The birth of the Hong Kong Island family

Late October.

Cheung Kong Properties has sold its second high-rise residential building, also located on Kimberley Road. It is also the third high-rise residential building sold in Hong Kong. The second one is a residential building by Airship in Sham Shui Po.

Apart from this, no other real estate company has any sales. After all, everyone's reaction is to be a few slow. The properties including Li Gaofu's "Fuhe Real Estate" are also scheduled to be sold at the end of October.

According to this trend, there will be a series of "off-the-plan sales" of residential real estate in November and December; the real full-scale outbreak period will have to be next year, that is, 1956.

Changjiang Real Estate's plan is to first develop small properties, which is convenient to operate; during this wave of market conditions (expected to last two years), it will take out at most a piece of land worth 170,000 on Sifang Street and develop a A true 'private estate' sale.

Large-scale land parcels such as Paterson Street, Xiyuan Street and Ferry Street were developed in the late 1950s and early 1960s, which was more in line with the interests of Cheung Kong Properties. Especially the land in Causeway Bay, which is developed together with commerce, it is impossible to ignore Hong Kong's economic level.

At the same time, the land area owned by Changjiang Real Estate has reached 1.2 million square feet. In the future, while selling off-the-plan properties, it will also purchase land as a reserve. It is expected that the number will not be lower than this number, but will increase year by year.

"Boss, a total of 168 residential units have been sold in Mirador Building, with a total price of HK$5.05 million, and a down payment of HK$1.515 million (30% down payment). It is expected that this project can make a profit of HK$2.6 million, as well as two- and three-story office buildings. The shops on the first floor and the basement." Financial manager Zhou Fuzhao reported.

Lin Zhichao couldn't help but tremble with fear, it really was the experience of receiving money and receiving fear!

This piece of land was purchased in the first half of 1954. The price at that time was only HK$1.25 million (the land fee is at least more than 2 million today); the construction fee and miscellaneous expenses were 1.2 million, and the total cost was less than HK$2.5 million. Now, only the 4th to 15th-floor residences have made a profit of 2.6 million Hong Kong dollars, and they have also obtained a four-floor rental area.

To be honest, the location of Kimberley Road is still very good. It stands to reason that building commercial buildings on this street should be the most profitable. However, the current economic environment in Hong Kong is not as good as that of later generations, and the number of tourists visiting Hong Kong is not large, so it cannot be planned. Commercial building.

At present, there is no clear distinction between commercial land and residential land. For example, the second and third floors of Mirador Building are office buildings. When applying to the Planning Department of the Hong Kong Government, the application was easily approved.

"Well, the work on the company's funds is getting heavier now. You have to do a good job in the financial department. Not only do you need to calculate the accounts, but you also need to understand the use of the company's financial skills."

"Ok, I see!"

Zhou Fuzhao is only 33 years old now. If he works hard, he will have at least 20 years of prime time, enough to work until the Cheung Kong Holdings goes public (1972). Lin Zhichao specially asked him to study abroad in London for a few years and obtain an accounting diploma. Just let him make up for the shortcomings in his diploma.

In fact, a diploma can only be said to be an advantage and cannot be said to be everything about a person; for example, Shen Bi of HSBC only has a high school diploma. After retiring from the army, he applied for a job as an ordinary employee of HSBC and was promoted step by step to the chairman of HSBC. The same is true for the later vice chairman of HSBC Bank, who also has a high school education level and has military experience.

However, a diploma is not the biggest advantage, but if you don't enrich your cultural level while working, it is bound to be impossible to get reused by large companies.

After Zhou Fuzhao left, a clerk walked in with a fifty-year-old man, and Lin Zhichao immediately got up to greet him.

"Zhou Sheng, welcome everyone, my place is full of splendor!"

It turned out that it was Zhou Xinian's visit as the chairman of the milk company, and the time had been agreed upon by both parties. Zhou Xinian is the boss behind the Dongguan Chamber of Commerce, and more importantly, he is also the chief Chinese councilor and CBE honorary title. He can be said to be the darling of the Hong Kong government.

"Lin Sheng, you have become a blockbuster recently, and you have turned the Hong Kong real estate market upside down with one move. It's incredible!" Zhou Xinian complimented.

