Salted Fish’s Self-help Strategy

Yuan Muxin said this is so shameless? The former leader, old Dalian, doesn’t have any morals anymore. It doesn’t matter if you give up everything you have. If you catch the penguin's fur, you will come and touch yourself? Do you think this is a dip card? But let alone, Big Penguin seems to be invincible by this trick. It shows that you must be more shameless than your competitors to seize the opportunity of competition.

"The question is, will Udo be as unscrupulous as you?"

"It doesn't have to be so unethical. Anyway, just adjust the direction. Da Wen Yu has now changed to Lao Fan as the president. Let's see what he does. Didn't I chat with him? I still have ideas, at least he has proposed new ideas. I think the scheme of auctioning money is good, it is very purposeful and very essence."

"It's not easy for you to say the word'essence'."

"Don’t ridicule, Ali, willing to shoot money, the combination of these two words is powerful. Ali does not understand the content, does not understand the video users, does not understand the service, what to do? Only shoot money, their superpower is Rich. Why did Youtu go from bad to worse after it was acquired by Ali? Because Ali not only didn't use this super power, but also emphasized that Youtu was income-oriented, letting Youtu make money for Ali + diversion. The direction is the opposite, no matter how hard you try use.

Now that Lao Fan is the president, he is willing to make hundreds of millions of dollars in auction money. Will there be fewer small advertisements? Will package sales be reduced? Will the non-VIP experience improve? Will the experience of young people improve? Do you think about this idea? Lao Fan’s position in the Ali Group and his ability to mobilize personnel are not mentioned, right? He has the ability to change the business logic and ecology of Youtu. I think you can wait and see, and you don't need to be closed to Youtu. "

Yuan Mu was a little unhappy, "It seems that you already want to give Youtu, right? Then let me talk about it?"

"No, I'm open to everyone, and see who is in good condition. I've told you and Zhang Dongdong about this attitude, how about other families?"

Yuan Mu once again spread out the small book: "Souci is still the previous conditions, but said that special ads can be placed on the portal."

"We could have made money to advertise on their portal, okay? What kind of discount is it when the ad becomes thematic?"

If the previous conditions are maintained, the price of Souci is higher or lower than that of Youtu and needs to be calculated carefully, because it has a great correlation with the drama itself. Youtu’s money-for-money policy is directly linked to the user’s viewing time, while Souci’s purchase + advertising click share, and the floating part depends only on the advertisement.

But this is what Zhang Dongdong needs to consider.

Yuan Mu hurriedly turned to the next page: "I will find out about their home when I return to China next week. It's really miserable. I regret going there."

"Even the background of listed companies is lost?"

"Don't mention this listed company. The news of financial fraud is flying all over the sky. It may be delisted at any time. Pass it."

"This is too miserable, right? Accountant Jia went to build a car in the U.S., and their finances couldn't even make up their financial accounts?" Chu Yuanxi felt a little bit sad, but fortunately, he should not fall into this field.

Yuan Mu turned over another article: "Then iQiyi. IQiyi speaks very well and showed us the visual technology they are preparing to launch, and then invited us to join the Yunteng Project."

"That's because we don't feel good about it."

"I also don't think it is taken seriously. There are many tricks but the rules are too complicated. It is not comparable to Sou Li Youtu."

"That's a big platform, how big is their plate? Naturally, there is no need to pay too much attention to our traffic label, it is understandable." Chu Yuanxi felt that it was normal, and replaced him as the person in charge of iQiyi. Of course, the traffic drama is certainly welcome, but the key point is that you can't lose money on the money.

Talking with iQiyi/Penguin and talking with Youtu/Souci are definitely different talks. The number of paid members of iQiyiguang has gone to 100 million. Acquiring new users is still an important goal, but it can’t be forced. In particular, it is extremely low cost performance to rely on traffic dramas, because new users are KPIs, but obviously Also pay attention to user quality.

Any platform must operate for the quality of fans after passing through a period of hunger for the number of users. After the video platform becomes larger, the quality of attracting users by relying on content, word of mouth and services is much stronger than the introduction of traffic dramas. Especially service, and iQiyi has been at the forefront of the industry in this regard.

IQIYI’s obsession with visual technology has made Chu Yuanxi in awe. As a webcasting platform, what services can they provide to users? For example, when a drama is broadcast, it automatically captures close-ups to generate emoticons with copywriting, which hits young people's hearts with one blow. Another example is the "Only Watch Ta" function, which allows the audience to watch only the relevant clips of a certain character and skip other plots when watching a drama.

This is an in-depth exploration of the combination of content and services, and it is also a fine operation for users. On the other hand, Youtu doesn't even have such a simple function as 1.5x speed playback. In this regard, it has been thrown out by iQiyi for several light years, and it can only rely on traffic dramas to become users.

However, if users who are attracted by traffic dramas have no corresponding solutions, the churn rate is extremely high. Fans are all migratory birds ~www.wuxiaspot.com~ following the traffic. This is a problem Youtu must face, and iQiyi is qualified to not be tired.

This state is also determined by the status quo of domestic dramas. There are very few big dramas with double harvests of traffic and word of mouth, or only a small number of production teams use one powerful product after another to prove that they are eligible to follow the double standard of traffic + word of mouth Negotiate with the website before starting up.

The reason for this is precisely because there is a great mutual exclusion between the two, which can only be reconciled by the super special genes of the production team. This ability is so unique that many producers have racked their brains to have this super power, such as pulling half of the old drama bones from the entertainment circle to match the traffic, as if this would greatly increase the reputation.

The problem is that if this kind of brainless operation is feasible, it will be imitated by all film and television companies that are not good at content, and the value of the old drama bones will skyrocket, but the most likely result is more likely to be ruined by a greasy traffic niche. Half of the old drama bones of the entertainment industry, such as "Far X Front X", which a scumbag invested, produced, produced, and starred in this year, the old drama can't be helped.

Therefore, the general producer will take one of the flow and quality as its own positioning, and negotiate the next home before starting the machine, so as to make money before the auction. In fact, if you have confidence in your own traffic drama, you can talk about it with the product after it is finished, but the problem is that people who make traffic dramas generally have no confidence.