Chapter 96: Daily sales exceed 100 million, scalpers team sells inventory instantly

It’s the evening of December 11th, and it’s slightly cooler. There’s less than an hour left before the Double Twelve Shopping Carnival.

Potential consumers throughout the Dragon Kingdom are preparing sufficient”ammunition” and eagerly waiting for the arrival of Zero Point

When you open the Taowu.com APP, the promotional poster for the brilliant X1 mobile phone fills the screen. Just click on the advertisement to jump to the corresponding store purchase page.

Bright X1 regular version: 40,000 units

Bright X1 high-end version: 40,000 units

Bright X1 top version: 20,000 units

Longxing Technology’s official account store, the three product pages all display the current inventory quantity of mobile phones

Because of the open-screen recommendation, the product page views of the brilliant X1 mobile phone have exceeded 10 million, and hundreds of thousands of people click into the store every minute to watch, but the exact number of people who want to buy it is unknown.

However, smart users have already selected the configuration in advance and put the brilliant X1 mobile phone into the shopping cart. Then they only need to press the password���You can make a successful purchase just by paying

In addition to coupons and discounts, in order to maximize users’ money, Taowu.com also launches the first thousand paying users to have a chance to win a free gift package. However, as long as there is a word of chance in the activity, according to the regulations of Internet companies, Urinary properties are basically around 0.01%. Those who can win are guaranteed users.

……

Longxing Technology Company Headquarters

As the midnight hour approaches, Chen Xing personally sits in the marketing department, inspecting the work and saying:”Have the store’s goods been restocked? The prices need to be checked.”

“The inventory of Longxing X1 mobile phone is 500,000 units, and the inventory of Bright X1 mobile phone is 100,000 units. The inventory has been prepared. When midnight arrives, users can start grabbing it.”

The store manager replied tremblingly

The big boss came to inspect the work in person. The employees who stayed in the marketing department to work overtime are now on pins and needles.

“Um”

Chen Xing nodded and asked,”Where are the accessories?”

“120W Star Flash fast charging, 200W Star Flash fast charging, as well as back clip-on radiators and cooling phone cases are all in stock.”

“That’s good. Check the price carefully and make sure there are no mistakes.”

“good president”

When shopping online, what sellers fear most is setting the wrong price.

Because once the wrong price is set and the user takes the picture, regardless of whether it is accidental or not, the goods must be shipped as agreed. If the goods are not shipped, the buyer will sue for delay in shipping, and the deposit paid by the store in advance will basically be wiped out.

There have been many examples in the past few years. A box of paper towels costing 70 yuan was accidentally set to 7 yuan, and someone bought 100,000 orders in two minutes. In the end, the store suffered a loss and used a truck to transport it to someone, resulting in a direct loss of 600 yuan. More than ten thousand, Chen Xing doesn’t want to see Longxing Technology’s store make such low-level mistakes.

While everyone was gearing up, Chen Xing also noticed that Yao Nana was a little depressed. Her enthusiasm seemed to have dropped a lot today. She was the most motivated in the past.

A boss who doesn’t care about his employees is not a good boss. Chen Xing came to Yao Nana’s position in charge of Weibo promotion and said:”Is everything going well at work? How many views have you had on Weibo?”

“One…all the best”

Seeing Chen Xing’s arrival, Yao Nana stuttered a bit.

“You seem to be restless today. If you are too tired during this period, you can apply for annual leave after the Double Twelve Shopping Carnival is over. There will be no new flagships for sale in the next month.”

Chen Xing reminded him

Although Longxing Technology has just started, it has not missed any of the holidays, benefits, and team building that it deserves.

Small but complete

If you are not managing well even if you are small now, then forget about growing in the future.

Yao Nana’s eyes flashed with gratitude, and she said politely:”Thank you for your concern. By the way, CEO, I think our store’s insurance project can be more detailed and can be promoted.”

“Tell me”

Chen Xing came and said with interest

Yao Nana quickly clicked the mouse, found the already written plan and said:”Currently our store only has battery insurance, and it is for the Longxing X1 mobile phone. I think the Bright X1 mobile phone should also allow users to freely choose insurance at a higher price.”

“For example, broken screen insurance, battery insurance, complete machine insurance, flood insurance, etc. Among them, broken screen insurance has the largest profit margin in my opinion.”

“Because the more expensive a mobile phone is, the more users will cherish it. Not only will it be equipped with a protective film, but it will also be equipped with an anti-fall mobile phone case. In other words, the chance of the screen being broken will be very small.”

“Suppose we collect 10,000 people, totaling 2 million in funds for broken screens, and keep them for one to two years. According to the purchase price of M7 series screens, which is about 500 yuan, we can replace 4,000 people without losing money. , the probability of mobile phone screen breakage is also far less than 40%. I estimate it is only about 5%-10%, which is equivalent to more than 90% of our net profit. Mobile phone insurance is a blank wolf.”

