Shenhao Black Technology Network Developer
Chapter 73
Chapter 73 073. Opening a New Era (Part 2)
Painxun and Ari will not talk about it. 366, a security company, can be on the list, which fully confirms this point.
So, how to win users? Of course, it is the software that attracts users to use. This software is best used by users every week and every day. It is inseparable from it.
What are the benefits of having users?
First, you can get investment. Especially in 1998, many limelights do not look at your profit data, but only look at the number of users. The valuation model is also very rude, the number of users * 1,000 yuan.
In other words, your company’s valuation is calculated based on 1,000 yuan per user. At present, Lei LuoQQ has 2,000 users, so it is 2 million yuan. According to this valuation, venture capital injects capital in exchange for shares;
Second, you can place advertisements to earn money from advertisers. There are many advertisements in many apps in later generations. This is the reason; this is also the classic Internet thinking: wool comes out of dogs, and pigs pay.
The third is to develop the potential of users and provide value-added services, such as games, novels, wealth management products, etc., so that you can make money directly from users.
These easy-to-use software form the Internet portal, the user battle, and finally the portal battle.
What software do users need?
To surf the Internet, users need a browser;
Users need to communicate and need instant messaging software;
The user needs to buy something and needs an online store;
Users need to understand information and need a portal;
Users need to check information and need search engines;
Users need antivirus, need security software…
Lei Luo compared the current situation and marked the software required above:
Browser (already online, QQ browser);
Instant messaging software (already online, QQ);
E-commerce (already online, online shopping mall);
Portal website (planned, not online);
Search engine (the third-generation search engine product is available, but it is not online);
Security software (not planned yet)
After this analysis, Lei Luo has a spectrum in his mind. For example, the launch of search engines and security software and portals are about to be mentioned in the current work schedule.
But the current main task in the system task is related to a hardware manufacturer?
Suddenly Lei Luo wakes up. He has missed the most critical entry point, which is the personal computer and of course the mobile phone.
All software needs to be carried by hardware. Nowadays, computer manufacturers, such as Lianxiang, have already made a lot of profits from selling computers, and they would not even consider the software on the computer, because at present this thing is not profitable.
However, Lei Luo knew very well that in future Lianxiang computers, too much software was pre-installed, such as Lianxiang’s own security software, Lianxiang browser, and so on.
When a computer manufacturer sells a computer, if a certain piece of software is pre-installed, then it is conceivable that the promotion of this software will have an inherent advantage over other similar software.
Lei Luo clearly remembers that there was a friend who was a copycat machine. During the prestige promotion, it was pre-installed on his mobile phone. There was a fee for it, and each mobile phone was 1 cent.
It doesn’t seem to be many, but the copycat machine often sells tens of millions of units per model, so the painful news will have to pay several million. For mobile phone manufacturers, these millions are pure profits and a good income!
So, now Lei Luo’s own mainframe assembly line is very important, and he must brand his own brand and pre-install his own software.
As for mobile phones, current mobile phones are all feature phones. It is very troublesome to pre-install software, but it is not impossible. China is about to launch Xiaolingtong, I can let UST make a short version of QQ on it, just like a short message, will it work soon?
To understand this, Lei Luo added two items and put them at the forefront:
Self-owned brand personal computer (to be made under the name of UST);
PHS simplified QQ (join the UST R&D program);
…
Personal computer Lei Luo thought about it, and it’s best to do it with UST, because he wants to pre-install his QQ even after thinking about it. If even the company that wants to know QQ also produces personal computers, it’s probably very difficult. .
Lei Luo reviewed his product ideas again and felt quite satisfied, because this is a systematic layout, which is more rigorous and complete than his previous improvisation.
Then, Lei Luo marked the serial number, which looks more clear:
1. Self-owned brand personal computer (to be made under the name of UST);
2. PHS simplified version of QQ (join the UST R&D program);
3. Browser (already online, QQ browser);
4. Instant messaging software (already online, QQ);
5. E-commerce (already online, online shopping mall);
6. Portal website (planned, not online);
7. Search engine (the third-generation search engine product is available, but it is not online);
8. Security software (not planned yet)
This is the result of Lei Luo combining his later generations’ insights and reverse deduction based on the needs of users. It should be the most correct product direction at this stage, followed by plans and specific work to promote these products.
Lei Luo saw that the bus was just about to arrive, so he hurried down to Xihui Road and walked to Xihui Building. For some tasks, he needed to make arrangements in advance.
After Lei Luo returned to the 18th floor of Xihui Building and went in to say hello to Tian Lanlan, he entered the office and saw that everyone was busy and did not bother them.
Lei Luo first called Wu Ying and found that it was not connected. Then he called his assistant Ai Ping and found out that Wu Ying should be on the plane. He was going to Yunzhou, where the post office wanted to purchase a batch. There are tens of millions of switching and optical communication equipment.
Lei Luo thought for a while and called Parker.
“Hi, Parker, this is Lei Luo”, the call was connected, and Lei Luo said hello first.
“Lei, I am very happy to receive your call, indicating that you have accepted this friend of mine.” Parker is also very bold. He is also a technical controller.
“Before the partnership with partners.com, I think we can have a cooperation first,” Lei Luo said with a smile.
“There is no problem at all, you can talk about it,” Parker said excitedly.
“There is a security software in partners.com, I want to operate it myself,” Lei Luo said.
“Security software is the kind of antivirus?” Parker asked puzzledly, how does this thing make money? Now all companies have their own security companies serving them, and there is no market for security software at all!
“Why do you seem to have questions?” Lei Luo heard his hesitation.
“Because there are many security companies now, companies don’t need security software, what they need is services,” Parker said.
“My target is not a company, but an individual.” Lei Luo said.
“Personal? Although the personal computers in the United States and Europa countries continue to grow, they don’t have such a need for the time being,” Parker said depressed.
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