The Era of Hard Work
Chapter 364 Brand and Word of Mouth
Near the end of the year, the market demand is extremely strong. The food company has not yet had a holiday, and all the workshops are producing at full capacity. Even so, the cars that come to pick up the goods are still queued from the factory to outside the gate. .
According to the current situation, even if the production stops until the 30th of the new year, the food factory's products are still in short supply.
In this special festival, the strong consumption demand of Chinese people has a huge explosion in a short period of time.
Someone suggested: Is our production process too cumbersome? Temporarily cancel a few procedures to speed up production. We can't make customers wait indefinitely.
Hu Chunlan was the first to object: The procedures of the production process are established by us during the long-term production and processing. The products produced in this way have the best taste, and the hygiene and nutrition are also guaranteed. If the procedures are reduced, the taste will definitely change. You can feel it when you eat it in your mouth!
Lu Zhenlin supported Hu Chunlan: It took our company more than a year to build up a little bit of word-of-mouth and brand influence. We can't destroy the word-of-mouth we have accumulated so hard just for the petty profits of the past few days!
Everyone knows that brand and word-of-mouth can bring long-term benefits, but with huge benefits in front of them, people cannot help being tempted.
Lu Dong, as the major shareholder and nominal manager, also attended the meeting.
With Lu Zhenlin's prestige, other people naturally can't say anything, but they may not have other thoughts in their hearts.
Lu Dong thought for a while and said, Uncle Jianshe, you are in charge of sales and often run around outside. Have you seen Qin Chi when you invite customers to dinner?
Lu Jianshe said: There are very few of these wines... No, this wine has basically been out of sight since last year.
Lu Dong said: I heard from Uncle Seven that in 1996 and 1997, Qinchi Liquor was in our county, and it could compete with Qingzhao!
The market protection of wine is very strong, and local wine often occupies the top of the local sales list.
Lu Jiansheng, who had just spoken, said: Yes, Qin Chi was very popular back then. I remember carefully savoring the advertisements in front of the news broadcast or the weather forecast. It was Qin Chi for two or three years in a row.
Lu Dong said calmly: When I was looking for a processing factory for the company's goods last year, I went to Kite City and stayed in Linqu. The most talked about by the locals is Qin Chi of Linqu. The advertising label king of the TV station caused a sensation all over the country, and sales soared. According to the locals, when Qinchi was the hottest, the big trucks waiting to pull wine could be lined up three kilometers away from the factory area. We can’t do anything with others Compare.
Lu Jiansheng was surprised: Such a good deal, why can't we suddenly see it here? For the sake of Qingzhao wine, we have cut off the human channel here?
It is not surprising that such things happen these days. After the Gregorian calendar year, Iron Rooster also said that a colleague who raised chickens in a village in the north was arrested for wholesale eggs across regions without a license.
Because Qin Chi is about to go bankrupt. Lu Dong said directly: In the two years when Qin Chi was the hottest, whoever wanted to work in the factory had to pay a large amount of sponsorship fees? As a result, the workers didn't earn any money. When we come back, the factory will fail, and there will be complaints in the local area.
Lu Jianshe understood, and cooperated with Lu Dong: Dongzi, Qin Chi is so hot, I heard people say that the annual sales are 7, 800,000,000, or even 1,000,000,000, so why not?
Lu Dong ignored other things and just said what he wanted to say: The details are very complicated, and outsiders can't figure it out, but one thing is clearer. The local people I have contacted all said that Qin Chi's production is far behind the sales volume. , so many dealers are waiting to pick up the goods, what should we do? Qin Chi buys cheap wine from many small local factories, small workshops, and foreign factories, simply blends it, puts it in Qin Chi's wine bottle packaging, and when the factory sells The wine is sold to takeaway...
The sales volume has skyrocketed in a short period of time, but dealers and consumers are not fools. They will be deceived for a while, but they will not be deceived forever. Besides, Qin Chi is so popular, how many competitors are staring at him? Just waiting for Qin Chi to make a mistake... ...
The rest of the people stopped talking, and everyone knew that compared with Qin Chi, the scale and efficiency of Lu's food company were far worse.
At this moment, Lu Zhenlin said: Jianjian, you should discuss with Chunlan and measure the output in the past few days and the delivery volume of customers. If you can't supply people, go to work this morning. Don't ask people to wait here. You must be polite, give New Year gifts, and don't treat customers slowly.
Lu Jianshe responded, I know.
After the meeting, Lu Dong and Hu Chunlan came out together.
Hu Chunlan walked towards the office and said, I'll be busy until my thirties. You can buy new year's goods, and you can clean the house too.
I've almost bought the necessities for the new year. Lu Dong said, I'll go back and clean it right away. Uncle Ma and Uncle Yu are coming tomorrow.
He thought of something: Mom, the coat Song Na bought for you, you go back at noon and try it on, if it doesn't fit, you can change it while the mall is still open.
Hu Chunlan said: Didn't you just say, you don't need to buy it for me, and you let Xiao Song spend money, you are stupid.
Lu Dong was helpless: She wants to buy it for you, but I can't stop her.
Hu Chunlan thought for a while, and it would not be good for her future daughter-in-law to buy new clothes, so she said, Okay, I'll go back and try them on at noon.
Turn around and wait for Song Na to come over, and give more red envelopes.
Lu Dong didn't stay in the factory much, walked towards the gate, and stopped when he saw the columbarium specially protected by a fence in the factory area.
