The Industrial Giant Reborn

"It's enough to send a few more men. You should stay in Hong Kong. For drinks, in fact, it is enough to meet my basic requirements. There is no point in pursuing perfection." Chen Zhiwen thought for a while and said.

Coca-Cola, as the best-selling beverage in the world, is it the best drink?

In fact, many people like Pepsi, and even the Coca-Cola of later generations is no worse than it. The simplest example is Jianlibao in the 1980s. Its sales volume doubled in the early 1990s. Is it because Jianlibao tastes better than Coca-Cola and Pepsi?

Not necessarily, in fact the most important effect may be because of the pioneer effect, the brand first, after the advantage appears, others follow behind, it is difficult to catch up, the same is true for Red Bull in later generations. An energy drink, but no match at all.

Even cars are the same. Although Volkswagen has a certain position and market in the domestic market, although it has certain capabilities, it more or less takes advantage of the fact that it entered the market first.

Of course, the forerunner must also have enough capital, otherwise it will be killed by big capital in the end, such as Jeep. Of course, Jeep also has its own place to die.

"Okay, I understand what you mean." Qin Zhihao nodded and said, he used to be in charge of the Coca-Cola business in the Swire Group, so he naturally knows that beverages mainly depend on the brand.

Chen Zhiwen went on to say: "I have registered the Red Bull brand globally. I let you stay because I want you to be responsible for one thing."

After finishing speaking, Chen Zhiwen picked out one of the documents just now and handed it over.

After Qin Zhihao took the document and read it for a while, he asked, "Chen Sheng wants to buy the United Soda Factory?"

"There aren't many big soda companies in Hong Kong? This one is the most suitable one." Chen Zhiwen said with a smile.

Building a factory from scratch is Chen Zhiwen's least favorite business method, because money can be invested directly, but the people, team, culture, and technical experience of the factory cannot be cultivated overnight, let alone the construction of terminal market channels. Therefore, it is easiest to acquire a mature manufacturer, even if it costs a little more money, it is worth it.

However, unlike other factories, the beverage industry is very repulsive. After a long period of competition in a market, many brands will not be able to persist, either disappearing or being acquired. This can be seen in the mainland of later generations. In the 1990s, the beverage market flourished. , and 20 years later, only a few giants are left to compete.

Although the Hong Kong market is small, from the 1950s to the present, there are only a few large-scale beverage factories left, the largest of which is naturally the Swire Soda Factory under the Swire Group. Its main business is to manufacture Coca-Cola. The consortium and international brands are naturally stronger, and other soda factories can only take a roundabout route, and at the same time they are slowly declining.

"The scale of the United Soda Factory is indeed not small, and I heard that it has been losing money, but it belongs to Lijia, and it is not so easy for us to acquire it?" Qin Zhihao asked a little worried.

"You don't need to worry about this. We are not professional in acquisitions, so we can just leave it to professional people." Chen Zhiwen said with a smile: "If you really can't acquire it, just change to another one. There is always one that suits us. .”

After "landland drinking milk", Chen Zhiwen became a super VIP customer of HSBC. Even Shen Bi, the current general manager of the future taipan, invited him to have afternoon tea. They didn't talk much, but Shen Bi also promised to help him with all his strength. He bought some companies, but he didn't know which companies at the time.

As the largest bank in Hong Kong, in addition to making money through banking means, HSBC is best at providing investment advice to many companies, and the best at it is mergers and acquisitions, because in the process of mergers and acquisitions, both parties need a lot of firepower, and this firepower can only be Looking for a bank.

Although HSBC is definitely black, it definitely has the ability and resources. Professionals do professional things. As long as Chen Zhiwen's strategic investment goals can be achieved, he is also willing to pay professional fees.

"Okay, since that's the case, then I'd better concentrate on researching this energy drink." Qin Zhihao nodded and said.

After a while, Qin Zhihao got up and left. Chen Zhiwen said to his assistant, An Qi, "An Qi, help me make an appointment with Shen Bi from HSBC."

"Okay." A crisp voice came from outside the house.

The next day, in the presidential suite of the Hilton Hotel in Hong Kong, Chen Zhiwen once again saw Shen Bi, who was later called the egg friend of the Chinese business community in Hong Kong.

The reason why they are called egg friends is because the outer layer of the egg is white and the inner part is yellow, which is very similar to Shen Bi's style of vigorously supporting Chinese-funded companies during his ten years in office. Although Shen Bi's actions must be for himself and HSBC, to a certain extent, the rise of Chinese capital in the 1980s is also inseparable from his support.

Chen Zhiwen now naturally needs the support of HSBC. In Hong Kong in the 1970s and 1980s, if he wanted to do business in Hong Kong, he must cooperate with HSBC.

"Mr. Shen Bi, long time no see." Chen Zhiwen said politely shaking hands.

"Long time no see, Mr. Chen. I heard that you have established your own company. Congratulations. I think ten years from now, you will have a very good reputation in Hong Kong's business circle." Shen Bi also boasted politely.

"Ten years is too long, I can't wait." Chen Zhiwen smiled and said, "I think three years should be about the same."

"Does Chen Sheng have any plans?" Shen Bi became interested, and it was naturally impossible for Chen Zhiwen to invite him for tea.

Chen Zhiwen said: 'I want to buy a company, the United Soda Factory. '

"United Soda Factory?" Shen Bi was stunned for a while, and seemed to think about it for a while, and asked with some doubts: "Chen Sheng bought this company for its land? It's just that this land is for industrial use. It is still very troublesome to develop real estate, but I have some good commercial land in my hand, and Chen Sheng will definitely be interested in it."

"Mr. Shen Bi, I didn't buy the soda factory for the land." Chen Zhiwen said helplessly. This was actually expected. When he talked about this with his father last night, it was also considered to be for the land. After all, this soda factory The location and area of ​​the factory land are very good. The only downside is that it is an industrial land. If you want to change it to a business, you have to go through the change process of the Hong Kong government, and you have to spend another sum of money.

"Chen Sheng did it to make soda?" Shen Bi couldn't believe it. In what era, you are still in business, and it's okay to be in business, but you still choose the soda industry that was beaten by Coca-Cola?

Chen Zhiwen nodded and said, "That's right, Mr. Shen Bi, I'm going to be in the beverage industry, and I want to buy a ready-made factory. It shouldn't be difficult for HSBC."

PS: The family may be a sheep, the latest update depends on the situation, at least one update, try to two updates

Seeking to pursue reading, seeking to collect, I feel that the grades are not very good!