The birth of the Hong Kong Island family

In the office of Cheung Kong Holdings, Lin Zhichao is looking through the rental information of commercial projects of its properties.

Cheung Kong Holdings Group has many rental properties, including:

1. Tower six office buildings in Central:

Yingzhi Building (188,000 square feet), Poly Building (268,000 square feet), Global Building (220,000 square feet), Midea Building (320,000 square feet), International Building (300,000 square feet), Taiping Building (5 Thousands of square feet). There are a total of 1.35 million square feet of properties. This year, the rent in Central has risen to HK$1.4 to 1.6 per square foot per month. Therefore, the annual rent of the six buildings is as high as about HK$26 million, and the profit is expected to be 20 to 22 million.

(PS: The Crocodile Shirt Building has been handed over to Uniqlo clothing)

2. Two commercial buildings and one high-end residential building in Causeway Bay:

Walden Building (Daimaru Department Store, 280,000 square feet) and Xintiandi Building (Xintiandi Shopping Center, 260,000 square feet), the two buildings are a commercial combination of retail + office buildings + high-end apartments. The business is relatively successful and is expected to earn 600~700 yuan this year. Net income of HKD 10,000; the high-end residential building in the Mid-Levels area of ​​Causeway Bay has 106 residential units, each worth about HKD 250,000, with an annual rental profit of more than HKD 2 million. The total profit of properties in Causeway Bay is NT$9 million.

(PS: Media Building (formerly Embassy Building) has been handed over to the media group)

3. Commercial projects in Kowloon: a complex, a building and a playground:

Miramar Hotel and Miramar Shopping Center are expected to have an annual profit of 15 million yuan, and Star Plaza Building has a profit of 5 million yuan. The total rent of properties in Kowloon is 20 million.

(PS: Shop rents in Tsim Sha Tsui tourist area have risen sharply)

4. Scattered rent-collecting properties in Hong Kong:

The annual rental profit of many street-facing residential buildings on the ground floor is around HK$4 million.

5. Sing Tao Daimaru Department Store, with an annual profit of more than 2 million Hong Kong dollars.

As rents fully recovered and rose to even higher levels in 1964, Cheung Kong Group's annual rents exceeded HK$55 million.

This is not the limit!

According to this wave of market conditions, rents can probably increase by 2 to 2.5 times. By 1973, the annual net rental income was more than 120 million.

How terrifying!

In the previous life, Hopewell Real Estate's profit in 1973 was only HK$60-70 million, and it was still the first among the five real estate giants.

So many properties were naturally snatched from the hands of wealthy people in previous lives:

Three Central buildings (Midea, International, Yingzhi), one Causeway Bay building (Walden Building), and the entire first floor of Paterson Street (scattered properties) were snatched from the Zhang Yuliang family (this family is no longer a concern) ).

Miramar Shopping Center + Miramar Hotel were the sites seized from the Yang Zhiyun family, and the business was seized from Peninsula Hotel, Harbor City, Guobin Hotel, etc., and of course others were gathered together.

Poly Building, the doctor’s building of Xu Aizhou family;

Global Tower was originally the headquarters building of Hang Seng Bank;

The Star Building is pulling a tooth out of Land's tiger's mouth.

For a time, commercial real estate alone was enough to make Lin Zhichao proud!

certainly.

Most of these assets will not be listed on the market. There is no way to count how many properties he owns. Anyway, he is very wealthy.

Although Lin Zhichao has concentrated a lot of real estate properties, he has actually made a very large contribution to Hong Kong's economy:

Taking shipping as an example, Global Shipping has about 7,500 Hong Kong employees (big ships, the same tonnage of ships, saving a lot of crew), and almost all of them have an annual income of more than 7,000 Hong Kong dollars; at least more than those who had 3,000 to 4,000 employees in the previous life. People who can afford to buy houses (small houses in poor locations); there are also more than 2,000 senior sailors, whose purchasing power is even stronger, and there is not much pressure to buy houses.

Taking industry as an example, there are 10,000 more jobs in zippers and toys than in the previous life, and the salaries of these people are also higher than outside, forming a huge purchasing power.

"Boss, Mr. Lin Zhihao is here!"

"Let him in!"

After a while, his cousin Lin Zhihao came to his office. This was his first time here. He looked around with curiosity.

"Brother Zhichao, your office is very simple!"

Lin Zhichao stood up and came to the sofa area, smiling and said: "I don't like to put too many things! Come and sit!"

