Salted Fish’s Self-help Strategy

"Is that so?" Chu Yuanxi nodded, this is really a common problem that Internet companies easily commit. "My outsiders didn't understand the situation, so I saw everyone announced that they would not do R&D and change to release."

Yang Jiangang laughed silently, laughing more ugly than crying: "What did they publish? The **** didn't come out either."

Chu Yuanxi smiled awkwardly, but was relieved. Basically, everyone made the mistakes that Ba Ren Entertainment did not make, which is okay. "What do you think of Chen Zhou?"

"Don't mention Chen Zhou, Chen Zhou is 666. A stingy person like Chen Zhou, I have been in so many companies is the only one. He would rather use the company to invest in stocks than to invest in research and development. People don’t scold, and all partners don’t repeat customers. Otherwise, there will be no chance at all. Everyone is socializing on such a large user group. Don’t become like Chen Zhou. He is a very shrewd businessman, but he is the big brother, this." Yang Jiangang said, thumbing down.

Chu Yuanxi nodded solemnly. Renren.com went public in the U.S. in 2011, and its highest market value was over RMB 60 billion. It was just a giant after BAT that year. Its death is really worth paying attention to. When a company expands, its glory is boundless, but its performance after setbacks is decisive. At that time, whether it will bounce back or fall into **** is actually invisible in its glory.

Especially companies that are developing extremely fast but have weak foundations, such as Pinduoduo, QuTouTiao, and Baren Entertainment.

Chu Yuanxi looked at the time and was about to stare at the opening of the service, and finally asked: "If you now give you $60 million, would you buy Renren?"

"Don't give it to me for nothing." Yang Jiangang said contemptuously, "The only valuable thing on Renren is the information of registered users. The problem is that the longer this thing is, the less valuable it will be, you know."

"Well, let's go, go see the opening service." Chu Yuanxi hugged Yang Jiangang's shoulder, "As long as the product line can keep up, the user value depreciation will not be so severe. Renren.com is a special case. I also think 60 million US dollars. Expensive."

The two walked all the way back to the project team, and the entire project team was in a state of enthusiasm. Everyone knew the significance of this service to the company. Even the TCG team came over to watch the excitement.

"Everyone, you don't need to be so close to the enemy." Chu Yuanxi slapped her slap, "What should I do, so many channels and SDKs are all connected? Do you guys at the front end work less overtime? Planning And test the water you should paddling and the fish-finding. Don’t go around here. If you don’t know what to do, buy a "Fallout 76" to play with. Isn't it on Steam today?"

Suddenly, the onlookers dispersed.

In fact, it doesn't matter for most people in the project team to start the game, and they can't do anything if they want to. Only the server program, planning and Sankei need to watch. Especially on the Apple side, there is absolutely no need for any marking except for the backend, because Apple prohibits hot updates, and changes to the client side need to be resubmitted for review. This review period is calculated on a weekly basis.

Therefore, the final effort of the project team is to sprint before going online. The workload of the tuning stage is huge, there are still a huge number of bugs to be corrected, and they have to work overtime on Sundays, and there are no rest days for men, women and children. Now the official website is about to open, except that the front-end needs to connect to the SDK, there is basically no huge amount of work. You can go to get off work normally and end the 997 state.

Because Apple reviewed it in advance, today is the launch of Apple Android together, all it takes is to make a big news. Then, until December, the SDKs were all connected, and all major channels went online at the same time.

For this time, Chu Yuanxi made a lot of gimmicks on Weibo and live broadcasts, such as Weibo forwarding lottery, for example, according to the order in which players log in to the game, taking the Nth place to give rewards, etc., they are all posted on Weibo.

This huge data gathered into a torrent and rushed into the hyper-talk of the mobile game "Unwinding". It has accumulated hundreds of thousands of posts and millions of followers. There are massive text sharing, player-made game animations and even The video content is very complicated.

This is still in a state of not being opened yet, but the traffic caused by the pre-warming and deleting of files and testing is actually enough to shock laymen, because the number of pesticides in the first mobile game in the sky is only a few hundred thousand. Posting, following millions of followers.

In fact, Chu Yuanxi remained calm enough, because his main propaganda positions were Weibo and WeChat comics, and the dead pesticide was not. The dead pesticide data was spontaneously generated by the players, while the data in "A World in Trouble" was actively cited. Those who come are not the same. The data that can really explain the problem is pre-registration, and the number at this time has just exceeded 7 million.

Therefore, he rarely brags to investors about the recharge expectations after going online.

Soon, at twelve o'clock noon, the service time came. Zhu Yan and Zhou Minxi, who had already been in their respective positions, announced in the live broadcast that they could enter. Chu Yuanxi pointed a finger and immediately jumped wildly on the screen used to monitor the data.

This time, Zhao Jie specially rewrote the structure of ~www.wuxiaspot.com~. Fifty groups of servers that were on standby at the same time were released together. After the pressure test during the file deletion and packaging test, the smooth guidance was carried out at this time. Flow like a flood.

Among the 50 groups of servers, 20 groups are permanent test servers, that is, servers that delete files without deleting files, and 5 groups of Apple servers. Chu Yuanxi looked at it calmly, and found that instead, the permanent test server entered people faster. It was obvious that the old players were impatient to check their account.

Wang Le: "It takes two minutes to open the server and recharge seventy-five thousand."

Zhao Jie: "There are 20,000 players in the test server who have received gift packages."

Chu Yuanxi: "Just tell me how much recharge I have confirmed."

"250000."

"Ok".

Wang Le: "Five minutes after opening the server, a recharge of 400,000 yuan."

Zhao Jie: "The test server confirmed the top-up value of 1.1 million."

During the file deletion test phase, the player’s recharge is more than 20 million. This money cannot be counted as profit according to financial standards, but can only be counted as unrecognized income. It needs to wait until the player has spent the gold in exchange for the recharge or a long enough time has passed. Recognized as revenue.

Therefore, the "recognized income" mentioned by Zhao Jie is not financial, but the statistical method of the project team.

Because it involves the recharge and return of deleted accounts, as well as the more complicated selection of permanent test servers and new servers, there are many options for giving gift packages. In the end, Chu Yuanxi decided that the system gave gift packages to all players who participated in the file deletion test. The content of the gift package of the recharged player is linked to the recharge amount. The server to receive the gift package is confirmed as the recharge of which server. The only difference for players is The gift package will not be affected for the account.

Players who choose to stay in the permanent test server have taken a big advantage, which is equivalent to double the recharge price

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