Salted Fish’s Self-help Strategy
Chapter 440: Zhao Zhujiang is lost in thought
In fact, Chen Bingye's ability to say these words has already impressed Chu Yuanxi, his understanding is extremely clear, and his positioning is extremely accurate.
But Chu Yuanxi's words lowered his IQ at this moment to Zhu Yan's level, and he was not immune to Chu Yuanxi's logic like Zhu Yan, so his expression immediately became spartan.
And Zhao Zhujiang, who was already a billionaire tycoon, understood in seconds, and smiled unpredictably.
Zhu Yan has learned to ask if he doesn't understand, and directly hit Chu Yuanxi's ribs: "Explain quickly."
"It's very simple. I feel that the output of IP derivatives cannot support high valuations in the visible time. IP derivatives sell real goods, and Internet valuation is not a valuation system. I want to reach 100 billion. Level valuation is impossible without tens of billions of revenue. This is not something that can be done with a mouthful, nor can it be done in two or three years. With this energy, what can I do?"
Zhao Zhujiang was obviously interested: "Then you came here today?"
"The traffic pool is my stronghold, IP is my soldier, and IP derivatives, is it a kind of flag? It's very important, but it's not used to make money."
Chen Bingye was a little anxious, and seemed to be about to grasp the main points: "Where is the flag important?"
"If you regard a new user as an enemy that needs to be attacked, then the heart of the new user is the enemy's castle. The goal of our army is to insert the flag into the opponent's castle. Do you think it is important?"
As Chu Yuanxi said, she saw Zhao Zhujiang's thoughtful expression? It seems that "new users" is indeed a key word.
"Especially for those stubborn enemies, the general flag can't be inserted, what should I do? Take out the IP derivative flag and dangle it in front of him several times a day. This is better than advertising."
The word "advertisement" made Zhao Zhujiang's eyes light up.
"Especially, when another force appears, we have an interesting name here, called'Friends Merchant', which seems to be ironic at first, and it is really appropriate to put it in this scene. Because the common enemy is those'new users'. Then it is extremely important to whom these enemies ultimately surrender. If there is no essential difference between you and others in terms of products, then who is more recognized?"
Chu Yuanxi said, seeing that Zhao Zhujiang had already listened to it, he immediately stopped talking and returned to the IP industry: "This is even more obvious in our IP industry. Because the IP industry is not you and me competing, but you and me. With all IP competition in the market, there is no situation where two friends compete with each other. This comparison is all-round, and any business activity may increase or decrease your attractiveness to IP users.
The biggest problem with IP derivatives is the possibility of destroying an IP, or being sacrificed. In short, this is worthy of vigilance. However, those who do IP derivatives and IP rights holders often have a relationship between upstream and downstream. They pay high royalties and prepaid shares. The first consideration is their own interests. This contradiction is particularly prominent at certain moments. So I would rather IP derivatives not make money, at least not to earn high added value. "
Chen Bingye's IQ slowly picked up: "But if you don't make money, who will do it for you? Do you lose money to do it yourself?"
"This is a very complicated issue, and it can win more."
This question is really unattractive to Zhao Zhujiang, because he actually doesn't care about Shenma IP derivatives. As he was talking, the host gave Tom a gift to step down, and then announced the next link-the forum.
What Chu Yuanxi didn't expect was that Chen Bingye was invited up to be seen as a **** by the onlookers. He was the representative of the local IP startup in West Lake.
But think about it carefully, although there are so many cultural and creative enterprises in the West Lake area, but they are not as good as reading articles, Pingtou is almost qualified from the coffee position.
The next link was the awards. Fang Shiling saw that the person next to Chu Yuanxi stepped away from his seat, and immediately jumped over his waist. As a result, he was half-stuck stunned to see the two men sitting over.
Fang Shiling had a sentence that her mother didn't know how to say it inappropriately because she found that Chu Yuanxi knew these two people. She had to sit back dingy, but didn't know that the topic in front was very hot from the beginning.
Chu Yuanxi watched Ma Jie sit next to him with a dark face. Yuan Du was on the other side of Ma Jie. He held a big grass in his heart, why did these two get together? It's not surprising that Yuan Du is here, because Yuan Rong said that he is coming, but the good shoes don't step on the smelly shit, why these two grandsons always come here like flies? Could it be that Yuan Du took Ma Jie to apologize to the old man?
They put together because of the left eye.
His left eye has devoted so much effort to Ma Lu's studio, and he also invested some cash in. And after Yuan Du was smashed by So Hao in person, even Hong Xing didn't want to go. The Neptune studio was manpower-intensive, and more than one of So Hao's younger brothers who were there that night worked in Hong Xing.
Therefore, Yuan Du turned around and moved to Malu Studio to do content. Although there is no special feature, it was introduced by the left eye. It is better than nothing. Lu Yongxiao is not going to refute the face of the left eye for a man.
Originally, Lu Yongxiao looked down upon Yuan Du very much. Because Yuan Du was born in Neptune, Neptune's work style is obviously at the bottom of the chain of contempt. More importantly, because Yuan Du moved to join, Lu Yongxiao and Hong Xing also knew each other. When I saw Hong Xing, there are not only Douyin Volcano and Kuaishou, but also a public account with millions of fans~www.wuxiaspot.com~ It looks like back. What's the matter?
The key is that there are masterpieces. Although they were deleted in Operation Jianwang, the magical part of Douyin is that although the work is deleted, it just cannot be played. The pit is still left. The number of likes is kept in the pit and can be seen. This allowed Lu Yongxiao, who pretended to be an old fox, to decide on his next commercial, intending to attract fans.
It turns out that Langtao Information is a dignified navy company. The zombie fans are irrespective of people and cannot break the rules! And Lu Yongxiao’s studio is a professional studio after all. In some respects, it is more professional than Pakistani entertainment. There are special methods to measure the activeness. This test found that it was Zhuge Liang.
Hong Xing was scolded by his left eye for this. The problem was that Hong Xing couldn't help it. His so-called million-fan public account was created by piecemeal work. It is nominally a million fans. The problem is that it is far behind the ordinary million-fan marketing account, and it is not as good as normal. 1. Isn't this plausible? Brushing is just not effective, but you can throw it away. Your ad copy is not good, your content is not attractive, and the day you choose is not good; but if you don’t brush it, you will immediately see its original shape. It is impossible not to brush it in this life!
This made Yuan Du not a human being inside and outside, but the Hangzhou IP Conference gave him a chance to turn. Remember the website of this site, www. biquxu. Com, easy to read next time, or enter "" on Baidu to enter this site
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