Salted Fish’s Self-help Strategy

:, Xu Xin was not too surprised to hear that, after all, Ali is famous for everything, and the Pakistani group is already fat enough, even if it is a big waist, it is worth a punch.

But Chu Yuanxi didn't dare to think like that, when he heard of the magic horse? Talking about mergers in a joke way? Stop it now.

The key is that the other party is joking, who knows if there is any sincerity? If this is not vigilant, it may really happen because of "unnecessary" things.

Therefore, Yuan Mu's response was absolutely worthy of a high-profile compliment, which made everything annihilate before it happened, and reached the realm of being unmoved invisibly.

Opposite the tea table, Xu Xin did not comment, but started Chu Yuanxi's social road map. While watching, he asked: "Then Ali made an offer, how about you? Didn't talk about it?"

"No. Ali is not the material of the game. My frog son is lost by Ali. I sell the Pakistani to Ali. What about my 200 million gamers? Isn't it an abandoned baby? I have to be responsible for them."

"Yo yo yo~" Xu Xin obviously didn't believe it, and asked what kind of bility you pretended to be with your mother's generation? This is obviously defensive.

But think about the business side of Xiaokang, look at the tragic situation of the yellow car, and recall how Meituan broke through the barriers in the past. The unclear relationship between the two nominally independent companies, the Israelis and Xiaokang, should not be guarded. There are ghosts. Xiaokang has blatantly transferred n employees from Pakistan. After Pakistan accepts the merger, even if Ali does not know Xiaokang, he must know about it. At that time, his interest will definitely increase, and he may want to integrate.

And that's Ali, where the business scope and scale are there. You don't need to use any crooked ways. You can't stand it when you run over to a well-off nascent state. In the end, you can only compromise.

Xu Xin, who has presided over countless investments, mergers and acquisitions, tender offers, and even hostile annexations, does not need to think carefully, and the subsequent development path is automatically deduced, just like Chu Yuanxi deduced the social path in the material.

This social channel is still quite complicated. You need to lay a few steps before you propose to socialize. Each step of one, two and three steps has related functions, which seems to have nothing to do with socialization, but the last one is bright, well, a face called The banner of "Community Social", the front functions are all used. In the end, these functions are integrated into a new social app, and users have to use them if they don't want to use it, because it is convenient and because currency circulation has more application scenarios in it.

"What are you, how do you say it, you are a command-type social scene, using convenience stores as outlets to force a sense of rhythm? Anyway, if you must do this in the end, this is regarded as a group of owners and parents. , Fitness groups, running groups, etc. have been replaced? The biggest use of your ai development is to build groups? Well, there is a certain reason. The core of co-authoring you is actually the most inconspicuous big data group among the five it groups what?"

"It's not to replace those groups, but to develop your own social networking and to'effectively expand' the list of users.

Chu Yuanxi knew that Xu Xin had basically been in his camp, and he could say it clearly and delicately. "When you asked about the well-off ecology at the meeting, I emphasized a word called'manufacturing demand', which is the same in social life. The so-called manufacturing demand is not made out of nothing, but there is a potential demand in the past. The technical means cannot be reached, or the ecological construction cannot be achieved. Then I see that there is no technical problem, so I will build this part of the ecology, and this kind of demand will naturally arise.

The social interaction I want to do is not limited to the community, but the name is more representative. You will understand by giving an example. For example, between companies, there are many companies in the same building, but there is very little friendship between them. Maybe the boss of the company does not want friendship, but what about the employees? Is there a need to communicate with each other? Obviously there are, especially social livestock employees, whether they are seeking more employment opportunities and information, or looking for targets.

This kind of demand can be described as ‘a step away’, but usually this step is close at hand, and there are currently no applications that address this pain point. The well-off society can connect these people who are close to the world through the ai-based community construction model. Social networking is meant to link people who have link needs, whether they are acquaintances or strangers.

Well-off is a kind of social interaction between acquaintances and strangers. Why is it called "community socialization"? It is because the community is a social environment where people live close to each other but do not communicate with each other. If the sound insulation is good and the living habits are good, the neighbor who lives next door may not have known each other for ten years, until you retire and go for a walk every day.

