Shenhao starts from a fake rich man

Han Haoran naturally had no objection, made a phone call and went out, and called the person in charge of the legal department and the person in charge of the advertising media company – that is, Tao Qiongyi, the senior director.

Tao Qiongyi jumped from the world’s top advertising creative agency.

Now she is mainly responsible for the operation of Han Haoran’s sina Weibo.

After all, advertising and media companies are just that.

Han Haoran is so busy now, so he naturally doesn’t have time to write reviews for those sponsors one by one and post them on Weibo.

So the rest of the work was left to his subordinates to complete.

And half a month after joining the company, Tao Qiongyi’s admiration for Han Haoran has reached the point of no return.

After the establishment of the company, Han Haoran cooperated with sponsors for every advertising copy and publicity creativity, and Han Haoran was also handed over to Tao Qiongyi to be responsible.

There are also follow-up promotion matters, as well as the release of the evaluation blog, all of which are done by Tao Qiongyi.

And Han Haoran naturally can’t be a hands-off shopkeeper.

Especially for the core “advertising copy” sold at a price of 20 million soft girl coins, Han Haoran will personally be responsible for the core part, such as slogans and the like, or the provision of advertising slogans.

Of course, Han Haoran is plagiarizing the creativity of later generations. But Tao Qiongyi doesn’t know!!

Whenever Han Haoran told Tao Qiongyi these wonderful slogans and advertising slogans, Tao Qiongyi was shocked!!

It’s as if she racked her brains and worked overtime with her subordinates for a week to work overtime and couldn’t come up with ideas and copywriting, Han Haoran could think of in a second.

The copywriting of the first sponsor was okay. Tao Qiongyi thinks that Han Haoran is familiar with this product.

But with a sponsor with a completely different industrial chain, Han Haoran’s copywriting is still the same!

This made Tao Qiongyi simply doubt life.

Originally, in Tao Qiongyi’s eyes, the 20 million soft girl coins signed by Han Haoran were responsible for the evaluation and promotion of Weibo, plus the copywriting of the advertisement, which was actually cheap.

You must know the consulting fee of the 4A advertising creative company, and even the core slogan and advertising slogan, which is not 40 million soft girl coins or even higher?

This requires an elite team of more than a dozen people, including at least three senior executives at the director level or above, through hundreds of hours of repeated brainstorming, research, screening and scrutiny, to complete!!

So this offer is reasonable.

But Tao Qiongyi found that the copywriting and creativity that Han Haoran casually took out were much more in place and more appropriate than the copywriting that he and his subordinates came up with for so long in a meeting, in addition to shock, Tao Qiongyi only had one idea!!

Han Haoran earned this 20 million, how could he make it so well???

Han Haoran has put forward the core ideas, and Tao Qiongyi is responsible for packaging and improving them slightly according to the core ideas.

Such a thing, not to mention the top elites in the industry like Tao Qiongyi, even those who have just entered the advertising company this year can complete it!!

However, Tao Qiongyi has no regrets about doing such a simple job, who made Han Haoran so bullish?

Who made Han Haoran find the core of different sponsors every time?

Even, Tao Qiongyi felt that she was willing to help Han Haoran post those review blogs.

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Tao Qiongyi came to Han Haoran’s office and saw the executives on the Sina side, and knew that there was another big order!

I don’t know how much this list is worth?

Seeing Tao Qiongyi, Han Haoran introduced Tao Qiongyi to Vice President Xie and other senior executives of SINA.

Han Haoran said to Vice President Xie: “This Tao is always the senior director of my advertising and media company. ”

“She’s going to be with you for your promotion. ”

“But while everyone is here, I will also roughly talk to Mr. Xie and everyone about my thinking. ”

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“It also allows Mr. Xie to rest assured that I didn’t earn your 100 million for nothing. ”

Tao Qiongyi found that it was time for Han Haoran to lecture again.

She hurriedly moved a chair, took out a small notebook like a primary school student, and took notes.

And Vice President Sina Xie also sat on the chair solemnly and said, “Listen up.” ”

Han Haoran knows the development process of Sina Weibo in later generations.

I also know that Sina Weibo has indeed defeated all its competitors and driven other Weibo out of the industry.

Han Haoran knows even more that after Sina, a large part of the main profit comes from Weibo.

After all, with the rise of Teng Xun and Ahri, Sina, a company that started from a portal, will not have a very good development prospect if it still does a portal.

For example, Netwing 163 has transformed into a game.

And Sohu is more miserable,Except for an input method,They didn’t make anything。 The market capitalization is also far behind other Internet companies.

Han Haoran looked at Vice President Xie and said, “First of all, how can Sina Weibo beat other competitors??”

“It’s very simple, as long as you stabilize the existing bloggers with a lot of traffic, and don’t get snatched away by competitors such as Tengxun. ”

“I suggest that Sina and the celebrities who settle in sign an agreement, and they can only have Weibo accounts and update Weibo in Sina. You are not allowed to use Weibo on other platforms. ”

“Of course, Sina also has to pay some fees in exchange. ”

“As long as you can do this, you can pull all the high-traffic stars under Sina and not be poached by competitors. Other platforms can’t afford to do anything. ”

Vice President Xie pondered Han Haoran’s words carefully, and finally raised his head and sighed: “Gao Jian!

“I did it right away. ”

“And Mr. Han, as the second largest number of followers on our Weibo and the super traffic with the highest number of retweets, comments, and likes, can you sign this agreement with our sina?”

Han Haoran smiled: “Of course.” Just talk about these little things with Tao Qiongyi. ”

“As for the second question you asked, how Sina will make money in the future. ”

“As an outsider, it’s actually hard for me to give you advice. ”

“But what I want to say is that with the development of the Internet in the future, the traffic and role of portals will be gradually weakened. ”

“For example, people watch the news and the latest news, right? I don’t think in the future, netizens will not choose to go to the portal to watch the news. ”

“They will choose to watch it on forums or Weibo!!”

Vice President Xie couldn’t help but ask, “Weibo??”

Han Haoran nodded: “Yes, don’t underestimate the influence that Weibo may have in the future. ”

And the answer to your second question seems to me simple. ”

“Two words ‘Weibo’. ”

“I think as long as Sina can really develop all the potential of Weibo, Weibo will be your future trump card product and the biggest source of profit. ”

“Finally, I think there are several adjustments to the structure of Weibo today, which will attract more users!”

“For example, I think Weibo can add the function of super topics, in which users can discuss a certain celebrity, or a certain company, or a certain product. ”

“Secondly, I propose to promote the ‘Weibo Toutiao’ feature. In order of popularity, the most popular topic is the headline article on Weibo. ”

“Also, I suggest introducing the function of tag, the function of Weibo red envelopes, improving the Weibo lottery platform, and opening up the restrictions on long Weibo… ”

Although Han Haoran said it very simply, he was stunned by the group of people in sina.

It turns out that Weibo can still be done like this??