Lin Zhihao glanced out the window for a few times and was immediately shocked. He could see the beautiful scenery of Victoria Harbor and Tsim Sha Tsui at a glance.

"Oh, good!"

Later, Lin Zhichao crossed his legs and said to Lin Zhihao: "I just happened to read your plan for opening three Coral de Coral stores recently, and I'll talk to you when I have time!"

Lin Zhihao nodded. He handed the plan to Deputy General Manager Huang, but he didn't expect his cousin to read it. He knew that his cousin gave him some advice at first, but then he paid little attention to it.

As everyone knows, although Lin Zhichao did not pay attention directly, he sometimes went to eat Café de Coral fast food for lunch, which could still tell the problem.

"Overall, the Coral de Coral Central flagship store is very successful, which is why we recommend opening three Coral de Coral stores this year. There is no problem in selecting locations in the three areas of Causeway Bay, Tsim Sha Tsui, and Mong Kok. The first question is that The training of employees and their sense of belonging and responsibility to the company are not enough. In the later period, we need to strengthen work in this area. We want to be a chain enterprise and develop towards a listed company. We must spend more energy and energy on employees. Money. To do this, employees must be treated better than outside, and we can’t just talk slogans.”

Lin Zhihao said: "As a result, the company's expenses will increase. After all, we are fast food."

Lin Zhichao said: "Wrong view! Excellent companies will not over-squeeze their employees. So what about fast food, the profits are not very high? Moreover, if a company wants to become bigger and stronger, both employees and management are very important. , so we still need to have talent reserves to make fast food, so if there are imitators, we will have an advantage in this aspect."

He really likes to learn about Japanese, European and American companies. In the same industry, later Uniqlo, Starbucks, KFC, etc. have done very well because their employees are treated better than their peers and have a strong sense of belonging to the company. Of course, this is a comparison. Domestic enterprises.

Lin Zhihao nodded: "Okay, I will strengthen management in this area."

Lin Zhichao immediately said: "Keep in mind the people-oriented management requirements! For example, even if you are making fast food, you cannot drive away customers under any circumstances. Some snack bars drive away customers who have finished eating, and they will lose at most one customer; and we drive away customers who have finished eating. If a customer walks away, the reputation of the company will be lost. If there is a seat, the customer can choose to take it away if there is no problem. If you rush people away, it is easy to cause conflicts. Of course, if someone has finished eating, you can ask the waiter in good faith whether it can be packed away. This also acts as a reminder.”

Details determine success or failure. Lin Zhichao talked a lot about his own experience.

Lin Zhihao picked up paper and pen and recorded carefully.

Finally, Lin Zhichao said: "There are three stores to be opened this year, and there may be imitators soon! And Café de Coral also has four stores, so we need to consider increasing publicity. We can advertise on radio and even TV stations to create a brand that is loyal to our customers." With a solid customer base, those who imitate later will never be able to catch up.”

Lin Zhihao nodded and said, "Yes, I remember! Keep working hard to expand and occupy the market, and then consider profits later."

Lin Zhichao said with a smile: "Don't think about splitting the money. This Café de Coral can expand to more than a dozen or even dozens of stores in the future. Didn't I tell you that if you are qualified to go public, you can use the money raised to open branches?" , and you can also enter high-end dining.”

"I see!"

After a lot of fighting, Lin Zhihao's fighting spirit was high. Lin Zhichao didn't make an appointment with him for lunch because he was very busy.

It is still difficult for a little Kami like Lin Zhihao to stay with him for a long time.

Lin Zhichao has a simple plan for Café de Coral, which is to open four stores this year, two or three more stores next year, and so on; by 1972, there will probably be more than ten stores. At that time, the assets will be reorganized in advance, Fulin Hotel will be injected, and the Yangtze River Industrial Group will also invest in a store, etc., so that it can be listed.

The funds raised can be used to purchase Zhenbao Seafood Restaurant, but of course the prerequisite is that there will be a fire like in the previous life (the largest seafood restaurant ship just opened, the company has several ships in total).

A simple idea turned into a listed company, which naturally benefited from Lin Zhichao's vision and ability.

Otherwise, given Lin Zhihao’s ability, it would be very difficult for him to go public this time.

Assets of HK$20 million are the standard for listing, and both restaurants and restaurants are acceptable.

The other side.

Luo Kaimu, the second son of Luo Guixiang, the founder of Vitasoy, approached his uncle Luo Shengxiang to discuss the matter.