“Battery insurance, complete machine insurance, and flood insurance are all the same. If users purchase them all, the additional income brought by the mobile phone can also bring huge revenue to our company.”

Chen Xing has already had an idea for the mobile phone insurance plan that Yao Nana mentioned, but now Longxing Technology Company does not have a serious repair factory, and the supply of spare parts is also very tight, so it has not launched it for a long time.

Now that the old matter was brought up again, he nodded slightly and said:”When the repair factory is built, I will consider adding a full range of mobile phone insurance, and then establish our own ecological products.”

“Yes”

Yao Nana nodded and agreed:”The Hammer Company does not make money from mobile phones, but makes money from derived accessories.”

“This step is very fast. Our headphones should be ready soon.”

……

While talking to Yao Nana, time passed by minute by second, and there was only less than five minutes left before Double Twelve.

However!

The shopping festival routine is here again!

In the last five minutes, the page that opened Taowu.com began to freeze gradually, especially for mobile phone users. The network directly showed that it could not move, and the APP crashed, which made users who wanted to grab the first thousand payment directly scolded them.

Shenzhen University

The girls’ dormitory building screamed loudly.

“Ahhhh! What a broken server!”

“Can’t Jackma add a few hundred more servers? Are you stuck every time during the shopping festival, making shopping unenjoyable?”

“Help! I want to grab the phone!”

“I’m really a Buddhist. The Double Eleven Singles Day is also a big hit, and the Double Twelve Shopping Festival is also a big hit. I beg you to add more servers!”

“If I can’t grab the brilliant X1 phone, I will go to Weibo to troll Jack Ma, and the ten-year-old black fans will directly report it!”

The servers are frequently crowded. This cannot be entirely blamed on Jack Ma and Liu Dongzi. They are also trying to maintain stability, but the data flow they have to process is too terrifying.

Before cloud computing was put into use, the traditional method of adding servers was difficult to effectively process so much information.

The Taowu.com and Wangdong platforms were overcrowded, which also made them both on the hot searches

《Taowu and Wangdong exploded again?”The entry on the hot search is like riding a rocket, going straight to the first place

Across the country, tens of millions of people are complaining

[Alluring with a smile]:”There are still two minutes left. Come in quickly. If you don’t go in, what will I do if my brilliant X1 phone is gone?”

[Pian Pian Junzi]:”From 2012 to 2014, I got used to it, that’s it, why don’t I just go to bed?”

[Love to drink war horse]:”Hurry! Can you please stand up and add a server? Let me see your limits, Jack Ma! Liu Dongzi! Join the server quickly, quickly!”

[Harmless to humans and animals]:”I no longer expect to be able to grab the brilliant X1 phone. If someone is willing to sell a second-hand brand new phone, I can buy it for an additional 300 yuan. Thank you!”

The Free Speech Square is full of voices complaining about the shopping platform

But what no one expected was that when they couldn’t open Taowu.com and Wangdong platform and came to Weibo to vent their frustrations, Weibo’s server was also overwhelmed.

Compared with Taowu.com and Wangdong platform, it is directly turned into a white page and is paralyzed without being redirected.

When the CEO of Weibo learned the news, he was furious with Jack Ma and Liu Dongzi on the spot. Your two servers haven’t been paralyzed yet. Why did you paralyze my server first?

loadAdv(7,3);

During the Double Twelve Shopping Carnival, he thought, he didn’t sell anything either!

You two platforms are fighting and I am paralyzed?

At this time, at the Hangzhou Taowu.com headquarters, Jack Ma was also helpless. He added dozens of servers, but the user’s information data still could not be processed.

Except for the”cloud computing” that Wang Jian gave him, he really didn’t know what server could withstand the instant influx of tens of millions of users and the confirmation of payment information.

If”cloud computing” is not yet available next year, they will probably continue to blow up servers during Double Eleven and Double Twelve.

the other side

Longxing Technology Company Headquarters

The employees working overtime in the marketing department are complaining that the store page cannot be refreshed at all, and now Taowu.com is too stuck.

Chen Xing looked at the stuck page and thought thoughtfully in his heart:”The server is still stuck frequently, which means that cloud computing has not been applied yet. Maybe this can also be used as a derivative business.”

Cloud computing, new energy vehicles, artificial intelligence, and 5G networks will be the main theme of future development.

Needless to say, cloud computing, future cloud storage and computing will rely on it, and it can break through the capacity limitations of traditional storage chips

When it comes to new energy vehicles, Musk’s Tesla has already laid out its plans in Dragon Country. However, fuel vehicles currently dominate the market, but new energy vehicles will definitely dominate in the future.

Artificial intelligence and 5G network, both of which serve the Internet of Everything, are industries that are the general trend.

Chen Xing is not in a hurry for new energy vehicles and artificial intelligence. 5G network and cloud computing may be deployed early. This will also lay a solid foundation for future business development.

“Ten seconds left!”

The voice of the marketing department employee brought Chen Xing back from his thoughts.

