The birth of the Hong Kong Island family

“Private housing estates are now available for sale, suitable for living and investment”

Yangtze Real Estate once again bought positive news space in major newspapers as advertising space.

Since the purchase was for news, Lin Zhichan couldn't just write some advertisements. He asked the editor to also write about the booming rental market in Hong Kong, which has created a great prospect for property investment, and analyzed the impact of the mainland situation on Hong Kong's residential prospects. Influence.

Since the stratified and phased properties have almost not been delivered yet, housing is still tight for the rich in Hong Kong, not to mention the poor.

Therefore, currently renting a house still requires an expensive ‘top fee’.

It is expected that starting from the end of the year, the role of "stratified installments" will begin to become prominent. The owners may not be as strong as in the previous life, and the top-up fee for the first floor in the middle of the mountain may not reach 20,000. However, that has nothing to do with Lin Zhichao.

Zhang Jun from Huixin Real Estate learned the news immediately, with a hint of sarcasm on his face.

"I don't believe it. No matter how good your advertising is, do you still want to sell out all at once?"

His real estate took three to four months to be sold out, so it became a "joke" in the industry, because the competition between Huixin Real Estate and Changjiang Real Estate ended in Huixin Real Estate's complete defeat. Someone else's 130-story building was sold out in three days, and his 75-story building was sold out in three months.

His subordinate Sun Liguo also read the newspaper and said to his boss Zhang Jun: "Boss, there is some secret here. This time, Yangtze Real Estate's advertisement particularly highlighted the word 'investment' and exaggerated the fiery rental market in Hong Kong. This is equivalent to an increase in Lots of new clients – clients investing in properties. Not easy!”

Zhang Jun was stunned for a moment, then read the news carefully again, and then he realized his heartbeat - investing in one floor can pay back the investment in five or six years, which is stable and risk-free.

However, he still said: "It's impossible to sell out in a month despite all the hype."

Sun Liguo could only agree with his boss: "That's for sure! It's good to be sold out in three months. The market has such strong purchasing power."

Before reading the market, Hu Zhaoxu was training a group of special 'sales'.

"You remember, after arriving at the site, you will be the guests purchasing the house."

"You need to visit and have a conversation with each other, and the conversation is about the advantages of buying our house."

"For example, you two are friends this time and are looking at the house together. You can say that this house is a good investment. It will be delivered next spring. By then, the market price will be ten thousand or twenty thousand for one floor. One year The rent is only 4,000, and it will be paid back in five years.”

"For example, you two are in a father-son relationship and you are looking at a house together. You can say that this house is really nice, safe and secure, and it also has a garden pavilion."

"Every time you have a conversation, you must finally say, buy it. Such a good investment project will be gone if it is too late."

"Anyway, these words are for other customers. Do you understand?"

While Hu Zhaoxu was training this group of people, he was thinking to himself - the boss's move is really brilliant.

People are often hesitant. At this time, sales have little effect, but these "peers" play a very important role. Customers who originally wanted to buy did not take action immediately when they heard such a conversation around them.

This is already the third wave of his training. There are only about twenty people in each wave. Some of these people are employees of Yangtze River Industries, some of Yangtze Real Estate, and some friends and relatives who have been recruited to make up the number.

People outside pay 8 yuan a day and take care of a meal, so everyone asks their relatives and friends to play the role. The treatment is not very good at all. Of course, you must at least have some decent clothes, but luckily you can make do by borrowing them.

These are "trusts", a little trick proposed by Lin Zhichao because he was worried about sales problems. The purpose is very simple, to create an atmosphere at the scene. The mentality of "people follow the herd" is eternal.

Friday, July 2nd.

The private housing estate "Telford Garden" located in Ferry Street, Yau Ma Tei, has officially opened for sale.

Beforehand, Cheung Kong Real Estate had been advertising for three days in a row, and wealthy people in Hong Kong went to inspect it. Including many wealthy people living on the island because their idea is to ‘invest’.

In particular, some people who are "landlords" themselves have tasted the sweetness this year - charging high top fees, so they hope to continue buying properties for rent.

At this time, the situation in the mainland was already in chaos, and the currency system of the Republic of China, the legal currency, had depreciated extremely. This was related to the credit problem of the Jiang family dynasty, which was no less than losing a battle.

As soon as the gold yuan coupons were released in August, they immediately began to depreciate sharply, which caused the rich people in Magic City to decide to leave one after another (the tiger hunt also had an impact). In fact, there was no need to wait for the three major battles to start, and the rich people in Magic City had already lost to the Jiang family. Confidence, seek asylum in Hong Kong.

