Salted Fish’s Self-help Strategy

Chu Yuanxi made a cut gesture as he spoke, and Lao Fan’s face was finally not calm. First, Chu Yuanxi’s words were too direct, which is equivalent to "striking the face of a few people." Should have been affected by this.

The second is the accuracy of Chu Yuanxi's analysis, because the team that put forward this strategy is indeed a differentiated tactic tailored based on the status quo of Youtu. The problem is that the high-quality money burning plan that the whole team has studied for so long has been interpreted by Chu Yuanxi in a few words? This caused a slight fluctuation in the heart of Lao Fan: "Your view is very new. We haven't really thought about it this way. Can you tell me more specifically?"

Chu Yuanxi said that if you haven't thought about me like this...you can't do anything to you! However, Lao Fan used "you" inadvertently to show that he was right.

"Okay, then I’ll just take a look. First of all, this payment plan seems to be good for all high-quality dramas, but in fact it is completely different for dramas with different attributes, because what you eat is the digestibility of users, and dramas with different attributes. Different users have different spending power.

On Youtu, traffic dramas are definitely suitable for this program, while on Penguin iQiyi, non-traffic high-quality dramas are more suitable. The reason is that Youtu’s user plate is small, and high-quality non-traffic dramas come in. It is not cost-effective to digest users in small plates. However, traffic dramas have their own traffic on any platform under this plan. Basic disk.

This payment plan is equivalent to a single customer unit price plan, and the customer unit price reaches the highest on the basis of customer satisfaction standards. Then the total profit of the show party is a function with extreme value, and the parameters are the size of the platform plate, the size of the traffic base plate and the ability of the show itself to attract users.

It's clear at a glance. If all platforms adopt this scheme, and the customer unit price is high or low, then it is easy to calculate. Assuming that there is not much difference in user tune on each platform, and advertising exposure is the same, non-traffic high-quality dramas do not have a basic disk, this part is zero, and the platform user volume and the customer unit price can be selected by multiplying. If the difference in customer unit price is not as large as the size of the platform, non-traffic dramas will only choose platforms with a large plate.

The traffic drama has a basic disk and does not depend on the platform. The larger the basic disk, the more inclined to platforms with higher unit prices.

Therefore, your plan is equivalent to a killer trick used to attract traffic dramas, and then digest the traffic that comes with these traffic dramas, and you will have added new users. Isn’t this a money-burning plan with a clear goal? ? Don't know what I said is right? "

Lao Fanxin said that there are a lot of people in the market who understand, and the intention of this model's innovation is clearly seen.

The traffic drama is nothing more than the IP's own traffic and the fan traffic brought by the big cast. For the film and television products with high IP appeal, as long as the quality is good, even if one of the protagonists and heroines is not particularly good, as long as it is not bad to a certain extent , It should be relatively easy to exceed the existing income in the market, which is a mixed blessing.

This method can ensure that Youtu can attract the producers of traffic dramas, which is a happy place. However, for high-quality non-traffic dramas, it will be seriously unattractive. Because of the total number of users on Youtu, it is difficult to fill up the total viewing time, no matter how high-quality it is, the income is definitely not better than the existing program by Penguin and Aiqi. Yi directly auctions the money for purchase. Therefore, the use of this solution will cause serious content flow on its own platform, which is a huge hidden worry.

If the show party can’t see clearly what’s inside, there may be many high-quality non-traffic dramas coming to test the waters. After all, the income "expected" is very considerable, but if they are all as sensitive and skillful as Chu Yuanxi for business models, then It's simply...

This guy is simply a monster! Lao Fan carefully scanned Chu Yuanxi with a cautious gaze, and asked him whether he had studied our strategy in advance, so he could say a two-five-eight-million-dollar so quickly?

The problem is, as Chu Yuanxi said, Youtu has to change its long-term strategy and become a user, which was previously only income-based. Therefore, even if you bite the bullet, you have to attract traffic first. In the era of traffic, if you don’t chase traffic, you will be a hooligan, and you may even be at the risk of being overtaken by station B. It would be great fun if you are overtaken by a two-dimensional website. Up!

He decided to test Chu Yuanxi again: "Then, what if Penguin compares the unit price with us? Although we are Ali, rich geese are never afraid to fight for money."

"You laughed. Penguin is not stupid. If you dare to copy as it is, you will immediately become a part-time worker for the show. Those who produce high-quality non-traffic dramas are not happy to die? Money is not burned like this."

Lao Fanxin said he could even think of this? This guy named Chu Yuanxi won't have someone in our Utu? The essence of this plan is that it is not afraid of others to copy it, and it is designed for Youtu. When the team put it forward, even I only saw the new user acquisition capabilities for traffic dramas, especially IP dramas, or the team explained in detail to explain the causality of the anti-copycat attribute.

At that time, his thought after listening to the plan was: Oh, we are so awesome?

And now it is: Oh, is the whole world so awesome?

Seeing Chu Yuanxi's smile, Lao Fan could only smile self-defeatingly, "It can be considered a certain degree of success if the owner of the village does not leave the cottage! What about your play?"

"Will you wait until your new plan for dividing accounts is fully implemented?"

"Well~www.wuxiaspot.com~haha, it will always be implemented, and it must be done before your drama is finished." Lao Fan said with a smile, and said that he co-authored as the president of Alibaba Entertainment. Useless? See you!

And what Chu Yuanxi thought in her heart was: How unconfident are you? The problem is that he really dare not give any promise now, not because he has no confidence in Lao Fan, but because he has great entertainment for Ali.

"Zhang Dongdong, who worked with me, repeatedly emphasized that she made money before shooting. I don't know if she has the patience to wait until it is finished..."

"Your partner is so confident?"

"I give her the confidence. Our game is a story game, and TV series can be regarded as an official story. I think this concept should be more powerful in pulling the fan community. The key is that the game is released first, and the script has not yet been released. , To maintain complete openness. In this way, we can arrange the content of the drama according to the distribution of the key story cards in the game."

Lao Fan finally entered the realm that he didn't understand. Chu Yuanxi quickly explained the concept of the story card. The so-called key story card was the card that was finally selected by the player as the protagonist's partner.