Similar to this kind of demand, each is very small, but there are also many, which can be compared to the ‘long-tail channel’. As we all know, the long-tail channel is becoming more and more important, right? I will call them ‘long-tail demand’.

In the information society, information is the first priority. Through convenience stores, Xiaokang can study big data at designated locations. Each store can build a wave of effective data when combined with cycling data, and then use the AI ​​recognition function to build groups to identify individual users The relationship helps users expand their columns and add groups.

This is a function that QQ WeChat wanted to achieve but did not achieve. Because there is no supporting physical industry, there is no accurate source of information, so related functions can only be used for appointments. In order to realize this function, I have built so many supporting industries, both soft and hard, which are definitely better in this segmented scene.

This is called location as the core factor and consumption habits as the skeleton. A social network built with such data can just meet a large number of long-tail needs. This is its basic disk.

I explained this to both of them. The formal social classification I made should be called ‘tag’ social. The key to tag social lies in tagging. The key to tagging lies in big data. How to get this kind of big data? Online shopping and food delivery are aspects of online, but their effectiveness is not strong. On the other hand, offline, I can only rely on investment to build an ecosystem, so I chose convenience stores and bicycles, which include location information and consumption information. Reverse this way, starting from the results, you can know what must be built and what money must be burned.

As for promotion, Xiaokang will introduce social concepts through a certain function that solves the pain points of tag social at a certain point in time, and then launch a brand new social app. "

At the beginning, Yuan Jing's hand was shaking with excitement because of hearing this paragraph, but Xu Xin was much more stable, without any indication, one level higher than Yuan Jing's stern face all day long.

However, after Chu Yuanxi finished speaking, she contemplated for a long time before asking, "I have a few more questions."

"Please speak."

"First, why didn't the multiple flashes of the headline series be implemented? All the conditions for success you mentioned today are met by multiple flashes."

"Ah, if you want to succeed, you don't need to meet any conditions. Satisfying the conditions is not a necessary and sufficient condition. You have to solve the pain points." Chu Yuanxi said with joy in her heart, because this question happened to ask an area he knew very well.

After all, the relationship between the Pakistani people and the headline department is quite complicated. Moreover, since the Pakistani information team led by Lu Yu took over from the media, because the creative ability was completely inferior to the same period last year, it was unable to produce a big hit video. Pan increased investment, wrote a lot of internal documents, and analyzed the entire self-media market, mainly related to Douyin and Weibo.

Chu Yuanxi has seen the results of these analyses, and now it’s open to say, Zhang Ming, Zhang Ming, I’m sorry, I’m going to sprinkle salt on Duo Shan now!

"I think there are two main reasons why multiple flashes fail. The first is pseudo-demand, and the second is promotion.

Doxan is a separately promoted app with strong traffic and purely social, but what social needs does it solve for users? No, there is no need for users to use video for social networking at all, at least not yet, so Multi-Flash cannot create effective demand.

An important function of social interaction is self-expression. The essence of social interaction with vision lies in the ability to display things. However, the videos made by ordinary users themselves are so ugly that they can't be used at all. Therefore, when can multiple flashes be pushed up? Ai has developed to the point where it can beautify the video with one key just like the P picture.

In the final analysis, there is a question, why can social pictures work? Because users who don’t understand p-pictures can just beautify a picture that was taken blindly, this is the standard configuration of the mobile phone industry, but video, now technical means cannot reach it.

The lack of virtue in this project is that they saw the Douyin fire, and they wanted to use the Douyin model, but they forgot how Douyin became popular. Tik Tok relies on high-quality videos to become popular. It relies on professional video creators to provide content, not videos taken by ordinary users. I admit that there are some non-professional video data on Douyin, but the overall style is exquisite, and the local video is fast.

Video shooting is a very technical job, and I started from this. Let's not talk about the shooting technology and the like. You can go to the Pakistani workshop to see what kind of professional equipment is there? When we first started in January and February last year, we had nothing and nothing. The biggest expense was buying professional equipment, drones, and macro photography lenses. Who can ordinary users play like this?

Moreover, shooting high-quality videos requires professional photographers, not to mention shooting videos. When the dance anchor dances to the camera, the light adjustment lens has to be adjusted for a few minutes. Anything that can be done on Tik Tok, no matter what beauty is good to visit the store, as long as it is continuously outputting high-quality content, there is a team behind it. Ordinary people who share videos also bring a team?

