Is the director bent today?

[It is said that advertising dogs are all descendants of wolves, and the reliable explanation is that they are all energetic at night——Ma Qixinxin]

Two days of no progress on the juice regimen, no amount of fish.

Brainstorming meetings were held one after another, literally exploding a few heads, and driving a few people crazy, but the inspiration did not even have a flash in the pan.

Days wait for no one.

You need to allow enough time for the design later.

It's past the off-duty time, Gao Xiaotian typed a WeChat message: I won't go back to eat today, maybe it will be all night.

After thinking about it, why is it so awkward?

So I changed it to: You don't have to wait for me to eat today, it's going to be all night.

Oh, it's not right either!

Finally, I typed: I have to work overtime all night today, and I ordered takeaway at the company.

Sent successfully.

Soon, Yang baa baa replied: OK.

Gao Xiaotian breathed a sigh of relief, but was inexplicably disappointed.

On the table in the meeting room were a pile of Star Father's cups. Gao Xiaotian picked up a cup, shook it, and it was empty.

Throwing the cup into the trash can, he stood up and said, "It can only be done with dirt."

Gao Xiaotian wrote a line on the whiteboard: F (attribute), B (function), A (benefit).

Then write NFC, more nutritious, and healthy for each letter corresponding to each letter.

"Physical health is the benefit of users. We need to sublimate this point and make it a more acceptable way for users to communicate with them. With this, there will be the theme of this communication." Gao Xiaotian made nonsense, "For example... love yourself, drink fruit."

The fat man said: "Well, I think this theme is very good. It can also directly reflect the characteristics of the product, so it's authentic."

Tina: "Loving yourself is more in line with the mentality of today's young people, being self-centered, and I think it's pretty good."

"Think about it again, you have to use this if you don't have to, and think about whether there is a better way to express it."

Gao Xiaotian knew that when he said it, everyone was too lazy to think about anything else.

"Hey, hey, I suddenly had an idea," Fatty said, "This activity is divided into three stages. The first stage is based on the theme of 'True Juice Insights'. The juice of juice, educate consumers, and popularize what is NFC. Juice. The form is comics, Weibo topics, H5. The theme of the second stage is "love yourself, drink fruit", which includes Weibo and WeChat advertisements, spokesperson announcements, and press conferences. The climax of the third stage: double [-] play big Yes, e-commerce platform live broadcasts, advertisements, Tmall evening parties..."

Fatty suddenly looked like a wind-up robot, his thoughts ran wildly, and he couldn't stop at all. The conference room was almost turning into his stand-up comedy session.

After he finished his performance, Gao Xiaotian said: "I don't care what the form is. As long as it doesn't exceed the budget, all kinds of routines can be used. One hour, one hour to determine the theme of the communication. The small universe of all dear friends can be ignited."

Jiajia thought for a while and said, "How about pampering yourself and drinking fruit?"

"Do you have to add fruit?" Xiao Hei asked.

Sister Dan said: "Drinking fruit is the biggest selling point of M Juice that distinguishes it from other juice products. It is not appropriate to remove it now. It can be removed when the brand matures in the market."

Guan Ning has been holding meetings with them for the past few days, because the theme has not been determined, and their advertising ideas cannot be conceived.Now that the theme has a general direction, she said: "Actually, doting is also very good, close to the meaning of love, but it has not been overused. If you use a male spokesperson to shoot an advertisement, it is easy to hit the G丨 point of female users. "

Gao Xiaotian and the others usually don’t care about meat and vegetables in their meetings, but Huang Baogou came as soon as he opened his mouth. Everyone understood what she meant, and no one thought about it in a wrong way.

Gao Xiaotian asked: "Has the spokesperson done any research?"

"Finally we've talked about the part I'm most interested in." Tina regained her spirits in an instant, "According to the user's research, I don't recommend the most popular fresh meat nowadays. Xiaosheng who is popular on the one hand, has good looks, works, online acting skills, and fashion darlings, and these few have no endorsements for drinks. They are very suitable. Alternative stars include Jia Mingyu, Chen Jinnan, Lu Shaokang, and Sun Yan. They The background of the information has been sent to the group, how about it, let's choose one."

Tina added: "The commercial value of these stars has been professionally evaluated, and the specific data is also in the file."

