The Era of Hard Work
Chapter 201 Medium and high-end catering (for subscription)
The sound of firecrackers crackled, and the sound of salutes exploded in the air. A leader from the logistics of the Normal University cut the ribbon in front of the store with Huang Yong. It was between Lu's Malatang and the Burger King under renovation. Shengfa's supermarket officially opened today.
Lu Dong applauded along with the others, and the two flower baskets presented were placed at the entrance of the small supermarket.
After the applause fell to the end, Huang Yong and Lin Jing were busy thanking each other, when the sound of firecrackers and salutes suddenly sounded from the east.
Then, there was another festive drumming sound.
The small supermarket of Sui Bo and his wife also opened in the east.
Under normal circumstances, the market in the university town is broad enough. There are nearly 100,000 students near the central intersection. In the future, as the community moves in and the affiliated schools start school, the market passenger flow will further increase.
But in business, many people don't see it that way.
As we all know, even if the West Market is a market that faces the whole province and radiates to surrounding provinces and cities, colleagues who are relatively close will become enemies.
According to Lu Dong's observation, Huang Yong and Lin Jing are fine, especially Lin Jing, who is very clear-headed and mainly focused on making money.
Sui Bo and his wife in the east, let alone Sui Bo, that Wang Qian alone is not a good one.
The two stores are so close to each other, and they both opened on the same day, who knows if there will be a fight in the future.
Lu Dong declined Huang Yong and Lin Jing's invitation to lunch,
The couple are neighbors of Lu Dong, and they knew that Lu Dong's store was very busy, so they didn't insist.
When Lu Dong came to the door of the store, he saw an ugly plaster on the poster board on the wall, and wanted to tear it off.
Certificate, call XXX
Treating infertility, phone...
Unlock and change locks...
These small advertisements on stickers are as stubborn as psoriasis, and they have been appearing since the store opened.
Lu Dong tore it a few times, but only a little bit.
It won't be long before this becomes psoriasis all over the city.
Back in the store, Lu Dong told the clerk to go out and clean up, and called Du Xiaobing, who was waiting here, to enter the Xuefu Wenyuan Community through the back door of the store, and drove the goods to Quannan to buy goods.
I haven't seen you for the past two days. Lu Dong turned onto Xuefu Road, walked west across the intersection, and asked Du Xiaobing, What are you up to?
Du Xiaobing said: Ning Xue wants a painting set, but Quannan doesn't have it, so I went to the capital.
Lu Dong was silent for a moment, thinking that Lao Du had been busy with the business in the store recently and had almost forgotten about Ning Xue.
I've been busy with our store recently, so I've neglected Ning Xue. Du Xiaobing seemed a little ashamed: Ning Xue called me three times a day, saying that I need it urgently and can't buy it.
There were not many cars on the road, so Lu Dong gradually accelerated: So, you go to the capital to buy?
Du Xiaobing smiled: Ning Xue is rarely so active towards me.
Lu Dong deliberately asked in a very puzzled tone: Old Du, what kind of relationship do you have?
Du Xiaobing replied: Ning Xue said that she will give me an answer when she graduates. He didn't seem to want to talk about this anymore, so he changed the subject: The car you learned in the traffic technical school? It's very fast! You can help me ask, I will also Get ready for your driver's license.
He said this last time, and Lu Dong also remembered: Okay, later I will take you to the traffic technical school to find the coach who taught me. He first vaccinated Du Xiaobing: Old Du, I am learning fast. With the foundation, I used to drive tricycle tractors in the village.”
Du Xiaobing said with a smile: I can hold my breath and take the exam slowly. I have stayed here, and there will be plenty of time later.
Lu Dong briefly asked about Du Xiaobing's stay in school. Old Du didn't elaborate on the specifics, but only revealed that he was able to stay, his job was not bad, and his money-making ability played a key role.
School has never been a pure land independent of society.
The two of them first went to Ten Mile Fort to buy Malatang ingredients, then went to Shengda Road to get milk tea ingredients, and stopped by Du Juan's company for a walk.
The kitchen machinery that Du Juan ordered for Burger King has already been shipped from the south. With the current logistics conditions, it will take a long time to wait.
Lu Dong and Du Xiaobing made a special trip to KFC near the old campuses of the Normal University, the School of Art and the School of Architecture, and had lunch there to experience college students' consumption of Western-style fast food.
Although KFC and McDonald's are fast food overseas, their positioning in China is completely different these years, and they can even be called mid-to-high-end restaurants.
Even so, this KFC store close to the three schools is still crowded with people at noon even if it is not a weekend.
After Lu Dong and the two ate the hamburger and chicken wings, they specially looked at the shop for a while.
The business is really good. With KFC's price and customer flow, it shouldn't be too easy for this store to have a daily turnover of tens of thousands.
Afterwards, Lu Dong drove to the West Market again, and Song Na ordered goods from Tang Weina, and just happened to take them home.
I didn't see Tang Wei in the West Market. A clerk received Lu Dong, and the goods were directly loaded on the car. Lu Dong asked, and the clerk said that Tang Wei took his wife and children to visit Guihe.
Back in University City, go to Song Na's side to unload first.
When Lao Song saw Lu Dong coming in with two big bags, he hurried to pick them up.
Uncle, you sit with your aunt. Lu Dong hurriedly said, I'll just move it.
Du Xiaobing came in with the other two bags, and said, It's a little thing, we young people can do it.
Lao Song stopped stretching out his hands, and led the two of them up to the second floor. The upstairs area of more than 30 square meters was divided into two rooms. The outer room was a warehouse for storing goods, and the inner room was a small bedroom.
