The birth of the Hong Kong Island family

Three months later.

‘Hong Kong S.M. Entertainment Company’, a subsidiary of the media group, was quietly established in a building on Broadcasting Road in Kowloon.

S.M is the abbreviation of ‘Star Museum’, which means ‘Star Museum, Hall of Fame’.

Hong Kong S.M. Entertainment Company is directly affiliated with the media group, which is obviously a very important layout.

In a large conference room, all the start-up personnel of SM Entertainment gathered together, most of them came from Asia Television. Asia Television originally had its own record company and music department.

But this time, SM Entertainment basically hired younger musicians, who are also industry elites.

As the president of the group, Lin Ruikai personally presided over the meeting. He said: "I personally participated in the preparation of SM Entertainment. I also communicated with everyone here beforehand whether they are willing to join the new genre of Hong Kong music. I will The new genre of Hong Kong music is called "Hong Kong music". You may think that I am fanciful. After all, it is not easy to create a genre. But I am just giving an example, which is the "Hong Kong comics industry". You should be familiar with it. If it succeeds, our Hong Kong music can succeed."

Among the twenty or thirty people, including management, lyricists, composers, dancers, and acting talents, they were completely excited at this time. Before this, the 'Master Lin' and the 'President of the Media Group' had communicated with them one by one and wanted to create a fusion of 'singing and dancing, RAP, electronic music, hip-hop and other elements' to achieve a strong rhythm and suitable They were certainly very interested in the new musical patterns of dancing.

As the president of S.M Entertainment, Sheng Honglin immediately expressed his agreement: "Everyone must have understood that originally Hong Kong comics were an industry that needed to compete with Japanese comics in Hong Kong; since the establishment of Oriental Publishing House, Hong Kong has Comics gradually formed a 'new genre' by learning from Japanese comics' exquisite drawing skills, whimsical plots, and delicate emotions. Today's Hong Kong comics already have a good market in the world. Therefore, 'Hong Kong music' is also known as 'H-POP', I can't wait to get involved in this career."

He was originally a manager of ATV's music production department, but now he was selected by the group president and became a subsidiary president on the same level as Zhou Liang Shuyi. Naturally, he is very motivated.

Of course, Sheng Honglin also understands that the work of SM Entertainment must have been supervised and guided by the group president. After all, this is the idea of ​​​​"Xiao Linsheng".

Next, everyone expressed their opinions one after another, and they were undoubtedly very enthusiastic about the new career.

Lin Ruikai said with satisfaction: "Okay, next, we need to hold a trainee selection in Hong Kong. From all the 12 to 18-year-old teenagers in Hong Kong, we will eventually need a hundred trainees. We will conduct a selection every year in the future."

What a big deal!

Everyone thinks so. Obviously, other companies will not invest like this at all, and only media groups with deep financial resources will invest like this.

Finally, Lin Ruikai said: "Three years from now, we will debut at least one male group and one female group. The style of the male group is mostly fanatical, flashy, and expresses the rebellious psychology of young people. Most of the songs are fast-paced and It has a strong sense of rhythm and is suitable for dancing. They often sing and dance while performing, and choreography is also a very important factor. As for the female group, they are youthful and fashionable, with sweet memories."

Taking out the sample for reference first will help everyone move towards this goal.

It was not convenient for Lin Zhichao to directly teach the styles of Korean groups like HOT, Shinhwa, and SES; but he directly communicated with Lin Ruikai and asked him to share the limelight.

The more Lin Ruikai spoke, the more surprised everyone became, because the purpose was so clear. It seemed that this 'rich second generation' really knew art!

After the meeting, Lin Ruikai said to Sheng Honglin in the office: "You can arrange for people to go to South Korea and Japan to register for 'S.M. Entertainment'. In the future, we will expand overseas as soon as possible."

Sheng Honglin nodded and said, "Okay, I will arrange for people to register as soon as possible."

After chatting for a while, Lin Ruikai left SM Entertainment. He agreed that his father said he was full of passion and was very willing to study the "Hong Kong Stream".

Los Angeles, Burbank.

This is the "Media Capital of the World" in later generations, with the headquarters of Disney and the headquarters of the American ABC entertainment department, as well as Warner Bros., NBC, Viacom, and PBS. ) and many other world-famous media and entertainment companies have branches in Burbank.

The Disney headquarters and the American ABC Broadcasting and Entertainment Department are adjacent and can be reached only across an overpass.

Lin Ruidong (Ryan Hepburn) came to the ABC Entertainment Department and sat in the office with its head Robert Iger to chat.

