Exploring the Entertainment Circle [Ancient and Modern]

According to the rules, Tao Qingfeng reported to Lisa the news of the publication of Tao Qingfeng's thesis collection at the beginning of signing the publishing contract.

Lisa urgently consulted the contract and confirmed that there was no problem. She was 12 shocked that Tao Qingfeng was able to publish such a book.Although she has long wanted to praise Tao Qingfeng, she has long seen that Tao Qingfeng's qualifications are remarkable.But to this extent...

Lisa remembered the crab feast more than a year ago.Before that, she was not familiar with Tao Qingfeng, and only from the experience of skipping classes several times and the apology disputes about making up lessons, she felt that this child was just ignorant.But that time was like a dividing line. Since then, not only has Tao Qingfeng become a polite, sensible, serious, and hardworking Tao Qingfeng, but his star path has also become wider and wider.Now, how can he be able to shine in other special professional fields without delaying his work?

Lisa felt: She picked up a treasure.

It is really rare for an artist to have such academic achievements. Lisa discussed with Tao Qingfeng: "This can actually be used as a marketing point."

Tao Qingfeng had concerns, and he explained to Lisa: "My collection of papers is not a popular science class. It is only suitable for people with a certain research foundation to read. If the company participates in marketing and advertises it, I always feel uncomfortable. Right."

After all, this kind of book is not suitable for the entertainment industry, and it was supposed to be a matter for the publishing company to find a way to expand the circulation. It would be very strange if the entertainment company participated.

Lisa rolled her eyes and said, "Okay, I understand what you mean. The company will not be involved in this matter. But if your fans want to buy books and learn, no one can stop them."

Lisa was right in her guess. The news that Tao Qingfeng's collection of academic papers was about to start pre-sale was first notified by Xiaomeng in the core fan group, which made this part of people excited and turned into running water in minutes.

"Ahhhhhhhhh why is my idol so good! All I can think about is studying now, so I bought it for the first time!"

"I'm so happy, spinning and exploding into the sky! I feel like I'm celebrating Chinese New Year this year!"

"Happy +1".

"Paste the news of this book to the fans of the singer, and we will definitely gain more happiness."

"No, I doubt it very much. They probably don't know what a collection of academic papers is. Last time, didn't some black people say that the prints were pirated?"

"It depends on whether our big news can be made easy to understand, and it is very clear to let them know 'how awesome it is'."

The friend from the Chinese department who was an intern at the publishing house was still chattering to Xiaomeng on QQ, "Our publishing house is poor and has no marketing funds. You should go to your actor fans to promote it and try to sell out the thousand copies..."

Xiaomeng looked back at the lower right corner. In addition to managing the core small group, she also joined two relatively large fan groups, each with a limit of 500 members.And there are at least a hundred of such groups...

So Xiaomeng said to the friend:

"Is the printing volume of your publishing house missing a zero? Why is it only a thousand copies?"

The friend from the Chinese department explained that the print volume of academic papers is very small, and the number of consumers is really limited.Many authors publish books not to make money, but to make research results into paper publications.Their publishing house is backed by colleges and universities, and can publish dozens of academic papers a year, but the printing volume is very small, and many authors have to post money to get part of the book to give away to scholars in the circle.

"Are you really going to buy all of them?" The friend from the Chinese department was uncertain. "It's a good thing if you can sell more, but the first batch of prints has already been set. If you really can buy it all, then we can talk about adding more." It's about printing..."

She is very skeptical. After all, many people seem to have a lot of fans on the Internet, but when they sell magazines, they are beaten back to the original. There are not so many fans willing to spend money.The collection of essays is less relevant and less popular than entertainment magazines. Will these people really buy it?

Xiao Meng said confidently: "Of course, you just wait."