"Sister, I don't want you to be so self-serving. There are quite a few of them that you talk about every day after chasing dramas." The fat man picks things up, "Whose fan do you think you are?"

Tina is confident: "I love all the beautiful men in the world, why, I'm not convinced!"

"Convince me, I hope that a beautiful man loves you like this." The fat man turned around and said to Tina sincerely, "I just hope that you will relax your aesthetics a bit in the future, and don't miss the little happiness around you."

Tina winked: "Brother, do you mean to broaden the scope of aesthetics, or to relax the body of the object of aesthetics?"

The fat man covered his chest: "Oh, my heart is pierced..."

"It's the middle of the night and it's starting to show off again, right?" Gao Xiaotian couldn't stand it anymore, so he quickly helped them stop, "Strike while the iron is hot, think about the advertising copy!"

"Come on!" The fat man rolled up his arms and sleeves, "I'll show you what it means to have a broad body and a wide talent. How about a copywriting, how about a homonym?"

Gao Xiaotian: "Ready to play!"

The fat man asked, "Tina, what kind of juice do they have?"

"Apple, mango, carrot, peach, pear juice."

"When it comes to pears, what homonyms do you think of?" the fat man asked.

Jiajia: "Bilible, beep!"

Xiao Hei: "Dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, dilly, in the green forest in spring, there are little orioles that can sing. "

Gao Xiaotian: "..." A bunch of bastards.

"Walk around, think about yourself, what are your feelings every day, what are the confusions, what are the entanglements, what are the contradictions?" The director was furious.

The meeting room was finally quiet, and each was immersed in writing the copy.

Gao Xiaotian glanced at the phone, and Chi Luyang sent a WeChat message: Are you still in the company?

He replied: Yes.what?

Yang Baa: I'll be there soon.

Gao Xiaotian's heart pounded for a while, what does it mean to arrive in a while?

Fatty writes like a fly in the book, and after a while, the five copywritings are done:

"Ping" why give up the world to someone you despise!

Today's "mangmang" is busy for tomorrow's calmness.

You don't like "hu" to make troubles, but you are not used to falling out of love.

You can be nervous, but you can't avoid it.You may not be perfect, but you must work hard!

The past of "pear" has been tossed over and over again, but it is because you still yearn for it.

You can't be more hypocritical!

Guan Ning looked at the copywriting posted in the group and said: "I have a picture. It is in the style of a plot, with a sense of movie picture."

She stood up from the chair and walked to Gao Xiaotian's side.

"In the heavy rain, a girl was arguing with her boyfriend." She grabbed Gao Xiaotian's arm, and Gao Xiaotian stared at Guan Ning's hand without making a sound. Guan Ning continued, "The boyfriend threw her away," and Gao Xiaotian broke free Guan Ning's hands, "The boy opened the car door, kicked the accelerator and rushed into the rain."

"The girl ran after the car for a few steps, fell down, close-up of the girl's face, the rain hit her face, she was in pain, crying, then suddenly the rain stopped, the girl looked up, the spokesperson held an umbrella and handed her a bottle of juice And a firm look. The copywriting appeared—you don’t like messing around, but you’re just not used to falling out of love. The final slogan—pamper yourself and drink fruit.”

How can there be a sense of substitution?Gao Xiaotian thought of Song Xiaoxiao inexplicably, and felt a bit scumbag.

"Perfect, perfect, perfect." The fat man applauded.

Guan Ning looked at Gao Xiaotian: "It's probably like this, every sentence tells a story."

"Guan Zong is a professional, and you will have to work hard on the commercials." Gao Xiaotian laughed with him.

The fat man stretched his waist: "Tonight is so efficient, I want to finish writing the plan overnight."

"We have no objection." Gao Xiaotian said, "If you stay up all night today, you don't have to come tomorrow."

"Is there any beautiful woman who is willing to accompany me to wait for dawn? I invite you to have breakfast."

"It's really dishonest!" Tina pouted.

"Breakfast in that life, the head office will do it."

"goodbye!"

The project finally made progress, and the atmosphere in the meeting room was not so dull.

Everyone took the opportunity to joke around, and suddenly, the door of the meeting room was pushed open, and a stack of boxes with long legs walked in.

Gao Xiaotian: "..."

