The rich man and the poor man

City S, a well-known coastal super first-tier city in China, has a population of about 500 million.

The sales volume of 5000 bottles can be easily achieved as long as one of the [-] people is willing to buy it.However, such an optimistic calculation obviously did not take into account the consumption habits of Chinese people.

In our country, most residents do not have the habit of consuming perfume at all.Many men have never personally purchased a bottle of perfume in their lives. Even if many women do buy it, they are used to only using it to match dresses and high heels on important occasions.

Even the lesétoiles "Comet Beauty" series, which ranks among the top five in domestic perfume sales all the year round, has an average online monthly sales of only about [-] bottles.

The sales of clothes, shoes and hats under the same brand are usually more than ten times that of perfume.

"On the other hand," Pei Zhen said, "it can also be regarded as... having an infinitely huge potential market."

"Moreover, the new generation of young people have also grown up, and they always feel that there should be better and better prospects in the future."

Fingers were taken out of the tub.

The little wolf dog's fingertips gently press the joints and fingertips, and the massage with just the right strength is really extremely comfortable.

Pei Zhen narrowed his eyes enjoying himself, and relaxed in the bathtub for a while.

"It just so happens that the new perfume that my foundry will release next week has already been finalized and sampled."

"Before, I also tested the fragrance among the surrounding high schools and college students. The response was very good, and the bottle body craftsmanship was also well received. Next week, I will OEM the product in your name and do some promotional promotion. [-] If it is a bottle... one week, it should be able to reach this sales volume."

Han Fu was stunned.

"How can I do that! Zhenzhen, I promised Liszt that what I sell must be my own 'hand-developed incense'!"

The bathroom was steaming, and the moist water vapor slid down the forehead.

Pei Zhen raised his eyes, and with the eyes of his experienced senior, he glanced helplessly at the ignorant and ignorant junior beside him.

"But until now, you have only copied other people's works. If you want to grind incense yourself, the heat is far from enough."

Han Fu swallowed his saliva: "I know this, but since I agreed, I have to work hard to do it. I... will try it tomorrow morning!"

"..." But, how could it be as simple as you thought?

Pei Zhen shook his head.

"Even for many first-line perfume brands, it takes several years to make repeated revisions, overthrows, research, and decisions before new products are launched."

"Not to mention that the finished product also needs to consider a series of issues such as color matching, anti-corrosion, bottle body design, filing, advertising announcements, etc. Even for a small foundry like mine, the release of a new fragrance is often fixed. Adjusted for half a year, or even longer."

And you have never developed incense yourself before, a complete "first-time" newcomer, thinking that you can develop a "work" in only one week, and you have to successfully pass the test of the market and consumers, quickly Sell ​​a thousand bottles?

Impossible, absolutely impossible.

I don't want to hit the little wolf dog.But after all, Pei Zhen has been in the perfume market all year round and is familiar with the basic laws of this market.

……

"Han Xiaohua, you are obedient, the situation is special, this time I will use my finished incense first."

Pei Zhen stretched out his hand covered with some foam, and rubbed the handsome face of the little wolf dog: "There are still more than two months before the PA competition, during this period, you can slowly learn how to grind incense by yourself, put Make up for the knowledge.”

Han Fu: "But, Liszt..."

Pei Zhen: "Don't worry, Liszt can't tell whether you made this fragrance at all. Even if you have doubts, you are still my 'apprentice' anyway. It is understandable that the style is influenced by me and the fragrance is close to mine. Bar?"

Han Fu was silent for a while.

As if lost in thought, in the end, he shook his head softly.

"Zhenzhen, you can't lie to Liszt. It's wrong to cheat, even if you won't be discovered."

Pei Zhen withdrew his hand, sat up straight with a cold face.

How to put it... It's as if he is the only one who doesn't know what's right and who doesn't know it's wrong to lie to others.

The problem is, if you don't know how to adapt to such an "impossible mission" with such strict conditions, there is obviously only a dead end, isn't it?

"Han Xiaohua, should I say you are optimistic, or do you not understand the situation?" Pei Zhen looked at him, "You don't understand the market at all, you don't understand consumers, you don't understand the design of perfume products, and you don't understand the whole world." What kind of concept is a thousand bottles on Monday, do you want to act only with passion?"

"Or, you think about perfume and the whole industry...too simple."

"I haven't," Han Fu said softly, "I just think it's... a matter of professional ethics."

Pei Zhen threw the screaming duck away.