The marketing of Huada Publishing House sounds lofty at best, but at worst it has no funds for marketing at all.Although keeping pace with the times, there are official sales channels on WeChat, JD.com, and Dangdang, but there is not much market-oriented publicity at ordinary times.Clicking in, no matter from the content layout, book introduction or store decoration, it is full of retro flavor: for example, the titles of academic publications are long, such as the introduction of the content is also an interception of advanced thesis content, which is not at all for the occasional passing readers. friendly.

The employees of the publishing house, from the president to the editors, all know Tao Qingfeng's identity as an actor. Even though they were very skeptical at first, after seeing the quality of the finished manuscript, they all shut up and sighed: There are so many strange people in this world. .

"This is probably the first one for our publishing house, and it should be a unique seed in their entertainment industry." The publishing director joked.

After posting the pre-sale link of Tao Qingfeng's thesis collection on the official channel, this idle director of the distribution department went to do other things.The shipment volume of academic papers, if better, can sell a few copies per day.He leisurely thought: celebrities have fans, so they should be able to sell more this time.He will see the effect later.

As a result, within 10 minutes, an intern employee in the publishing department called anxiously: "Director, can you check the channel link? The pre-sale of the thesis that was posted just now is sold out."

The director of the distribution department almost sprayed the screen with a sip of tea, and they haven't released the introduction of the new book on the official account today - although the reading volume is not large, there are still some old customers who will patronize.The director of the publishing department hurriedly clicked into the background pages of each channel, and they set the pre-sale volume at 95, because according to the contract, five copies will be given to the author.Now the pages of each channel are entered from the normal connection point: different platforms display different "sold out", "please look forward to opening next time", "see other similar items", etc., all of which have been emptied in seconds.

The director of the distribution department hurried to find the president, who nodded and said: "A star is a star, and he still has appeal. Fortunately, I have made preparations, and the printing factory has also planned ahead. The new [-] copies will be released within a week. You can print it out, and you can open another wave of links.”

The director of the publishing department opened another thousand copies of the link, but within 10 minutes, it was empty again.

When the director of the publishing department went to the president again dumbfounded, he saw that the new proofreading intern was also there, and was conveying the situation to the president:

"My friend is a fan of that celebrity. She came to ask the publisher if she could print more. It's really uncomfortable to add a thousand copies."

In fact, Xiaomeng's original words were much more intense than her conveyance. After all, she was chased and intercepted by the ceramics who couldn't grab her in various groups.

"I just clicked in and it turned gray, so angry!"

"Twice! I watched as there was still inventory and was about to start, but it got stuck! Then it disappeared?"

Of course, the sales volume of one or two thousand books will not cause the platform to freeze.But some people's computers are delayed, and they are stunned, and they are seconds away.

The publisher asked the interns: "How much are they asking for?"

The intern at the publishing house cautiously suggested: "Open another [-] volumes?"

In fact, Xiaomeng's original words were: "Nowadays, ordinary books, who doesn't sell tens of thousands of copies? The publishing house just prints according to this number." But the interns of the publishing house dare not trust it.

The president thought for a while, nodded and said, "The [-] volumes will be reprinted for half a month, and I will arrange it."

The director of the distribution department showed the president the newly added messages under the channel, as well as the newly added private chats on the WeChat official account: After two rounds of seconds, these fans came to leave messages.There are still a lot of them, and they are all for re-opening.

So Huada Press opened the pre-sale link for the third time in an unprecedented day, and it was the largest volume of [-] copies. It stands to reason that after the first two rounds, the core group of fans should have eaten it, and the traffic will slow down accordingly. .However, the momentum of this group of pre-sales continued unabated and bottomed out an hour later.

"How can they buy it so much?" the publisher asked in surprise.What he didn't know was that even the Blu-ray DVD of "Dongjun and the Witch" can sell 20 sets of Blu-ray DVDs, and the full set of DVDs costs several hundred yuan.Books only cost more than [-] yuan, and the ceramics have more than enough energy to support them.

Many people bought more than one copy.

"I want to order three copies and send them to my relatives who are doing this research, but I didn't get one, crying."

