Joey was in New York, yes, in New York for commercials.

She met the long-lost Eva Green.This is an actress she is very fond of.Just because she thinks Hollywood lacks everything, there is a shortage of actresses with such a strong style.

Eva Green was obviously also very surprised that Joey would take over the job of this commercial. The two had obviously not seen each other for a while. Eva Green specially brought a small cake that she baked from her home in France for Joey. snack.

Joey was surprised. Although Eva looks very gothic, she actually has a pretty homely personality. Except when she comes out to pick up work when she has a job, she stays at home the rest of the time.

At this time, Eva Green was wearing a dark blue floor-length skirt with big waves that Dior personally customized for her, which seemed to fill the entire Parisian night.

She was standing on the steps of the long corridor with her skirt up at the moment, and when she saw Joey coming towards her, "Dear Joey, you don't know how much I miss you."

Joey walked over and took Eva's hand, "Eva, you are so beautiful, this dark blue dress just couldn't be more suitable for you, just like..."

Eva raised her brows slightly, with a glamorous and strong expression, "Like?"

Joey took a deep breath, and a few words suddenly popped up in his brain, "Like a girl who was kissed by God."

Eva laughed, "I don't like to hear such flattering words from your mouth."

Joy brushed her slender skirt with her fingertips, "I won't say that to everyone, in fact I have worked with many actresses, but so far I have never really been able to say this kind of praise. "

Eva's slender smoky eyeliner narrowed slightly at the moment, "Joy, in my opinion, you are one of the most beautiful women in the world."

Joey squeezed her silky arm with his hands, and the corners of his mouth slightly curled up, "Okay, Eva, I don't want to hear this kind of compliment either."

Eva gently brushed Joey's temples with her hands, and moved closer to Joey's face. Her fragrant fragrance permeated the tip of Joey's nose, "Your brain is the most beautiful structure in the world."

Eva brushed Joey's chin with her hand, and the two looked at each other and smiled.

Then Joey began to explain to the on-site staff, the photographer and Eva how to shoot the commercial.Although Dior said that it could be done in a week, in fact, according to Joey's speed, it can be done in 3 days, and the film can be produced in 7 days.

Because she has already thought of all the ideas clearly, and the next thing is to convey them.

This is just a one-and-a-half-minute commercial, which can't convey too much. Joey doesn't intend to express any theme at all. As long as the visual effects are in place, as long as Eva is gorgeous, it has basically reached what an advertisement wants to express. The kernel is gone.

Of course, the vision is created by Joey. As for the gorgeous heroine... Joey looked at Eva. She was standing in front of several prisms at the moment, with the beauty, arrogance, charm, and killer feeling in her eyebrows and eyes. Simply intoxicated.

Joy believes that if such a woman is not enough to captivate the world, then what kind of woman is?

A snow-skinned, blond, blue-eyed American sweetheart that looks like it came out of an assembly line?

It's not the 90s now, and American Sweetheart is not even as fresh as the sexy goddess. Actresses like Megan Fox and Eva Green can only shine in this era.

It's a pity that Nicole's Kidman was born too early. Her depression and sharp temperament could not gain the same status as acting in the last era when only American sweethearts and American girls were popular.

The plot of this commercial is very simple. The queen of the night, who was crucified by the imprisoned power, was finally awakened by the smell of perfume, broke free from the shackles, and stepped on the huge roundabout stairs to the top of the tower, where she I found the people who surrendered and under my feet.

For advertisements, the plot has never been the focus, so as long as there is logic, the plot is basically just for the scene.

The style and amorous feelings of this advertisement are naturally the kind of charm, gothic, dark, arrogant and full of tension that match the temperament of Eva Green and Blue Poison perfume.

Eva Green is just too beautiful, and her beauty has to be placed in a certain context.Joey couldn't help positioning the style of this ad towards a darker, gloomy, and even full of Cthulhu mythological style.

It took Joy just three days to shoot the ad, because the style and vision were so handy for her.

She has already played this style very sophisticatedly, especially when she shoots a beauty like Eva Green, she is very good at it.

After the filming, the post-production only took a total of one week, that is, a total of more than a week, and Joey finished the commercial.

Then she took the advertisement to Dior perfume headquarters.

After seeing the finished film of the advertisement, the executives of the Dior perfume headquarters unanimously approved the advertisement and hoped to put it on the market as soon as possible.

I don't know why, the high-level executives who were still apprehensive about the launch of the new Blue Poison perfume suddenly burst into confidence after seeing this advertisement!

Because Eva under Joey's lens is so beautiful, with the arrogance of beauty, the charm of gothic, and the beauty of darkness. After reading this advertisement, no one will doubt the ability of this perfume, after all It makes Eva so beautiful.

A perfume that can make Eva so beautiful must be praised, okay?

And Joey is worthy of being a director who has stepped into the ranks of masters. In just 3 days of shooting, she kneaded such a short and succinct thing.

To sum up this 90-second commercial in one word, it is beauty.

Beautiful.

Not sunny beauty, but gloomy goth beauty.

It is so beautiful that every frame seems to be chiseled out of stone.

