The Era of Hard Work
Chapter 324 Cooperation and Competition (for subscription)
When he came to Quannan, Lu Dong first went to Lixia RT-Mart for a walk because it was still early.
The three stores are all in the final renovation work. Lu Dong chatted with Mr. Xie for a few minutes, and communicated with Du Juan and other representatives of equipment manufacturers on the spot to make sure that the new store can be opened before RT-Mart.
The benefits of this are obvious. When a RT-Mart store opens on New Year’s Day, there will be a one-week opening promotion. The new store can follow RT-Mart’s popularity from beginning to end.
It is next to a supermarket, and the rent is higher than the same level nearby, so there are naturally advantages.
It's a pity that RT-Mart purchased the renovated commercial building, and the shops are not for sale.
Lu Dong went to look at the neighbors of the Burger King store in the northernmost area. The store of nearly 150 square meters in the north is also undergoing renovation. KFC has decided to open a direct store here, but the store lease is late, and the renovation progress Naturally, it is also slow, and it will open in mid-January or even later at the earliest.
People from KFC Quannan Branch, after Li Guang chatted with Lu Dong that day, no one spoke to them again.
Lu Dong generally understands that a company like KFC will not regard Burger King as a competitor in a short period of time, and the size gap between the two parties is too large.
KFC's current domestic direct competitors are chain restaurants such as McDonald's and Yonghe Soymilk.
Small local stores, at this stage it is difficult to pose a real threat to KFC.
Burger King and KFC are next to each other in Lixia RT-Mart. Lu Dong also wants to see if the two stores can exert agglomeration effect when they are brought together.
There were not many things going on here, and the personnel training was carried out in the Quannan Road store. After chatting with the people from the communication company who installed the monitoring, Lu Dong drove to the Quannan Road Pedestrian Street.
Today is Sunday, and the three stores are located in the prime location of Quannan Road. There are video game centers and cinemas on the fourth floor, RT-Mart on the third floor, Guangmei Electric Appliances on the first floor, and some shops selling other commodities. The huge traffic of Qiansheng Commercial Building, Bring huge potential consumers to the three stores of Lu's Catering.
The hot pot restaurant is special, there is no one at this spot for the time being, Burger King and Malatang restaurants are all overcrowded.
Lu Dong approached Fu Zhaoxia, who was in charge here, to learn more about the situation.
It's not a big problem in general.
As the person in charge of the three stores and a fast-growing store manager, Fu Zhaoxia has gradually figured out many work principles. As long as she can solve the problem, she should try not to bother the leader, otherwise she will definitely be considered incompetent and irresponsible. Sheng Commercial Building takes good care of the shops. She said to Lu Dong: The store can handle some small things smoothly. Last time, the health department came to take a sample inspection, and we passed it smoothly.
Lu Dong nodded slightly. He knew this. The company's self-testing standards were far higher than those of relevant departments.
No one pushes from behind, and the relevant departments will not deliberately trouble you.
In fact, the relevant departments in big cities generally have a better atmosphere than small places. Smaller places tend to focus more on relationships and human feelings.
If Fu Zhaoxia can't solve it, she has to respond to the above in a timely manner: There are always people coming over to Sanlian Home Appliances, and let us provide them with some real-time operating conditions of Guangmei Electric. Drag and drag.
Lu Dong said: Yes, we have no cooperation with Sanlian Home Appliances, but there is no need to have conflicts. Those unreasonable requests should be rejected. However, Sanlian is a public unit, so please be more tactful in terms of tone and wording.
Fu Zhaoxia replied: Yes.
Lu Dong said: If you have any troubles that can't be solved, you can contact me or Mr. Du.
Okay. Seeing that Lu Dong had finished speaking, Fu Zhaoxia went to do her own work.
Lv Dong waited until the time was almost up, and entered the shopping mall from the back door. The three stores of Lu's Catering and Guangmei Electric Appliances followed the same passage, so it was very convenient to come and go.
Lu's Catering does not have an office here, and there are many people coming and going in the store, so it is not convenient for personal or business discussions. Lu Dong and Fan Yunming, the person in charge of Guangmei Electric Quannan, made an appointment to meet at the office of Guangmei Electric Mall.
When they came to the small office area on the second floor of Guangmei Electric, someone immediately took Lu Dong to an office.
Before reaching the office door, the door opened from the inside, and Fan Yunming came up to shake hands with Lu Dong: Boss Lu, I haven't seen you for a while, your business is booming.
The relationship between the two parties is not bad, and it is inevitable that they will brag about each other in business. Lu Dong said with a smile: I have the glory of Guangmei Electric.
Outside, when talking to people and discussing business, out of basic respect, Lu Dong would try to speak Mandarin as much as possible, so as not to make Qing Zhao with a strong accent difficult to understand.
Fan Yunming stepped aside to open the door: Please come inside, let's chat in the office.
The two of them entered the office and sat on the two single sofas next to each other. Someone brought tea in.
Fan Yunming smiled: Some time ago, President Huang of Guangmei Electric asked me to submit a list of Quannan Guangmei's in-depth cooperation to the headquarters. Mr. Lu's Lu's Catering has helped Guangmei Electric a lot since its opening. I added Lu's Catering to the headquarters. Among them, I hope Mr. Lu will not blame me for taking the initiative.
How can it be? People said politely, and Lu Dong also said nicely: Boss Fan is supporting my younger brother. I am very grateful.
