The birth of the Hong Kong Island family

December 25th, Christmas.

In the morning, Lin Zhichao drove to the company as usual.

In the back seat of the car, he browsed the day's newspapers.

Suddenly, his eyelids twitched and he was attracted by an advertisement.

"There is a building for sale in Mongkok with a total of 75 floors, and each floor only costs HKD 30,000."

Looking carefully, Lin Zhichao immediately understood that there was a real estate company that wanted to catch Yangtze River Real Estate off guard; and this real estate company, he seemed to remember, was a boss named Zhang Jun. (PS: There is a real person in Zhang Jun’s history. He was the former owner of the litchi garden. Later, the litchi garden was sold to Qiu Degen)

Can't wait like this! Lin Zhichao's first thought was.

After all, a large number of wealthy people from the mainland have not yet arrived in Hong Kong at this time, so the purchasing power of Hong Kong as a whole may not be very high.

If Huixin Real Estate takes the lead, Yangtze Real Estate's sales on New Year's Day will be in jeopardy.

"Is it a coincidence or intentional?" Lin Zhichao murmured to himself.

Then, a determined expression appeared on his face.

Regardless of whether it is a coincidence or intentional, Changjiang Real Estate must respond in a timely manner, which is in its own vital interests. What's more, this project is in cooperation with the He Dong family, so we can't let him look down on himself.

Yangtze River Properties.

Lin Zhichao summoned several managers, came to his office, and gave them the newspaper.

"Did you read the morning paper?"

Marketing manager Hu Zhaoxu immediately said: "Look! This Huixin Real Estate has come with bad intentions. Selling 75 floors at this time will have a great impact on us. And I know this company. Their boss is named Zhang Jun. Together with several A friend spent 850,000 to buy a piece of land, which seems to be the project to build a 75-story building. But as far as I know, the construction of this site should have just started. For such a large project, they are so urgent, either because of us or Zhang. The military is too optimistic about the market."

Lin Zhichao said seriously: "No matter what their purpose is, the key is how should we deal with it?"

Everyone suddenly started thinking.

Huang Changhong was the first to say: "We are ready in all aspects. We can go to the newspaper office to advertise today, and we can open the market tomorrow."

His plan was unanimously approved by everyone.

Hu Zhaoxu added: "That's right! According to market principles, only a few people will sign the contract on the first day, so Huixin Real Estate will only sell a few units today. As soon as our advertisement comes out tomorrow, their customers will immediately Turn to our arms, because we are so well prepared."

The property of Huixin Real Estate is 1,000 square feet per floor, and the price is about 30,000 Hong Kong dollars, and the average price should be 30,000 per floor.

There are two types of houses in 'Lam Tin Garden', one is 920 square feet and the other is 980 square feet. However, the lowest price given by Lin Zhichao is 30 Hong Kong dollars per square foot, and the highest is 35 Hong Kong dollars per square foot (the floors are different) , prices are different).

He dared to sell it at this price, naturally because of the value of 'Lantian Yayuan'.

Lin Zhichao spoke at this time:

"It's still on sale on New Year's Day! However, our advertisement must be done immediately, and it will be published in the newspaper tomorrow."

"First of all, we don't buy advertising space today, but buy the front page position of the news, and we buy the front pages of three newspapers, and we will start buying advertising space tomorrow."

"Secondly, the 26th to 31st is our advertising time, and the official opening is still scheduled for New Year's Day."

"After that, our advertising space is large enough, and we need to clearly introduce the advantages of 'private housing estates', the reputation and advantages of Cheung Kong Real Estate, and first-of-its-kind model houses and other detailed information."

"Finally, the newspaper published an article on the opening day of 'Lantian Yayuan', where buyers were 'drawn for gold'. Customers who bought a house were drawn once on each floor and had a 1 in 15 chance of winning '5 taels of gold'."

Since you want to play, let's play a big one, let Cheung Kong Real Estate become the grandfather of Hong Kong real estate.

Several executives recorded in their notebooks one after another, the expressions on their faces were wonderful, and they were very shocked.

They didn't expect that the boss would be so good at playing!

“The boss is brilliant!”

There are thousands of words, only this sentence is classic.

That night, Zhang Jun and several shareholders were waiting for the statistical results at Huixin Real Estate.

"Don't worry, although we are selling 75 floors (15 tenement buildings) this time, it is indeed the largest residential sale since the opening of Hong Kong." After speaking, Zhang Jun felt a little proud, and then said: "But this year, There are quite a few mainland Weishui guys in Hong Kong, and their purchasing power is still quite sufficient. So, I bet, they will all be sold out within three to five days."

A shareholder and friend said with a smile: "It's a 75-story building. Even if we charge half of the money, it's still HK$1.15 million. All the initial investment fees will be paid back, and we can get HK$230,000 every two months." I really didn’t expect real estate to do this.”