It is so beautiful that every frame is like God kissing Eva Green.

Dior perfume executives can't explain too much about their impressions, because this commercial has nothing to say at all.

But beauty is enough.

Dior perfume did not disclose to the public that Joey would direct their latest commercial, because they wanted to bury a suspense, and did not even disclose the new spokesperson Eva Green. The entire commercial shooting was carried out in a very secret process.

Because they hope to plant a mine, and then wait until the moment when it explodes!

At that moment, the sensory stimulation and inner shock that people get is the most exciting!

Dior perfume has planned a very exciting annual drama for the birth of this advertisement.

That is, when all the American people are not aware of it, on the most commanding and most valuable platform for advertising, it is like a nuclear bomb, releasing this news that no one is prepared for and everyone is caught off guard. A gloomy, dark and beautiful commercial.

Dior felt that this decision was extremely correct, so they invited Joey Grant just to make the effect reach a sufficiently shocking level.

And which media platform did they finally decide to place the advertisement on?

That's right, where could it be more appropriate than Times Square in New York!

New York Times Square, the most central location, spans four high-end commercial buildings and a super large LED screen in the shopping center.

Its area is comparable to five times the size of an ordinary large LED screen hung on the surface of a commercial building.

This is a huge advertising LED screen.

It is the largest and most eye-catching media platform in New York.The commercials in this place are not built, and it is basically impossible for you not to spend [-] million.

Many movies with huge investment have been advertised here. For example, "BVS" had placed an advertisement in this place for a whole week before, which directly burned Warner nearly 2 million yuan.

That's right, Dior Perfume has also worked hard to promote their new products this time, and decided to fire the first shot at this place, as if dropping a nuclear bomb in the eyes of everyone, let this blue poison perfume explode in the crowd .

Then follow-up to keep up with various advertising promotions, and ferment wildly on various platforms.This blue poison perfume will eventually become the biggest explosion in the perfume industry throughout the year!

Dior is confident in this.

So they immediately started planning to launch the advertisement on the big LED screen in Times Square in New York next week, which is as big as five movie screens.

At this moment, Joy is on the streets of Los Angeles, and she is walking to a dessert shop.

But that was what she was thinking 10 minutes ago, and now she was speeding through the streets, trying to get rid of the people behind her.

Because she had a feeling that she was being followed.

She did not know who was following her, but it was evident that the man in the brown wool hat had followed her several streets.

She immediately thought of the pervert who sent her threatening objects and installed monitors in her house a few days ago. Her sixth sense told her that this person was the pervert most likely. He has been following her maliciously for a long time.

"Tick tock" and "tick tock" are the sound of the old water pipes on the side of the street being pumped, and the sound of Joey's high heels.

This was a sparsely populated alley, and Joy turned her head suddenly, and found that the man in the brown jacket and brown wool cap was closer to her than ever before.

Joey squinted his eyes subconsciously to see his face, but his hat was pushed down so low that Joey couldn't see clearly.

The man quickened his pace, and he seemed to want to catch up with Joey. He might not know that Joey had already noticed that he was following her.

Seeing the man quicken his pace, Joy immediately turned around and ran forward desperately.

She started running and the man started running too.

Joey sprinted forward, stepping on high heels across the rain-filled ponds, and then rushed all the way into a clothing store.

After rushing into that clothing store, seeing the customers passing by in front of her, she finally breathed a sigh of relief, she was safe, that man wouldn't necessarily snatch people in broad daylight, right?

Then she looked out the door suddenly, and the man was gone.

Her eyes turned around in the store, and finally saw a door with a sign of "Security Room".

As if she had received amnesty, she immediately went to the security room and wanted to ask the police for help.

After she narrated the incident with the police, the police calmed her down and drove her home.

Because Joey is intact at the moment, it is impossible for them to arrest someone because of Joey's few guesses, and the man should have run away long ago.

When he walked out of the clothing store, Joey searched the street sharply, but he could no longer see the man in the woolen hat.

Maybe he saw Joey call the police and hid?

In the end, Joey was safely sent home by the police officer, and this experience really left Joey with lingering fears for a long time.

She still doesn't want to go out alone during this time.

She hoped it was all just an illusion, that she was crazy tired.

****

new work time.

The "Crossroads of the World" in Manhattan.

On the most prosperous square in the world, there are countless expensive LED display screens, the largest one of which is playing different most expensive advertisements in the world every few minutes.

In this place where the flow of people exceeds one million every day, people's eyes can stay on this screen for at least 5 minutes.

People on the bustling streets are shopping leisurely or admiring the most prosperous landscape in the world.

It was seven o'clock in the evening, the peak hour.

Suddenly, an advertisement that people had never seen before appeared on the huge LED screen spanning four buildings.

The reason why this advertisement can attract people's attention is that its style is completely different from the other advertisements that have been done before.

The previous advertisements included Chanel lipstick, Pirates of the Caribbean movie, and Louis Vuitton's new Boston handbag, but the colors were all sunny and sexy.

The moment this ad came out suddenly, it had a creepy aura.