They were all in the shopping mall, and Lu Dong somewhat guessed that Fan Yunming asked him to have a chat today, it couldn't be an old friend reminiscing about the past, the personal friendship between the two of them couldn't reach this stage.
It is even more unlikely that it is for this matter. It is true that Guangmei Electric has a big business, but it is not a charity organization. It is rushing to support a small local catering company.
Lu Dong has self-knowledge, Fan Yunming can value him, and Yu Zhanlong and others are important factors.
Fan Yunming had a special understanding and found that Lu Dong was young, but he was building a business network step by step, some of which might promote the future development of Guangmei Electric in Quannan.
Simply placed in Quannan, Guangmei Electric is just a new company.
Guangmei Electric is very strong. It can take such a posture, and it can also continue to exert pressure on its direct competitor, Sanlian Appliances.
Only a fool would come to Quannan and start a war with a bunch of companies in Quannan.
Fan Yunming knows a lot, so he can see clearly that Lu Dong wants to adopt a chain operation model similar to KFC and McDonald's. As far as the three stores in Qiansheng Commercial Building are concerned, they are relatively successful for the time being. Very popular with diners.
Lv Dong, I went to University City to inspect some time ago, and saw that you have a store renovated in the Ginza Store of University City International Convention and Exhibition Center. Fan Yunming knew more than he said: Lu's Catering Company has cooperation with Ginza.
This kind of cooperation cannot be concealed from others. Lu Dong thought about it for a while, and said: There is cooperation. Lu's Catering has reached a cooperation with Ginza. Ginza is expanding the market in Quannan. Our storefront will follow the shopping malls in Ginza.
Not only Qian Rui, but also Yu Zhanlong later played a big role.
The largest shareholder of Ginza is Quannan Commercial Bureau. Fan Yunming seemed to see the people behind Lu Dong and said, Ginza Bayi Store and Beiyuan Store are under construction, and Yanshan and other stores are also planned. The first two are said to be Will it open next year?
Lu Dong nodded slightly: The initial decision is next year, and the details are still being determined.
Fan Yunming asked with a smile: The contractors for these shopping malls are Mr. Yu's Qiansheng Company. He tentatively asked, Mr. Yu has a very close relationship with Ginza.
Lu Dong smiled: I really don't understand much about this.
Fan Yunming didn't ask, but made his own judgment: President Lu, I have an idea, I don't know if it will work.
Guangmei succeeded in the first step, but it is still far from occupying 50% of the Sennan Electric market. Lu Dong is not the only one who wants to borrow the wind.
Speaking of this, Lu Dong said naturally: Mr. Fan, I would like to hear more about it.
Fan Yunming said: Guangmei Electric, Qiansheng Company, Ginza Mall and Mr. Lu's Lu's Catering, the four of us can carry out in-depth cooperation in Quannan, Qiansheng Company undertakes construction, decoration and provides property services, and Ginza Mall mainly sells supermarkets and daily necessities. , Guangmei Electric develops electrical appliance sales business, and the stores of Lu's Catering can provide customers with rest and catering services.
In the case that Ginza Company is not involved in the sales of electrical appliances, the businesses of the four companies do not conflict: Look, we gather in the same shopping mall, which can form a strong commercial aggregation effect and bring more traffic to the shopping mall. , promote each other, and drive each other’s business.”
Lu Dong thought carefully, and based on his accumulated experience, it is not difficult to judge that the combination of Guangmei Electric, Ginza and shopping malls will not be worse than Qiansheng Mall, Guangmei Electric and Jiarunfa.
RT-Mart is not a local company. Except for the flagship store on Quannan Road, which is used to build a brand name, other RT-Mart supermarkets rebuilt by RT-Mart do not have a large venue for Guangmei Electric to operate.
Moreover, RT-Mart also has electrical appliances business, but the proportion is very small.
There is no doubt that Fan Yunming's proposal seems very good.
The problem is that Lu's Catering has reached a cooperation agreement with Ginza, so Guangmei Electric wants to join?
Guangmei is not building a brand new mall, but obviously wants to open a new store in the already confirmed branch in Ginza.
Lu Dong didn't need to guess to know that Fan Yunming approached him not because of the size of Lu's catering, but because he wanted to connect them and act as a middleman for the cooperation between Guangmei Electric and Ginza.
Guangmei Electric wanted to cooperate with Ginza, a local snake, but couldn't find a suitable relationship for a while, so it aimed at Lu Dong, who was cooperating with Ginza and seemed to have a certain amount of energy.
Lu Dong thought very fast, thought back and forth for a moment, and said: Mr. Fan, I need to ask Mr. Yu. I can help contact Ginza first. I can't say how.
Fan Yunming smiled: Of course, Mr. Lu is willing to take care of it. Guangmei is very grateful.
It is easy to say this, but difficult to do it. Lu Dong said in business: Mr. Fan, Guangmei Electric's entry into the Taidong market will not only be in the Quannan market, right?
Fan Yunming seemed to understand what Lu Dong meant: The initial goal is Quannan. Once Quannan has a firm foothold, it will naturally expand to major cities in the province.
Lu Dong said calmly: In the future, Ginza will expand outside of Quannan, and Lu's Catering is the same. Mr. Fan, I hope that Lu's Catering can maintain a good cooperative relationship with Guangmei in places other than Quannan.
It is impossible for Guangmei Electric's stores to be tied to the Ginza Supermarket, but the places where Guangmei Electric has opened stores often drive customer flow in the business district.
In business, cooperation and competition are inevitable.
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