Technology company, I will become the light of China!

Chapter 7 Friendly Businessmen Start a Price War

While Kunpeng Company was posting hero posts to recruit talents, Meilan Company was also looking for a solution and visited MediaTek several times to discuss baseband chips.

While the bosses of the two companies were worried about the baseband chips and were extremely busy, Chen Xing was not in a hurry and chose to attend the new product launch conference of the Pineapple mobile phone.

Since he chooses to trust the chip team, he must be trustworthy in employing people.

The conference site.

The audience is already full of people, including not only researchers from friendly businesses, but also bloggers and ordinary users.

Nine o’clock sharp.

The press conference officially begins.

Xu Jinshui wore a loose American suit to cover his beer belly, and his shiny slicked back hair showed his high-spiritedness.

He does have this capital. After all, he obtained the first batch of chip supply by betraying other manufacturers in Dragon Kingdom.

Among the mobile phones currently on sale on online shopping platforms, except for Apple, which also supports 4G, other mobile phone manufacturers have stopped producing 4G mobile phones because the baseband chips have not yet arrived.

Pineapple mobile phone can just seize the opportunity and make a lot of money!

“Welcome all friends, business colleagues, video bloggers, journalists, and our loyal fans and users to the new product launch of Pineapple 3 mobile phone.”

“I am Xu Jinshui, the founder of Pineapple Company. I am very happy to share with you the specific parameters of the new machine tonight.”

“bang bang——”

When he paused in speaking, the company employees in the audience took the lead in applauding.

All of a sudden.

There was thunderous applause.

Chen Xing did not hesitate to applaud and started clapping along with him.

Sitting next to him, a young man about 17 years old with a naive face said with emotion:”I don’t know how much the Pineapple 3 mobile phone is priced at. If it is less than 3,000 yuan, I will definitely ask my dad to buy it for me when the college entrance examination is over.””

Chen Xing became interested after hearing this. He attended the new product launch conference largely because he wanted to initially understand the needs of users.

He took the initiative to strike up a conversation and said:

“Classmate, what you said just now is that you want to buy a mobile phone after the college entrance examination. If you were asked to choose the parameters of the mobile phone, what would you want most? The young man looked at Chen Xing, thought for a while and said:”It must support 4G network. My classmate bought an iPhone 5 the year before last. The Internet speed is very fast. You can also watch videos and play games, but it’s a pity.” It’s too expensive. My budget is only 3,000 yuan.”

“Besides 4G?”

Chen Xing asked again.

The young man shrugged and continued to answer:”Processor chip, it can be smoother when playing games. It would be better if the charging is faster and the network is more stable.”

Just after he finished speaking, he asked:”By the way, are you a researcher from the Pineapple Company?”

“Count half”

Chen Xing replied with a smile.

He is indeed here for research, but he is not from the Pineapple Company.

When the young man heard this, his eyes lit up and he said,”That’s true. Do you know the price of the new phone? Tell me in advance.””

He spoke loudly and attracted the attention of the surrounding audience.

Chen Xing made a shushing gesture to indicate silence, and then looked at Xu Jinshui on the stage. He was still bragging about the company’s development history, and he would definitely not announce the price for a while.

Although he is a reborn person and knows that the selling price of the Pineapple 3 mobile phone is 2,999 yuan, he does not want to reveal the mystery in advance.

After thinking briefly, he gave an approximate value:”It should be about three thousand yuan. Pineapple mobile phones have always focused on cost-effectiveness. Looking at the parameters of the test machine that have been leaked before, it would be too expensive if sold for three thousand five thousand yuan.””

“Well, I think so too”

The young man nodded slightly in agreement.

The two stopped talking and waited quietly for the specific price to be announced.

……

After half an hour of bragging, Xu Jinshui seemed to be tired and finally got down to the main topic of the mobile phone conference.

“Since its establishment, Pineapple Company has always put consumers first. Everything you want and need will be realized tonight!”

The low voice spread throughout the audience, causing the audience to applaud continuously.

Under the gaze of countless eyes, Xu Jinshui continued to stir up the atmosphere and said:”Everyone who has used Pineapple Phone knows that our slogan is……”

He pointed the microphone at the audience, and the specially arranged atmosphere group was also very powerful. He shouted at the top of his voice:”The United States has apples, the Dragon Country has pineapples, and pineapple phones!””