"Haha, I snatched five copies. My senior sister majors in this field. I'm going to send her and my roommates off. I feel like I'm honored."

"Kill the robbed one above, some people are still eating chaff and swallowing vegetables."

After the pre-sale of the [-] copies was sold out, some people still left messages saying that they could not get them.The publisher thought silently: They rarely do marketing operations, but today they actually did hunger marketing.He was worrying about how much to pre-sell in the next wave, when suddenly the director of the publishing department ran over again, and said with a strange face: A lady called and said that she wanted [-] copies alone, and how many copies were placed in each company...

It was Yan Tan's mother who was obsessed with star-chasing career. She felt that using this book as a typical case to motivate her employees to make progress, and to add a bit of humanity to the stage, really killed two birds with one stone.

The publishing director thought weakly: The fans of this star should not be underestimated.

This book was reprinted repeatedly, and a total of [-] sales were created on the first day of the pre-sale. On the premise of zero market promotion, it was only passed word of mouth from fans.There is still room for follow-up, Xiao Meng told her intern friends that today is not the weekend, and some fans will not be able to watch the group until later, and they probably don't know the news.

There is no splash on the public platform for the time being, because the fans did not spread the news, they were waiting.

Wait for Xiaomeng and the core managers who are satisfied with grabbing the book, find some big Vs in related fields, and start publicizing.They finally targeted the BGI history blogger.Xiaomeng went to send a private message to this doctoral student brother from the history department who had never met before, and asked him first if he knew that Tao Qingfeng had published a collection of papers related to history. After a while, the other party sent a private message:

"It's over. My mentor said that Tao Qingfeng's book is very valuable for the research of the Great Chu Dynasty Dating Project. Let me inform the younger brothers and sisters in my direct line to order a copy. I didn't even know that it was on pre-sale today. Why didn't the publishing house Send a notice?"

Xiaomeng said: "Brother...we have already sold out the pre-sales when the publishing house has no external links."

The BGI history blogger couldn't help but laugh: "This is not a star-chasing activity to hit the sales charts, can you save some for others?

Xiaomeng said decisively: "No, there are still many fans and friends who haven't grabbed it. It's late today, wait for them to go to work tomorrow and then open the link."

Huada history blogger said: "Put me in your fan group, so you won't miss it."

With the publishing house’s slow-moving style of everything, the next time the pre-sale is held, Miao Kong may be killed again. The BGI history blogger is very worried about not being able to complete the task of being a mentor.

Xiaomeng quickly rejected Sanlian: "Brother, since you don't like him, we won't let you join the group, unless..."

The BGI history blogger quickly expressed his attitude: "Who said I don't follow him. Can I switch fans now? This is a book recommended by our tutor. What kind of concept is that, which shows that it is of high value. I am not a fan of acting, but a fan of academic universities. Can you please?"

Xiaomeng said weakly: "But the group is basically girls, and the style of chasing stars is very..."

Daily nympho punch card.It's kind of embarrassing for outsiders to see.

The history blogger of BGI said: "I am a big V who is at the forefront of consulting. I am not unfamiliar with entertainment news hotspots, and I am no stranger to chasing stars in the entertainment industry. No matter what style of painting you have, you can't scare me. Don't you Do you just want me to post some promotions for this book? How can I better get your idol's style of painting if you don't let me join the group?"

When Xiaomeng put him in the group to wait for the link, the Huada history blogger really posted a promotion about the book.He first introduced the Great Chu Chronological Research Project under the National Twelfth Five-Year Plan, highlighting the importance of this project, and then introduced leading figures in the academic frontier. Professor Yan Dan from Huada University is one of the backbone of this research project. one.In the end, the painting style changed, saying that recently there was a collection of academic papers published in this field, which played a role in supplementing, inspiring and pioneering the advancement of this project...

Among the fans of Huada history bloggers, there are many dynasty fans who are interested in Dachu. After all, this is the most prosperous era in history, and the clothes are also very elegant and beautiful.They continued to read, and the author's name popped up in the next line: Tao Qingfeng.

