independent filmmaker

On October 10, "To Yueyang" was released nationwide.

Just as Xie Lansheng thought, the movie hit the box office.

The box office on the first day just exceeded 500 million.Moreover, because Lan Sheng is a major director, the film schedule is already at about 20%, the second on the day.

Wu Jiuyi, Xinweifang's film producer, sighed and hesitated to speak when he saw Lan Sheng.

Xie Lansheng knows that a dismal box office is of little use in promoting online theaters.This time Xinwei not only wants to promote its online art theater to build brand reputation, but also wants to promote its other theaters, because Xie Lansheng is the biggest brand that Xinwei can cooperate with so far.

He also knew that if he listened to Xinwei's words, Zhang Youyou for the female lead, Li Yiran for the male lead, Wanwan for the third male lead, the box office would definitely not be like this, but Xie Lansheng couldn't accept Xinwei's opinion, he didn't want to use Zhang Youyou Youyou, Li Yiran, Wanwan—if he only wants to box office, why should he be an art director?Why not make commercial films?

He was really hit by Xinwei who sang bad faces, that is, the box office of "Director Xie failed to win the award was only tens of millions. The final box office of "April Day" released last year was 3000 million. "This Spring" in 2010 was 1500 million, and "White Horse" in 2007 was only 300 million." Although, he is already the highest-grossing movie in the "Sixth Generation". A series of awards, on the other hand, is also due to the audience attracted by "Love at First Sight".

Quite inexplicably, Xie Lansheng was a little embarrassed when facing Xin Weifang.

…………

Xie Lansheng and Xinwei Video have also prepared several articles, which will be posted on Weibo at 8 pm the day after the show.This wave of publicity was first proposed by Xie Lansheng and Xinwei, and Xinwei also adopted it, but it seemed that they didn't really expect anything, because they always felt that traffic stars were the key.

Xie Lansheng didn't say much, just prepared the manuscript silently.He always comes up with some ideas, such as posting advertisements on big trees, such as asking everyone to ask if there is any pirated VCD of Xie Lansheng, but Xie Lansheng doesn't like to let others count on it, because it is too elusive.Although this time, Xie Lansheng felt that the chance of success was quite high.

Therefore, at 10:24 pm on October 6th, Xinwei first gave a wave of pre-heating to the publicity.

Several Weibo marketing accounts severely criticized "Going to Yueyang", and they all said:

[Xie Lansheng Jiang Lang is exhausted? In "Going to Yueyang", the protagonist's experience is simple and rough, even illogical!

For example, the male number two who likes to dance has been thwarted by his relatives. They think he is not masculine and cannot marry a wife. They strongly oppose him to learn dancing and apply for the exam.But, in the second half, in memory, we found that the reason he didn't learn to dance was because he was caught stealing? ? ?Get fired? ? ?Didn't even graduate high school? ? ?What kind of fantasy unfolding is this?Xie Lansheng's brain is broken? ? ?

For another example, the paintings of the male number one who likes to draw are always torn up, because his parents think that he will not be able to earn money or eat like this...

Also, the female number one who likes to sing has applied for the Central Music Examination for five consecutive years, but she has lost all her names, and finally accepted her ordinaryness...]

These articles were vigorously reposted by the marketing account of Xinwei Video:

[Tucao girl v: Hahahaha!Xie Lansheng's brain is broken! 】

[Persuasion Branch President v: I also feel that the content development in a few places is a bit blunt, hey, I don't know if it's the exhaustion of Jiang Lang's talent, or just perfunctory. 】

Then, when the discussion was almost over, an in-depth film review that Xie Lansheng had hoped for but Xinwei didn't expect appeared on Weibo.

Its title is: [The Massive Metaphors of "Going to Yueyang" and the Multiple Layers of the Film. 】

The first sentence of this film review is: [Do you really think you understand Xie Lansheng's "To Yueyang"?No, what you know is actually just the tip of the iceberg of the story. 】

It analyzes the plot according to the order of the six protagonists of the movie, and refute the "the protagonist's experience is simple and rude, even illogical" written by the marketing account:

[Let's first take a look at the second male lead in "To Yueyang".The male number two who likes to dance is thwarted by his relatives. They think that he is not masculine and cannot marry a wife. They strongly oppose him to learn dancing and apply for the exam.Then, in the second half, we found that the male second was too depressed, so he sought excitement and started stealing things. Finally, he was caught by a female classmate in the class.He was expelled from school, did not graduate, and did not learn to dance.There is nothing wrong with this logic.In psychology, this is called an impulse control disorder, such as kleptomania, pyromania, and generally cannot be controlled by oneself.

