The Era of Hard Work

In the early winter season, all the windows of the office are closed. At this time, only two old smoking guns are needed in a room to turn the office into a fairyland on earth.

Four or five old smoking guns are launched together, and that is a real fairyland surrounded by clouds and mist.

The discussion had been going on for a while, and everyone had serious faces, and two even looked sad.

Head, do you really want to move? A younger man said trustingly, We must learn from others.

The oldest one among them said: We are in charge of this area. No one can say anything about temporary random inspections. This is within our scope of responsibility.

Another person said: Chu Li, we suddenly inspected the chain store of Lu's Catering. No one else can guess that we are targeting Lu's Catering? That is Lu's Catering, and it is said that they have a lot of connections.

The oldest one let out a cigarette, his face became even more sad, and there was clearly a bitter word written on it: You can't ignore it here.

On both sides, neither side can be offended, and whichever side wears small shoes, it will make you want to die.

There were instructions from above, and they received a report that there was a problem with the food of Lu's Catering, and they asked for temporary random inspections. This is a matter within their purview, and the people above are watching, so it is impossible not to do it.

Someone asked: The four catering brands under Lu's Catering, all of them will be randomly inspected?

No, the main random inspection is Burger King.

Burger King... The man had an idea: Do you think it's okay? Western-style fast food is developing very fast now. KFC and McDonald's came first, followed by Burger King. Recently, Dexter and Pizza Hut also came in. , Let’s conduct a special random inspection of Western-style fast food, and announce the results of the random inspection to the public, so that we can explain to the higher-ups, and those who support Lu’s Catering also have nothing to say.”

Someone echoed: That's right! They also make Western-style fast food. Foreign brands are fine, but Burger King has problems. It's not about them, it's because they didn't do their job well!

The one with the most frowning face said: This is a good solution, but it is also a helpless solution.

Work has to be done, and it's better to have a way than to bite the bullet.

The discussion here has come to a result, and the relevant work is ready to be arranged immediately, and it must be carried out as soon as possible.

…………

At the west end of Quannan Road, the former Sanlian Home Appliances Building reopened after changing hands this year. The huge Sanlian Home Appliances sign on the roof has been replaced by the brand new Ginza Mall.

This building is the result of Ginza Mall's participation in the encirclement and suppression of the Sanlian Group.

The original home appliance store is still a shopping mall, and the first floor is divided into doors of different sizes, which are leased to banks, KTVs, restaurants, coffee shops, etc.

From the second floor to the fifth floor, it belongs to the Ginza store, and from the sixth floor, it belongs to the office building area.

The official opening of the building integrating business and office has also made the golden spot in the golden business district west of Quannan Road even busier.

Just at the main entrance on the south side of the first floor of the building, facing Quannan Road, there are two stores of KFC and Pizza Hut owned by Yum!

KFC, which has just opened, has a very good business because of the popularity of the business district.

Correspondingly, Pizza Hut is relatively deserted.

In a barely second-tier city like Quannan, pizza hasn't really caught on.

In the middle of the morning, Geng Hongju entered the Pizza Hut restaurant, inspected around, and came near the bar.

The store manager came over and asked in a low voice, Boss Geng?

Just go and do your work. Geng Hongju waved her hand: Don't worry about me.

This is the first Pizza Hut store in Taidong. Geng Hongju looked at the few customers and thought about how to promote it.

Compared with KFC, Pizza Hut's influence in the Chinese market is much worse.

How can Pizza Hut become part of the urban fast food culture like KFC?

In addition, how can pizza be further improved in China like KFC?

In the past, she was only responsible for KFC's marketing business, and Geng Hongju didn't need to think about these things. Now she has been promoted to the head of Yum Taidong's business, and one of the important tasks is the marketing of Pizza Hut.

KFC’s operation is very mature. Even though a similar competitor like Burger King suddenly appeared in the Taidong market in recent years, it is still developing extremely rapidly. KFC and Burger King have both competed and cooperated. In many places, the two stores are opened together. , while competing, there is also an effective formation of a cluster effect.

It can be said that KFC and Burger King have divided up the Western-style fast food market in the Taidong region.

After several consecutive years of operation, when mentioning Western-style fast food, Taidong people first think of KFC, and then Burger King.

McDonald's, which did not have a high sense of presence in China, has almost been marginalized in Taidong.

As for the new Dexter, he can only pick up some corners.

Geng Hongju stood in the store and watched for a while. There were not many customers coming in and out. If the Chinese people want to accept pizza, the market needs to be further cultivated.

This market does not exist naturally.

Geng Hongju, who has worked in Yum China for many years, naturally understands the simplest truth of taste differences. Not to mention the particularly strong local food, even fried food like KFC has been locally improved when it enters the country.

The original deliciousness in many places may be poison to people in other places.