But the headline department obviously had an illusion, thinking that so many sticker functions, as well as filters, beautification, face-lift, slimming, long legs, etc., are enough, and can support individual users to take videos for social interaction. That is purely funny.

The value of ordinary users on Douyin is to praise and shout 666, which is the value of content consumers, not content creators. The headline department obviously didn't understand this truth. It was really a stubborn bite, so as soon as it went online, I affirmed that it would definitely not work. Of course there is a second reason. "

Chu Yuanxi Dangdangdang sprayed like this, and Xu Xin was stunned. I didn't expect that a very random problem of her own was dismantled to such a detailed level on the spot by Chu Yuanxi! Seeing kung fu in the delicate place, is this special? He is definitely someone who has extremely in-depth research and understanding of social! The question is how can he say so much without drafting?

"Yes, the second reason, what is it?" She couldn't wait to know.

Just listen to Chu Yuanxi said: "The second reason is that the promotion is too dogmatic, I want to be an acquaintance and socialize, I want to use WeChat too much, all of which are official pushes, ignoring the value of our KOLs."

Yuan Mu was also silly, and asked stupidly: "What do you mean?"

"It means that in January, none of the three smart social media companies approached our Douyin Tuba when they were doing promotion. We were all waiting to collect advertising fees. At that time, many organizations were discussing how to talk to Douyin mothers in various groups. Ask the price, the basins for bloodletting are all ready, anyway, we need to get back the money we bought on dou+? No one is looking for it? You said that bullet messages and toilet socials don’t find us. Don't look for it. Isn't this self-defeating from the people?"

"You still care about the money!" Yuan Mu said, covering his mouth, almost unable to hold back a smile, Yuan Jing also showed a rare smile.

On the contrary, Xu Xin felt it should be: "You don't know Zhang Ming well, do you? His mode of thinking is like this. I understand this question, so you are good. The next question, do you really plan to cooperate with Ali?

Let's be honest, if Xiaokang gets help from Ali, he will definitely fly into the sky. And Ali is not bad for money, especially for high-quality targets, whether it is funding, talent support, business support or the market, a well-off society can die. For example, things that burn money like logistics do not need to reinvent the wheel. And Ali is definitely happy. Both of you are very complementary. If you make up for the two aspects of game socialization, Ali will be invincible. "

Yuan Mu has discussed this issue with Chu Yuanxi a long time ago, and I don’t know how many times. “There are also Ali’s users and the various conveniences after integrating into Alipay. But Ali’s investment must be a board seat, even a seat. Voting veto power is impossible for Chu Yuanxi to accept."

"Don't you think your head is too tough like this? Alibaba is a company with very rich investment experience. Whether it is investment or mergers and acquisitions, it has mature processes and models. It is definitely impossible to shed the sheep, right? Don't you always think of Xiao Huang I was voted to death by Ali, and there are many companies that have been invested.

Today, Xiao Chu, even though he returned Xiao C, I also admit that the request for the board of directors was too early in round A. It is reasonable and well-founded, but everyone can see that what he is actually asking for is shepherd investment, which is still very good. Taboo. "

After she finished speaking to Yuan Mu, she turned to ask Chu Yuanxi, "Do you know that Baofeng and Everbright invest in MPS?"

Chu Yuanxi was taken aback for a moment: "You mean...the shame of the investment circle of the Heavenly Dynasty?"

"Yes, our faces have been ruined, and this is the end of herding investment."

Yuan Jing and Yuan Mu smiled bitterly, because as people in the investment circle, of course they are also very aware of the bad effects of this matter.

In fact, Chu Yuanxi knew it too, because he was shocked at that time.

Xu Xin was talking about an overseas investment in 2016. Baofeng and Everbright jointly established a fund to cross-border mergers and acquisitions of a world-leading international sports company mps, with a valuation of more than one billion US dollars. The acquisition of more than 50% of the shares of others directly Holding, capital contribution of 5 billion priced at ￥.

But the ridiculous thing about this investment is that mps is a copyright company, and the value system is based on copyright, and the copyright of sports events has a period, especially for top-level events like the Serie A Premier League, and the agreement period is not long.