The columbarium with blue bricks and blue tiles and an inexplicable animal squatting on the roof is a bit abrupt in the factory area.
Demolition is impossible, this is the history of Lujia Village.
After so many years, and the war-torn era, it is not easy to survive many repairs.
The rural people believed in this, and felt that the prosperity of the Lu family food company and the development of the Lu family village were due to the blessings of their ancestors.
Where are the ancestors? In this columbarium.
Fifth Grandpa Lu Zhenfei took the lead in the last large-scale maintenance of this old building in the columbarium.
Lu Dong looked at the columbarium for a while, and many things and people in his heart gradually began to connect, Lu Zhenfei, Lu Jianguo, the columbarium, Old Street, Ma Ming, archaeology, folklore, professors, etc.
According to Ma Ming, the last time he and his mentor, Professor Fan, went to inspect the mountain temple, they mainly inspected folk customs and architecture.
After the new year, find a suitable time and call Ma Ming over first.
Thinking about this, Lu Dong came to the gate of the factory, the gate of the newly built communication and security room, where Lu Jianren was smoking and spanking.
Seventh Uncle. Lu Dong greeted.
Lu Jianren took a look: Are you free? I just got off the cover in the north, let's go take a look together?
Lu Dong shook his head: I have to go back and clean up. He asked, Uncle Seven, have you finished cleaning the house?
It's my turn to do this kind of trivial matter. Nails are doing it at home. Lu Jianren suddenly revealed the majesty of being a father: This bear thing is the last one in the final exam!
Lu Dong was speechless, the boss really didn't talk about the second child, and asked: I remember that Nail's grades were quite stable, why did he drop one place?
Lu Jianren sighed: The winner of the old genie's family learned to ride a bicycle and broke his arm and failed the exam.
Lu Dong reminded: Uncle Qi, you have to supervise Nail's study.
Even if you have saved Professor Fan's legs, if Nail's grades continue to be stable, how can people work for you to save college?
Why don't you hang out with Nail? Lu Jianren asked.
Lu Dong quickly shook his head: Don't, I'm not convincing. When the time comes, Dingzi will ask, Brother Dong, did you study hard at that time? How should I answer?
Lu Jianren also had a headache: I really can't, I will be sent to the army when I grow up. He was not without envy: I heard from your Aunt Tie that Lan Lan took the first place in the exam again this year. You said that Old Tie is such an idiot. Is there such a good girl?
Lu Dong responded casually, and went home to clean up.
The house is not big, but the house is old, and there is a lot of dust, so it is not easy to clean it up.
In the middle of the afternoon, Lu Dong roughly cleaned up and went out to clean the gate.
The second grandpa came out from the door diagonally across the door. Lu Dong ran home, brought the red paper and a few firecrackers he had bought back, and handed them to the old man: Second grandpa, I have to trouble you for this year's Spring Festival couplets.
People in the old street seldom buy Spring Festival couplets, they always buy red paper for Second Grandpa to write with a brush.
The second grandpa took the red paper, but he didn't want firecrackers: I'll accept your wish, I've already bought firecrackers, take them back.
Lu Dong stuffed the firecrackers to the second grandma who just came out: Mine are different, put them by the door, and spread a red carpet after putting them out.
Both sides returned a few words of politeness, and the second grandma finally accepted the firecrackers.
Brother Dong! Someone shouted from the north, Did you buy me a firecracker?
Lu Lanlan came from the north on a bicycle, carrying Nail, Nail jumped off the bicycle and smiled silly at Lu Dong.
This brat has a lot of spider webs in his hair, and it seems that he does a lot of work at home.
Wait. Lu Dong went home and brought out a few more firecrackers and some snacks, put them in his pockets respectively, gave them to Nail and Lu Lanlan, and told Nail: Don't take the firecrackers to blow up shit in the latrine, or your father will beat you up. You, no one is holding you back.
Last year, Nail blasted shit in the hut, and the walls and the floor were covered in shit, so angry that his father used the harpoon directly.
Lu Lanlan bit the lollipop and had an opinion: Brother Dong, I'm eating candy!
Lu Dong stretched out his hand: Okay, I won't talk anymore, where are you two going?
Lu Lanlan said, Go to the entrance of the village to get your hair cut.
Lu Dong still had work to do, so he waved his hand: Go.
Lu Lanlan looked at a large box of chocolates and a large bag of candies in her pocket: Thank you, Brother Dong.
While talking, his eyes fixed on the nail bag, which seemed to be the same as hers.
Lu Dong went home and continued cleaning.
Lu Lanlan rode on the bicycle, waited for Nail to jump on the back seat, and said, Tail, sister, how are you?
It's not too bad. Nail didn't agree with this.
Seeing that it was not easy to use, Lu Lanlan immediately changed her routine: Nail, you have been setting off firecrackers all day for the past two days. If you can't stand this, I will give you mine too.
She is a girl, and she doesn't like to put these.
Nail immediately replied: OK!
Lu Lanlan said again: There are hand flowers, I will not let them go, I will give them to you.
Nail smiled: Sister, you are so kind, you are my real sister.
Lu Lanlan also laughed: I gave you the firecrackers and fireworks, and your candies and chocolates will score me some points, right?
this……
I don't want more, just half of it. You see, it's a good deal for you to exchange all the fireworks and firecrackers for half of your candies.
All right. Nail agreed.
Getting half of the nails was delicious, Lu Lanlan smiled so much that her eyebrows were bent.
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