"Yeah, I'm a notoriously bad work ethic anyway!"

I deserve it right.

Thinking of you wholeheartedly, but you still have to be questioned about your professional ethics?Let's go, let's go, green is blue, you kid, hurry up and become a teacher, I can't teach you anything.

"..."

"No, Zhenzhen..."

The little wolf dog was terrified, and quickly hugged him from behind, resting his chin on Pei Zhen's wet shoulder and hugging him tightly.

What to do, I said the wrong thing.

Woo, why...he said the kind of thing he didn't want to hear the most.

……

……

Pei Zhen lay on the bed, staring at the dark ceiling, unable to fall asleep.

It's not that I'm angry, and I won't be stabbed by a word of "professional ethics". After all, I have survived so many open and dark arrows before, and this kind of unintentional distortion is really trivial.

...It's just that my mind is in a mess.

He didn't say a word from the time he got out of the shower until he went to bed.It made the little wolf dog very nervous. He got tired of him all the way, acted pitifully and acted like a baby for a while, and then fell asleep aggrieved after being fruitless.

Now both hands are still stretched over the quilt, gently grabbing the corners of his pajamas, as if afraid of being abandoned by the master.

"..." Pei Zhen turned his head, looked at him with his eyes closed, and looked a little sad, and sighed silently.

Helplessly smiled again.

Although he begged for forgiveness throughout the whole process, Han Fu never gave in on the issue of principle and did not accept his OEM fragrance.Obviously, when there was any awkwardness before, he would habitually take all kinds of mistakes on himself.

It turns out that he has such backbone, which is a bit surprising.

But it seems... a little bit more like him.

Thinking about it this way, I also calmed down a lot.

In fact, how could he feel honored about such things as stealing and changing positions and impersonating others.It's just the truth that young people see right from wrong, and adults see pros and cons—because I really can't think of any other way.

He is very clear that with Han Fu's current level, even if he has the potential of a genius, the time to learn fragrance is too short to support a complete bottle of perfume.

Really let him do it by himself, 100% can't keep up with Liszt's deadline, and the result is that he won't be able to get the PA qualification and can't participate in the competition...

If you can't participate, at worst, don't participate.

It's better to let him make the first commemorative and personal fragrance in his life carefully and carefully.

Regardless of how the market reacts, can it be sold or not?

It's all about doing your best, working hard, and having a clear conscience.

Finally, it suddenly became clear.

I figured everything out at once.Han Fu still has a long way to go, and he should not be in a hurry, let alone rush for a while.The first work that is extremely important to him can be green, imperfect, or even terrible in the future.

But it must really be done by himself alone.

And he, no matter how much he worried about the little wolf dog and wanted to help him, something like this... was destined not to intervene casually.

Reassuring, his eyes slowly turned to the window.

The shadows of the trees swayed, and the moonlight was faint, criss-crossing the shadows of the window edges on the quilt.

Pei Zhen turned back again, thinking of the little wolfdog's various grievances and pitiful appearance just now, he couldn't bear it, reached out his hand, and gently touched him a few times.

As a result, the little wolf dog didn't sleep at all.

"Zhenzhen~" She was very frustrated at first, but after being touched by him like this, her black pupils shone brightly, and she was revived instantly with full blood.

The speed of light moved over half of the bed, barking "Zhenzhen" and "Zhenzhen" over and over again with a particularly heart-shattering milk dog sound.It seemed that this was not enough, so he simply rolled up the person under the quilt, rubbed him hard, twisted and twisted, and was finally satisfied.

Pei Zhen looked at the sky, and silently remembered the ancient agreement of "calling Zhenzhen once, and fined 50 yuan".

Forget it, let’s not mention it, just pretend it doesn’t exist.

Last month's wages were deducted into four figures, and he is still a little wolf dog with no long memory. If he continues to be serious with him this month, I am afraid that from now on, he will really have to... work for nothing every day and pay for it.

Reluctantly, he freed his hand and patted the little wolf dog on the back.

In the end, it turned out that this was an extremely wrong decision. The little wolf dog who had just relaxed his nerves and entered a carefree state from a state of worry, was patted like a baby by him, and fell asleep in such a comfortable second. cooked.

Pei Zhen: "..."

Get off me!Thighs, body, the whole weight of the dog is really heavy feeding!

Out of breath, Jin was mainly crushed to death.

Deduct money!

……

Early the next morning, Han Fu changed into a white coat at the incense mixing station, held his breath, and began to grind incense by himself for the first time.