So what is needed for this copyright renewal? The need to spend money is for sure, but it also needs contacts, because people have a huge operating space.

But the Dabaofeng Investment Fund made a stupid to outrageous mistake. No non-compete agreement was added to the merger. You know, even if there are complete legal documents, it is a cross-border M&A after all, you must be extremely careful, not to mention that there are no restrictions at all. Isn't that to indulge the other's core team? The most funny thing is that the founder of the other party also owns other sports broadcasting companies, which are completely in the same industry.

So soon, the original copyright expired shortly after the acquisition of mps, and as expected, the new copyright was not obtained.

It was last year when Chu Yuanxi saw this news, September 2018. Two years later, the British court announced the bankruptcy of mps and then made the news. After seeing this, he instinctively screamed: "This is so special that all the acquisitions are magic horses? The core team of people will continue to work hard to obtain copyrights for mps when they are sick! What did you buy for 5 billion?"

But after another thought, or it seems to be probably, not necessarily stupid and outrageous? emmmm...but this cannot be elaborated.

There is no need to worry about whether it is an investment or an M&A in this acquisition. Even if only 49% of the investment was invested at the beginning, people would still run away, because the money is so free, and people are stupid. This is where Xu Xin's spit is. She is afraid of everything. In the future, if the Chinese consortium goes out and invests, if others can't earn mps, they will be considered a failure.

At this moment, Chu Yuanxi couldn't figure out what Xu Xin meant. Does she really think that the Pakistani holding Ali's thick legs are more beneficial to the company? Still ask this deliberately?

After thinking about it, he decided to say something like this: "Sister Xu, you mentioned Zhang Ming just now. Actually, I am a little familiar with Zhang Ming. Toutiao received similar investment intentions in the early days of its establishment, you know?"

"Well, I know, he refused."

"Yes, Zhang Ming would be very happy if he didn't refuse at the beginning, but he struggled for a whole week, and then decided on the road later. Do you know what he said?"

Xu Xin suddenly became very interested: "I really don't know this! Afterwards Zhuge Liang praised him for his brilliance and martial arts, what did he say?"

"He said that he finally decided that he could not be satisfied with the moment and keep moving forward. He said that this investment agreement is very good and stimulates him like a stimulant, but he knows that his internal strength has not been developed yet. Taking this stimulant will have side effects. So that his internal strength is suppressed. If he agrees, he will be satisfied immediately, but if he gives up, he can wait for himself to grow in self-discipline."

Chu Yuanxi was repeating Zhang Ming’s extremely zhuangbility’s words, while thinking: This should be the basic qualities of a successful person. To postpone the arrival of satisfaction for the sake of longer-term value, and to change to the game term is to hold the big move. "Time" cannot be interrupted. For this, of course, we must pay a certain price and take certain risks.

Xu Xin had to nod his head and said yes, instead of mentioning the issue of mergers and acquisitions, he asked instead: "Then, the last question, in the future, what do you plan to promote when Xiaokang is socializing?"

"Of course it is the three-pronged approach to the traffic of Xiaokang itself, and then Douyin Kuaishou Weibo, with the help of Pakistani people’s position in the industry, smashed advertisements from the media. I directly contacted other large kols and smashed advertisements. Who is this? It can't be stopped." Chu Yuanxi has infinite confidence in promotion now, because there is no such promotion tool as short video transmission in the original world, and Xiaokang has been pushed, let alone now?

"You will be completely choked to death by the big penguin within a few days if you use these three prongs? By then, the spread of the Xiaokang app will be affected. Have you considered this? In other words, you have to rely on Xiaokang's own traffic and shaking. Yinkuaishou Weibo"

"I have thought about it, but there is nothing to worry about. Anyway, when the big penguin wakes up, Xiaokang also needs to be blocked when doing social activities. It is very justice to block competitors. But there are two points that make me not afraid." Chu Yuanxi stretched out a couple of things. One finger: "First, the attribute of the tag social word of mouth is very strong, and it is not at the same level as the "nearby people" in the penguin social. Second, I only explained social to you today, and did not explain the purpose of building a social place. Online content prepared."

"What is the mystery of this online content?" Xu Xin was quite dissatisfied, because this was the second time Chu Yuanxi had sold it today.

