The Godfather of Football
Chapter 351: Becoming famous overnight
London, Piccadilly Covent Garden
Mourinho walked in the open-air corridor of the shopping mall. He always had an expression that looked like you owed him millions of dollars. Only when he glanced at the three children in front of him, his expression would be more or less gentle.
So, his daughter Mathilde always talked back, saying that he looked fierce.
After buying a lot of things, Mourinho naturally took them. After all, Mathilde, the oldest of the three children, was only 10 years old. His wife had to take care of two little boys alone. If Mourinho didn't take the things, who would?
The family of five walked towards the parking lot, talking and laughing all the way, but unexpectedly, halfway through, they found that the road in front was closed. Some security guards wearing yellow fluorescent strips were maintaining order on the scene, and the road was crowded with people on both sides, so the security guards directly blocked the road and prohibited vehicles and people from passing.
"Wow, cool!" When the older son Jose saw this scene, he couldn't help but exclaimed, how many people are there?
Mourinho was holding a lot of things in his hands, and his car was parked not far away. It would be inconvenient if he took a detour, so he walked up and said, "Hey, man, what's going on?" He also thought that the scene was quite big, probably a big star or something.
"Zeus!" One of the young security guards who was maintaining order on the scene pointed to one of the stores with pride and pride, as if he was very proud and proud to be here and maintain order for this store.
"Zeus?" Mourinho didn't understand.
But the security guard found that someone was trying to cut in line at this time, and immediately left their family and walked over to maintain order.
"Zeus, it's a mobile phone, Daddy!" Mathilde said beside him with a look and tone that said, "You really can't keep up with the times." Then she picked up a flyer from the ground, "Here, it's this one. One of my classmates has already bought it."
"Is it amazing? I'll buy you one later!" Mourinho smiled and said, hearing the envy in his daughter's tone.
But when he took the flyer and saw that the person on it was Ye Qiu, he immediately remembered that this phone was the one Ye Qiu used when he was directing the game in the stands during the 2005 Champions League semi-finals.
Mourinho's face suddenly became gloomy. Looking around, there were crowds of people. It was said that the sale started at 10 o'clock in the morning, but now it was dusk, and there were still so many people. It can be seen how popular this phone is.
"You keep your word, Daddy, I also want to buy this phone, it's so cool!" Mathilde exclaimed.
But these words were a little harsh in Mourinho's ears. He glanced around and found that people kept running out of the store in ecstasy, while the people in the long queue were envious. He was surprised. Isn't it just a mobile phone? What's so great about it?
That damn guy stopped coaching the team and switched to selling mobile phones. He actually sold them very well!
"I heard from my classmates that the boss of the company where the mobile phone is located is Ye Qiu, who is also a football coach. Dad, do you know him?" Mathilde asked with concern. She hoped that Mourinho would say that he knew him, so that she might not have to queue up and buy one directly from him, and even show off among her classmates.
"No!" Mourinho replied in a deep voice. Ye Qiu was his taboo.
"What a pity. I also heard that Weibo, YOUTUBE, FACEBOOK are all launched by his company, and there are many other fun games. He seems to be no longer a head coach, but he has become an idol of countless young people. Many of my classmates admire him very much." The little girl also had a look of admiration when she talked about it.
"What's so great about him?" Mourinho said unhappily.
"Of course he is great. You only know how to coach football. He also teaches football. I heard that he has won two Champions League titles. Do you have one?"
Mourinho almost got furious on the spot because of his daughter's counterattack. This was definitely the thing he was most ashamed of, but he was stopped by his wife.
"Okay, okay, don't say anything, go home quickly!"
His wife spoke, and Mourinho suppressed his anger.
But the next day, when he just arrived at the Cobham training base, he found that many players in the team were gathered in the parking lot.
This made him curious. He walked over and found that it was Ribery and his teammates who were discussing mobile phones. Almost everyone of them had a mobile phone in their hands. You didn't need to look, it was Zeus.
"John, when did you buy it? Didn't you say the queue was long?" Kezman was also a young man who liked novelties. When he saw Terry, Lampard, Ribery, Van Persie, Fabregas and Messi all had mobile phones, he was full of envy.
"It was privately obtained from our boss. It is indeed useful. I studied it all night last night." Terry said with a smile.
Mourinho, who was standing aside, heard this and his face suddenly became even uglier. They would call him BOSS, or call him manager and coach, but not the boss, because Mourinho himself knew very well that even Terry and Lampard, the two captains and vice-captains, were very dissatisfied with him in their hearts. In the final analysis, it was because of the semi-final last season.
After hearing the players' admiration, envy and discussion, Mourinho coughed twice.
"It's time for training, hurry up and get ready!" Mourinho said in a deep voice.
When the players met him, they were more or less afraid. Everyone had seen his iron fist. As for Ye Qiu's direct line, Ribery's situation this season was relatively bad. He became the fourth substitute after Duff and Wright-Phillips. This was also related to his injury before the season.
