charming childish

, soot fell down.

After drinking a glass of wine in rotation, Zhou Mingfei said, "I'm coming back this time, and I plan to create my own designer brand."

"What brand?"

"For very dissolute young people."

"Huh? What kind of wanderlust?"

"No taboo is to let go, but to belong to oneself is to wave."

"Aren't the two contradictory?"

"There is no contradiction. Only when the heart belongs to you can you know the bottom line. Above that, there are no taboos."

"Okay, this is false..."

"Haha, right? To make clothes that are gender-unidentified and juvenile, of course, it's not the gender-unidentified style of You*ku, but beauty has meaning, expression has meaning, and prostitution has meaning, but gender has no meaning here. ,Do you understand?"

"I know……"

"It will be very strong clothes. People who can wear these clothes are either stronger than the clothes, or they are completely light..."

"Can I?"

"You... you'll know when you make it." Zhou Mingfei raised one eye, as if slightly teasing.

Jiaer couldn't help laughing, this was the first time they talked so much, but there seemed to be no communication barriers, Jiaer sometimes felt like an iceberg, and Zhou Mingfei seemed to live in a cold zone.

But Zhou Mingfei's design is actually at the equator, the hottest heart of the earth.

Carl asked, "Why are you telling me this?"

"You are my model and the person next to me," Zhou Mingfei paused, "From today on you are still my assistant, you will know everything, you must know."

Jiaer didn't know how to define this "people around him", he shook his head and decided to ignore it, he thought this was also within the category of "meaningless and unimportant".

"What's the name of the brand?" Jiaer suddenly remembered an important question.

"M&A." Zhou Mingfei's voice was very light, always emotionless.

Jiaer was stunned, what is M and what is A, everything is self-evident, but he tried not to think about anything, but he still felt that something was slowly cooling down at the moment, the sun was no longer warm, the wind was no longer clear, and the ground The clutter was suddenly an eyesore.

Zhou Mingfei didn't say anything, rolled up his sleeves and started to organize things, and Jiaer also started to join him. He kept this unhappiness in his heart, he had no reason, and he didn't want to.

large fantasy scene

The following tasks are many and complicated. For routine matters, it is necessary to register the studio, register the brand trademark, purchase office supplies needed by the studio, and redecorate the dilapidated villa and mansion in accordance with Zhou Mingfei's picky taste.

Jiaer is in charge of all these complicated things, and spends all the time when he is not in class in the studio, sweating profusely from running around every day. As a designer or artist, Zhou Mingfei can be regarded as organized, and he will make a list every day. Carrying out the to-do list, Jiaer executed them one by one, but Zhou Mingfei needed to confirm the decision on every detail, such as changing the shape of a circuit switch in a studio, as big as matching the color of the cushion pillow on the sofa of the Republic of China, Jiaer felt a little overwhelmed. It's a big deal... Zhou Mingfei looked serious on the phone, as if he was dealing with national affairs, "This is a part of the overall style, a small detail will ruin everything, no no, I don't want completely retro things, although this is a mansion from the Republic of China , but it doesn’t mean that everything is in the same tone. In terms of details, I want to be very modern and completely opposite...”

Jiaer imagined that Zhou Mingfei on the other end of the phone was serious and stubbornly admitting to death, and suddenly felt a little cute. An internationally renowned designer talked to him seriously for 3 minutes about a pillow. What is this man really doing? They are all very serious.

Zhou Mingfei himself focused more on the design of the first batch of works, as well as the boxes and boxes of fabric samples he brought back from France, and needed to find domestic factories that could produce similar raw materials.

The studio specially set up a place to hang the batch of fabric samples. The moment the box was opened, Jiaer was dazzled, and felt that the fabric itself was more beautiful than the ready-made clothes for the first time.

One of the boxes contained all three-dimensional fabrics. Zhou Mingfei carefully opened the box and said, "These are all handmade by professional fabric designers."

Zhou Mingfei looked at the box of fabrics, as if each piece was a lover who would be broken at any time. He told Jiaer, "Every piece of fabric has a soul, and the people who created them put a part of their own soul in it." , they have what they aspire to be."

Jiaer watched Zhou Mingfei arrange and hang up the three-dimensional fabrics of the box one by one as if he was treating a god, then poured a glass of Scotch single malt whiskey for himself and Jiaer, and said, "There is only such a good wine , to be worthy of their stories." He began to tell their origins, their creators, how he got them, various opportunities and stories one by one.