He is the favorite of the British Hong Kong government, but he also understands that if he still needs to mix with the Hong Kong government, then Lin Zhichao is the one the British Hong Kong government needs to win over, and his status will not lose to him. Regarding the honors given by the British Hong Kong government, both of them are Justices of the Peace. He received an additional CBE. But I heard that Lin Zhichao will also receive a CBE. Of course, this is just some news from Ge Lianghong.

After being polite, the two sat on the sofa and sipped some tea first.

"Zhou Sheng, why are you here this time?"

"I have seen that your high-rise building is very popular recently. It happens that the Milk Company has a property on Jordan Road, Yau Ma Tei, covering an area of ​​20,000 square feet. I would like to invite you to cooperate. My idea is to give the first-floor shop to the Milk Company. Others are sold in separate units."

It is good to be famous, and there are also people who take the initiative to come to cooperate.

Lin Zhichao immediately said: "This is a good thing! But Zhou Sheng may not know that the underground floor of a high-rise building is also a treasure. We usually use the underground floor as a floor and also set it up as a shop; so a high-rise building is actually a treasure. There are two floors that can be used as shops. If you ask me to cooperate, I will design the building for you together with the ground floor and leave it to you."

To put it bluntly, he just moved his hands, and he didn't need to pay anything to get a share of the profits.

In fact, the second and third floors can also be used as shops, but it depends on what kind of economic environment and geographical location; if Lin Zhichao develops high-rise commercial buildings in Central and Tsim Sha Tsui, he must pioneer the shopping mall model. Of course, this kind of shopping mall can only It's the embryonic stage.

Zhou Xinian said with satisfaction: "I knew that finding Lin Sheng as a partner would be a very good thing."

Lin Zhichao said modestly: "The fact that you came to me to cooperate is an affirmation of my credibility. If I don't consider the milk company, then I will betray this trust. If this land is given to us for development, the second floor and above will be used as The residential building is estimated to be able to build over 200 residential units. We, Yangtze Real Estate, will undertake all the costs and effort, and then sell the residences in layers. How about 50/50 of the proceeds?"

It is a 50/50 split of the selling price, not a 50/50 split of the profit. For example, if there are a total of 200 residential units priced at HKD 6 million, then each unit will be divided into HKD 3 million. Changjiang Real Estate's construction fees, taxes and other expenses are about 1 million to 1.5 million, so the net profit is more than 1.5 million Hong Kong dollars.

Not only that, Poly Construction and quarry companies will also make a fortune. Others may spend 1 million to build a building, but Lin Zhichao only needs less than 800,000. After all, his industrial chain is developed in one stop.

Zhou Xinian stretched out his hand with great satisfaction and said: "Lin Sheng is a cheerful person! I am very satisfied with the general cooperation plan. It seems that I have found the right person."

He came here because of Lin Zhichao's strength and reputation, but he didn't expect Lin Zhichao to be so willing to give up profits. Generally speaking, the price of a first-floor shop is the same as that of a second- or third-floor residential building. Plus the design of a ground floor shop is obviously quite expensive. Therefore, there is no problem if Changjiang Real Estate shares 55% of the residential properties.

In this way, the two initially reached an intention to cooperate, and then naturally needed to sign a formal contract.

After three consecutive weeks of official land auctions, the Hong Kong government finally stopped temporarily and a total of 28 pieces of land were auctioned. At the same time, Hong Kong's real estate has added fuel to the fire and is extremely prosperous.

Land prices in Tsim Sha Tsui's commercial district have risen to HK$180 to 200 per square foot, and residential land prices in urban areas of Hong Kong and Kowloon have risen to about HK$100 per square foot. The commercial land in Central is already as high as HK$1,000 per square foot (core areas, such as Des Voeux Road, Queen's Road, etc.).

crazy!

frenzied!

If this trend continues, risks will naturally emerge!

Joy is a daily necessities wholesaler in Europe, with a sales network all over Western and Northern Europe, which are the regions with the most consumer power in Europe. At the same time, Joey saw the popularity of "plastic flower" products in Europe and the United States. He learned that "plastic flower" was a "patented product" developed by a Hong Kong manufacturer, and immediately came to Hong Kong for inspection.

