The birth of the Hong Kong Island family

After Audrey Hepburn returned to the United States, she immediately held a high-level meeting of ‘Audrey Company’.

Audrey Corporation, originally called Audrey Toy Company, later changed its name to 'Audrey Corporation' after owning 'Atari Video Games'.

In fact, it already belongs to the nature of a group company, but Europe and the United States don't like to use the word "group".

Audrey Hepburn, who sits in the chair of the board of directors, is incredibly beautiful, but the executives dare not dream about it, because Audrey Hepburn is the founder, soul and godmother of 'Audrey Company'. The indestructible goddess.

Audrey Hepburn always showed a strict and serious style in the company, which further confirmed her "strong woman" style.

"These are two 'car transforming robots' developed by Hong Kong's Changjiang Toy Factory. You can take a look and tell your own thoughts!"

Audrey Hepburn took out the toys of 'Diaclone' and 'MSI Superboy' and placed them on the conference table.

At this time, Yangtze Toy Factory had just exported these two toys, but a senior executive knew about these two toys, but he didn't think anything of it immediately.

In the opinion of many senior executives, Audrey's toy products should always focus on "Barbie" and make this product spread all over the world from generation to generation.

In fact, in the past sixteen or seventeen years, Audrey's company has only had "Barbie dolls" and related products. Even if it's a Rubik's Cube, it's just an agent's product, not its own product.

President Rich immediately took two transforming robots and played with them. After reading them, he passed them on to the next senior executive.

Audrey Hepburn waited patiently. She was taught by Lin Zhichao, that is, there is no need to micromanage everything in the company and boldly hand over work to subordinates; however, she herself must 'pretend' to be inscrutable, like a Western god style.

In this way, the subordinates will worship you and will not dare to deceive the boss. Of course, to achieve this level, you must have a certain level, otherwise your secret will be exposed soon.

After all, Audrey Hepburn has too much halo, so her status in Audrey's company has always been lofty over the years; even Ritchie, the president, is just a 'replaceable' figure, far less than Audrey Hepburn. Delly Hepburn's status is high.

The Hepburn family (the third wife of the Lin family) are the absolute kings of the ‘Audrey Company’.

After going around, an executive took the lead and said: "What BOSS means is that we buy the copyright of these two toys, create secondary creations, and promote them."

Audrey Hepburn looked at him and simply said: "That's bad advice!"

What's wrong?

It's a pity that the senior management didn't have the guts to ask!

It was Rich, the CEO, who understood the boss's thoughts and immediately said: "If it is the copyright of the Yangtze Toy Factory, then we can adopt a plan - we are responsible for marketing and they are responsible for the supply (OEM) operation model. Because everyone Everyone knows that the production technology and quality of this Hong Kong factory are absolutely world-class; at the same time, they have a very high level of innovation, which is a capability that other factories in Hong Kong do not have, such as the early Beer Lily. The later Rubik's Cube they achieved is even their patented product."

Immediately, a senior executive quickly followed up and said: "Yes, this is our best partner. Its boss is also our director and has participated in the company's affairs early on."

Everyone quickly reached an agreement, and the top management at the beginning immediately understood that the Yangtze River Toy Factory must not be messed with in the future.

Next, Audrey Hepburn said decisively: "Yes! This is our second ambitious toy product after 'Barbie'. I plan to form an elite team to take charge of this matter."

Some senior executives still have doubts: "The price of such a Transformers toy will be about twice that of Barbie, about 8 to 10 US dollars each. Its prospects"

Rich immediately said: "Although the price is expensive, it is an absolutely ideal toy for boys. No, it is even a desire for adults to collect. The key is how we market it."

During the discussion, Audrey Hepburn did not participate. She still listened patiently to everyone's discussion, but in the end it was her decision.

"Not bad! My idea is to call this toy 'Transformers' and build it into a powerful IP. From comics, animation, and even movies in the future, they have a complete universe background and attractive stories ."

At this time, a group of senior executives stopped questioning and decided to work hard towards the boss's goal.

