The Era of Hard Work

Beside the small round table in the hall, Wang Xuming seemed a little nervous. Facing Zhang Tao, he unconsciously became a head shorter.

Mr. Zhang, last time a business manager of our company visited Sanlian Commercial Building.

Asking for help, Wang Xuming's voice was an octave lower: We really have 120,000 expectations and want to cooperate with Sanlian Home Appliances.

Zhang Tao smiled and asked, Xiao Wang, do you want your products to enter the Sanlian store?

Wang Xuming quickly said: Yes, we have been working hard to further enhance product quality and beautify the outer packaging to meet Sanlian's requirements.

Zhang Tao didn't answer, but asked instead: I remember your company is in the business of small home appliances, what kind of appliances does it specifically? This person only had an impression, but couldn't remember the specifics: Which company are you from?

Wang Xuming was not unhappy about being ignored, but said instead: The company mainly makes soybean milk machines, which are currently called Jiuyang. By the way, our company is also planning to enter the induction cooker industry this year.

Your company is not well-known enough. Zhang Tao shook his head directly: Soymilk maker? How big is the market for this thing?

This was a disguised refusal, and Wang Xuming tried his best to keep his expression unchanged: Mr. Zhang, there is a market for soymilk machines. Why don't we start a trial sale first?

Zhang Tao did not say a direct rejection: You first come up with a plan and send it to the business department of Sanlian.

Wang Xuming also wanted to fight for it: One month, Mr. Zhang, give us one month...

Zhang Tao looked at his watch, stood up and said, Xiao Wang, I'm sorry, I have something to do here, so let's go first.

Wang Xuming had no choice but to watch Zhang Tao leave.

From the research and development of the country's first electric soymilk grinder in 1994 to the development of a small scale, it is not easy for Wang Xuming to go further. Entering the home appliance hypermarket is a key step. It doesn't help the general trend of the market much, and it is very difficult to enter the chain hypermarkets.

I went to Guangmei Electric, but because there is no reliable relationship and I have never dealt with Guangmei before, Guangmei has little interest in a local small home appliance company.

There are too many similar small household appliance companies all over the country, especially in the south. It is no exaggeration to say that they are blooming everywhere.

Guangmei trusts the southern brand more.

It is useless to have the name and patent of the first electric soybean milk machine in hand.

Wang Xuming has felt very deeply in the past two years. Patents are useful if they are said to be useful, and when they are said to be useless, they are really useless at all.

Several times, Jiuyang's new products have just come out, patents have just been applied for, and imitations soon appeared on the market.

I got used to it, and became numb. While continuing to develop new technologies, Wang Xuming gradually understood that channels are king, and sales channels are the key.

Home appliance chain store, a place that specializes in selling branded home appliances, brings consumers not only service, but also trust.

Zhang Tao left, Wang Xuming got up and saw Lu Dong.

There is a ten-year age difference between the two of them, and they are also self-made, but he was a technical secondary school teacher before going to sea, while Lu Dong was just a high school graduate.

Mr. Lu. Wang Xuming took the initiative to say hello.

As a former Quannan native, how could he not have heard of Jiuyang's name, Lu Dong said: Brother Wang, we are about the same age, we are both friends of Brother Mu, just call me Lu Dong.

In the morning and at lunch, Wang Xuming had dealt with Lu Dong before, and he knew that he was easy-going and sophisticated.

Wang Xuming smiled and said, Brother Lu, sit here.

Lu Dong pulled out the chair, sat opposite Wang Xuming, pointed to the direction where Zhang Tao left, and gave a reason: I just saw Sanlian's Mr. Zhang, and Brother Wang intends to invest in Sanlian's real estate company?

Wang Xuming didn't know much about Lu Dong, but he did know the stores of the three major chain brands under Lu's Catering. When Lu Dong mentioned Sanlian, he suddenly remembered something. It seemed that in many shopping malls in Quannan, Lu's Catering stores were all the same Ginza Mall and Guangmei Electric are next to each other.

If one place is a coincidence, and two places are also a coincidence, then three or four places are still coincidences?

Thinking of this, Wang Xuming said directly: I don't want to invest in Sanlian Real Estate. My business can't be mixed into the big pot of real estate.

Thinking of the two meeting for the first time today, Mu Kun was specifically mentioned: My company, as Mu Kun introduced in the morning, also said that it makes small kitchen appliances, mainly producing electric soybean milk machines. It also won a gold medal in the province last year. ...

Speaking of this, he realized that he was not facing the person in charge of the hypermarket, smiled, and said: Mr. Zhang from Sanlian and I just wanted to talk about the sale of Jiuyang's soybean milk machine into Sanlian. Unfortunately, The Sanlian family has a big business, and they looked down on local small businesses like Jiuyang, so they directly rejected it.

Lu Dong tentatively asked: There is no Sanlian home appliance, Quannan still has Guangmei Electric.

I've tried it. Wang Xuming smiled helplessly: The contacts between Jiuyang and Guangmei Electric have not been smooth, and they trust the small home appliance brands in the south...

While the two were talking, Mu Kun came over. Hearing the last part of Wang Xuming's words, he pulled up a chair, sat next to Lu Dong, and said with a smile, This trivial matter is not difficult.