Robert Egger said happily: "Currently, one episode of "Millionaire" can generate advertising revenue of 1.2 to 1.7 million US dollars, and our production cost is 500,000 US dollars per episode. Based on this, our entertainment department is preparing to make a larger Investment in manpower and financial resources, Mr. Ryan, what do you think?"

With his professional ethics and candor, he won the trust of Lin Ruidong and Disney President Michael Eisner.

Lin Ruidong said: "Although "Millionaire" is very profitable, it has a four-hour program (four episodes) every week. I think it will make people tired within two years. At the same time, I found that the ABC entertainment department There are no new program formats being prepared, which is a dangerous sign.”

Robert suddenly became serious. He admired this Audrey's son very much. I heard that he was responsible for Disney's acquisition of ABC Radio.

After the successful acquisition of Disney, Ryan Hepburn participated in the rectification of ABC Radio and carried out a large-scale "cost reduction and efficiency increase", which greatly increased ABC Radio's profits by 60%. Later, he suggested that the ABC entertainment department purchase the copyright of "Millionaire" from Hong Kong ATV. After more than 10 months of funding for this program, the profit has reached hundreds of millions of dollars. According to this trend, ABC Radio's profits this year will exceed US$400 million, more than double the amount at the time of the acquisition.

"Mr. Ryan, what do you mean, we need to prepare a new entertainment program?" Robert Egger said with some reluctance.

Millionaire is so profitable that it is the most profitable show of all time in the United States. If you develop and prepare new programs, you will inevitably take great risks.

Lin Ruidong said with confidence: ""Millionaire" will continue to maintain sufficient human and financial investment, but at the same time, we have to innovate a new program. I have some ideas for this program. Simply put, it is composed of two Two families from different backgrounds and cultures are staged. The wives of the two families will exchange their homes with each other. They will go to the other party's home to live with the other party's husband and children for 10 days.

In this era, reality shows are simply the "big and small kings". People around the world have been able to stop worrying about eating 24 hours a day and pursue more of a spirit of entertainment.

Because of this, whether it is the emergence of video games or reality shows, as long as you are creative enough, you will not have to worry about the market not paying for it.

After listening to Lin Ruidong's suggestion, Robert Egger immediately became very interested. Finally, he happily said: "This is a very good subject. A family is like a company. Each has its own family culture and living habits. The representative character is the mistress! Two completely different families, what will happen if the mistress is replaced for a week? Thinking about it makes people want to know.”

Lin Ruidong said: "Well, I have already made suggestions for this program to you, and I will leave the rest to you!"

He actually understood that if "Swapping D Wife" was not too ethical for the Chinese, his father would not have let him hand it over to ABC in the United States. He learned from his fourth brother that the media group was promoting "Hong Kong Streaming Culture", so he was convinced that it would be successful. This was his understanding of his father - omnipotent.

But in any case, ABC in the United States can purchase the copyright from Asia Television, which can be said to kill two birds with one stone. "Millionaire" is the best proof. This program can conservatively create a profit of 300 million US dollars for ABC in the United States.

Lin Ruidong also relied on his actions at ABC in the United States to become a "powerful figure" in three companies: Audrey Company, Disney Company, and ABC in the United States.

Even in the Disney Company, where Audrey Hepburn is currently the chairman and Lin Ruidong is the executive director, the influence of the 'Hepburn family' has exceeded that of President Michael and director Edward Disney.

Of course, the affairs of the Disney Company were still handed over to Michael Eisner, but Lin Ruidong did not interfere much to avoid breaking up with Michael and Edward. But now Lin Ruidong is supporting Robert Iger to prevent Michael Eisner.

Audrey Hepburn and Lin Ruidong's mother and son hold 52% of the shares of 'Audrey Company', Audrey Company holds 56% of Disney, and Disney holds 100% of the shares of American ABC.

The 'Hepburn family' has become an American media giant family with great influence. Of course, neither Audrey Hepburn nor Lin Ruidong currently serves as the direct manager (president) of the three companies, and they are all professional managers. But internally, the influence of the two is very great.

A villa in Zurich, Switzerland.

On the lawn, Lin Zhichao was having a gathering with the Sanfang Yiline, whose members included Audrey Hepburn, Lin Ruidong, Megan and his wife with two sons and a daughter, Lin Ruinan and Ella with a son and a daughter.

The five grandchildren stood in front of Lin Zhichao. They were very polite and close to Lin Zhichao. Obviously, this was the education of their parents, and they were like this to Lin Zhichao, a grandfather they rarely saw.

Teaching by words and deeds is very important for a big family.

At the same time, the Lin family holds a family reunion for about three weeks every year to share their feelings. Even in ordinary times, everyone will hold small-scale gatherings when there is an opportunity.