Because although plastic flower factories have begun to appear in Italy in Europe, the prices are nearly half as expensive as those in Hong Kong, and the quality is about the same as in Hong Kong. Some Hong Kong plastic flower factories can even produce better plastic flowers than those in Italy.

After Joey came to Hong Kong, he first inspected two plastic flower factories, but did not make up his mind.

Then, he went to the Cheung Kong Plastic Flower Display Store in Central and saw all kinds of exquisite plastic flowers; he even saw two-color plastic flowers.

Gao Ming, the manager of the exhibition hall, introduced in English: "Mr. Joey, look, that is our patent technology certificate. It was our Yangtze Plastic Factory who invented the plastic flower. Of course, in the words of our boss, the patent certificate is just a It is an honor rather than a weapon to embarrass other colleagues, so we have not stopped anyone from developing plastic flowers, and on the contrary, we have helped many colleagues enter this industry.”

Joey's good impression immediately increased. He came to Hong Kong for inspection. He did not go directly to the largest plastic flower factory, Changjiang Plastic Factory, because he did not want to follow his "preconceived" feeling. He wanted to visit several more plastic factories. In the end, Find a manufacturer you like and start long-term cooperation with.

He said: "Your boss must be amazing!"

Gao Ming has received special training and has a fixed saying: "Our boss said this - it's not that I have a noble character, but that I know the technology of plastic flowers, which is not very complicated. Even if I don't teach it to others, , others can develop it quickly. As for patents, there is no need to spend energy on it, it is better to develop better technology. Therefore, we took the lead in developing two-color plastic flower technology, you see!"

This exhibition hall is the only plastic flower exhibition hall in Central, Hong Kong. In fact, very few plastic flower factories in Hong Kong have dedicated exhibition halls. At most, they only have an exhibition hall in the factory.

Joey admired it and soon became very satisfied with the product.

"I know from Europe that the quality and variety of plastic flower products in Hong Kong are among the best in the world; in terms of price, they are even more advantageous. Our company plans to order large quantities of plastic flowers in Hong Kong. I wonder if your factory can Meet our needs?”

Seeing this, Gao Ming said, "If you have time, I will take you to the factory for inspection right away. Seeing is believing."

"Of course, that's what I'm here for!"

Changjiang Plastic Factory spends a lot of energy and investment in sales channels. It would rather be too late to receive the order and transfer the order to a factory in Shunde than receive more orders.

The more the merrier!

After all, if you don’t have enough time to produce, you can leave the order to your peers, and you will still get a bit of gratitude, and you can also get a considerable income.

Afterwards, Gao Ming took Joey by car to the factory in Tsuen Wan for inspection.

After arriving at the factory, it happened that Tao Derong was there, and the handover happened to be completed.

When Joey looked at the huge plastic flower factory, he was immediately shocked and sighed: "The Yangtze River Plastic Factory is so huge, so many plastic flowers around the world must be produced in this factory, right?"

Tao Derong immediately said: "Mr. Joy, I dare not say that. In just one year, Hong Kong has more than 60 plastic flower factories, and it is still growing; we are only the largest factory, after all We are the first in the world to produce and sell plastic flowers. The factory you see is actually not all of our factory. We also have many family partners. This not only solves the income problem of many poor families, we It also saves energy."

Since the early 1950s, Hong Kong has been aided by the United Nations. Changjiang Plastic Factory has easily won the approval of European and American businessmen.

Sure enough, Joey said with a moved face: "Can you take me to inspect those family factories?"

It is not only to make sure that the other party is not lying, but also to be curious about the appearance of the family factory.

"certainly"

Afterwards, Tao Derong personally drove Joey to the Tuji Building in Shek Kip Mei. Because the cooperative families there are relatively concentrated, there are almost dozens of them; at the same time, visiting the Tuzhi Building can arouse the trust and affection of the partners.

All of this is Lin Zhichao's conspiracy!

The next day, Joey continued to inspect the plastic flower factory in Hong Kong.

It's not that he is dissatisfied with Changjiang Plastic Factory, but he wants to investigate how many such factories are there in Hong Kong? In his heart, he is already determined to cooperate with Changjiang Plastic Factory, but he hopes to have more surprises.

