The bard joins the entertainment industry

Although Zhouyi used to have the name of a company, it was actually more like a small workshop.

A group of people get together to save a movie, and then start filming. After the filming is completed, they find someone to do the post-production, and everyone has nothing to do, and there is no salary.

We only have an employment and cooperative relationship with each other.

Come when you want, leave when you want, and do whatever you like.

After Zhou Yi sold the drama, he took the money and started filming the next one again.

When the time comes, people will be called to assemble the crew. Those who can come will come, and if there are people who can't come, they will find someone to take their place.

After a few dramas, I made money and established Zhouyi Film and Television, but this workshop-like habit remained.

This was the case when filming "Passing Love", "Women's Soup", and even "Young King" and "Crystal Love".

Directors change frequently, and I choose whoever I think is suitable.

The change started when Zhou Yi and Jiang Xuerou helped Chen Shuo win the role of Duan Yu.

At that time, and during subsequent interactions, they got to know Zhang Jizhong and saw his methods.

Zhang Jizhong can be said to be one of the producers who balances ideals and business very well.

Chen Shuo doesn't know many producers. Zhang Weiping, Jiang Zhiqiang, Zhang Jizhong and Jiang Xuerou are the four most representative ones.

Among them, Jiang Xuerou needless to say, she is an idealist, and making film and television dramas is entirely for her own dreams.

Zhang Weiping is a pure businessman. He regards filmmaking as a business, films are commodities, and he always considers profit and loss.

Jiang Zhiqiang is somewhat similar to Jiang Xuerou. He likes movies and invests in filmmakers with content and ability.

It's just that he doesn't know how to create himself. He is more interested in helping others realize their ideals and then getting a sense of accomplishment from it.

Zhang Jizhong is the most special one. He has dreams and creative abilities, and he can rationally regard his ideals and works as a business.

He could have the idea of ​​giving up Lin Zhiying and choosing Chen Shuo for the sake of his ideal.

In order to make the drama sell better, he can also convene a large number of reporters to conduct interviews during the filming stage, and hold press conferences from time to time.

At the same time, he also has his own opinions on creation.

Because they had more contact with him, Zhou Ping and Jiang Xuerou began to reflect on themselves.

Although you don’t have to learn everything from him, isn’t it time to make some changes?

After reflection, Zhou Ping began to try.

The first step is to reorganize and formalize the company.

Film and television production, marketing and publicity, performance management and company operations are separated and each has its own responsibility.

Needless to say, the theme of film and television production is the production department, which is still the same old team as before, but now it has signed formal contracts with some key personnel.

There are benefits and there are obligations.

There is nothing special about performance agents and company operations. One manages actors and artists, and the other manages company operations.

These are just a thorough overhaul of areas that should have been sorted out long ago.

The biggest change is in the marketing.

This is also Zhou Ping's second step in trying to change.

In the past, Zhou Yi was based on the concept of concentrating on creation and filming, and then relying on quality and reputation to sell dramas.

At that time, firstly, Zhou Yi had just started, and secondly, Zhou Ping did not have a deep relationship with the TV stations and publishers in the mainland.

When selling dramas, most of them sell them to local stations first, and then seek to be broadcast on stars based on the quality of the drama after the results are achieved.

It is completely different from Zhang Jizhong's distribution method, which is broadcast on the Star Channel first and then directly to CCTV.

It was precisely after witnessing Zhang Jizhong's operation that Zhou Ping was inevitably affected.

Now he is working hard to build the company's marketing and publicity.

Relying on Zhou Yi's reputation and the relationships he has accumulated with various star TV stations, he is looking for the possibility of Zhou Yi's own film and television series being premiered on stars.

Now he has reached preliminary cooperative relationships with several satellite channels such as Yangcheng TV, Shanghai TV, Suzhou TV, and Luxian TV.

As long as Zhouyi's drama can meet their purchase requirements, then they will arrange the best time to premiere.

In addition, he also understood the truth of "the aroma of wine is also afraid of the depth of the alley". Let Wu Qi form Zhou Yi's own propaganda department.

When the management was in chaos, although Wu Qi joined the company, he had no specific position.

It is said that he assists Shan Xiaolou in managing the artist business, but the only people he can really manage are Chen Shuo, Guo Lu, Lao Zhang and other extras and supporting actors who have cooperation agreements with Zhou Yi.

Later, Chen Shuo was able to let go and let him be responsible for the performance services of Yu Bo, Yang Junyi and others.

The big reason why Zhou Ping chose Wu Qi to form a publicity team was because of Chen Shuo.

In the past few years, few journalists and media outlets who have interviewed Chen Shuo have told lies and deliberately discredited him.

With her personality, imperial appearance, gentlemanly demeanor and other talents and expertise, she has excellent popularity among media reporters.

As the person closest to Chen Shuo, Wu Qi is naturally very popular with these media people.

Reporters and media outlets who have interviewed Chen Shuo or want to interview Chen Shuo have all exchanged contact information with him, and many of them even have a good relationship with him.

Therefore, nowadays, Wu Qi has a large network of connections in the media.

At this time, he was poaching some media workers, setting up his own publicity department, and writing some press releases and the like.

On the other hand, we are also maintaining good relations with various media.

So that when the company starts to promote, it can ask them to report and promote it.

Wu Qi is a native of the imperial capital and grew up in an alley. He is sincere, but also quick-minded.

He also has bright eyes and good dancing skills, which are unique to people in the imperial capital. He loves to make friends.

It can be said that it is very easy to do this kind of relationship building and friendship thing.