Based on these forms, properties in Hong Kong are naturally popular.

"So many people are here so early!"

Before 8 o'clock in the morning, a couple came to the sales office of Telford Garden and immediately sighed.

I saw that there were almost a hundred people in the sales office (two or three people became the trustees), and it was very lively.

"There are only two private housing estates in Hong Kong, both of which are produced by Cheung Kong Properties." A nearby agent took the opportunity to say.

The couple suddenly became more interested in buying and walked towards the sales office.

At this time, Hu Zhaoxu introduced at the 'sand table': "Hello, ladies and gentlemen, this is our second private housing estate of Cheung Kong Holdings - Telford Garden. What are the benefits of buying our building? Delivery and design on time. It’s reasonable. Take Telford Gardens as an example. Each floor is a thousand-square-foot mansion. Whether you live in it yourself or rent it out, it is absolutely very good.”

Whether a house can be sold or not depends on the sales level. There is no doubt that the sales level of Cheung Kong Properties is the highest in Hong Kong. What's more, Lin Zhichao can grasp the psychology of Hong Kong people at this time.

"Is your unit price a bit high? This location doesn't feel worth HK$35 per square foot!" A customer asked bluntly.

Hu Zhaoxu immediately said with a smile: "Sir, the location of Yau Ma Tei Ferry Street is not bad, not to mention how much the rent and purchase fee have increased this year, and our unit price is 30 to 35 Hong Kong dollars per square foot. In fact, it was still at the beginning of the year level. Look at our design again. It belongs to a private housing estate, which has invisibly improved the grade. Our company dares to promise that when it is delivered next year, the annual rent will be no less than 4,000, and the top-end fee will be no less than 10,000. It will definitely be the same. It’s a hot commodity. This year, almost half of the funds have been withdrawn. Everyone, where can I find this price?”

"This investment is very good! The house will always be yours, and the rent collected every year will make the whole family live a comfortable life."

"It makes sense. This house is for self-occupation and the quality is very high. There are 24-hour security patrols and sanitation staff."

The 24-hour security patrol is definitely a pioneering initiative of Yangtze Real Estate. People who come to Hong Kong to seek refuge at this time have valuable belongings and don’t want to live in a safe place.

"I bought it. I bought one floor so that next year my whole family can move into a private housing estate!"

"Okay, sir, this way please!"

"Have you made a mistake? Let's take another look. There are 100 floors to start in such a hurry!"

"Here, there are almost two hundred people here!"

For a while, the atmosphere became hot.

On the fifth day, Cheung Kong Real Estate finally announced that it had sold out the "Telford Garden". This time it was indeed half as slow, and it was obvious that Hong Kong's purchasing power was insufficient. If it were other real estate companies, it would never be possible to achieve such an initiative.

Yangtze River Properties.

Zhou Fuzhao came to Lin Zhichao's office and said: "Boss, all the down payment has been collected. The total is 1.666 million Hong Kong dollars (half of the house payment)."

Lin Zhichao raised his head and asked immediately: "If I withdraw 1 million, will it affect the company's operation?"

Zhou Fuzhao immediately said: "No impact! Moreover, there will be no impact until the three projects on Magic Street, Happy Valley, and Ferry Street are completed."

Lin Zhichao nodded. After all, he only took away a total of 1.7 million from Yangtze Real Estate. The four real estate projects of Changjiang Real Estate will make a profit of 2.4 million, plus the principal of 750,000, which is a net asset of 3.1 million.

"Okay, I won't use Yangtze River Real Estate's funds for the time being. By the way, prepare 500,000, and we have to pay Sir Ho Tung."

"no problem"

After paying this amount, Ho Tung has withdrawn HK$1.8 million from the "Lam Tin Garden" project, whereas a year ago, he could only receive HK$1.3 million. It can be said that the cooperation is completely pleasant, not to mention that there will be a profit distribution of about 300,000 Hong Kong dollars, which will be paid at the end of the year.

As Cheung Kong Real Estate's feat of "sold out 100 floors in five days" was reported in the newspaper, the real estate industry in Hong Kong is paying attention.

Many people in the industry have compared Huixin Real Estate and Changjiang Real Estate. The results are predictable. Zhang Jun stumbled and sold out 75 floors in March, while Lin Zhichao sold out 100 floors in five days.

Lin Zhichao has once again been pushed to the forefront, with several consecutive real estate projects achieving great success. Although everyone does not know how much money Lin Zhichao earned, they also guessed that the profits were huge.

For a while, Lin Zhichao felt something unusual and decided to add bodyguards and drivers to protect himself and his family.