He stared at the store page on the computer screen. Can the inventory of 100,000 units of the Brilliant X1 mobile phone be sold out?

This is the most important step for Longxing Technology to move towards the high-end market, and it has also received financial support from Jack Ma, the boss of Taowu.com

The minimum discount is 1,000 yuan, and if you can’t sell the regular version of the brilliant X1 mobile phone for only 5,999 yuan, you will lose all your money.

“five!”

“Four!”

“three!”

The marketing department begins the countdown

Everyone is highly focused and holding the store’s mobile phone inventory

“two!”

Chen Xing also counted down

“one!”

At the moment midnight arrived, tens of millions of people started clearing their shopping carts. The huge amount of data overwhelmed Taowu.com’s servers. Every user’s purchase page was stuck in PPT, and some people even crashed.

In 10 seconds, someone placed an order successfully and cheered with joy, while someone’s software crashed and the quintessence of Chinese culture frequently appeared.

However, in less than 15 seconds, the Taowu.com page suddenly collapsed.

Tens of millions of people were collectively confused

Collapse?

At the critical moment, you collapsed!

“ah! I’m just short of payment, and it crashes again?”

“Not interested Jack Ma, if you are really not interested in money, just invest in buying 10,000 more servers!”

“Gone! The first thousand must be gone!”

“pain! It hurts so much! My mobile phone, my mobile phone is not paid!”

The wails of pig slaughter were heard all over the country, especially in college dormitories. Even the dormitory aunt couldn’t help but curse: Why is Taowu.com’s server so rubbish?

but!

Although Taowu.com collapsed, the Wangdong platform is still strong. Although the card is a bit stuck, payments can still be made normally.

The server didn’t crash, but Liu Dongzi couldn’t be happy. He found that the traffic that poured in early tonight was 15% less than the traffic that poured in during Double Eleven and Singles’ Day.%!

Calculated in tens of millions, that is a shortage of 1.5 million people. It is obvious where these people have gone.

It was these people who completed the final killing of Taowu.com and completely paralyzed the server.

In the marketing department of Longxing Technology Company, Chen Xing saw with his own eyes that 100,000 units of the brilliant X1 mobile phone were”unsaleable”, but only ten seconds passed, and the stock of 100,000 units was instantly reduced to 60,000 units, and then the inventory quantity was fixed again.

The operation refreshed the page and directly reported that the server was not responding.

“The page crashed!”

“ah?”

“It crashed again?”

When the marketing department employees exclaimed, Chen Xing could not hide his joy

Forty thousand units were sold in ten seconds, which shows that the marketing of the brilliant X1 mobile phone is very successful. It is only a matter of time before all 100,000 units are sold.

If all 100,000 units are sold, the regular version of the Bright X1 will be 40,000 units, and the sales volume will be 279 million. The high-end version will also be 40,000 units, priced at 7,499 yuan, and can sell 300 million units. The top-end version will only have 20,000 units, but The price of 7999 yuan can also be sold for 160 million, and the total sales will be 730 million

If you want to calculate the net profit, the three versions can earn 32.8 million, 44 million, and 28 million respectively, which is equivalent to a net profit of hundreds of millions of yuan a day.

Of course!

Net profit is not the most important thing today!

The most important thing is sales. Sales means market recognition, and Chen Xing dares to continue to increase production.

“The website is restored!”

The marketing employee shouted again

Before Chen Xing could check the inventory, Yao Nana suddenly couldn’t help but exclaimed:”It’s cleared, our brilliant X1 inventory has been cleared!”

“!!!”

Chen Xing was shocked. In less than four minutes, 100,000 brilliant X1 mobile phones were cleared?

And during these four minutes, there was also time when Taowu.com was paralyzed, which shows that in fact, in less than one minute, 100,000 brilliant X1 mobile phones were snatched up!

Just when Chen Xing was thinking about increasing investment, the employee in charge of store operations was a little confused. He looked at Yao Nana and said:”Manager, come and see if there is a bug on Taowu.com. The 50,000 brilliant X1 mobile phones that were ordered Why are they all from Hangzhou City, and their addresses are the same?”

“this……”

Yao Nana has never seen this scene before and is a little undecided.

Hundreds of accounts, a total of 50,000 brilliant X1 mobile phones were purchased, and the delivery addresses were all located in Hangzhou City

Chen Xing frowned slightly, his eyes turned completely cold, and he said in a deep voice:”We have met a professional team of scalpers.”

“cattle? ? ?”

The marketing staff all exclaimed

The total value of 50,000 brilliant X1 mobile phones exceeds 500 million. What kind of scalper team can buy them all?

Yao Nana also looked puzzled and said:”They don’t speculate on the price of concert tickets, but instead speculate on the price of our mobile phones?”

Chen Xing was not surprised and said in a deep voice:”That’s why I call it a professional scalper team. As long as there is profit to be made, this group of people will speculate on the prices of not only concert tickets, but also limited-edition sneakers, dolls, and collectible cards.”

(End of this chapter)


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