Salted Fish’s Self-help Strategy

Time quickly turned into December. December 1st was a sunny Saturday, which seemed warm in early winter and was suitable for overtime work.

In mid-November, the entire game project team was basically in a state of rest after the launch of "A Mountain in the Wind", except for the little brothers who were responsible for receiving the channel SDK. Today, they finally usher in an important day-the channel is online. After today, all of them can take a big holiday and wait for the bonus.

The big guys in various channels can’t wait a long time ago. It’s unbearable to watch the Pakistani official website Kaka make money without them. Especially many players who should have downloaded games through channels are their platform users. I couldn't download the game, so I was attracted to the official website to play by the powerful absorption ability of Pakistani people, which made them feel heartbroken.

So Christmas files and the like are all thrown aside. Every day there is a question: Is the SDK connected? Shall we pick it up for you?

Chu Yuanxi said: No, we still have some minor issues to confirm.

Channel boss: What a small problem? Say!

Chu Yuanxi: That's the share in our game. Are you okay?

Can the channel boss be okay? The H5 sharing will get "potential users" after sharing. The problem is that these potential users are all through the server and have nothing to do with the channel!

In other words, they are all potential users of Baren's official website. After clicking H5, they want to download a "Troubled Times" to play. They went to the official website, but the people who shared it with them played on the channel, which is very logical. !

If there is only the official website, it is actually nothing, because this H5 function does not select the server of the sharer by default for the player. After the player downloads the game through the H5 process, if the shareee wants to share the game with the sharer, just select the old server when logging in.

But now there is a difference between the official website and the channel. After downloading the game, players will find that they can’t play with friends at all. They download the official website client and can only access the official website server, but friends play in the channel server. Find the client of the corresponding channel by yourself. So the question is, should I go to the end of the channel, or are you coming to play with me on the official website?

The channel bosses have a big opinion!

Ran Goose, in the face of the angry channel leaders, Chu Yuanxi sent out a panda-head pinch cigarette emoticon "I'm very embarrassed".

When the big guys looked at this expression, it was a cool chrysanthemum, and Chu Yuanxi said: This can indeed be changed. The download link is changed to the channel's client download address. The H5 sent by players from different channels is different. Let's get tired and do more work. But the logic is more complicated. A friend can click H5 shared by multiple players, H5 from different channels. We haven't tested this logic and it takes more time. Why don't we return the Christmas file?

The channel bosses pinched their noses and recognized: Just go ahead and leave it alone!

Why is it so urgent? Because the turnover of the official website during the 17 days is 350 million, DAU has already broken 10 million, and it is steadily moving towards 15 million. The number of active users in November was more than 30 million.

The ratio of monthly living to daily living really scared the channel bigwigs, and it was even more scary than living over 10 million a day. The ratio of close to 2:1 shows that the retention rate has exceeded the sky. Normally 5:1 is considered a rounded number.

Therefore, it is imminent that channels are forced to go online.

Secretly, many channel bosses even started to inform the Zheng De Fund, suggesting that "Out of the Wind" can make more. After all, it is a mobile game with more than 10 million DAU. No matter how gentle, the normal monthly value should not be less than 1 billion, right? As a result, Chu Yuanxi was ruined. The half month of starting the service should be the time period with the highest water flow. Normally, it should exceed the full monthly water flow of an ordinary month. The result is only 350 million. Is this fair?

The key is that Chu Yuanxi had extremely demanding requirements on the cooperation model before going on the channel. Channel price reduction is strictly forbidden, and the channel is strictly forbidden to engage in activities on its own. If the problem is that mobile games do not engage in activities, are they still called mobile games? After all, "activities" are actually short for "recharge activities". Does Chu Yuanxi even know this?

When Yuan Jing saw Xiaofeng whizzing over, he had a question mark on his face. Don't you know that Chu Yuanxi has been a product manager for several years? What does the product manager of a game company do? Is the position created for the purpose of carrying out activities good? The way you do these activities is nothing more than changing tricks to dig money out of players' pockets. Chu Yuanxi said that he is proficient in 18 kinds of weapons in activity routines!

Don't talk about your routines, Chu Yuanxi even dared to do step-wise activities, specializing in R. The most famous case of the so-called ladder activity is "Millions of King Arthur" by Shengda Games. In the first stage of the activity, a **** who saw the content of the activity was more attractive, so he recharged more than 2 million. The second day of the event entered the second stage, and all event prices were discounted by 50% on the basis of yesterday.

Just ask if you continue to charge? Do you dare to charge him in the third stage and dare to reduce the price.

The problem is that it is no different from killing chickens and getting eggs. Large-scale slaughter of hens will only fatten the channel, and it will not benefit the game company.

So Yuan Jing directly blocked these winds, and didn't even mention it when chatting with Chu Yuanxi.

Why are the channels so keen to kill chickens and get eggs? Because the infamy of killing chickens and getting eggs first is the responsibility of the game company, the channel remains untouched, and there will be no users angrily deleting the channel because of the game. Then, the bigger the channel, the more important it is the turnover rate, because there are a steady stream of chicken farms queuing up to get the SDK in, and "Troubled Times" is just one of the better quality chicken farms ~www.wuxiaspot.com~ the channel hopes It was "A Mountain in a Troubled Time" that quickly killed all the chickens, and everyone made this wave of fat together, and then changed to a chicken farm.

If the Pakistani pick up the small channel, or even the so-called long-tail channel, the rookies of the channel will not ask the Pakistani people to step up the killing of chickens, because not only the resources of the chicken farm are not so abundant, but the chickens themselves are difficult to raise. Can't get up.

Yuan Jing and Chu Yuanxi talked about the current valuation of Baren Entertainment. In the past, Kakao gave $1.5 billion in chat. Now it looks forward-looking, which fully illustrates the vision of others. At that time, it looked very high, but now it is definitely not available.

Another cosmic country company, Netmabao, is much smarter. It has won the agency rights of the island country and the cosmic country. Visually, it can complete the translation work and "localization" around New Year's Day, and then go online.

The work of localization will definitely make big changes to the game, but this is not an issue that Pakistan people need to consider.

These tasks are progressing in an orderly manner, but a lightning-fast news made Chu Yuanxi have to interrupt the exchange with Yuan Jing, because the Pakistani received a letter from the infringement lawyer.

. m.