Ritchie said: "We can work with Marvel to rewrite the background stories of these toys with American aesthetics."

Audrey Hepburn nodded and said: "Your suggestion is right, but I have some background information. Please take a look and express your own opinions."

After saying that, I saw a stack of information in front of me, and my subordinates quickly distributed it to everyone.

"Replace the original setting of 'robots need to be controlled by a driver' with the concept of 'living robots'."

"The robots were divided into two camps: the righteous 'Autobots' and the evil 'Decepticons', and named them 'Transformers'"

A complete story background suddenly appeared on the paper. Everyone read it with gusto and couldn't bear to leave their eyes for a while.

Lin Zhichao was very familiar with the Transformers story in his previous life. He had watched every movie, so this was almost a detailed script outline.

After a long time, Richie said in surprise: "What a perfect story. Could it be that you, BOSS, created this story?"

Audrey Hepburn said: "My eldest son created it!" As soon as she finished speaking, she apologized to Lin Zhichao in her heart, because this sentence was very ambiguous.

Of course, this was Lin Zhichao's idea to turn the credit into his son Lin Ruidong. Because Lin Ruidong will join Audrey Company in four or five years and gradually take control of the company.

Rich praised: "If it's Ryan, we can totally understand that he can create such a good story. You know, Ryan could publish a book and sell millions of copies. He is really a genius! "

Foreigners are also good at flattering, and soon everyone was praising Lin Ruidong.

Lin Ruidong is a Chinese name, and Ryan Hepburn is an English name.

Audrey Hepburn said with a smile: "I invited him to create it, but the story only has an outline. After all, he has to study, so the rest of the work is left to Marvel. I hope that Marvel will serialize this product and cooperate with it." We invested in three episodes of cartoons to promote this toy product. In the future, we will learn from Barbie and continue to work hard. As for product manufacturing, we need to maintain communication with Yangtze Toys. The products can continue to sell their inventory, and later on their products On top of that, redesign and structure, the prerequisite is cooperation.”

"Yes, BOSS!"

After a meeting, a group of senior executives once again saw the influence of ‘The Queen’s Arrival’.

Audrey Company, just from the name, it can be seen that Audrey Hepburn is the absolute authority and founder of this company.

Such Audrey Hepburn's influence in the West is at its peak. The influence of "the mother of Barbie" and "the ancestor of video games" has already surpassed that of previous Hollywood actresses, and she has truly become the darling of the world. .

But Audrey Hepburn lived a very low-key life!

Time flies, and two months have passed in the blink of an eye.

December, Global Tower.

In the office of Cheung Kong Holdings, Lin Zhichao is reviewing the preliminary design plan for the "Victoria Harbor Center". (The Land King in Central, the Connaught Building or Jardine House in the previous life)

The private investment company of Lin Zhichao's family is called "Victoria Harbor Investment"; the private real estate company is called "Victoria Harbor Real Estate"; and this building is also called Victoria Harbor Center.

Victoria Harbor literally means 'Victoria Harbor, Hong Kong', but actually means 'maintaining Hong Kong'. This is Lin Zhichao's state of mind.

The Harbor Center has a total of 52 floors, which is two floors higher than the Burj Al Arab Hotel, but not as high as the Burj Al Arab Hotel. Because the Burj Al Arab Hotel has a steel frame structure at the top, similar to the mast of a sailboat.

The "Victoria Harbor Center" has a total floor area of ​​698,000 square feet, with each floor occupying an average of 13,500 to 14,000 square feet. The entire building covers an area of ​​53,000 square feet, so there is a "Victoria Harbor Plaza".

There is a shopping mall at the base of the building, which is the best revenue-generating solution after all. The design plan of the building still refers to the Jardine House in the previous life, or the moon-shaped door and metal exterior wall of the Miramar Hotel in this life.

The main reason is that the Miramar Hotel and Miramar Shopping Center were products of the early 1960s, and Lin Zhichao may have dismantled and rebuilt them in the late 1980s or late 1980s. The first is that the floor area can be increased (after the airport is moved, the height is not limited to 17 floors), and the second is that new shopping malls can be competitive.