Many people didn't react when they saw this, until the history blogger of BGI added the following sentence: Mr. Tao Qingfeng, in his busy acting career, was able to take the time to do such outstanding research. , is a model for our generation to learn from.

The microblog is a long picture, from the beginning is the outer packaging of the book, followed by the book catalog, and at the bottom is a very well-behaved photo of Tao Qingfeng.

At this moment, many people realize that this Tao Qingfeng is the actor of the popular martial arts drama not long ago, and also the male lead of the local drama that was recently broadcast on CCTV.

He is actually a hidden academic boss!

A large number of passers-by were confused, and mechanically followed the link to enter the pre-sale page—thank God the publisher finally mastered the method of opening the unlimited pre-sale link the next day, they had never tried it before—looking at it mechanically More detailed pictures and text introductions on the pre-sale page, including peer reviews, recommendations, journal collection instructions, trial clips, and a button to buy under the mechanical location...

Many passers-by bought it before they had time to be shocked: What the hell is going on?What is Tao Qingfeng's specialty?Not an actor?However, Internet information told them that Tao Qingfeng did not come from any history major, nor did he have the halo of an acting major. No one knew what was going on with him.

The news came out through the big V, and was quickly seen by some self-media consulting stations. They first thought that Tao Qingfeng bought the book number at his own expense and published it. Official Weibo, but there is no publicity.

But the pre-sale is from Huada Publishing House, the official information of the book is clearly written, and the big V in this field has this attitude... Their dull brains finally came to their senses, and they began to howl collectively in surprise. The title is written.

"Shocked! The popular Xiaosheng's academic published papers!! So he is this kind of person!!"

This jaw-dropping popular traffic operation was first amplified by the self-media, and then reposted by countless big Vs, and gradually spread into the entire entertainment circle. The news caused an uproar.Countless fans in the entertainment industry read the news carefully, and their brains went blank after being shocked, and they were silent for a few seconds.

After the silence, there was an explosive discussion. Of course, many people did not forget to click on the pre-sale link. Out of curiosity or knowledge, even the opposite party couldn't help but want to buy a copy.

For the uncapped pre-sale link, in the background data of the director of the distribution department of Huada Publishing House, the data broke the record the next day, selling [-] copies.This is not all due to the ceramics, but a large number of passers-by flocked to see the novelty and the price was cheap, so they just bought it by the way, and it also drove the sales of other books of the Great Chu Dating Project.The history blogger of BGI also successfully bought books for the younger students of the direct line, and completed the task assigned by the mentor.

At this time, Ceramics, which has been enduring for a long time, can finally speak out. First, they introduced Tao Qingfeng's book seriously on the official support club official blog, and then the publicity rounds were forwarded, which made many fans who did not join the group My heart was also surging, and then I swayed my joy in the comments to my heart's content.

"Brother Qingfeng is amazing!"

"How did I become a fan of so many talented idols, blowing away brother Qingfeng."

"Brother Qingfeng is a genius, but he is also a scholar. What he writes is valuable for academic research."

"Study hard, Qingfeng blesses me to be admitted to the ideal school."

Some of the fans were happy and some were sad. The fans of the little fresh singer before had already turned pale with shock.In contrast, their idols just write some fragments of expressing their worries for new words. To put it bluntly, they are just groaning nonsense, even "literature" is very reluctant, let alone "academic".Heizi who said "Tao Qingfeng is illiterate and inferior" and so on, now his face is swollen as if he was stung by a bee.More people are silently black-turning passers-by, or even black-turning fans.

During this process, Xinghui Entertainment Company has never intervened, so as not to be labeled as a marketing person.Tao Qingfeng didn't say anything, but after the news came out, he was notified by his agent that he had received more than a dozen interviews.In addition to the media in the entertainment industry, there are also college reporter groups, life channel interviews from local stations, and even news interviews from CCTV.