Then suddenly found that the momentum is there.

It's just completely... no idea.

"..."

This feeling is very similar to taking a Chinese test, but encountering a non-propositional composition - "Please choose your own topic, play freely, the number of words is not limited, and the subject matter is not limited".

It sounds easy, but without even a basic scope, the brain starts to go blank!

Otherwise, why not try the combination of bergamot, grapefruit, vetiver and tobacco leaves?No, how does this feel like a low-end imitation of ink and another men's fragrance called "sexy poison"?

What about... coffee, cocoa beans, vanilla and bitter orange?

It's a bit like a series of sweet and fragrant chocolate-themed hybrids.

Why not just use your favorite and most familiar citrus fragrance to set a theme!

However, "Fountain of Orange Green", "Fragrant Orange Blossom", "Lemon Basil and Tangerine", "Citrus Green Tea", "Orange Starlight"... Citrus ideas have long been pre-empted by countless works, and he can't think of any updates for a while. OK

Then I found out bitterly, not only citrus, rose, jasmine, hyacinth, patchouli...

It seems that there are countless high-quality works in front of any kind of flowers and plants, and his creativity is compared with others, ha ha!

There is no way to start.

After staying for a while, he shook his head.No, no, it only takes a week, even if you don’t know how to do it, you still have to get started!

soon--

precipitation.

Precipitated.

Hehehe, it has been settled for a long time.Tried again, fell into the precipitation spell again.

Han Fu pinched his eyebrows, he urgently needs a miracle now.

A miracle like when ink was successfully reproduced.

However, if you don't even have the most basic themes and ideas, you want to research incense by yourself. How can miracles happen so easily? !

……

When the hour hand reached 10:30, Han Fu's back was aching, his legs were cramping, and he was miserable. He missed Pei Zhen who was at work very much.

Thinking back to what he said in the bathroom yesterday, sure enough, he should listen to his senior's painstaking advice.

He thinks things are too simple!It is really difficult to blend fragrance, I have been racking my brains to do it, but it is not precipitation, or the products made have a strong sense of sight of classic imitations and inferior textures that are not good enough!

Backbone thing...

Sometimes it is hard to say, and when it is not, it will be gone in a second!

After a few more slumbers, the man who felt that it would be impossible for him to properly mix out his own fragrance in his life was so desolate that he squatted at the corner of the table, wishing he could call Pei Zhen right away to admit "I was wrong".

Woo, I have no talent at all.I only agreed to OEM now and use your finished incense, is there still time? !

……

The phone rang three times before Han Fu heard it.

After three consecutive missed calls from "Dearest and favorite Zhenzhen", I turned my head again, and was horrified to find that it was already past 12:30, and I felt chilled every minute.

"I'm sorry Zhenzhen! I, I completely forgot to check the time!"

It was rare that he didn't have to go to school, but in the morning, he was very attentive and dog-legged, so that people would wait for him to send love at noon before going there.As it turned out, it was almost past lunch time, and the kitchen hadn't started the fire yet, so I completely forgot to make the bento!

Then if... there is something worth showing off in the morning, even forgetting the bento can barely be justified.

However, the cruel reality is that in addition to successfully wasting a lot of precious raw materials and essential oils in the morning, it is completely futile!

Life is so difficult.

……

Pei Zhen didn't blame him, and asked him to come out, and went to a restaurant in the city to have a steak dinner together.

After eating, Pei Zhen pulled him: "I'll take you somewhere."

There are beautiful and tall magnolia trees and poplars along the way. This road was only opened up by the municipal planning. With the newly added modern street lamps, the decoration is very clear and elegant.

"Actually, it's not far ahead. It's the warehouse where I keep my stock." At the red light, Pei Zhen smiled and rubbed the little wolf dog's sad brows with his thumb. "Let me take you to pick a bottle first."

Han Fu: "Bottle?"

"Well. Since it's a perfume that will be on sale in a week, the packaging is also very important to the product, right?"

"Also, maybe seeing a bottle you particularly like can spark inspiration."

"..."

Han Fu always felt that when his family Zhenzhen was in a good mood, he was always quite gentle.

But today was the first time that I was so overwhelmed by this kind of maturity and tolerance that I couldn't close my legs.

How wonderful is Zhenzhen, after meeting him, seeing him listless, I didn't even ask him how he was doing the morning incense.