He rushed to the door with a stride, helped take down the dangling box, and put it on the table.

Chi Luyang showed his untied long hair, a layer of sweat was slightly hanging on his forehead, his round glasses were crooked by the box, and he was wheezing in his nose. Gao Xiaotian thought his appearance was a bit funny.

"What does that mean?" he asked.

Chi Luyang said calmly: "Supper, you work so hard overtime, let's make some supper to express our condolences to everyone."

Gao Xiaotian couldn't help thinking about the motive of his words, a group of hungry tigers in the room had already started to hunt for food.

Tina saw the live little fresh meat, and immediately threw out her harem list: "Designer Chi, you are so considerate, what delicious food did you bring us?"

"Oh, fried dumplings, stewed chicken feet, pumpkin porridge, milk tea, etc... Don't eat too much big fish and meat at night, girls tend to gain weight."

With such a gentle tone, if he didn't know that he likes men, Gao Xiaotian would have thought that he was going to pursue Tina.

However, before it was his turn to help Tina stand out, the fat man had already snatched away the designer's number one fan: "Don't be so sentimental, we are all under the glory of Xiaotian."

Again!

Gao Xiaotian glanced at Chi Luyang, the eldest young master was putting on a show as usual in front of people, sharing supper with everyone without changing his face.

Director Gao was heartbroken, no one was taking it seriously, why was he awkward there, and her mother was crying——it was so awkward.

Shameless, who can beat him?

Uncommonly, he didn't scold the fat man, but instead said to Chi Luyang generously: "Thank you."

Chi Luyang looked at him curiously, the light-colored eyes hidden behind the lens seemed to have discovered a new continent, and a golden light shone.

Before he could figure out how to get back to Gao Xiaotian, Tina held her chest and said, "Oh my God! The official candy has been released!"

Gao Xiaotian: What the hell?

Chi Luyang smiled, and swallowed the little poisonous arrow that was near his mouth.

Although he was a little confused, he didn't care. Seeing that there were still a few unfamiliar faces in the meeting room, he politely handed over the food.

Guan Ning took the fried dumplings with golden yellow on both sides, and said to Chi Luyang: "This is the new designer, right? My name is Guan Ning, and I have known you for a long time."

Her voice was faint and a bit cold. After speaking, she stretched out her slender right hand to Chi Luyang, and the designer quickly held it, feeling that the hand was colder than her voice: "Don't dare to be, hello Mr. Guan, my name is Chi Lu Yang."

Guan Ning asked with a smile: "Designer Chi is so excited, why are you still making supper at such a late hour?"

"It's just for fun. I've brought you my food before." He picked up a bowl of porridge and said, "The temperature of the air conditioner here is low, and your hands are too cold. Would you like some porridge to keep you warm?"

Guan Ning raised his chin and said thank you, but there was no gratitude in his eyes.

Chi Luyang and Guan Ning looked at each other for two seconds. For some reason, he felt that his good-looking appearance, who killed the Quartet, was no longer suitable for her.

The fat man winked at Tina, and the two went to the corner for a small meeting.

"Do you smell gunpowder?" the fat man asked.

"Where is the smell of gunpowder coming from?" Tina looked puzzled.

"Silly girl, you are usually very clever, why don't you understand now. Mr. Guan and Designer Chi..."

Tina frowned first, then her almond eyes widened, and her mouth could hold an egg: "Why...the two of them... aren't they!"

They usually joked about Gao Xiaotian and Chi Luyang, but no one took it seriously, but when it comes to Mr. Guan...the amount of information is a bit large.

"Come on, have a chicken foot, for beauty." The fat man laughed.

"What are you two talking about?" Gao Xiaotian walked to Tina and sat down.

Seeing her boss's blank and ignorant expression, Tina was a little anxious for him: "No, I didn't mutter anything."

"Let me tell you something," Gao Xiaotian lowered his voice, "Go and check if the boss of M Juice has Weibo, and see if their boss has any special preferences for celebrities. If so, choose that contemporary spokesperson."

"And what if there isn't one?"

"Forget it if you don't have one, just try your luck."

Tina nodded to show she understood.

The fat man asked cheaply: "Little Tian, ​​are fried dumplings delicious?"

"delicious."

"It tastes better with some vinegar."

Gao Xiaotian: "Get lost!"