Therefore, it is understandable that the design of the Moon Cave Gate is now moved to the ‘Victoria Harbor Centre’. What's more, it's all our own business and doesn't involve plagiarism.

"Boss, the He family, the owner of Lok Fu Building, wants to sell their property. Should we take action?" Hu Zhaoxu came to the office and reported a piece of news.

As a general under Lin Zhichao, he understands some of his boss's ideas. The Lok Fu Building opposite Miramar Shopping Center can definitely be fully utilized.

After Lin Zhichao heard this, a map of the intersection of Kimberley Road and Nathan Road immediately appeared in his mind.

Opposite the Miramar Hotel and shopping mall are Lok Fu Building, Champagne Building, Tung Ying Building, etc. They were all originally properties of the Ho Tung family, and are now owned by their descendants. Among them, the original site of the Champagne Building was sold to Li Gaofu in the early years and was later developed by Lin Zhichao.

Among them, Lok Fu Building is opposite the Miramar Shopping Center. Lin Zhichao once said that through a pedestrian bridge, it can be included as an office building.

"How much area does this building cover? In what year was it built?"

"It covers an area of ​​36,000 square feet and was built in 1958."

Lin Zhichao nodded, and after thinking for a while, he asked, "How much is it approximately?"

Hu Zhaoxu said: "According to the market price, the value is about 40 to 45 million Hong Kong dollars!"

Quite expensive!

However, Lin Zhichao didn't hesitate much and said, "Bring a lawyer to talk and get it as much as possible. But after Sir Ho Tung's death, his descendants are getting worse and worse. Now they are actively selling their ancestral property to live. ”

I think back then, it was Lin Zhichao who took the initiative to buy, and He Dong let it go when he thought there was a profit. Now, luckily, this Lok Fu Building is a rebuilt building. It only needs a fixed rent every year, but it is also actively putting it up for sale.

Hu Zhaoxu said: "Currently, it is General Ho Sai Lai who manages the assets of Sir Robert Ho Tung's family, but Ho Sai Lai's eldest son, Ho Hung Ngai, manages the property affairs. The purpose of selling this property is not clear, but this Ho Hung Ngai is also managing a real estate company - Sihai Real Estate also went public this year to raise HK$72 million for the reconstruction of its properties."

Lin Zhichao nodded and said: "I understand, they are rebuilding other sites by listing and selling properties. After all, Sir Ho Tung left a lot of properties behind after his death. They are now worth hundreds of millions of assets. After reconstruction, they will get more High value.”

Hu Zhaoxu said: "Yes, the He family is still wary of Hong Kong. General He Shili only manages the "Business Daily" and shouts for public opinion in Taiwan. If they invest in property, they will definitely rebuild it by selling assets and raising funds from the listing. They will not Invest your own cash flow.”

"Let's go talk. This building still has great investment potential."

"OK"

After Hu Zhaoxu left, Lin Zhichao simply drew a map on paper.

Miramar Hotel, Miramar Shopping Center and Lok Fu Building form a regional commercial complex integrating shopping malls, hotels and office buildings.

When the Miramar shopping mall and hotel are to be rebuilt in the future, the Lok Fu Building must be demolished first and rebuilt into the Miramar Hotel building; the hotel cannot be closed because it is where the popularity lies.

In his previous life, Yang Zhiyun ran the Miramar Hotel, and his profits reached more than HK$50 million in the early 1980s. This is due to the fact that the Miramar Hotel was originally built as three hotel towers (built on the original site). These three hotel towers were built one after another. The hotel has never closed. This is the way of doing business.

Now that Lin Zhichao bought Lok Fu Building, he is planning to rebuild it into Miramar Hotel in the future. After all, the current hotel and shopping mall are all planned to be rebuilt in the future.

Building reconstruction will only be considered if it can 'increase the floor area'.

Otherwise, even if it is a building built in the late 1950s, there is no need to rebuild it, because the quality is very good, and the most it can do is to renovate it.

At this time, Cheung Kong Holdings also began to take on large amounts of debt, but Lin Zhichao didn't take it to heart.

