Salted Fish’s Self-help Strategy

In jargon, this is called adjusting the distribution strategy. With Xiaokang's adjustment, the entire movie circle is sensational. Originally, the movie circle was looking forward to the theater, but the theater was obviously sending more money. As soon as the distribution strategy of Xiaokang came out, for the theater, a little pragmatism is more effective than everything, and the profit maximization plan need not be said. It is necessary to rely on good industry ethics to restrain the devil in the heart.

Moreover, not only the income of the first two days of the 30th and the first two days is returned to the theaters, if the audience is also free to watch movies, they will obviously have stronger consumption, which will make the popcorn and drinks in the theaters more popular. In addition, the theaters are all insiders. Insiders don't read Weibo. They just need to see what the major short video platforms are pushing recently. Do you still have to ask how they will be scheduled?

In fact, Xiaokang has already started rushing for the film during the screening stage. This trick was used in "Yao Shen" that year. The screening of the film is higher than some of the so-called blockbusters that are on the stage. Not only is it invincible during the current period, but also the previous one. The schedule that the well water didn't offend the river water was sloppy.

As a result, some filmmakers strongly urge the opening of strong criticism films such as "Reunion" in the Spring Festival file. We can't clean you up. Can "Reunion" still not clean you?

There were also annoyed people who said that some films failed to pass the review after being released for a year, and the various procedures could not be run through. After the bureau trial, the public security review, and then put it back to continue the bureau review. The so-called back-to-back review, the reviewer and the creation People don’t meet and communicate at all. Why does "I Serve" finished in October and can get the dragon mark in December? Did they get it on the rocket? Is the power of capital so much stronger than respecting creators?

In addition, some people who really went to see Dianying, were so angry that they were uncomfortable, shouting: This is not especially about embedding Xiaokang's ads into the film! I am Nyima! This video is a big commercial of more than 100 minutes! The surname Chu hit the advertisement in the movie theater!

Hearing this kind of roar, Yuan Mu said that he was very right. This expenditure should be recorded as the advertising cost is financially reasonable, so that the financial report is true and effective. Now that it is recorded as business promotion expenses, it appears to be very fictitious, and it is suspected of beautifying the report.

Someone also took out the pomp of a big boss, commenting on this, and saying that the younger generations now are so arrogant? Before and after Huang Tuan Ali monopolized the ticketing control channel, and then there were headlines that disturbed the market. Now even a newly bubbling Pakistani entertainment comes to us and peeing?

Originally, Chu Yuanxi didn't intend to deal with these rumors, because it was not lethal to "I Serve", but it would boost the curiosity of passers-by. Especially some big guys are really unreasonable. Forbearance will pass. It is true to get the benefits. It is not wise to provoke some giant crocodiles lurking underwater. In the final analysis, no matter how well-off does it, it will only affect the relevant stakeholders of the Spring Festival movie.

However, it was heard that some people started to move the upper-level route, they must seize the breakthrough of ticket replacement to request window guidance and order Xiaokang to cancel the ticket replacement, otherwise it will not be conducive to the healthy development of the industry. In this way, we have to come up with prepared countermeasures.

Regarding ticket compensation, or the regulations of the film and television industry, in many cases, it is not based on red-head documents, but verbal notifications. This is industry practice, but it is also the basis for many things to be in a fuzzy state. Even if it is explicitly stipulated, different interpretations can be made. For example, any domestic film in theaters must be played for more than two-thirds of the total time each year, which is basically in an interpretable state.

As for the regulations on ticket supplements, that is, the minimum 19.9 yuan per ticket, it is also interpretable. The ticketing platform simply makes a second ticket supplement through VIP cards, memberships, etc.

Therefore, Xiaokang can theoretically interpret his behavior as not making any ticket compensation. Chu Yuanxi has always said this in his external caliber: We did not make a ticket compensation. What we are doing is not ticket replacement, but promotion. We did not let the audience pay a penny less to buy tickets. Why is it not conducive to the healthy development of the industry? In terms of share adjustment, it is not a bad precedent for our well-off, is it?

In fact, Xiaokang's ticket stub exchange is not directly giving money or giving users the tokens that can be withdrawn, but issuing vouchers in the user's mobile payment wallet, and can only buy things in the Xiaokang system, similar to Pinduoduo's no threshold Cash coupons, and only one ticket is valid for each user account. This is really not like ticket replacement, which can be enjoyed regardless of the number of brushes.