Lin Zhichao has always believed that 'family unity' is the secret to a family's long-term prosperity. As long as the adult men in the family are united, there is no opponent that cannot be defeated.

"Grandpa, why don't you age at all?" Lin Ruidong's eldest son Lin Hongbei (who often uses the English name of Hepburn and is 9 years old this year) came up and asked curiously.

"Haha, this is our family's secret! Remember, our family originated in ancient China, and we have the blood of dragons." Lin Zhichao smiled and touched Lin Hongbei's little head and said.

The two of them spoke Chinese. These children have been able to speak two languages ​​- English and Chinese - since they were young, and they can communicate well in Chinese.

"Are we Chinese or Americans?"

"Americans, but mixed-race people with Chinese blood! Country, you have to identify with your country; but family is more important than country."

"That's what my father said too!"

"well"

Lin Zhichao smiled happily.

He can't make an American love his own country. This is what he taught Lin Ruidong and Lin Ruinan back then. No matter which country you belong to, you must have a sense of belonging to your own country. Of course, you must not forget that you have Chinese blood. The most important thing is that family is the foundation.

After communicating with the children for a while, Lin Zhichao asked Lin Ruidong in English: "How is the situation at Audrey Company?"

Lin Ruidong immediately asked the children to play on the grass and reported on the development of Audrey, Disney, and ABC Radio.

In the case of Disney and ABC broadcasting, the Lin family did not interfere much, and Lin Zhichao did not interfere much, because anyway, they will be very good in the future.

As for Disney's acquisition of Hollywood studios, it currently does not have the strength. After all, Columbia Pictures is worth more than 3 billion U.S. dollars, and Sony will have to digest it for ten years next year.

Therefore, Disney will not seek greater breakthroughs until at least the 1990s.

Step by step, anyway, Michael Eisner and Robert Iger, the two presidents, are already in hand. Even without the intervention of the Lin Group, it will become a media empire in the future.

Of course, if you need to intervene later, you still need to intervene.

"Where are you Ruinan? What's the progress at work?" Lin Zhichao then asked again.

Lin Ruinan currently has dual nationality of Switzerland and the United States, mainly Swiss nationality, which is what Lin Zhichao hopes.

"Red Bull Group (Europe) has gained an absolute advantage in Germany, but has been losing money in the UK for two years. I recently planned to fire the UK sales team and dispatch several sales managers from the Swedish headquarters. In the past, I have summarized the market positioning for the UK market. There are some problems. Bars are not suitable for Red Bull. Nightclubs and students are the potential users of Red Bull. I recently had an idea to hire students to drive mini cars with a big Red Bull can strapped to the top to roam around campus and serve them at major parties. Free Red Bull products to create buzz at a low cost.”

Overall, the success of a brand is not always smooth sailing.

At the beginning, European Red Bull was launched in many European countries, but some countries accepted it (Germany, etc.), and some places did not accept it (Austria, etc., because it was too sweet). Germany is the favorite, with the UK suffering competition from a similar 'Pegasus' from a pharmaceutical manufacturer.

In this case, how to market is the key.

Lin Zhichao praised: "Your concept of marketing methods is good. By constantly using the "Alpha Bees" principle (the authority of one Alpha Bee can influence the purchasing habits of hundreds of bees) for publicity, the effect is huge. So. I am optimistic about the future of the British market. At the same time, Red Bull is also preparing to enter the United States, with 8.3 ounces per can, 80 mg of caffeine, and the price is set at half the price of a bottle of Coca-Cola. At the same time, at the beach, university, and gym , office buildings and construction sites, and provide a large number of free drinks to passers-by. I believe that the American market can be easily opened!"

The Red Bull brand has produced three super billionaires in its previous life, all worth tens of billions of dollars.

Now, this brand belongs to both lines of the Lin family and will become a world-famous beverage in the future.

Of course, it is Lin Zhichao's sons, all of whom are good businessmen, and with his leadership, Red Bull can achieve great success.

Lin Ruinan listened carefully and then said: "Well, my father's American marketing strategy is very much in line with my ideas. At the same time, over the years, I have also continued to carry out sponsorship promotions in sports and extreme sports, especially In terms of extreme sports, this sport has just sprouted at this time, and I will continue to sponsor and pay attention to it.”

Indeed, extreme sports are not yet systematic. When they really become popular around the world, it is the 21st century, when everyone is eager to break out of the city and enjoy nature. From the ballroom dancing in the 1970s to the disco in the 1980s, they can no longer meet people's growing sensory needs. On the one hand, people have a greater need to seek stimulation, vent stress, and release energy. On the other hand, people are accustomed to general stimulation and enjoyment and it is not surprising. At this time, people begin to pursue more intense stimulation to obtain the desired feeling and arousal. The rise of extreme sports just meets this need of mankind.