Lu Dong knew that at least one of the old Song couple would live here at night.
Going in and out twice, putting eight big bags into the warehouse on the second floor, Lu Dong and Du Xiaobing went downstairs.
Yao Hui was quite polite: Just ordering like this, if that girl doesn't go by herself, she will have to trouble you.
Lu Dong smiled: She is busy with class, we just went to Quannan to buy some goods, and brought them back together.
Old Song took the thermos bottle and wanted to pour water: Drink some water...
Lu Dong said: Uncle, there's no need, I have to unload the goods here too, don't worry about it, we have to leave now.
Lao Song said a few polite words in embarrassment, sent Lu Dong and Du Xiaobing out of the store, and watched them drive away.
In the afternoon, Big Ivan came back after registering his trademark, and several people had a brief meeting.
Burger King's official trademark registration, health, industry, commerce and taxation and other information have been submitted, and it is expected to be similar to Lu's Mala Tang shop. With Big Ivan showing up to do it, it will be done smoothly.
Before that, Lu Dong was a little worried. Although Burger King has never entered the country, whether because of the success of McDonald's and KFC, it will register trademarks in China in advance. Facts have proved that worrying is unnecessary.
According to Lu Dong's request, Big Ivan also registered Burger King and several other names.
The Burger King restaurant started to be renovated. Like the Malatang restaurant, Du Xiaobing is still responsible for the supervision. For these business outreach work, the catering company borrowed a lot of his family's relationship, and Du Xiaobing is the most convenient to do this.
In terms of advertising, the filming team that Fang Yan found has recently registered and established an advertising company, and will continue to undertake business from Lu Dong's side.
After the decoration of Burger King is completed, the commercials will still be shot with Big Ivan and Natasha as the male and female protagonists.
Compared with the Mala Tang commercials that were photographed casually, Lu Dong paid more attention to the advertisements of the burger restaurant, and specially negotiated with the advertising company to get the copywriting and shoot the real advertisements.
Song Na has to attend classes, take care of the Warm Store, and is still in charge of the promotion of the Sports Academy.
Qiao Weiguo is responsible for the promotion of posters and leaflets in other schools.
Ask Qiao Weiguo to do groundbreaking work, he can't do it for the time being, but Qiao Weiguo is absolutely serious and responsible for what he has done.
According to Lu Dong's request, Burger King will be opened before May Day.
He is also seeking advice on designing family meals for Mala Tang and Burger King.
Ever since the Management Committee of the University City and the Provincial Master University jointly held a press conference to announce the division of the Primary School Affiliated to the Provincial Master University, the various communities in the University City, which were a little bit struggling, have changed drastically in an instant, and the real estate has gradually become popular.
Lu Dong heard from Liu Jie that Xuefu Wenyuan set a record of selling 27 individual houses in one day.
In rural and urban areas, many people are struggling and living a difficult life these years, but the number of people who get rich first is also increasing.
With the characteristics of Chinese people, the latter must pay attention to the education of future generations. In the Wenyuan of the school and the Huayuan community to the south of the School of Finance, people from Pingcheng and Linzi even came to buy houses.
Why? Isn't it just to let the children go to the provincial master's famous school!
These days, Xuefu Wenyuan is busy building houses, selling houses, and decorating houses. Lu Dong often sees the decoration team coming in and out.
Uncle Li's team, because they are considered the top snakes in Wenyuan of the school, a decoration team took over the decoration work of six houses.
Lu Dong estimated that in July and August, Xuefu Wenyuan will inevitably usher in a wave of occupancy peaks. By then, the target customers in his store will not only be college students.
The Malatang shop has recently maintained a daily turnover of more than 9,000, which is relatively stable for the time being. Lu Dong is also running to prepare for a new store. The next day, he chatted with Uncle Tie and Aunt Tie all morning, talking about the supply.
In addition to the food processing factory in the village, they are also supplying the market and several supermarkets in Quannan, as well as two private stores selling fried goods in Qingzhao.
With a little adjustment of the process, there is no problem in supplying to Lu Dong.
Aunt Tie joked with Lu Dong that if the Burger King on his side could continue to open branches like Lu’s Food Company, they would build a special processing workshop to supply Burger King.
This can only be said to be a future plan, and it will take time for Lu Dong to develop it.
If you swallow too much seemingly delicious food in one go, you will not become fat, but will only choke to death or choke to death.
Lu Dong took the time to go to the first Sanda class with Qiao Weiguo. Yuan Baoshan taught very seriously. Professionals and amateurs are different at first glance.
Compared with the persistent Qiao Weiguo, Lu Dong is more about keeping fit. Sooner or later, his store will leave Qingzhao and Quannan, and leave his old nest. What may happen to him, in case of danger, if he is in good health , Even if you run away, you still have capital.
Taking advantage of the time before the weekend, Lu Dong went to the Provincial University and asked Li Wenyue to go to the library to borrow two books on business management and marketing. There is no harm in learning more.
However, after experiencing the Internet information age, it is very difficult to calm down and read books, especially for a scumbag like Lu Dong, who has never read a book seriously in two lifetimes.
Often it doesn't take long to watch, and it becomes a bit annoying.
Fortunately, he is not a young man who knows nothing about Erbi. He used to be a somewhat knowledgeable person from 1980 to 2019. He still has basic self-control ability. look.
The store is developing and the business is developing. Individuals in it cannot stand still for a lifetime. They must keep up with the pace of development, otherwise they will be eliminated.
Soon it was Saturday, and Lu Dong didn't go to the university town anymore. He went to the food factory and the courtyard of the brigade early in the morning, and then went to the uncle's house.
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