The Industrial Giant Reborn

"Asia, you mean Hong Kong?" Fernet said, considering Chen Zhiwen's background, he could guess it naturally.

"Yes, it's Hong Kong. Berkshire Hathaway. Does Mr. Knight know? Their company invested in Hong Kong last year and began mass-producing high-end textiles in Hong Kong. Some of them can also be used to make shoes, and high-end shoe materials can also be used , plus there are plenty of cheap labor and experience in shoemaking, it can be used as the most perfect supply place." Chen Zhiwen said with a smile.

"I also know a little about the shoe-making industry in Hong Kong. I also heard that the shoe-making industry is very developed, but the shoes are of average quality, such as slippers, cotton shoes, and sports shoes of average quality. High-end sports shoes seem to be made in Hong Kong. Aren't you coming out?" Fernet asked.

"It can't be done, but there is a first time for everything." Chen Zhiwen nodded and said: "I will be responsible for all the investment in Hong Kong. Nike also has engineers for high-end sports shoes. As long as they go to Hong Kong to cooperate with the production, Handing over production technology to workers in Hong Kong can easily solve this problem."

The export volume of Hong Kong’s textile and footwear industry has always been the first among industrial products, but they are indeed low-end products, and there are even few mid-end products. High-end sports shoes can be said to be more difficult in the field of shoemaking. In the field of sports, even in the mainland of later generations, the reform and opening up have developed for a long time before they can produce high-end sports shoes.

"Is this also Mr. Chen's main purpose?" Fernet asked shrewdly.

"Yes, this is one of my main goals, but it is also true that I am optimistic about Nike." Chen Zhiwen nodded and said.

In Hong Kong’s shoemaking industry, if you really want to make high-end shoes, it’s not impossible. Which shoemaking company is willing to invest in research and development, even if it’s a little bit worse, it can still be made. Compared with technology, the more difficult thing is market.

As an OEM base, there are basically no major clothing or footwear brands in Hong Kong. Even if there are, they are just bastards in a small ditch. In a small place like Hong Kong, they are not very good at selling international brands. Orders for high-end goods are sent to Hong Kong for processing.

Because high-end brands have high profit margins, production in Europe and the United States is not a problem at all, and can cover labor costs in Europe and the United States. Another reason is the high cost of trial and error. Although Europe and the United States are expensive in labor, years of development can guarantee high quality. In this case, customers Fang will not change it at will, because Hong Kong has no experience in this field, if it is not done well, it will ruin the brand.

Therefore, any region or company without relevant experience wants to try to make high-tech products. The most difficult hurdle is to have the support of market orders. With orders, they can slowly develop their own technology and production experience.

Investing in Nike is more important for this purpose. Nike has only been established for a few years, and in the 1980s, the development speed has been advancing by leaps and bounds. Then the craze of NBA Jordan became popular all over Europe and the United States, overwhelming the traditional giant Adidas. As long as you get on Nike, Then a huge shoe-making industry chain can be established in Hong Kong. After more than ten years, it is estimated that hundreds of thousands of people can be easily employed when they transfer to the mainland.

The most comfortable thing is that I only need to provide a little capital, place, equipment, and the guidance of the Nike engineer team, so I don’t have to worry about other things. In terms of the market, the Nike team will conquer it. If I invest in Nike, I can follow the dividends , as the stock index doubles, Asian factories, as long as there are no quality problems, will earn nothing, because the profits of the factories themselves are enough to maintain their own expansion.

Of course, as long as you have mastered the core production capacity and the time is right in the future, it is not a problem to form your own brand. Even if you can't mix it up to the level of Nike, it is not bad to mix it with Anta!

"Then how many shares does Mr. Chen want to get?" Phil Knight nodded and asked. He actually knew that it would be better to hold the production in his own hands, but the lesson learned during this period is that it is better for them to concentrate on conquering the market. One factory has almost exhausted their funds and is facing the risk of bankruptcy. Even if this crisis is successfully passed, their team must consider the issue of trade-offs.

"I heard that Nike is currently in debt of 2.5 million US dollars, I invest 3 million US dollars, and I want 30% of the shares." Chen Zhiwen said.

"30% is too much. If this is the case, Mr. Chen will be the largest shareholder of Nike. The other shareholders of Nike will not agree to such a large investment." Phil Knight shook his head quickly and said.

"This is my condition. If Mr. Knight or Nike's board of directors have other ideas, they can say so." Chen Zhiwen said with a smile. Asking for 30% of the shares is a big deal for Nike. The crisis, but the bankruptcy is not enough, at most the multi-violence will be seriously injured, and it is definitely not a problem to take out the funds that can solve the crisis for them, but it is unrealistic to get close to the amount of holding.

"I can't make a decision on this matter. Although I am the founder, I am not the only one who has the final say on the board of directors. I need to go back and study to make a decision." Phil Knight said after thinking about it.

"Of course. In addition, I also hope that your board of directors can make a decision on Hong Kong as a Nike supplier." Chen Zhiwen paused and said, "As long as you agree, I will be responsible for all the investment in the entire factory. In addition, We also pay for the engineers invited from Nike, you don’t need any investment, you can get a very cooperative supply factory, and in terms of factory retained profits, we just follow the rules of the industry.”

Chen Zhiwen doesn't care about the profit of an OEM factory at all. How much profit can Nike make now? The key is that this industry chain technology is in your own hands, and then many things will be much more convenient in the future.

"Okay, we will seriously consider this proposal." Fernette nodded and said.

"Then I hope to get good news as soon as possible. I will return to Hong Kong in a few days. Here is my business card. If you have any news, please let me know as soon as possible." Chen Zhiwen handed over his own business card, which has his own Two phone calls and faxes, we guarantee that someone can be found within an hour.

"Okay." Phil Knight took the business card, which only had the name and phone number and fax on it, but no basic information. It was completely different from the business cards of these people.

What he didn't know was that Chen Zhiwen had so many identities that he couldn't fit in one business card, especially the English business card, which had longer words.

Chen Zhiwen continued: "In addition, if the cooperation is successful, as long as possible, Nike shoes can be used in future Red Bull advertisements. This will also be a very big publicity for you."