Lin Zhichao said with satisfaction: "In short, you should communicate with me more about Red Bull and talk among family brothers. Red Bull is the Coca-Cola of our family."

"no problem!"

Seeing that Lin Zhichao had finished communicating with his two sons, Audrey Hepburn couldn't wait to say: "It's my turn!" After saying that, she looked at Lin Zhichao with a pair of beautiful eyes, just like the eyes of a little girl.

Lin Zhichao smiled, if it weren't for his daughters-in-law, he would have really let go of his 'majesty'.

"Then just report it!"

Audrey Hepburn immediately pretended to say: "Maurizio of Gucci is really not good enough. He likes to enjoy himself and buys private jets and luxury yachts, but he is not good at management. As a result, Gucci's situation is no longer optimistic. This matter You won’t lose money by investing, right?”

In 1986, Lin Zhichao arranged for Lin Ruinan to meet Maurizio, the third generation of the Gucci family. Since the death of the first-generation founder of the Gucci family, there had been constant internal strife. Therefore, in 1987, under the introduction of Maurizio, Maurizio Daili Investment bought out the 50% stake held by Maurizio's uncle and his cousin.

Lin Zhichao said confidently: "He is not a prodigal, how can we hope to win this brand! If Gucci's situation gets worse in a few years, we will attack and win Gucci. By then, we will be turning our hands for clouds and rain. , to build Gucci into a top luxury brand like LV.”

Audrey Hepburn and her two sons suddenly showed joy and admiration. Only the two daughters-in-law were a little unconvinced. In their opinion, could it be so simple?

As everyone knows, Lin Zhichao is of course confident. Sometimes he just needs to adjust his positioning - young and fashionable, and find a design director - American Tom Ford. Of course, the president hires a professional manager, but the Lin Group is in charge.

"Also, there is hope for the acquisition of Latour. Pearson Group is offering 200 million US dollars to sell 53% of its shares!" Audrey Hepburn said another piece of news.

Lin Zhichao was stunned and couldn't help but said: "So expensive? How much does a grape tree cost in total?"

Audrey Hepburn said nonchalantly: "It's almost 2,000 US dollars. It's the most expensive grapevine in the world. But isn't this used as a symbol of our family? The more expensive it is, the more expensive it will be. If it is bought by the French later, it will be There is no chance anymore! We should be able to get the remaining 40% of the shares, it’s not a big problem.”

Lin Zhichao nodded. Audrey Hepburn is not short of money. She is one of the top ten richest people in the world and the richest woman in the world. Importantly, she has a lot of cash flow, not just stocks.

"Then buy it! Pack Givenchy, Latour, and Gucci into a luxury goods group, and then acquire more brands to form a luxury goods empire. You two brothers will advise and assist your mother in the future. This career is given to Ruinan by your lineage."

"Yes, father!"

After easily managing a luxury goods group, Lin Zhichao was also very happy and said to his two daughters-in-law: "You strive to have four children each, and you are responsible for how to pass on the huge family business!"

Ella asked curiously: "Father, why are you so confident?"

Lin Zhichao and the others just communicated in English and did not shy away from their two daughters-in-law. After all, they were considered a family. Although Lin Zhichao's sons are not as powerful as Lin Zhichao, there is still no problem in making a woman die.

Lin Zhichao smiled and said: "Your mother didn't like doing business at all when she was young, and she had no talent for doing business."

Megan and Ella looked at Audrey Hepburn in shock. They also understood the meaning of Lin Zhichao's words - doesn't it prove his greatness that his father can make his mother so successful?

Looking at their husbands, they also had a firm label. The two daughters-in-law instantly worshiped their father-in-law.

Lin Zhichao said: "Business relies on brains and skills. For example, why I am optimistic about luxury goods is because I am optimistic about the development of the world economy in the future, and more and more people will be able to pursue luxury goods. As for the Gucci brand, how to get out of the trough Come out, no matter how simple the method is, Gucci at this time is like an old man in his twilight years, and the people who buy luxury goods will be young people, or people who aspire to be young, so this brand only needs to reposition itself and find a talented creative director. At that time, relying on the foundation of the brand, it will return to its peak and even continue to develop."

Lin Ruidong and Lin Ruinan nodded. With the prospects, direction, and execution all in place, the chance of success is very high.

Kavin is awesome! Today is a chapter of 6,000 words!