He and Wang Xuming have known each other for seven or eight years, and their friendship has always been good. In Jiuyang Company, he has invested in it since two years ago, but he usually doesn't participate in specific management and operation, and doesn't even ask much. Today, I heard Wang Xuming talk about Regarding this matter, he took advantage of the situation and said, Lu Dong, you don't have to talk about your relationship with Guangmei. Let me introduce you to Brother Wang.

Knowing that Lu Dong and Wang Xuming had just met, Mu Kun simply said, I don't want to hide it from you, I also have some investments in Jiuyang.

Lu Dong and Mu Kun have an old relationship, and the recommendation is not that Guangmei must accept Jiuyang's entry, just act as an intermediary, and immediately said: Okay, I will call Mr. Fan soon, and see what day Mr. Fan will be. If you're free, let's have dinner together.

Wang Xuming was a little excited: President Lu...

Lu Dong slightly raised his hand and said, Brother Wang, I can only recommend you.

Wang Xuming understands that when he was a teacher, he replied politely: I am grateful!

Lu Dong took out his mobile phone and called Fan Yunming. Fan Yunming was not in Quannan and was on a business trip. He told Lu Dong to send someone to Guangmei's branch in Quannan and find the person in charge.

This is also a way.

Lu Dong wrote down the contact information and handed it to Wang Xuming. Wang Xuming was not in a hurry, and he was afraid of any changes. He would leave immediately and go back to the company to arrange the corresponding matters.

Before leaving, Wang Xuming specifically exchanged contact information with Mr. Lu: Mr. Lu, if I go to the university town again, I will definitely pay a visit. Don't worry about it.

Lu Dong smiled and said, How could that be?

After Wang Xuming left, Mu Kun said: Brother Wang has such a temper, he only has work in his eyes.

Lu Dong said: It is not easy to start a business successfully.

Mu Kun laughed: Compared to you and Brother Wang, I am much more relaxed as a rich second generation.

Lu Dong turned the topic to Wang Xuming again, and asked, Brother Mu, how is the development of the Jiuyang you invested in?

So-so, I can only say it's passable. Mu Kun thought for a while, and said: In recent years, Brother Wang has paid more attention to product quality and technology research and development. Up to now, the scale and output value are not even comparable to that of your catering company, and I don’t know when I will get enough returns for the money I invested.”

He added: If it wasn't for Brother Wang's sake, I wouldn't have invested in Jiuyang Small Appliances IPO in 1998.

From these words, Lu Dong got a lot of useful information, so he simply asked, Brother Mu, will Jiuyang still raise money?

Mu Kun understood Lu Dong's meaning as soon as he heard it, and said: It is definitely necessary to raise funds. As for Jiuyang's research and development costs, I expect to raise funds and expand shares in the first half of this year. I remember that the last time I went to the shareholders' meeting, Brother Wang still planned Investing in the construction of a new factory requires money. If there is no financing, where can Jiuyang find so much money? Given their performance and development speed in the past two years, bank loans are not easy to get.

He asked Lu Dong back: Why, you are very interested in Jiuyang?

I'm in the catering business, and kitchen appliances are the key. Lu Dong said the truth: Many foreign brands are always annoying to use, not to mention the high cost, and it is not convenient to maintain later. The cost of domestically produced products will definitely come down.”

Mu Kun nodded: It's the same question.

Lu Dong pondered for a while, and said, Brother Mu, let me know that Jiuyang refinances and expands its shares. I still have some spare funds on hand.

Okay. Mu Kun said: Compared with outsiders, the investments of those of us who know the basics are more assured to use.

Even if this matter is finalized, Lu Dong and Mu Kun will discuss for a while, and they will be the first to notify Lu Dong when Jiuyang is looking for another investment.

Mu Kun is not a small shareholder of Jiuyang, and it is very convenient to do it.

The funds that Lu Dong received as dividends have never been used. Originally, he planned to go to Shanghai to buy a house with Song Na, but it is not bad to use some of it as an investment.

Those things that are far away in the sky are unrealistic, but Jiuyang is in Quannan, to put it bluntly, right under Lu Dong's nose.

Quannan is Lu Dong's base camp, so there is no need to worry about people playing tricks with him.

Large-scale enterprises in other places really want to play capital games with others. Those who are not strong enough will probably only be ravaged.

It's like a small business owner from out of town went to Pingcheng to invest in Weiqiao Group, and when the money got in there, he couldn't help rubbing Weiping and his son.

But in Quannan, Lu Dong didn't have to worry about this at all when facing Jiuyang, which was still a small household factory.

Having said that, if you invest in Jiuyang, the preservation and rate of return should not be worse than buying real estate, right?

Lu Dong never knew whether Jiuyang Home Appliances was listed or what its market value was. He had never played in stocks, and he didn’t care about the stock market. In these two categories, Jiuyang undoubtedly achieved the first place in China.

Although I feel that buying a house in Shanghai is the safest place, Lu Dong asked Mu Kun carefully for a while, and it seems that if you can really invest in Jiuyang, you can also give it a try.