The situation of Cheung Kong Holdings is different from that of any real estate company in Hong Kong. The so-called ‘liability’ is actually just ‘consumption in advance’.

In this round of the stock market, Lin Zhichao planned to earn 800 million to 1 billion. The money was all investors' money, so he accepted it with a smile.

The current Hang Seng Index is 210 points, and the market value of Lin Zhichao's stocks has reached HK$135 million, more than four times.

"boss"

Chen Ping, the president of Yangtze Food and Beverage Company, came to Lin Zhichao’s office.

This company currently has two brands - Doll Noodles and Red Bull, which are affiliated to Cheung Kong Holdings.

"Well come to the conference table!"

Lin Zhichao stood up, took paper and pen, came to the conference table in the office, and then sat down.

Even when listening to work reports from his subordinates, Lin Zhichao has enough brain to remember and understand, but his habit is to simply take notes.

After Chen Ping sat down, he said: "Let me report to you: Red Bull has successfully entered the Singapore market this year, with sales of about 500,000 cans. Next, we plan to continue to increase advertising and radiate to the entire Southeast Asian doll market. , our seafood flavor has been a great success, and the entire product has made progress in Southeast Asia and Japan. It is expected that the company's profits will exceed HKD 6 million this year, and more than 80% of the profits will come from doll noodles."

The research and development period of Red Bull was from 1960 to 1967, the promotion period in Hong Kong was from 1968 to 1970, and it entered the Singapore market at the beginning of this year.

As for Thailand, Lin Zhichao doesn't need to worry at all, because the Red Bull trademark and formula have been registered for international patents. Tencel Group can at most develop functional drinks of the same type. If the formulas are similar, they will be restricted by overseas development. Basically, the Xu family in Thailand has been suppressed.

Lin Zhichao said: "Red Bull is a product that takes a long time to promote and market. Our promotion in Hong Kong has been very successful. Through sponsoring football league matches, Malaysia and Thailand are our next directions."

The drink Red Bull will become the signature drink of the Lin family, just like Coca-Cola. It must be a world-class drink; of course, Lin Zhichao plans to leave it to his son Lin Ruinan (1958) to do the promotion in Europe and the United States, which will be done after the 1980s. Something happened.

Chen Ping nodded and said, "I took note of it!"

Regarding the drink Red Bull, he knew that his boss had been paying attention and made some suggestions from time to time, so he worked hard to develop the brand.

Lin Zhichao continued: "Dollar noodles also need to be developed. Have you noticed a problem? Whether it is Hong Kong, Japan, South Korea, Taiwan, etc., the taste of instant noodles is bland. Do you think that a spicy instant noodles, Will there be a market for it?"

This is the secret discovered by Lin Zhichao. Instant noodles have been around for more than ten years, but it is really strange that there is no spicy instant noodles.

Chen Ping said: "The main reason is that people generally don't like spicy food, so no instant noodle company has thought of this."

Lin Zhichao said with a smile: "There are always people who want to pursue spiciness occasionally, so you can try one of the doll noodles! We use turkey ingredients and blend them into the noodles to develop spicy, sweet and spicy flavors, even if there is not much market in Hong Kong , we can also sell to Southeast Asia.”

There must be some people in Hong Kong who eat spicy food, after all, it’s hard to agree with everyone.

"Okay, I've written it down!"

Finally, Lin Zhichao said: "In the past two years, Yangtze Industries has considered going public. Food and beverages are also among the assets. Only the shares of Nissin Ramen will be transferred to my private investment company. From now on, it will be operated by a large group and is committed to becoming a world-class company." It’s a business, and beverages and food are also an important business, so just be prepared.”

Chen Ping was not surprised but overjoyed. The development of a global enterprise shows that the beverage and food business has great potential. Of course, he also understands the boss's thoughts and won't talk about the doll aspect, but the boss is definitely ambitious about the Red Bull product and intends to become a global product like Coca-Cola.

Of course, this does not mean that it can compete with Coca-Cola, but it must develop into a world-class beverage. (End of chapter)