In the early years, after Luo Guixiang successfully opened Vitasoy in Hong Kong, he successively recruited several of his brothers into the company, and Luo Shengxiang was one of them.

However, at this time, Luo Shengxiang and his nephew Luo Kaimu were cooperating in a Cantonese restaurant.

After all, Luo Guixiang has many sons and brothers, and Vitasoy can accommodate them at first. As time goes by, he will naturally go out to start a business, so he will go out.

Luo Kaimu was sitting in the restaurant and said to his uncle Luo Shengxiang: "Uncle, last year a Chinese fast food restaurant 'Café' opened in Central, and the business was very good. Do you have any ideas?"

Café de Coral fast food in Central has been open for nine months. To ordinary people, it is just a restaurant with nothing special about it. If you know about Western fast food and are a caterer yourself, you will immediately discover the trick - making money.

Luo Kaimu noticed it a few months ago, and after some investigation, he felt that there was a lot to be done.

Luo Shengxiang nodded and said: "This business is indeed profitable. I have inspected it several times. Every time when it's time for dinner, the white-collar workers in Central are eating one after another, and the seats are changed one after another. It is very profitable. Important What's interesting is that this kind of industry can be a chain industry just like Western fast food. However, the owner of Café de Coral is relatively wealthy at first glance. He turns out to be the owner of Fulin Hotel, and he opened a store in a prosperous area in Central. The strength is extraordinary.”

Today's Fulin Hotel is also well-known among high-end restaurants in Hong Kong, and abalone is its specialty. Because of this, many rich people will choose it.

Luo Kaimu, a young man, preached enthusiastically: "It is normal for the market to be competitive. Although we missed the opportunity, the second fast food chain will definitely get a share of the pie and even surpass the first one with its management level. If uncle is interested, we will partner again."

Luo Shengxiang was quickly convinced and immediately decided: "Okay, we can open a business soon with ready-made masters. How about Mong Kok, where there are many students and it is also a source of customers?"

Luo Kaimu said: "It's exactly what I want! Opening the first store in Mong Kok has a low investment cost and can avoid Café de Coral fast food."

Luo Shengxiang nodded, and then said seasonedly: "Since we have decided to make fast food and imitate Western fast food, I think we should just call it 'Da Kuai Huo' fast food."

It was obvious that he was here just for the chance to have porcelain.

Luo Kaimu was taken aback. As a young man, he preferred to have his own characteristics and eventually surpass "Caile de Coral".

But he also trusts Luo Shengxiang more, and he will be the boss.

"It's good, but I'm afraid that others will say that we are imitators and plagiarists, which will damage our reputation and affect our business."

Luo Shengxiang said: "Kai Mu, do you know who the owner of Café de Coral is, that is, the owner of Fulin Restaurant?"

Luo Kaimu said: "It seems to be a boss named Lin. I heard he is in his 30s, about the same age as me."

Luo Shengxiang said: "You are right, but I also found out that the owner of this company is called Lin Zhihao and is said to be related to Lin Zhichao, Sir Lin. I say this not because we need to be afraid, after all, we are doing legitimate business; but I want to say , other people’s financial strength will probably open a branch as soon as possible. So, we are already a year late, what do you think is the most important? "

Luo Kaimu thought for a while and said helplessly: "Survival is the most important thing! What my uncle said makes sense. They have the upper hand and have strong funds. We don't have enough funds, so we can only follow. Okay, let's be happy. , eat a fast food, who would pay so much attention."

The uncle and nephew hit it off very quickly and decided to open a restaurant in Mong Kok just like Café de Coral.

Time flies, and a month passes in the blink of an eye.

Lin Zhichao returned to Hong Kong from overseas, and it was another twenty-day overseas trip: from the launch of the first oil tanker participating in the "third batch of VLCC" in early May, to negotiating with overseas customers on the leasing of a total of 10 VLCCs, taking the time to return He has to attend various gatherings and conferences, and his overseas schedule is very busy.

At this time, the Suez Canal had been closed for two years, and everyone generally believed that its opening was far away (the two armies were facing off in the Sinai Peninsula), so long-term oil tanker leasing was very popular. The contract is signed for three years, and the return rate is in the range of 30 to 40%.

The contract for these ships expired in mid-1972, when the return rate dropped to about 25%, but the business was still busy, so Lin Zhichao could renew the contract for five years. The business needs to be long-term but does not need a high rate of return.