The first picture is a black full moon rising slowly.Let the scalps of people passing by at this moment have a cool and thrilling feeling.

This picture is full of Gothic and Cthulhu Mythos feelings, so everyone has doubts, what kind of advertisement is this?

Then, the second picture immediately followed, which can definitely be described as stunningly beautiful.

And it is a unique and beautiful shock, a tingling feeling that makes the neck feel as if it is tightly stuck.

A stunningly beautiful woman, under the black full moon, wearing an old wedding dress, was nailed to a huge cross.

This shot is full of depression and full of weird sense of ritual.

Dark, dirty, decayed, eerie, all at once unsettling.

At this moment, all the passers-by are anxious, I'm afraid, what kind of advertisement is this?

Let me tell you what kind of advertisement this is.

The camera began to zoom in, and everyone suddenly exploded again.

This woman is simply gorgeous.

This woman has a dark air that is inherently gothic and gloomy.

This woman, your sister is Eva Green!

Then, the screen began to cut into a flashback scene after scene, as if it was the memory of the woman who was crucified.

In her memories, there are continuous rain, desolate suburbs, overgrown dead branches, century-old hotels, antlers stuck in, weird rag dolls, crosses of evil gods...

The Gothic and Cthulhu elements in these scenes were piled together with extreme compactness in an instant, and they continued to flash in the flashback clips.

Its psychological effect is astonishing.

This video caught everyone's heart at once. At this moment, in the center of Times Square in New York, countless people stopped to watch the commercial in its entirety.

Oh my god, how come this commercial is filmed like a blockbuster movie, and the quality of the commercials just now is not at the same level!

Then, Eva Green in the picture was released from the prison by the scent of the perfume, and she woke up from a deep sleep.

Putting on a gorgeous dark blue wavy skirt, she ran on the long winding stairs.

At this moment, sharp-eyed people have already seen the crucial element that appears in the commercial——perfume!

This is definitely a perfume advertisement, and the logo on it is Dior!

Dior has a new fragrance?This secrecy is well done, no one knows, and Eva Green is also invited to be the spokesperson.

At this time, some people in the crowd have already started to discuss, "Wait... No... This style is too familiar."

"Don't tell me I haven't noticed yet. This style, Gothic and Cthulhu, there are not many directors who are keen on these elements, and this director and this level are definitely a master director."

"So you're saying that Dior secretly hired Eva Green and a certain master to create this movie-quality commercial?"

"I seriously doubt that it is like this. With such an obvious and strong personal style, I even wonder if I am watching a certain movie. The temperament of that movie is too similar. It is also this style, and it is also Eva Green."

"Did you mean 'Lola'?"

"Yes...! It's the combination of Joey Grant and Eva Green. It's just that the movie is not Gothic style, but the hot feeling of European literary style, but anyway, it's the same..."

In fact, not one person thinks so, many passers-by seem to think of Joey Grant, although Dior has not announced who the director of the new ad is.

But this style... this strong personal style, if you have seen all of Joy's movies, or if you have only seen her "Suicide Squad", "Lola", "BVS", you may feel that way .

The style of this camera is so unique, it's hard not to remind people of Joey.

So what the hell is going on here.Every frame and every second of this ad speaks strongly to the outside world, which is Joey Grant's style of shooting.

Although many people have such doubts in their minds, they are all carried away by this advertisement.

They continued to watch, and although the following plot was very clichéd, the plot of the advertisement was only for the sake of the picture.At least in terms of visual experience, this is an extreme sensory journey.

When Eva finally stood on the top of the tower like the Queen of the Succubus of the Night, everyone surrendered to her feet, and the passers-by in front of the big screen at this moment were clamoring in their hearts-I really want to kneel and lick Eva !

If this is really an advertisement shot by Joey Grant, it can only be said that Dior is really rich. They must have paid an unimaginable high price for Joey Grant, but it is worth it!

Look at how beautiful, charming and sharp she took Eva Green!

From the camera movement, the storyboard, the color to the texture, this advertisement is all in style at first glance, it can be called "Avatar" in the advertisement.

At this time, someone in the crowd suddenly burst into a very sure shout, "The director must be Joey Grant, definitely!"

Besides Joey Grant, is there another director in the world who can make any woman so beautiful?

Is there another director who has mastered goth and Cthulhu Mythos with such mastery?Don't mention Tim Burton, he can only goth and not Cthulhu.

This advertisement is too high-quality, and the texture is so golden that it cannot be seen directly.

It seems that Joey's launch this time is another dark horse in the advertising industry.

Eventually, the commercial ends and the mystery is revealed.

Joey Grant is really getting more and more good at playing this trick.

The front is so foggy and turbulent, so compelling, it’s just a perfume advertisement after all.

However, this aroused countless women's desire to conquer this bottle of perfume.It is not difficult to arouse this desire to conquer, as long as the photos are gorgeous enough and beautiful enough.

Then, the consultation hotline of Dior Perfume Blue Poison was blown up.

This advertisement just appeared in front of everyone, as if——conjured gold from the air.

The author has something to say: My column is waiting for your collection!Please satisfy my hunger and thirst!

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