I just want to help him solve his problems and choose a beautiful bottle for him.In fact, if you think about it carefully, the only thing Han Fu can do is to focus on making fragrances when it is listed in such an urgent situation of only one week, and a series of related operations such as packaging, publicity, channels, etc. still have to rely on Pei Zhen ?

I'm so lucky to have such a boyfriend behind me to support her, otherwise, now that I think about it, wouldn't I have been cheated to death by Liszt?

……

The warehouse is guarded and cleaned by special personnel on a daily basis. Boxes of various essential oils and glass bottles are neatly stacked.

A large number of delicately designed perfume bottles dazzled Han Fu.

Elegant lacquered black bottles with metal fonts, lovely glass macaron series, some in the shape of black and white cows, some in minimalist design, some in the shape of a vase, and a girly waistline... …

Indeed, each of them can give him inspiration!Such as sweet milk flavor is very good!Floral and fruity maiden fragrance has always been the kingly way that can't go wrong.Also, the frigidity style may emerge suddenly, or make a male fragrance that girls in high school and college can buy to give to their boyfriends?

"..."

Han Fu watched it for more than half an hour, and finally came to a conclusion: "Zhenzhen, I'm too picky."

Pei Zhen: I knew it.

"Actually," he suddenly coughed lightly, as if trying to cover up, "When I was making Pei before, I originally had a fragrance that I planned to release...but I didn't have time to release it in the end."

"For that fragrance, a batch of beautiful bottles were specially ordered at that time. It has been stored in the warehouse for many years, and the road has been dusted."

"It doesn't necessarily suit your eyes, but I can guarantee that it's more expensive than the bottles here. Why don't you drop by and have a look? If you like it..."

Han Fu stood up.

He could clearly feel that this bottle had a story.

The more Pei Zhen wanted to downplay it, the more he could feel the deep regret hidden in the phrase "I didn't have time".

That warehouse is at the very bottom.When Pei Zhen walked over, some bright and dark sunlight fell on the roof, illuminating his side face with clear outlines, and the slightly drooping eyes were a bit cloudy.

Suddenly I wanted to hug him.

Say "it's okay" to him, and rub gently into the bone.

Do you feel that you are too abrupt, sometimes too emotional.

Each of the bottles that Pei Zhen mentioned was placed in a minimalist silver-gray small square box. When he opened it, Pei Zhen reminded: "Be careful, don't shake it."

No wonder he was told not to shake.Because inside each box is a frosted, angular heart-shaped Austrian crystal laminated glass bottle, surrounded by layers of gold foil, a small amount of it falls on the ground when it is brought out, and it looks golden under the light.

Seeing Han Fu's doubts, Pei Zhen explained: "This gold leaf is going to be put into the perfume at that time, and it will be suspended in it, making the liquid look golden. Don't worry, gold is very stable and will not affect the taste of the perfume. .”

Han Fu nodded, facing the light, this bottle is really exquisitely designed, every detail and every angle is extremely delicate.

Pei Zhen coughed again: "Don't force it if you don't like it, there are many other designs in the factory."

How could you not like it!

"I really like it, but can this really be used for me? It's my first time doing it. If it's not done well, will such a good design be ruined."

It always feels like it's going to be ruined.

Pei Zhen hid such a good bottle and gold leaf, and worked as a foundry for two years, but he never took it out and used it.It can be seen that he must want to leave this special classic design for a special fragrance and special occasion.

It must be a very good and perfect perfume work to fit this bottle.

However, Pei Zhen shook his head: "No. It is the most appropriate for him to undertake your first work."

"In this way, in the future, when someone asks about perfumer Han Fu's first product, you can show it with great pride. They should feel that they have lost just by seeing the bottle design."

Han Fu: "Haha."

Really, every day, every day, this person can make him fall into a more hopeless obsession.

At the same time, it is inevitable that there will be some pressure: "You have helped me with everything else, and all I have to do is grind the incense well."

Pei Zhen has already done it perfectly, so...

"If it doesn't sell a thousand bottles, I have only myself to blame."

"Don't worry," Pei Zhen smiled, rubbed his hair, and naturally leaned behind his ear and kissed gently, "It won't fail to sell."

Han Fu: "..."

Pei Zhen: "..." No, what did I do just now?

The author has something to say: the prototype of putting gold leaf and silver leaf in perfume is lunamoon of ramonmolvizar.The face value is super beautiful, but the goose dress is RMB1500+, I can’t find a sample of the fragrance, I’m not willing to blindly qaq

Gold leaf is real gold, but it is very thin and light so it is not expensive.