Professional players are like this. It may be just an accidental minor injury that makes you miss something. It will be difficult for you to get it back later. Ribery's strength is no problem. Everyone in the team knows it, but Mourinho doesn't seem to trust him.
The same is true for Fabregas, Messi and Louis Huth, who were previously highly expected. These three young players who were promoted to the first team during Ye Qiu's period are now either kicked out of the youth team or have difficulty getting a chance to play. They can only play in the reserve team.
"And!" When the players were about to turn around and leave, Mourinho stopped them again, "I don't want your mobile phone to affect your training and game status, otherwise, don't blame me for being rude, understand?"
"I know!" After a few scattered responses, the players walked to the locker room one by one.
Mourinho watched them leave and sighed in his heart. In fact, he had been mentally prepared for all this, but he didn't expect that Ye Qiu would have such a deep impact on Chelsea. Even now, there are still many people who miss Ye Qiu. But the terrible thing is that his team was smooth sailing in the league, but lost to Charlton at home in the first game of the League Cup, making him miss the League Cup.
Thinking of this, Mourinho couldn't help but sigh deeply, and the pressure on his shoulders was also very great.
In the end, he could only curse indignantly, "Damn Ye Qiu!"
The hot sales of the Zeus mobile phone store in Covent Garden, London, are only in a corner of London. The same grand occasion is constantly happening in other prosperous commercial areas of the city, in England, the United Kingdom, Europe and even other prosperous commercial areas around the world.
The price of the Zeus mobile phone is not cheap. The price of $499 and $599 is relatively high. For this reason, Microsoft CEO Steve Ballmer once joked in an interview that it is the most expensive mobile phone in the world, but it has no appeal to the mainstream consumer group, that is, business people, because it has no keyboard. ”
There are also many media and comments around the world that Ye Qiu is an excellent football coach, but he is really bad at selling mobile phones. At least the price is too high. Although the mobile phone is novel and excellent, it is definitely not selling well.
But Ye Technology soon slapped them in the face with facts and data. After the mobile phone was launched, it was quickly launched in North America and Europe at the same time. Since the mobile phone reservation was opened in December 2005, the reservation of the mobile phone has exceeded 200,000 units, and these mobile phones were all delivered in three days from January 1 to 3.
At the same time, in the first week after the mobile phone was launched, the sales in the UK alone exceeded 100,000 units, and the first week sales in North America and Europe exceeded 800,000 units, which is higher than any high-end mobile phone. This is unprecedented in the field of high-end smartphones.
According to the price of the phone, at $499 per unit, the total sales of these 800,000 units reached $400 million. In the early stage, Leaf Technology was able to make a net profit of more than $100 from this $499 phone, which is the net profit after deducting the sales commission and tax of AT\u0026T and other operators.
In other words, in the past week, Leaf Technology has made a net profit of more than $80 million. According to this figure, Leaf Technology earns more than $100 per second. What can be more profitable than this?
And it should be noted that this is only the sales data after the first week of listing. This data is still The sales of Zeus mobile phones are still rising. Moreover, the Zeus mobile phone is only available in North America and Europe, and has not been launched in other regions at the same time, so the future sales potential is still very large.
This is just the profit from the sales of mobile phones. According to the agreement between Leaf Technology and all operators, Leaf Technology can get a share of $10 per month from each Zeus mobile phone user, which is undoubtedly a very large source of income. Especially with the rollout of Zeus mobile phones, the more users there are, the greater the income will be.
The success of Leaf Technology has quickly attracted the attention of major investment companies and consortiums around the world. The analysis team of Goldman Sachs believes that the success of Zeus mobile phones is not only due to the perfect preparation and layout planning of Leaf Technology before, but also due to the fact that It also depends on Ye Qiu himself.
The celebrity effect is very eye-catching to some extent, especially when Ye Qiu promoted the Zeus mobile phone in such a powerful event as the Champions League, which made this mobile phone destined to be a big hit before it was launched, and the excellent press conference undoubtedly aroused the purchasing desire of all potential users, which can be seen from the number of reservations.
The Goldman Sachs analysis team believes that according to the current trend, the annual sales of Zeus mobile phones in 2006 will likely exceed 10 million units, because with the expansion of the Asian market, especially the launch of China, Japan and South Korea, it is bound to trigger a new round of sales frenzy, and the fact is that Ye Qiu's publicity and marketing team have also begun to focus on the Asian market.
At the same time, the Goldman Sachs analysis team also predicts that with the gradual expansion and improvement of sales channels, Leaf Technology is bound to launch an unlocked version, breaking the operator's monopoly on mobile phones and attracting more mobile phone users to invest. This will further boost the sales of Zeus mobile phones.
"Compared to the vast market where the sales volume of mobile phones in 2006 is expected to exceed 1 billion units and the sales volume of smart phones is nearly 100 million units, the sales volume of Yezi Technology's 1,000 mobile phones seems to be very insignificant, but we have to see this The potential contained therein, especially for the company Yezi Technology.”