And Tao Derong didn't have any dislikes. On the contrary, he was still enthusiastic, and there was confidence in his enthusiasm as a gift to Joey.

At present, there are only a few plastic flower factories in Hong Kong that can enter Europe and the United States; among them, Changjiang Plastic Factory is even more lenient in receiving orders, and can only hand over some orders to some colleagues hand-picked by Lin Zhichao while expanding cautiously. To do it, quality is of course the key. Changjiang Plastic Factory even spared no technical guidance to ensure quality.

Joey came to Changhe Plastic Factory in Shaukiwan this time. He didn't take the initiative to come to the door, but Li Jiacheng was very clever to get some European and American wholesalers from the Hong Kong government department and chamber of commerce, and then he sent them in the form of a picture album. Going out, Joey was one of the people who received the album.

Seeing Joey's arrival, Li Jiacheng's heart jumped wildly. He has been engaged in plastic flowers for nearly half a year, and his products can only enter the Southeast Asian market, or hand over some to local foreign companies as agents.

Although even so, the profits brought to him are much higher than before, but he dreams of entering the European and American markets, and that is the real opportunity for his company to take off.

Li Jiacheng knew that his shortcoming was the dilapidated factory and old machinery, but he still handed over the good quality plastic flowers to Joey, and said sincerely: "Mr. Joey, this is our product, although our factory and The equipment is relatively old, but we attach great importance to plastic talents and spend a lot of money on networking, so the products we produce will not lose to the products of other companies in the market. Look!"

Joey didn't look down on Li Jiacheng because of the factory and equipment, because the other two factories he visited were also in the same situation; he understood that the Changjiang Plastic Factory was because the boss was very powerful, and other factories in Hong Kong should be like this Looks like.

After carefully observing the samples of Haochanghe Plastic Factory, and then looking at the production process, it is indeed better than the first two as a whole. It is a factory with great potential, and the boss is also good at management.

So, he asked: "Can you produce two-color plastic flowers?"

Li Jiacheng was taken aback for a moment, then shook his head!

Joey said at this time: "Mr. Li, your products are indeed better than other factories, but not as good as Yangtze Plastic Factory."

Li Jiacheng said quickly: "We can give you a cheaper wholesale price than them!"

Joey said: "This is not the point! Even if the size of your factory can't satisfy me, I can actually do business with you first. However, after the overall inspection, I will still choose Changjiang Plastic Factory to cooperate."

Li Jiacheng said sincerely again: "I want to know why you still choose Changjiang Plastic Factory when the quality of the products is similar. Is it because of their large scale? But after all, they will not serve you wholeheartedly because of their large scale; Although the scale is small, we will definitely do our best for you.”

Beautifully said!

Joy said: "It is true! But I appreciate the style of Changjiang Plastic Factory. They hand over some links to those poor families to handle at home, thus supporting hundreds of poor families."

Li Jiacheng was stunned and speechless, and Joey left.

It was like a deliberate attack on Li Jiacheng, first surprising Li Jiacheng, and then kicking him to the cliff.

Maybe Joey doesn't think this way, but he does.

After Joey left, Li Jiacheng was hit hard and it took him a long time to recover.

He said to himself: "I can't back down! Now the plastic flower can bring Changhe Plastic Factory a profit of 100,000 to 200,000 yuan a year, and I can definitely grow up gradually. Also, I must be the first to use the double-color plastic flower Two of them have been successfully developed! The following links can indeed be handed over to those Chaozhou families, and they can also win a good reputation. Great, great, this Yangtze River Plastic Factory is really powerful."

At this time, Li Jiacheng did not know that plastic flowers were supposed to be the core business of his fortune, so he was not too affected. On the contrary, you can earn one or two hundred thousand Hong Kong dollars a year, which is three or four times what you made at the previous CK Hutchison Plastic Factory.

He never imagined that in his previous life, he made millions in the first year he produced plastic flowers (1957); in the second year, he made profits of millions of Hong Kong dollars.

And in this life, no matter how much he jumps around, his annual profit cannot exceed one million. (End of chapter)