"This is the work of Grandma Adjani. She studied in Japan in her early years and liked Japanese ukiyo-e very much. Later, she returned to France and used various manual methods such as shirring and collage to re-create ukiyo-e on fabrics. In his hand, Zhou Mingfei held a piece of fabric overlapping layers of dark blue, gray blue, and light white. He continued, "For example, this piece is inspired by the ukiyo-e master Katsushika Hokusai. Many people like the surfing map of Kanagawa I have seen it, but Grandma Adjani has made a new idea and added post-modern deconstruction, so this piece of fabric looks classic and modern."

"Look at that piece," Zhou Mingfei pointed to another piece of fabric that had already been hung on the hanger. The background color of the light beige linen material had a sense of concave-convex folds extending longitudinally, and blue pine needles were scattered on it. The same pattern as the picture, "This is a collaboration between German botanist Hansen and French artist Elliot, using the Aleppo pine needles produced in Jerusalem as the original pattern, rubbing with dye on the fabric, and using pine needles to create a more modern pattern pattern, and then fix the color.”

……

The more he drank, the drunken Jia Er felt that he was in a large and beautiful dream scene.

Zhou Mingfei took him into a completely new world and gave him a brand-new concept. No matter what things are faced with an extreme pursuit mentality, they will eventually break the rules and become art.

What is ordinary is never the thing itself, but the person himself.

Jiaer listened fascinatedly, and was simply hungry. These creations about beauty and endless creation are really fascinating. What is even more fascinating is that Zhou Mingfei is a part of this creative world, and he is willing to take Jiaer into the world. this world.

Zhou Mingfei looked at Jiaer, as if he could see through his heart, "There are more, as long as you are willing, you will gradually know."

Jiaer felt that Zhou Mingfei was extremely gentle at this time, so he stuck close to him, buried his head in Zhou Mingfei's neck, and said, "I am willing."

Zhou Mingfei smiled silently, and rubbed Jiaer's head as if doting on him.

Various brands and print shoots still invite Jia Er from time to time, and Jia Er will ask Zhou Mingfei's opinion every time, should this one go, and that one should go?

Zhou Mingfei is not too troublesome, he will give a concise and clear reply every time, this is worth going, a cutting-edge brand, the temperament is close to you, the shooting is unnecessary, the photographer is still the old-fashioned method of 20 years ago... Jiaer What I find amazing is that Zhou Ming is not in China for many years, so why does he seem to know every detail of the domestic fashion circle.

Zhou Mingfei didn't take it lightly. Even creation is not done behind closed doors. Market conditions always need to be paid attention to. Besides, to create your own brand now, you need to know the domestic market well.

"By the way," he seemed to think of something, and said to Jiaer, "In the future, you will add another job, collect industry news for me every day, use your own judgment to filter, and which ones are worth talking to and discussing with me. It’s okay to see which ones.”

Jiaer nodded quickly, he is not afraid of a heavy workload, and now he is a giant sponge, eager to absorb everything.

In recent years, the city of Shanghai has seen a sudden rise in design power. Large and small studios are spread all over the old town of the concession. There are several cutting-edge designer brands that have emerged internationally. There are also flagship stores of several large international buyer stores. Settling here has also led to the rise of domestic boutiques... In short, although Zhou Mingfei has a lot of aura, but in this city, until the new brand makes achievements, everything is not conclusive.

One day, Jiaer was looking for information in front of the computer. A manuscript was talking about the aesthetics of violence in fashion. It mentioned a designer and pictures of his works. Jiaer was attracted by the work and searched for other works of the designer. The search website opened A screen full of fashion pictures, Jiaer let out a sigh of admiration from the bottom of his heart, Zhou Mingfei also saw it, walked over and stared at the computer screen carefully, and said slowly, "Eddie Chen, I haven't seen him for a few years, he is already so good."

Carl turned her head, "You know him?"

"I don't know him, but I've heard that he is a junior from St. Maarten. I had already graduated for a long time when he entered the school. Later, when I was working at Unique, I heard that St. Martin had a very good Chinese student. Several big-name companies snatched him up. I wanted him, but he didn’t go to any of them, and later I heard that he went back to China, but he didn’t expect his brand to do well in a few years.”

Search the website and scroll down. There are many publicity plans outside of the catwalk show. When Jiaer saw those pictures, he froze instantly. The familiar shooting techniques and colors put crazy people in an old and dilapidated environment, combined with exaggeration and ferocity. His facial expression and cold clothing, as if the ruins of the place were created by the people in the picture... He only needs to glance to know who is behind the camera, He Yu.

He Yu and Eddie Chen have collaborated on a large number of promotional posters, each of which has a distinctive personality and is unforgettable.