"We have received accurate news and intelligence. In the near future, Yeaf Technology will take advantage of the trend of Zeus mobile phones to further attract hardware providers and mobile phone manufacturers. They will form a smartphone alliance and use licensing methods to Opening up its own mobile phone software system and part of its technology to the outside world will undoubtedly further expand the market share of Android phones.”
"There is no doubt that compared to mobile phone giants such as Nokia and BlackBerry, Leaf Technology is so inconspicuous, but we have absolutely reason to believe that with the instant success of the Zeus mobile phone, Leaf Technology is bound to continue to grow rapidly. develop."
"It is reported that this company has begun to develop two new mobile phones, namely the large-screen version of Zeus and the reduced-screen version of Zeus. The former will be targeted at some mobile game enthusiasts, and the latter will be positioned as a cheap version. This It will undoubtedly greatly improve the product chain of Zeus mobile phones.”
"In addition, there is news that Leaf Technology will continue to research and develop the Zeus series of mobile phones. This series is bound to launch more newer products in the near future. Moreover, Leaf Technology has also set up another R\u0026D team. It is said that it will also develop An epoch-making new product.”
“For this high-tech company located in San Francisco and established just over two years ago, it has already been recognized as the most creative and R\u0026D-capable high-tech company in the world. All we can do is look forward to it!”
The information from Goldman Sachs and some authoritative media was actually deliberately disclosed by Yezi Technology. They originally wanted it but could not get it. Yezi Technology took the initiative to reveal some information, and they immediately helped Yezi Technology publicize and promote it.
Ye Qiu wants to launch a large-screen version and a cheap version with a smaller screen. This is actually the experience gained from Samsung, because consumers do have demand for this aspect, and facts have proven that the reason why Apple was suppressed by Samsung was A very important reason is the loss of the low-price market.
The newly established R\u0026D team is mainly focused on the research and development of tablet computers. However, preliminary estimates suggest that it will take at least two or three years before it can be launched on the market, but I believe it will still trigger a round of hot sales by then.
With the popularity of Zeus mobile phones, a stone weighing on Ye Qiu's heart finally fell.
Facts have proved that after a long period of preparation and preparation, the Zeus generation has many fewer problems, at least not as many problems and bugs as the IPHONE generation. Moreover, after Ye Qiu’s personal debugging and trial, coupled with the long-term preparations of the R\u0026D team , the mobile phone was already a very mature product when it was launched, which is why it sells so well.
With the hot sales of mobile phones, Yezi Technology has become more and more abundant in funds. It sold 2.3 million mobile phones in the first month, and Yezi Technology received a net profit of 230 million US dollars. Technology's foundries in China are gradually expanding their production capacity, and profits will further increase. It is even hoped that the profit of each US$499 mobile phone will reach US$180, or even US$200, which will further increase the profit and profit of Leaf Technology.
Of course, in order to further develop the market, prices will definitely have to be reduced, but profits can be guaranteed to the maximum extent.
After confirming that Ye Zi Technology could basically be self-sufficient, Ye Qiu felt relieved and felt that his idea of acquiring a football club should be put into practice.
However, he had never thought about withdrawing funds from Ye Zi Technology. Now Ye Zi Technology only has two to three hundred million in hand. On the contrary, Ye Qiu currently has nearly 400 million euros in funds. This money is all It came from his previous operations in the Russian stock market and other aspects.
The surge in the Russian stock market in the second half of 2005 alone allowed Ye Qiu to earn more than 150 million euros in profits. Coupled with some short-term investments made by Eliza, Ye Qiu now has a total of 400 million euros. euros, sufficient to complete the acquisition.
Not only that, Ye Qiu's stock in Apple is also rising steadily, but he has no plans to move it for the time being.
By the way, I have to mention here that after Yee Technology launched the Zeus generation, it is said that Apple completely overturned a series of previous results of the mobile phone R\u0026D team, because many things have been led by Yee Technology and even laid out layers of patents. Barriers, even if they are developed, will only be used to make money for Ye Zi Technology.
Of course, it is unknown what kind of mobile phone Steve Jobs will develop if he decides to go back to research and development. However, patents in many aspects such as multi-touch and appearance design are now held by Yezi Technology. In my hands, the mobile phones launched by Apple are basically unrecognizable from their previous lives.
And now many mobile phone manufacturers are very interested in cooperating with Leaf Technology to get their technology and software support, including HTC, Samsung and some mobile phone manufacturers in China. This can be regarded as Ye Qiu's move to do his part for his motherland. After all, Leaf Technology takes the high-end route, and its competitors will not be domestic manufacturers.
If the entire market is opened up by Leaf Technology, even if Apple wants to launch its own new products, it may not be easy, after all, it will be difficult for latecomers to break the shadow of the pioneers.
Because of this, Ye Qiu is not very optimistic about Apple's stock price. In addition, his cooperation with Google is closer, so he decided to sell Apple's shares at the end of 2006 and switch to Google to further consolidate the cooperation between Leaf Technology and Google.
However, he decided to let Eliza take charge of all this. In fact, this plan came from Eliza's hands, and Ye Qiu returned to Europe with his huge sum of money to start his acquisition layout.
Because he has already found a target, that is..
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