"Game attributes." Chu Yuanxi tried her best to conceal the specific online content, but she had to come up with something, so she decided to continue bragging: "Don't worry, I am absolutely professional in making games, and what I do best is Fast food games. You let me use the craftsmanship to make 3a masterpieces. I can’t do it, but domestic cheating games, then I’m too good at it. The social foundation built with online content is also enough to support Xiaokang’s own traffic and social drive ."

When Chu Yuanxi finished speaking, Xu Xin entered into long-term thinking again, and the tea room was quiet. Chu Yuanxi watched Yuan Mu give him a thumbs-down gesture and made a gesture of pressing down with both hands. Yuan Jing couldn't bear it, turned on the phone and asked Yuan Mu on WeChat: What does Chu Yuanxi mean?

Yuan Mu quickly replied: I guess so, don't be six for basic exercises?

At this time, Xu Xin had already figured out the cause and effect. Chu Yuanxi was capable, and at least this defense could score a hundred points. And she thought quickly. Not only did she figure out the necessity of investing in a well-off society, she also figured out another thing, which is the issue of standing in line after a well-off society.

Because of the national conditions, the phenomenon of standing in line abounds in both start-ups and investors, and regardless of the initial stage, it is very different if it has already shown its head after a certain scale and still does not stand in line at all. Due to the existence of the two iron curtains, even Didi and Meituan, both of tmd, had to accept at a certain stage of investment. Only the headline system has always accepted investment from pure capital institutions. The only industrial investment comes from round c. Slaglang Weibo.

With the intention shown by Chu Yuanxi, he obviously would not accept any investment from any industry giants, and would not stand in line. It's okay to say in round a, but in round b and round c, with the scale of Xiaokang at that time, it is impossible not to arouse the vigilance of the giants, especially the harsh example of the traffic empire that slashed at the penguin after the headline system rose upright.

What if Penguin took the initiative when Toutiao just achieved the b round, and used the best method of cage swapping, whether it is to build a news aggregation product by itself or invest in strong entrepreneurs who are interested in it?

What if Penguin took out the device that was later used for micro-vision and carried out a pixel-level re-engraving in advance when Douyin first showed its strong characteristics? You must know that at that time Penguin had already invested heavily in Kuaishou, and there was no shortage of talents in the field of short video. The pixel-level re-engraving has never tested technology, but hastily and does not care about the gains and losses of the image, so it requires measurement.

Big Penguin is precisely the company with the largest amount of wealth in the world~www.wuxiaspot.com~ so it did not do so, it must be because of misjudgment, and not other reasons.

Penguin has committed this misjudgment twice, and it is unlikely that it will be committed a third time. No one except Pony is qualified to commit a third time.

And the situation of Xiaokang is different. The headline system only slashed towards the penguin's traffic empire, but did not touch the penguin's most sacred and inviolable area-social. But Xiaokang wants to invade the private territory of Penguin and Ali at the same time.

Alibaba’s core area is new retail, not big entertainment. In order to promote new retail, Alibaba burned a lot of money to burn Hema, and it continued to increase its size and even upgraded Homer to an independent business group. So much so that Hou’s president of Hippo must say that Hippo has no competitors, and that Hippo succeeded in new retail.

A typical Alibaba executive opens his mouth with "international vision" and "national mission." President Hou is very grounded and a very pragmatic person. He leads the most important and most important offline business group in Alibaba. He wants to lead Hippo. With steady and lasting development, it is impossible not to see a well-off society in the near future.

It should be understood that Hippo is flat management. It is based on a ten-year perspective to formulate the rules of the new retail game. It has the ability to penetrate the market and the management of the commodity supply chain, and its full coverage of various scenarios from online to offline. Will it find out that being well-off is beneficial to other convenience stores? impossible!

So the matter of Xiaokang not standing in line is like the unbelievers in Dungeons and Dragons. A mortal can believe in any god, good gods and evil gods, but he has to believe in God. Those who do not believe in God are the enemies of all Gods, and the soul after death. To hang up.

The same is true for Xiaokang. Financing does not stand in line, it will not take a few months, and it may not even be able to wait until August and September in the A-round financing plan. The vigilance of Ali and Penguin may be raised!

But why not?