[US Entertainment] Hollywood reverses life

A week later, H&M officially released the commercial.

All of North America saw the ad at the same time.

"Mom, look quickly, this auntie is so beautiful, I want to wear H&M clothes too!" A girl pointed to the advertisement being played on TV and said.

The girl's mother came out with the soup and stared at Joey on the TV. What caught her eyes was an extremely arrogant and gorgeous Asian woman. She always thought that the temperament of Asian women was silent and indifferent. , so she never used the word arrogant and gorgeous to evaluate any Asian woman.

Now, this young woman actually broke her cognition...

At this time, the girl's uncle also came out. Jack Hansen looked at the girl and said, "What are you shouting about?"

The girl pointed at the TV and shouted: "Uncle, look at this auntie, she is so beautiful, is she a movie actress?"

Jack Hansen almost had a heart attack when he glanced at the TV!

Be nice!

This he, mother, is Joey Grant!

He rubbed his eyes vigorously, "Did I read it right? Is this really Joey?"

FUCK!Really Joey!

When did this little girl grow so sharp?

I didn't think about her appearance carefully before, but looking at her now, she really has a kind of minority and exotic elegance...

Damn, what a loss, I should have signed a few movie contracts with her before we could talk about it!

****

Sitting in Paramount's office, Grace was watching a video in the online theater on the computer. At this time, an advertisement popped up on the page for a few seconds, making Grace a little confused.

A promotional campaign for H&M's latest quarter?

Why does this woman look so familiar... Wait, isn't she the Asian director who almost became her daughter-in-law's dark history and can't finish it for a few days?

In her impression, she was obviously skinny, with poor taste in dressing, and her facial features were not three-dimensional, and her eyebrows, jaws, and mouth were too sharp. Why did she change her makeup, and all her shortcomings became advantages?

The overly sharp eyebrows, jaw, and lips have become the most delicate places on her face, as if they can seduce people's souls.

The non-three-dimensional facial features have also been greatly improved under close-fitting makeup.

Grace was completely dumbfounded this time.

A woman who was so inconspicuous before suddenly possessed such a soul-stirring beauty under the camera.

This shows that she was born for the camera.

She is not only suitable for holding the mirror, but also for being in the mirror.

*****

Hughes was on a plane when he saw the ad.

He didn't know that Joey had shot the H&M commercial.

He squinted his eyes and slept in the first-class cabin, when he heard a burst of amazed discussions from the cabin behind him.

They seemed to be talking about an ad, and he didn't want to answer it until he heard the name "Joy Grant."

He pulled down the TV set above the seat.

Quietly staring at the square-inch screen, and the woman on it who used to be the closest to him, but is now so far away from him.

He was indeed surprised, he should be the person who knows her face best in the world.

Whether it was the messy look when she just woke up in the morning, or the delicate and clean face after washing her face, or when she was radiant after putting on makeup, she had never seen such a sharp and aggressive woman.

He thought that Joy might have found his own new route, and she saw him grit his teeth in this route.

She was more and more attractive now, which surprised him, and it seemed that she was not the Joy he should have known.

After leaving him, she became more and more independent and glamorous. He didn't know whether he should be happy, but it was still difficult to be happy.

He suddenly leaned heavily and took a deep breath.

****

Joey's ad was quickly spread, and immediately reached tens of millions of on-demand views on the Internet.

Because the ad itself is so beautifully shot, Joey’s control over the color has reached the point of perfection, and the French photographer asked Baptiste Mondino to take the shot himself, the whole ad is full of the charm of women force.

The most amazing thing is that Joey's beauty has been fully excavated.

This excavation can be described as upside-down sentient beings.

Many passers-by didn't understand Hollywood or Joy at first, but after seeing this commercial, they couldn't help but exclaim, "Why is this Asian girl so beautiful."

"There are very few Asian girls who can shine as brightly as European and American girls."

"I think her temperament is better than those European and American girls, and she has an exotic style."

"The key point is that Asian girls are very flat, she is not fair!"

"Who is she? H&M's new contracted model? But this figure doesn't look like a model, it's too short..."

"You don't even know who she is? A well-known miracle director in Hollywood."

"Really? What have you filmed?"

"If you tell me, you must know, "Source Code", "Juno", and "Twilight"!"

"Wow, she made Twilight too? Why doesn't she just play Bella herself?"

"You have to respect the original book anyway...the original book didn't say that Bella is an Asian..."

Walking past the advertising projector at the subway station, or the advertising projector at the waiting platform of the bus, or the advertising projector at the elevator entrance, people who were in a hurry will always stop and look at the H&M advertisement when it is shown.

Because the woman in it is so charming.

There will always be several people around a certain advertising projector watching there, and here goes, and there comes again.

The number of clicks on this advertisement on H&M's official website has reached the highest level in history, which is more popular than any advertisement in the past.

The enthusiasm of netizens' comments is also very high, and they are basically stunned by the beauty of this commercial.

Of course, it's not just about Joey, but also the commercial itself.

After "Source Code", Joey once again showed the collision of colors to the extreme.The full-textured colors, the kaleidoscope-like color contrast, and the unrestrained overflow of colors all render this commercial beautifully.

It was even selected as the most representative, most successful, most widely disseminated and most discussed commercial in the history of H&M.

It made H&M even catch up with the popularity of many luxury brands such as Louis Vuitton, Dior, Chanel and Prada for a time.

This can be described as the most successful marketing in the history of H&M!

And all this is due to Joey's individual direction and passionate interpretation.

At the special custom counter of the H&M store, the two dresses worn by Joey in the commercial have also been put on sale.

The sweet and dreamy white one is named "Million Sweethearts".

The purple one is arrogant and charming, and it is named - "Demon Kingdom".

H&M has pre-sold for a long time in advance, and carried out wave after wave of publicity on the official website. One week before the sale, the pre-sale of the two skirts has reached one million!

On the day of the sale, all the "Million Sweethearts" and "Bewitched Kingdom" in all stores were swept away!

Joey is on the verge of becoming the most successful H&M spokesperson ever.

Those actresses who tear up big names, luxury brands, and advanced customization every day, even if they get the endorsement of Louis Vuitton, Prada, Dior, and Chanel, it does not necessarily mean success.

It may not be able to achieve the popularity of Joey and H&M today.

Maybe other women are as beautiful, seductive, and sweet as Joey in front of the camera, but they will never have such a successful commercial to set off their beauty, because only Joey has this talent in Hollywood and can shoot Such a gorgeous commercial.

Her talent and appearance complement each other in the commercial, describing an unparalleled style.

In Hollywood, those who are more beautiful than her do not have her talent, and those who are more capable and capable than her may not be as young and beautiful. Looking at the entire Hollywood, only she can reach this extreme.

H&M let out a long sigh.

It was really the right choice to choose Joey!

Fortunately, we, H&M's smart eyes and discerning pearls, have unearthed this long-awaited pearl!