Although the land fee for this project cost 850,000, the construction fees and taxes were less than 750,000 Hong Kong dollars. Therefore, in the eyes of Zhang Jun and others, they had to earn 700,000 Hong Kong dollars. And the cycle is less than 15 months.

It can even be said that the investment cycle is only half a year, because the previous funds have been withdrawn, especially the first 50% of the funds.

Zhang Jun said: "That kid Lin Zhichao is indeed quite capable. He has changed the real estate landscape in Hong Kong. Even the Governor of Hong Kong supports him. But this time, we are going to let him suffer a loss. It just tells him that young people have ideas. That's right, we veteran businessmen are not vegetarians either. Haha!"

Everyone laughed.

The mall is like a battlefield!

After a while, Sun Liguo walked into the office, greeted a few people, and then said: "We have already counted. Four households signed contracts today. In other aspects, there were forty or fifty people who came to consult, and there were probably more than twenty people who were interested. people."

Several people were stunned, and Zhang Jun said: "Why are there so few people signing contracts? There are also a few inquiries, right?"

The three shareholders also became nervous!

Sun Liguo comforted his boss and said: "Boss, our advertising is only on the first day. Naturally, the effect is almost the same. There will be six more days of advertising time. If this trend continues, at least 15 to 20 households will sign the contract tomorrow. This is a normal phenomenon. .”

Zhang Jun was right. The situation he consulted from others was exactly the same.

Remembering that there were still friends and shareholders there, he immediately said: "The further you get to the back, the more people there will be, so let's spread the word!"

"It makes sense!"

The next day.

"Sing Tao Daily": Cheung Kong Properties throws depth charges again - private housing estates

"Industrial and Commercial Daily": There are properties for sale - buy a property and get gold

"Overseas Chinese Daily": The 80-storey building of Changjiang Real Estate's first private housing estate is for sale

Chan Ende is a businessman who just came to Hong Kong from the Mainland. He was recently shocked by the rental prices in Hong Kong. The upfront fee for a one-story, thousand-square-foot house is as high as HK$6,000 (in Tsim Sha Tsui), and the monthly rent is HK$300 per month.

Together, the cost of renting a house for a year is nearly 10,000 Hong Kong dollars.

After the contract expires, we still don't know how things will develop.

But he has no choice. In order to avoid the war and to have a place to live for his family of 14, he can only bite the bullet and rent it.

In a more remote place, the rent is cheaper, but he is worried about safety issues. After all, he is not very familiar with Hong Kong. He has only been here two or three times on business.

But yesterday, Chen Ende saw a house sale advertisement, so he went to inquire about it.

After all, it only costs 30,000 Hong Kong dollars to buy a house, so why doesn't he buy a house?

But only after he went there did he find out that the house hadn't been built yet, and even the construction had just started, which made him hesitate directly.

Although the sale has repeatedly guaranteed that the house will be completed on time, and many houses in Hong Kong are for sale off-plan, commonly known as 'off-plan sales'.

“Is Hong Kong really like this?”

"If it is confirmed that this is the case, I will go and sign the contract."

"After all, I can get the deed and move in in November next year, and I don't need to pay another year's rent."

He bought a few newspapers and wanted to see if there were any houses for sale, so he went to inquire about them.

But as soon as I took a look, I made a surprising discovery.

"Cheung Kong Properties Throws Another Depth Charge—Private Housing Estates"

It is a real estate company, but what is this private housing estate?

With this in mind, Chen Ende read it word by word.

"Excellent! Excellent!"

"That's how it sounds!"

The eldest room heard Chen Ende's words, and immediately came up to him and asked, "Master, what's so happy about it?"

Chen Ende was in a good mood at this time, and said: "All you women, come and listen!"

He has a main house and two concubines. Although the Republic of China is illegal, concubines do exist. The "Relatives Edition" of the Republic of China explained: Concubines (concubines) are not wives, so taking a concubine and marrying a concubine is not considered a marriage. Since it is not considered a marriage, it naturally does not constitute the crime of bigamy. Although they are not recognized as wives, they are recognized as belonging to the family.

The three women came together and Chen Ende told the news from the newspaper.

"The private housing estate of "Lam Tin Ya Yuen" means that all owners in this area have shared gardens and pavilions. The entire private housing estate is surrounded like a courtyard, and the main entrance is guarded by security guards. Non-owners are not allowed to enter without authorization, and security is high."

“The private housing estate of Lam Tin Villas has shops, restaurants and public facilities, making life convenient.”

"How about it? A house worth 28,000 to 35,000 yuan will be handed over in November next year!"

The principal immediately said: "It's much better than yesterday! Yesterday's house had nothing, but this house can still draw gold!"

For a time, everyone agreed.

Although they lived in a garden-style villa in the mainland, they realized that money was free of charge when they arrived in Hong Kong. The important thing is that Hong Kong will let people know that money must be saved and spent, otherwise it will be easy to lose it.