But!Let's look at a few shots.First look at this screenshot [picture], and this screenshot [picture], we found that when the male second and female classmates went to the principal's office for a replay, the camera was brought to the large fish tank on the windowsill several times, and Goldfish inside.I counted them, and there are dozens of fish in the fish tank. This is definitely intentional by the director of the movie, not just randomly.OK, I will continue to explain now.In East Asian culture, fish always represents "sexual desire" and "reproduction".Therefore, in East Asian films, "fish" is often a metaphor for sexual desire.For example, in Shohei Imamura's "Eel", the eel runs throughout the movie. The hero keeps the eel in a small fish tank, which can be interpreted as his imprisonment of desire. Halfway through the film, he saw the eel alone in the Eggs were laid and bred on the equator, so he finally decided to accept the hostess and her children. Finally, he released the eels back to the river, and his desire was finally liberated.There is also the Korean movie "Pieta"... and the Thai movie... I was a little unsure about this metaphor, but after the second male and the others left, Xie Lansheng's close-up of the fish tank and goldfish [picture] made me sure , I didn't think much about it.

Think about it too.If the male second was just stealing, why was he expelled from school?Therefore, the content of this paragraph should be that he molested (kissed?) a girl in his class to show that he was "not a mother" and used this to let people know that he was "masculine" and dancing was fine. Who knew that things backfired and the school gave him a severe punishment.

In other words, his memories are not the truth!At least, not all the truth!He didn't tell the whole truth to his former friends.

Alright, let's take a look at the male lead in "Going to Yueyang" now.In the first half, his paintings are always torn off...

Now let's take a look at the female lead in "Going to Yueyang"...

Well, six characters, six metaphors, it can't be a coincidence.In the second half of the movie, everyone concealed something, and the real growth experience needs to be carefully discovered by the audience.That is to say, in the process of "growing up" and "getting ahead", the six male and female protagonists in the film have done things that they know are not so correct, and things that they actually don't like so much.

The so-called price of growth is, on the one hand, broken dreams, and on the other hand, the loss of innocence.If you just look at the superficial story—of course it makes sense, you can only see the former, and you can only see the latter if you discover the metaphor behind it.I think this is Xie Lansheng's intention as a director: For most adults, broken dreams are obvious, and innocence is no longer hidden. When the night is quiet and people savor carefully, they find that their souls have also changed. There are always things that are unspeakable and difficult to explain to outsiders.

In addition, if you only look at the superficial story, the reason for the broken six dreams is their own reasons, but if you look at the metaphors behind it, you will find that a considerable part of it is due to the society.Perhaps, the expression technique of "In Yueyang" also has something to do with the censorship... a reasonable guess. 】

Fifteen minutes after this film review was posted, a big V on Weibo pretended to see it by chance, and posted:

[? ? ? ? ? ?

! ! ! ! ! ! 】

Others followed suit:

[Xiong Yingjun v: Isn't it? ? ? ! ! ! 】

[Entertainment Lelele v:? ? ?I feel like I have lost my mind...]

[Balabala old witch v: I just went to see it last night, but what goldfish, what...what... I don't have any impression... I will go to see it again tonight... Wait for my repo...]

Xinwei Video did not expect that this article aroused countless interests within a few hours!

Everyone needs a sense of accomplishment, even when it's just a movie.They want to be different and show taste and style.

Netizens have marked:

【so amazing. 】

【Go and see...】

[Store first. 】

[I haven't seen this method before. 】

Seeing the popularity, Xie Lansheng thought about it, posted it to Moments, and chose the "Film Bureau" group, saying:

[Netizens on the Internet think too much, and never think about escaping censorship [shake hands]. 】

But actually it's a little bit. "The second male lead is a comrade" and other plots are not easy to pass the review, but now, the film does not directly say that everything comes from "netizen speculation", so it should be fine.

Xie Lansheng wanted to look good.In fact, he's always been good, but only good.During the 12 years he was banned, he also appeared to be quite obedient. He went there when the Film Bureau asked him to receive a lecture, and his attitude was good.

He just didn't say anything harsh.

…………

From the third day of its release, the box office of "Going to Yueyang" surged. Although there is still a considerable gap with commercial films, it is about 1000 million a day, and about 2000 million on Saturdays and Sundays. Compared with other literary films, this result is quite good.In the end, the box office was fixed at around 8000 million in the first week.

The vast majority of movie audiences like "To Yueyang".There are six male and female protagonists in this movie, which is a lot, and the audience always thinks about "the next story" and "the next metaphor" when watching the movie. They have expectations, and they don't feel very boring.

they said:

【understood. 】

[Too awesome [kneel down]. 】

Of course, there are also people who scold gods and gods for nagging and playing tricks.Xie Lansheng has gotten used to being scolded for so many years.

By the end of the weekend, the word-of-mouth snowballed to the peak for "To Yueyang", but the movie was released.

Xinwei Video once again announced that "Go to Yueyang" will be launched on Xinwei Video's "Online Literature and Art Cinema" starting from Monday. Anyone who wants to watch it can click on it, and said that this is a brave act made by Director Xie for the sake of thousands of literary and artistic directors in China. If Dao Xie is unsuccessful, the word-of-mouth is unsuccessful, no one cares about it, and there is no subscription, then others will definitely not be able to go this way.It has to be said that Xinwei Video played the sensational card very well.