I feel that Pizza Hut's pizza needs to be further improved in Taidong Market.

Back at the company, Geng Hongju received a call, and Yum China asked the heads of all regions to go to the head office for a meeting.

Geng Hongju got the news before, and was a little worried after making the phone call.

Because the topic of the meeting is not a secret to the heads of the various regions, it has been communicated early from above, and it also allows the heads of the various regions below to use their brains and pool their efforts.

Yum China believes that Burger King is posing a threat to KFC and wants to curb the rapid development of Burger King.

Burger King, a local fast food brand, wears the cloak of Western fast food and serves fast food that is more suitable for Chinese tastes. In just a few years, its scale surpassed McDonald's in the Chinese market, second only to KFC.

In the past, Yum China didn't take such a local fast food seriously. Even if Geng Hongju reported it, it didn't attract enough attention from above.

In the past, it was not without the rapid expansion of Chinese fast food brands, which threatened KFC faintly.

But for these local fast food chains, Yum doesn't need to do anything, they will gradually die.

It makes people feel that just watching them, they can always rise at an incredible speed, and then kill themselves faster than they rise.

Even the sudden appearance of a foreign enemy can delay the end of these companies.

At the very beginning, Yum China had the same view on Burger King and Lu's Catering. It wasn't until this year that they really paid attention to it.

It’s impossible not to pay attention to it. Burger King has caught up with McDonald’s this year and has become the second largest Western-style fast food chain brand in the Chinese market!

Geng Hongju is also considering how to suppress Burger King. Other markets may be slightly worse, but the Taidong market she is in charge of is the headquarters of Burger King and Lu's Catering. Burger King has begun to carve up the country with KFC.

It doesn't matter what she said about the specifics. She still has to wait until after the meeting at the headquarters.

In the afternoon of that day, Geng Hongju took the most important managers of the branch and boarded a plane to the head office.

…………

University City Industrial Road, Lu's Catering Quannan Storage and Distribution Center.

There are not only huge warehouses and cold storages here, but also the headquarters of Lu's Catering's new product development department and quality inspection department are located here.

In the past two years, with the step-by-step expansion of the company's strength and scale, Quannan Warehousing and Distribution Center took another adjacent piece of land, more than doubling the previous area.

Both the quality department and the R\u0026D department have independent office buildings.

Although they are all small buildings with five floors, the area is sufficient.

Lao Ma, the director of the quality inspection department, came out of the laboratory building and hurried towards the warehouse, just in time to bump into Yang Feng, the general manager of the R\u0026D department.

The latter greeted: Brother Ma, what's the matter? Are you in such a hurry?

The old horse replied casually: It's a little urgent.

Yang Feng didn't ask any more questions, and took the ingredients back to the kitchen of the R\u0026D department to study grilled fish.

Lao Ma came to the distribution department and went directly to Su Xiaoshan's office.

Su Xiaoshan shook his bald head and got up to greet him: Uncle Ma, if you have something to do, just call and come over in person.

The old horse didn't talk nonsense, and asked directly: Where is the goods delivered by the iron rooster in the morning? Take me there to see!

Su Xiaoshan knew at a glance that it might be urgent, and quickly responded: It's all in the warehouse.

Without further ado, the old horse turned around and went to the cold storage. Su Xiaoshan hurriedly followed, and asked as he walked, Uncle Ma, what happened?

The old horse in front didn't answer, but just beckoned Su Xiaoshan to hurry up.

The two came to the locker room, put on work clothes, took out a mask and headgear, put it on, and sterilized it with air, and entered the cold storage warehouse together, and then asked the others to leave temporarily.

Su Xiaoshan came to the shelf on the left and said, The new products from Uncle Tie, all the chicken products are here.

The old horse took a look at the full boxes and said: These are stored separately and temporarily sealed. Without the signature of Mr. Lu and me, no one can move! Remember, no one is allowed to move!

Hearing what he said, Su Xiaoshan couldn't help asking: Uncle Ma, is there something wrong with this batch of goods? He tightened his mask: No, Uncle Tie is a bit picky, but the goods delivered are always very good. Reliable, never had any problems, and Uncle Tie is...

Su Xiaoshan didn’t go any further. Uncle Tie is Mr. Lu’s family uncle, and he has also been to Uncle Tie’s processing plant. The relationship between the two is not so good. Uncle Tie can do this. The essential.

The production and process of these semi-finished products, it is not an exaggeration to say that Mr. Lu taught Uncle Tie personally.

Besides, Mr. Lu was originally a shareholder of Uncle Tie Processing Factory.

The old horse's voice was not loud: Don't ask too many questions, and don't spread the word, I will notify Mr. Lu... No, you and I will go to Mr. Lu personally!

Su Xiaoshan knew that this was not a trivial matter, and said: I understand, Uncle Ma, just don't worry about it.