The Suez Canal was opened in 1975 (it was closed for eight years), and the oil crisis was in 1974, so 80% of Lin Zhichao's ships can be reasonably arranged.

At the same time, Lin Zhichao ordered four more container ships in Britain and France, the most expensive ones!

Late May.

The ‘7-11 Convenience Store’ under the Cheung Kong Holdings Group opened on the first floor of Yingzhi Building, No. 9 Zhaolong Street.

Chiu Lung Street is located between Des Voeux Road Central and Queen's Road Central. It is a short section of road running in the north-south direction. Des Voeux Road Central and Queen's Road Central are both in the banking and financial sector and are prosperous roads in Central, Hong Kong. Therefore, it is very beneficial to open a convenience store on Chiu Lung Street.

Yingzhi Building is also a property of Cheung Kong Industrial Group. As the saying goes, the wealth does not flow to outsiders. Lin Zhichao's properties almost only rent their own properties.

Not only that, when the 7-11 convenience store opened, it also invited reporters from Oriental Daily to collect and edit news. It was its own media.

After the opening ceremony, Lin Zhichao took the lead in walking into the convenience store to experience it.

"welcome"

The clerk's enthusiasm was mixed with some nervousness.

Lin Zhichao nodded and then started to visit.

"The magazine rack at the door must be tidied up as soon as possible after the customer has browsed through it!"

Lin Shaodong, the manager in charge of retail business, immediately said: "Okay, we have trained employees to do this!"

The retail department of Cheung Kong Industrial Group has just been established, but Lin Shaodong is a "veteran" of the company. He used to work under the commercial real estate department and was Liang Guangchang's direct subordinate. Lin Shaodong has been in charge of department stores and shopping malls before and is experienced and seasoned.

Lin Zhichao has always insisted on cultivating his own management talents and reserving talents. Of course, when a company gets bigger, it will recruit elite talents from outside.

Talent is what Lin Zhichao values ​​most.

"After taking up the job, employees must also receive regular training. The training should not be less than four hours a month. The training courses mainly refer to service training in the Japanese retail industry. Employees must recruit young men and women with positive and optimistic personalities."

"Okay, I took note of it."

Today, including the group's vice president Huang Changhong and commercial real estate manager Liang Guangchang, they also came to learn. The future of Cheung Kong Holdings is a comprehensive group, so everyone knows that we need to learn more to be successful.

After some investigation.

Lin Zhichao said with a smile: "Today, as my first customer, I will eat a hamburger!"

Everyone laughed.

It can be seen that the boss is very satisfied with today's inspection.

Later, Lin Zhichao bought a hamburger and ate it by himself.

As for everyone else, if everyone buys one, won’t it be sold out quickly?

"Burgers, lunch boxes, etc. are all cooperating with Café de Coral, right?"

"Yes, we are cooperating for the time being! But in the later stage, we prefer to do it in our own central kitchen."

Lin Zhichao nodded and said: "That's right! Moreover, we have to make special features. For example, if we join 7-11, we will get the formula and technology of 'Slurpee' and 'Mogul Burger'. We can also develop the 'Double-layer' Beef Burger', high quality and low price is the standard, with a slogan. Well, it's just 'Double beef Big Mac, sauce beef with cucumber, cheese lettuce with sesame, everyone has eaten it and laughed haha', everyone thinks this advertisement How about it?"

Huang Changhong was the first to laugh and said: "The boss is really talented. He came up with such a catchy 'urgent slogan' in such a short time. This slogan can quickly spread throughout the streets and alleys."

Everyone agreed.

Lin Zhichao was also enlightened by his impatience and felt so good about himself that he asked Lin Shaodong if he had remembered it. After getting the affirmative answer, he nodded with satisfaction.

Finally, he concluded: "Convenience stores, first of all, are convenient. They can provide citizens with as much convenience as possible in a small space. Secondly, in the future, we must consider a 24-hour system. Of course, this must be based on the development of Hong Kong's economy. Big cities have rules that never sleep; finally, the location of convenience stores is very important. It does not have the function of gathering people. Instead, it should rely on good location selection methods and the number of stores to complete the spread of the entire Hong Kong. "

Lin Shaodong listened, took notes, and nodded in agreement.

Hong Kong's 7-11 convenience store not only had people from Southern Company in the United States send guidance and teachings, but also a lot of ideas from Lin Zhichao.

Absolutely, the apprentice surpasses the master!