wedding ring [GL]

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The reason why she couldn't succeed was that in the final analysis, she still didn't grasp the client's mind.Baida is not considered a high-end brand, so the customers who will come here are looking for economic benefits. Of course, she can recite the product features backwards and forwards, but in fact, customers don't care about these at all.After all, if you are not a professional practitioner, it is impossible to distinguish the subtle differences between various products. Tell them this kind of professional knowledge, it is better to directly tell them what exciting discounts are available.

To be honest, this discovery made Sheng Anran very frustrated.

Compared with ordinary salesmen, what advantage does she have? It is that she knows these things better.She can explain the color of the wallpaper, the fabric of the curtains, and even the color difference of the floor.As a result, the customer didn't care at all, so his own knowledge was naturally useless.

What he thought was an advantage turned out to be a disadvantage. Instead of attracting customers, it indirectly drove them away. Sheng Anran felt very uncomfortable when he discovered this.So even after she corrected herself, stopped talking to clients, and successfully signed the first order, she was not happy at all.

She was full of ambition when she joined the company, and she was even more confident when she left with Xu Yunjie. She felt that no matter what position she was in, she would definitely be able to do her best.Now that the teacher is not successful, wouldn't Xu Yunjie see her own jokes?

----Although she seems to have seen it.But Sheng Anran firmly believes that as long as he can improve his performance in a short period of time, he can make a comeback.

However, if you don't have any ideas of your own, and follow exactly what Xu Yunjie said, and learn the sales techniques of other colleagues, you always feel that the final results cannot be completely regarded as your own. Instead, Xu Yunjie who reminded yourself should be the one who deserves the most credit.Naturally, Sheng Anran would not be reconciled.

Thinking of this, Sheng Anran immediately became full of fighting spirit, and devoted all her energy to the research of customer psychology.She remembered reading in a sales book that in order to sell something, you first need to know what your customers want.

Baida can be regarded as a mid-end brand in any case. It is different from the miscellaneous brands that only aim at low prices and cheap prices. Sheng Anran still does not believe that no one cares about themselves when the middle class pays more and more attention to brand and quality today. As for the product introductions mentioned, she just used the wrong method.

Anyone who has experience knows that the most fearful thing during the bottleneck period is that you don't have a clue, and you don't even know where to work hard.Once you have a direction, even if it is difficult, you can always find a solution.

In order to solve his confusion and problems, Sheng Anran even pulled out all the customer information of Baida sales within one year, and looked through them bit by bit.Although there will be no obvious customer information on it, there will always be some clues. Who should the customers be? Which product do they prefer? Why?

After asking such questions one after another, combined with his own work process, Sheng Anran gradually developed a feeling of enlightenment.

In fact, in addition to price, customers also attach great importance to product quality.It's not that customers aren't interested in what she's saying, they're just -- they don't understand.

Yes, it's that simple.In the era of information explosion, no matter what you want to know, you can find it with just a quick search.It sounds great, as if everything can be solved.But anyone with a little experience will know that this is not the case.

In fact, most of the time, the more information you get from a search, the more confusing it becomes.

There are so many brands to choose from, all kinds of dazzling, you say hello, he says he is good, and each of them is very reasonable, so that it will make it difficult for customers to decide, and even fear this part of the content.Most people will give up researching these in the end, just pick a similar brand at random, and a product with a similar price will wake up.

So, in the end, the only thing they can choose, apart from the color and pattern, is the price.

And what Sheng Anran has to do is to simplify the complexity and summarize the most obvious part of its own brand value that can be understood and accepted by customers, so that customers can understand what is going on when they hear it, and spontaneously generate "this The product is different from others", and she succeeded.

Do whatever comes to mind.After spending a few days summarizing what he had learned during this period of research, Sheng Anran applied it in his work. Sure enough, although the performance did not improve significantly due to the short time, those were obviously just passing by. The number of times customers who spend a casual look at it again has been greatly increased. As long as they continue to work hard, it is possible to develop them into customers.

Such a change finally made Sheng Anran breathe a sigh of relief.Her hard work during this period was not in vain, and more importantly, these were her own thoughts and had nothing to do with Xu Yunjie.

Thinking of Xu Yunjie, Sheng Anran realized that he had been immersed in his work during this time and hadn't paid attention to her affairs at all. Even when he thought of this name, he felt a strange feeling.

What Xu Yunjie said suddenly appeared in my ears: "You shouldn't waste your time here."

Sheng Anran had to admit that maybe she was right.

☆、Chapter 6 Mr. Xu's ring

There are some things that I really can't think about. Sheng Anran just felt that she hadn't paid attention to Xu Yunjie for a long time, and she suddenly appeared in the store. She no longer went out early and returned late every day, or even went out. Looking around at the samples in the store is extremely leisurely.

If it was in the past, Sheng Anran would probably feel that the other party was an eyesore and wanted to go up to find trouble.But after this period of time, her heart sank a lot, and seeing Xu Yunjie no longer was like meeting an enemy.

Especially, now that I have made new progress in my work, and when I needed to show Xu Yunjie, she showed up by herself, so consciously, Sheng Anran had no reason to refuse.

What surprised Sheng Anran the most was that this time Xu Yunjie didn't seem to be as superior as when they first met, she was doing business, and when she was walking around the store, she would talk to the shop assistants from time to time, appearing very friendly and accommodating.A few days later, the shop assistants who were basically unable to meet her before became familiar with her, and they could even joke with her from time to time.

Sheng Anran felt complicated about this.She would not take the initiative to talk to Xu Yunjie, and after that day, Xu Yunjie seemed to consciously avoid her again, so naturally she would not take the initiative to come over.Under the weird "tacit understanding" between the two, they never spoke.

Until the weekend comes.Stores cannot rest on weekends, and all employees can only take time off on weekdays, which is considered normal in the industry.So Xu Yunjie decided to invite everyone to dinner.

According to Wu Chang, when the leaders of the head office visited the branch, most of them would treat everyone to dinner. Xu Yunjie still had a lot of work to do when she came this time, so she didn't treat guests.Now it is probably time for work to come to an end and free up time.

The branch is in the development zone, and there are no places to eat around, so we can only go to the city center by car.Wu Chang, Xu Yunjie and another store manager all have cars, and they can sit down even if they are squeezed together.It's just that I don't know how they were assigned. Anyway, Sheng Anran was just a step late when packing up, and she was assigned to Xu Yunjie.

The most important thing is, I don't know if it is to compensate her, everyone chose to sit in the back, leaving her the "best seat" in the co-pilot.

When Sheng Anran got into the car, Xu Yunjie seemed to be taken aback, but quickly started the car.I don't know if the aura between the two of them has affected other people. In short, everyone was silent along the way. After arriving at the place, everyone got out of the car quickly.

When Xu Yunjie went to park the car, Sheng Anran heard a colleague next to her whisper, "Mr. Xu is so serious today, I dare not speak."

Others agreed one after another, Zhang Xiaojuan, the shop manager who was walking in front, heard it, and turned around with a smile, "Actually, it's pretty good now. When I first joined the company, I never saw Mr. Xu joking with anyone. He was so serious." No, everyone in the company is afraid of her."