with a smile.

The shoe-making industry itself is a low-end industry, and the manufacturing of high-end sports shoes is the same. At most, the material is better, the environment is better, and the control is better, but the essence is the same, light industry plus assembly.

In Hong Kong, there are also many shoe-making factories, which operate directly in industrial office buildings without any problems.

As for the simplest industrial factory building, with the payment from Party A, it can definitely be completed in a month, unless it is really high, such as more than a dozen floors, but Chen Zhiwen also dislikes this kind of industrial office building that is too high , It's too depressing, and there are more hidden dangers in terms of fire protection. Most importantly, he is going to use this opportunity to obtain enough land. Even if it is industrial land, the bigger the better.

"It's unbelievable, but since you asked for it, then I'll do it." Fernet agreed.

"If the speed is fast, maybe in March next year, our new factory in Hong Kong can start trial production. Nike engineers can go to Hong Kong after the next year. I will also arrange human resources for a large number of recruitments, maybe half a year After a while, we can supply goods normally." Chen Zhiwen thought for a while and said.

"The speed of doing things in Hong Kong is indeed very fast." Fernet said with a surprised expression. You know, their previous factory had tossed and tossed for more than two years before starting production. In his concept, it can One year is already pretty good.

"Because Hong Kong is poor enough." Chen Zhiwen said with a smile.

Poverty is the root cause of all efficiency. If you don't improve efficiency, how can you compete with other peers? How to compete with other regions?

The culture of East Asia is actually the extreme volume. It is also a developed country. People in Europe and the United States have already started a leisurely life, but after Japan and South Korea became developed countries, they are still the same volume, let alone developing countries. inland.

But it is because of this "volume" that it developed and snatched a lot of market wealth from Western countries. The latecomers can only rely on hard work to survive.

"Okay, then I look forward to seeing the sports shoes made in Hong Kong in half a year." Phil Knight nodded and said.

An hour later, Chen Zhiwen walked out of Nike headquarters with An Qi and Ron. After returning to his car, Chen Zhiwen said to Ron: "Ron, you should know about the major shareholders of Nike. right?"

"Got it, I saw it just now." Ron nodded and said, probably guessing Chen Zhiwen's purpose in his heart.

Chen Zhiwen said: "After locking these people, you will slowly arrange people to try to contact them. I want to buy the shares in their hands."

"If it's just an acquisition, it's not a problem. It's just that in the contract we signed just now, there are restrictions on your equity acquisition?" Ron said.

"That's just a restriction on voting rights. As long as I don't want voting rights, isn't that okay? I will register some leather bag companies with mutual shareholding, and then buy them in the name of these companies. This is just a pure investment. I There is no need to obtain any voting rights." Chen Zhiwen said.

Nike's board of directors and Phil Knight are not fools. After knowing Chen Zhiwen's worth in Hong Kong, they will naturally be wary of whether the introduction will be a hungry bear, and whether the entire Nike company will be annexed in the future. .

Therefore, the signed contract also includes restrictions on Chen Zhiwen's continued acquisition of Nike stocks, but this kind of contract is easy to bypass, but the voting rights can be directly determined.

Chen Zhiwen is naturally willing to acquire as many stocks as possible with such a future rate of return, but there is always a balance in everything, he can't buy Nike with a brain, who will manage it after the acquisition?

The acquisition of Costco was also possible because Pierce was very old. In the past, he wanted to merge his company with other large retail companies so as to develop more smoothly. This capable man is for his own use.

As for other entrepreneurial geniuses who can leave their names in history, no one will work for others. If you forcibly acquire his company, he will immediately turn around and leave to start a business again. It is enough to acquire some shares appropriately. Others can be acquired Some stocks that do not require voting rights but only have a rate of return will do.

But Phil Knight didn't know this, and it was normal to be wary of Chen Zhiwen. Therefore, Chen Zhiwen also agreed to sign restrictions on voting rights, because if he didn't agree, wouldn't that be Sima Zhao's heart?

"If you just want to invest, that's no problem, but I don't know what your goal is, Eric?" Ron asked.

"The more the better, buy as much as you can." Chen Zhiwen said: "Control your movements and try not to be discovered by others. In addition, you don't come forward, just entrust an investment bank from other places, and don't look for Citigroup."

The reason why they didn't look for Citi is because the people at Nike knew that they had a very good relationship with Citi, and no one could guarantee that they would not be found out if they sent someone to buy Nike's stock. After all, if the shareholders in contact decided to tell Phil Knight , No one can predict or stop it, so in this case, Nike executives cannot be allowed to discover the potential connection with themselves.

"Okay, I see." Ron nodded.

"Then go back, everything is finally done." Chen Zhiwen said with a smile.

This time I came to the United States, mainly to invest in Apple and Nike. Apple is simple. A newly established company spends 500,000 US dollars on its own. Jobs is grateful to Dade and immediately donates 33.3% of the shares. Nike is different here. It is a company that has developed for more than ten years and has achieved certain results. It wants to become a shareholder, especially to control a certain production capacity of the other party. There are many things involved in it, and it took a long time to settle down.

As for the understanding of Costco's logistics center and the development of the arcade, it was incidental. These things themselves have been going on normally, and he just stopped by to have a look.

"Eric, one more thing. Do you remember the black man we met in the elevator when we went to meet Henry Morgan a few days ago?" Ron said.

"Remember, do you know who he is?" Chen Zhiwen asked.

Ron said: "Yes, his name is Michael Jackson, he debuted a few years ago, has a small band, and recently signed a long-term contract with Columbia."

"Well, then you have to do one more thing for me. I want to sign this person, preferably with a contract of ten or twenty years, so that he can represent my products in the future." Chen Zhiwen said with a light smile, he Naturally, they know the identity of Michael Jackson, who will be the top singer in the world in the future. Now that he is locked in, it will be much easier to promote their own products from now on.

"Signed? What endorsement? Red Bull?" Ron asked a little strangely. According to the information he found, the black man had only released a few albums just now, and he was not well-known at all.

"It's not Red Bull. He's not a sports star. He should be the endorser of Beauty." Chen Zhiwen actually didn't think about it, but he signed it first. The popularity of Michael Jackson in the future will be stronger than that of Jordan. After all, not everyone likes it. Basketball, but basically everyone likes music.

"Is that necessary for 20 years?" Ron asked then.

"It's necessary." Chen Zhiwen nodded and said, "It doesn't cost much to sign a long-term contract for such a small character, just follow my request."

"Okay, then I'll contact Columbia." Ron agreed. Although it was a bit strange, considering Chen Zhiwen's worth, an ordinary contract would not cost much. This kind of thing is just a trivial matter, so there is no need to ask too much. too much.

"I'm going back to Hong Kong. If there is any progress in these matters, please let me know." Chen Zhiwen nodded and said.

Naturally, it is impossible for him to meet Michael Jackson, who is not yet famous, and even invite him personally. That is an incomprehensible behavior. If Michael Jackson is famous ten years later, it is still possible.

"Okay, no problem," said Ron.

PS: The progress will be accelerated a little later