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“Look at the configuration!”

Xu Jinshui pressed the remote control.

The next second, the specific parameters of the phone appeared on the screen behind him.

It supports 4G network, Snapdragon 801 processor chip, 3+64G memory, 5+11 million pixel front and rear cameras, 2500An battery capacity, Chimpanzee Diamond Screen

“You can guess the price”

Xu Jinshui sold it out.

After the silence, the audience applauded for tens of seconds, and then the audience shouted for the price of the new phone.

“This configuration costs at least 4000!”

“I think 3,500 is enough. Pineapple phones have always focused on cost-effectiveness, so 4,000 is a bit unfriendly.”

“Well said, I am a student, I hope there is a student ID discount machine!”

“I guess for 5,000 yuan, a mobile phone with such high configuration in China will directly beat the Kunpeng Rice Lianxiang mobile phone!”

The audience was all guessing the price, and the young man next to Chen Xing also gave a price of 3,500. He looked obviously very excited.

However, this also reminded Chen Xing that it seems that the college entrance examination is coming soon.

The end of the college entrance examination means the birth of a big approval College students, as well as a large number of young people working in society.

Whether going to college or going out into society, mobile phones are indispensable, which means that a wave of phone purchases is coming.

“Hope it’s not too late”

Chen Xing thought to himself.

At present, the chip team is making good progress, but it still needs a lot of time to design. There are still two months until the college entrance examination in June. He can only hope that everything can be done in time.

……

In addition to the Shenzhen mobile phone conference, there is also a 4G mobile phone conference tonight in the Imperial Capital.

The boss of LeTV Mobile Phones, although he has not yet received the supply of baseband chips and has not manufactured a new product prototype, he has the ancestral PPT machine manufacturing technology.

A new product launch conference can be completed with just a PPT of mobile phone parameters.

Two press conferences, two hot searches.

However, on the Weibo platform, Pineapple Company ranks first among the most searched terms because the price of 2,999 yuan is too perverted!

You must know that in the fall of last year, the newly released 4G network mobile phones cost more than 5,000 yuan. After Gaotong stopped supplying chips, some models even went as high as 7,000 yuan, and the 4G mobile phones priced at 2,999 yuan simply cost everything.

The lowest price of 2,999 was broken by the rice company in less than half a month.

The moment Rebus got the Gaotong 4G baseband chip, he quickly asked the factory to build a prototype machine and held a press conference.

Pineapple mobile phone is cost-effective, right?

After weighing the pros and cons of all aspects, Rebus firmly set the price of Rice 4 at 1,999 yuan!

The price of rice 1 is 1999 yuan, and rice 4 is still 1999 yuan. What kind of bicycle do the student parties want?

The Pineapple 3 mobile phone, which has been popular for more than half a month, has been replaced by the Rice 4 and has become the preferred model among young people.

However, this business war is not over yet, and the price/performance ratio is not good enough, so Blue and Green Factory has found another way to target female users in sales.

The body is made thinner and the appearance is more beautiful.

Upgraded pixels for clearer photos.

Larger memory to store more photos.

In addition to these, the most critical point is to invite popular celebrities to endorse mobile phones.

The marketing manager of Blue and Green Factory is very good at selecting people. In 2014,”Gu Jian Qi Tan” became a hit. Li Fengfeng, who played Baili Tusu, became the idol in the hearts of countless girls. The N3 mobile phone he endorsed sold for 3,999 yuan, but it still sold out. , and also let other manufacturers see the horror of star effect.

In addition to the three companies that have been sanctioned, other mobile phone manufacturers have been involved in a melee to rob the user base.

CEO Ren of Kunpeng Company and CEO Huang of Meilan Company witnessed their user base being taken away. They were so anxious that they couldn’t sleep all night long, and their hair turned gray.

Chen Xing was equally anxious. Watching his friend make money was more uncomfortable than killing him. But the good news is that the chip laboratory has started chip simulation verification.

As long as the simulation verification is passed, it will be handed over to the factory for trial production.

(End of this chapter)