Salted Fish’s Self-help Strategy

Zhao Zhujiang is very embarrassed. Didn't expect to invite an M&A competitor to come over? He originally wanted to help Chu Yuanxi expand his network...but it doesn't matter, because this communication will be jointly initiated by several scientific and technological innovation leaders, and there are many competitors.

This is Chen Bingye took out a small book with a few questions written on it, and asked Chu Yuanxi for advice: "Old Chu, I actually have a few questions. You know, fantasy and games are actually very close."

Chu Yuanxi was curious: "You mean that fantasy is actually writing games, whether the system stream, the infinite stream, the mortal stream, the heavens stream, or the spiritual energy recovery stream are all full of online games?

It’s not that I said, you fantasy authors are so unmotivated. One or two of them are all written about the same thing. It’s okay to spend your life on the wool of our game industry, and the homogeneity is too serious. There can be one in a million books. It’s good to have a hundred different ones!

The key is that the content is too boring. The protagonist must have several rivals. These rivals must be high and high, and they must not bother to jump out and step on the protagonist at the starting point where the protagonist is as low as shit, and then the protagonist uses a gold finger to fight back. . Are they not serious about themselves? There is also, you said that you have written this content, all day long, you know that you pretend to slap your face, jump out of a pretend to be in front of the protagonist, show the lower limit and be killed, and then jump and be killed again, you can write in an endless loop from beginning to end. Millions of words are so boring to death, I might as well just watch some online games! "

"I'm talking about the adaptation of Xuanhuan into a mobile game! Hey! Xuanhuan has enough maps, monsters, copies, equipment, and skills to adapt to the game." Chen Bingye ushered in a wave of unexpected breaths, but decided to endure the humiliation and move on. Face said: "We also want to develop it ourselves and try it out. What I want to ask is data."

"Oh, sorry, sorry." Chu Yuanxi Lushan Waterfall Khan said, "You can ask."

Chen Bingye still said with a sullen face: "Why don't you put your advertisements mainly on'buying volume'? I see that many of them are propaganda."

The so-called purchase volume refers to the direct jump to the download link after clicking on the advertisement page, which is simple and straightforward. Liao Xingxing also cast a lot of advertisements for purchases, but compared with the overwhelming publicity advertisements, it is much less.

"Buy volume, don’t worry about this. I will test it in the future. If the volume has an effect, it will definitely continue to invest in the volume of advertising. Before a lot of publicity, it was actually a function similar to'fan wake-up'. From the media, you may I also know that the reach effect is not that high, users are paying attention, and there are many fans, but when a press release is sent out, the specific number of openings is not certain, anyway, the proportion is very low. But I have a lot of publicity on several platforms where fans gather They can always see after the intensive bombing."

This is what Chen Bingye heard, because what he is doing is also an IP adaptation of the game. "How is the effect of your fan awakening? I don't think the data you have published before is not particularly large. At least it is not particularly terrible compared to the number of fans and the number of ads.

"You can pull it down. Ba people started by singing and dancing. Fans who only watch live broadcasts and short videos are the mainstream. They don't care about IP content. I have been very hard to drain traffic for more than half a year, and I can move like this. I am more contented. If all fans can mobilize, then at least 50 million people will come in, and I still have time to come to you?"

"But your retention rate is ridiculously high, is it all because of IP adaptation + random plot?"

"I don't think it's all. At least our company may have to step on the pit." Chu Yuanxi was sinister. "I think the high retention rate is mainly because the fans who come are mainly not bought through purchases, but our own fans. After filtering through the layers, those who have been screened are already highly loyal, and are basically more accurate game users. If it is a simple IP adaptation, the fans are not accurate game users, and the retention rate will not be so high."

"In other words, this retention rate may fall off a cliff after your large-scale purchases?"

"Yes. I'll look at it in a few days. I guess the real retention rate can be 70%."

"Even 70% is very high, right? Why do I see many big players say that the ceiling of card games is low?"

"The suction capacity is not good. What's the use of just keeping high. The suction capacity of card games is far worse than that of chicken, moba and mmorpg, and it is weak in the precise game player group."

"Okay, I understand." Chen Bingye seemed to have made a certain determination, maybe it was a difficult decision in the card and other game types. "By the way, your player meeting in the afternoon said you want to socialize, is that true?"

"This is really the truth. Don't you know that the game is so good for socializing? This is too true to tell the players. Recharge Krypton, you can separate players into layers, and players of different layers naturally form their own social circles. ."

Chu Yuanxi was a little distracted as she spoke, thought for a while, and then said, "It's also easier to do than live social networking. Live broadcast local tyrants may also be pulled by the host, but the group is all potential opponents, which is exclusive. The game is different , It is easy to have a scene of fighting side by side. The local tyrants are comrades-in-arms. It is easy to create social needs, and there are also social scenes, which are very easy to do."

Chen Bingye closed his notebook and invited Chu Yuanxi to dinner, but he was declined, because there were three beauties from the universe waiting for him at the hotel, and he couldn't come all the way, he really just said nothing. After showing up, even if you give Yang Jiangang a chance, you can't be so rude.

In the blink of an eye, the next day, Chu Yuanxi was going to watch the auto show, and the others stayed in West Lake for a whole morning~www.wuxiaspot.com~ and returned to the Imperial City in the afternoon.

As a result, Yang Jiangang also wanted to go, and invited Jeonyul to go with him. Chu Yuanxi said that hurriedness would not reach it, Lao Yang, are you too anxious? And, are you rich?

However, he is not suitable to say such things. According to the itinerary, Zhou Minxi’s sisters will also return to China today, so Yang Jiangang actually doesn’t have much time, and the monkeys are in a hurry.

Therefore, Chu Yuanxi specifically pulled him aside: "I told you Lao Yang, I didn't calculate it carefully, but if you deduct DKP and the like, your year-end bonus and project dividends will add up to at least three or four million. You said this is to give you a bottom line and know how much you can spend. Our team will not be short of money in the future. Just spend what you need but don't swell."

Yang Jiangang rolled his strange eyes, "Do I still need money for picking up girls?"

"No need?"

"Need, but I don't have either. I have to rely on the face..."

"No, I'll give you a bargain. If you spend no more than 3 million yuan, you can take it from the company's account. You can deduct the company at 5% interest then." Chu Yuanxi patted him on the shoulder and walked away. .