The Industrial Giant Reborn

"Now the global economy is not good, the oil price is high, and the tourism industry is also poor. It is indeed a good time to buy the bottom. The profitability of the Hilton Hotel under normal circumstances is also good. It is indeed a good investment object, but the management is not in Yonggao. You You can only get a share if you buy it, and the Chinese in Hong Kong generally like to be in power by themselves?" Shen Bi said with a smile.

"I also like to be in power." Chen Zhiwen nodded and said: "If Wingo is acquired, I will find a way to end the cooperation with Hilton, then tear down the hotel and build the tallest super building in Hong Kong."

Anyway, it’s a matter of the future, and Chen Zhiwen doesn’t care about bragging about it. Yonggao really got it, and it’s inevitable to demolish and build a super building. Still seeing the funding situation at that time.

"Chen Sheng is really ambitious." Shen Bi smiled, obviously not really believing it.

Chen Zhiwen asked: "Mr. Shen Bi, Yonggao is not a small company. It is completely different from the previous United Soda, and it is backed by American capital. How confident is HSBC?"

"Of course this kind of thing cannot be said to be 100% sure, you have to try it to know, but don't take the American capital seriously. Yonggao's boss is also a Chinese-American, and he has cooperated with HSBC before. His main The commercial site is still in the United States, and the assets in Hong Kong should not be a problem if the money is in place." Shen Bi replied.

"Then try it first, if the other party intends to make a move, that would be great." Chen Zhiwen nodded and said.

In the original history, Li Jiacheng's Cheung Kong Industrial acquired Yonggao Company in 1976. The commercial history only briefly described this acquisition, indicating that the transaction at that time must have been directly negotiated rather than forced acquisition. Come on, I should have this opportunity too, and with HSBC coming forward, the probability of success will be even higher.

There is a building in Central, which is one of Chen Zhiwen's goals, but this acquisition is not just that. The building in Central is the best asset in Hong Kong. As long as the real estate market recovers after 75 years, then this building The building will not only become a cash cow, but also the bank's highest quality collateral.

To put it simply, assuming that you spend HK$150 million to acquire a building in Central, after a few years, not only can you get almost ten million Hong Kong dollars in rent or property fees every year, but you can also use this building as a mortgage, and then buy it from the bank. Get more than 150 million Hong Kong dollars in funds, the longer the time, the higher the amount.

Shen Bi said: "Okay, Christmas is coming soon, I may have to go back to England, but I will arrange Huodoli to follow up on this matter, and when there is progress next month, I will ask Chen Sheng out again."

"Okay, then I would like to thank Mr. Shen Bi." Chen Zhiwen said with a smile. If you want to build a good relationship with HSBC, the easiest way is to continue to cooperate with him, show your own advantages, and at the same time show that you can't do without HSBC, so HSBC is naturally willing to cooperate for a long time.

This was the case with Bao Yugang in the past and Li Jia in the future, and the two of them are only the most successful representatives. Besides the two of them, there must be other people, but these people's achievements are limited and they cannot reach the goal. Such a high realm.

After bidding farewell to HSBC, Chen Zhiwen returned to Galaxy Holdings, and also pulled Qin Zhihao over from the laboratory.

"The United Soda Factory won? Then we can produce Red Bull immediately." Qin Zhihao said happily after learning that HSBC had settled the matter: "The United Soda Factory has more than a dozen production lines. Their business is not good recently. It can be produced after a few lines are modified, and they also have can suppliers, which is very convenient.”

Chen Zhiwen asked: "Have you bought the raw materials for the first batch of Red Bull?"

"I bought it. The various vitamins, taurine, and caffeine I ordered from RB have been calculated in the laboratory. After many tests, there is no problem. However, mass production is still different. Waiting for the production There shouldn’t be any problems when it’s time to debug, the United Soda Factory has a very mature team.” Qin Zhihao replied.

"Okay, professional things will be done by your professionals. If you have any other questions, feel free to come to me." Chen Zhiwen nodded and said. For beverages, he may only know how mineral water is produced, and nothing else, but the Austrian businessman who originally promoted Red Bull to the world in history also does not know, which does not prevent him from building Red Bull into the top ten in the world. Beverage brand.

"Chen Sheng, there shouldn't be any major problems in the production, but in terms of sales channels, are we selling through the United Soda Factory?" Qin Zhihao asked a little unconfidently.

"How is that possible." Chen Zhiwen smiled and said, "The United Soda Factory can also sell in Hong Kong. There were still some markets in Wanwan and Southeast Asia in the first ten years. Later, when local brands appeared, he would not be able to do so. Red Bull is sure. To follow the European and American route, and it will be a high-end route. You can use United Soda for trial production now, but you still need to replace more advanced equipment in the future.

Some time ago, I had arranged for a lawyer to apply for an export certificate from the European and American food hygiene agencies, and it is estimated that I will get it in the next year. "

Food products need an approval process to enter each country. After making Red Bull samples in the laboratory, Chen Zhiwen arranged for lawyers to go through the application process in major European and American countries. This time usually ranges from a few weeks to a few months. National legal regulations and departmental enforcement.

"High-end route." Qin Zhihao's mind seemed a little confused, can drinks still take the high-end route? Isn't this stuff all about quantity?

"Okay, let's go and do your work. I'll take care of the channel laying." Chen Zhiwen said.

It is difficult to build a high-end beverage line. After all, drinks, like snacks, are meant to give people a short-term pleasure, and the normal price line is the right way. In the field of snacks and beverages, there are also high-end brands, but the sales volume is very low , and brand reputation is very difficult to build, and most of these products can only be sold in small areas, and there is no way to cover the world.

It’s just that the effect of Red Bull is to restore physical fitness and refresh the mind. In terms of taste, it is impossible to compare with Coke, Sprite or other juice drinks, so it can only be promoted for drinking in specific environments, staggering competition with giants such as Coca-Cola and Pepsi.

Fortunately, the former Red Bull went global in the hands of Austrian businessman Matt Schitz. His routine is very simple, that is, he continues to support various sports, racing cars, extreme sports, stadium sponsorship, etc., spend money to get the market, and the market makes money After that, he continued to spend money in the field of advertising, and finally made Red Bull the number one energy drink in the world.

It’s just that it was in the 1980s, and now it’s the 1970s ten years ago. Many aspects cannot be directly copied, but in general the route is similar.

PS: It’s been a few days, and my family is getting better soon. I don’t have any sheep yet, and I don’t feel any pain in my throat. Could it be that I am the legendary chosen worker! ?