But in fact, this is Chu Yuanxi's redefining ticket compensation.

To say whether the Pakistani people have a navy, there is no one, but the employees of Pakistani Information are not a navy better than navy. For a time, certain fans, Weibo, and even Tieba are filled with Pakistani voices. This can't be said to the air, so Chu Yuanxi also let the Pakistani pens concoct a magnificent article. The general idea is very simple. Who really wants more than 80% of your Spring Festival movies to cheat money?

Who remembers "Little Pig Peppa's Chinese New Year"? This kind of thing that can't even be called cultural garbage can't even be called a movie. What did you do during the Spring Festival file? Go and join them! Fortunately, Xu Shanzheng’s film did not go online last year. Otherwise, he wanted to net 600 million? That would have to have a box office of 1.8 billion, isn't it a dream!

Therefore, please take a look at the three, old, and four young people from all walks of life and villagers with wide-eyed eyes to see the movies that can really be played. One of them counts as one. Is anyone eager to jump? All are doing their own publicity at ease!

Speaking of where the capital of the Internet has gone to the worst, do you know why? Because the price in that place is unreasonable. Brother Qiangdong worked as JD.com and got the major appliances online. He really broke the plate of home appliance department stores, but this plate should be broken! Because department stores do not increase the price by 50%, there is no profit. This profit rate is unreasonable, the cost is too high and the efficiency is too low, so only Internet companies come in.

According to tradition, the Spring Festival stalls are actually the simplest. Whoever has a big name in the card company, who has a big name, will have a high box office. It's so straightforward, it's like some kind of spoils-sharing meeting that has been agreed in advance. It's time for the big brothers of the rivers and lakes to divide the money and everything has been set. It is not without accidents, but there are very few accidental hits and accidents.

This is called a horse? This is called involution. This is the biggest disadvantage to the industry!

The distribution of the well-off society benefits the theaters, which can make the theaters quickly return to blood after the tragic situation of more than half a year last year, benefit users, and benefit themselves. The quality of the film is well-known and brings innovation to the entire industry. Isn't this a very good thing?

...

As soon as this article came out, many people who ate melons looked dumbfounded, saying that you were fighting, why did you suddenly emphasize the theater? How did you praise and criticize the film industry? What people sprayed is your unreasonable ticket replacement! But there are also insiders who see at a glance that this just shows the difference between capital and ordinary people.

Cinemas are a must for the film industry. The high cost of movies means that no online channel can support its cost recovery. At least for large-cost and large-produced movies, filmmakers can make movies. It's all about making money, not paying back. Therefore, only the cinema box office can carry this industry, at least in China. At least the theater can let the audience N brush, one person contributes multiple movie tickets, but does the webcast platform offer rewards for the movie?

Hollywood movies have a complete window period system, making theater box office only 30 to 40% of total revenue. However, the premise for people to eat more with one fish is that the genuine protection is in place, so that the four window periods can be courteous to each other. First go to the theater line, then the online broadcast platform pays and broadcasts the disc at the same time, then enters the pay TV station, and finally goes to the monthly subscription network. platform.

This can extend the charging period to more than two years without infringing on each other’s time window, but the domestic cinema chain has not yet been released, piracy has been flying everywhere, so there is no window period system at all, there is no basis for implementation, only Savage growth.

Therefore, the theater as a unique movie scene, giving people a special experience, the entire industry must be valued, and it is also an object that the relevant departments must take care of. At the same time, it has become the target of Chu Yuanxi's direct strategy as a capital. However, most ordinary people still have simple thinking elements. When it comes to movies, the first thing that comes to mind is the word-of-mouth, which celebrities make up the cast, how the online evaluation is, and even who uses unfair competition methods, and then sympathizes with the weak. It's not about getting through the channels.

This is the same reason. The article is actually not written for the people who eat melon and the enemy. This factor is actually more straightforward to clarify, and it is more beneficial to the promotion of a well-off society.

During this period of time, Chu Yuanxi could not completely wait for the bullet to hit the target. There were so many things to do after the Spring Festival, and some had to make reasonable arrangements before the festival.

For example, for the franchise store plan, the investment promotion started in December. The preliminary preparations for the franchise cities are carried out in January. By February, a lot of work must be finished first, so that the threads can be smoothly connected after the holiday, and the efficiency after the holiday is improved. A group of franchisees settled in March as scheduled.

Another example is the sharing of arcades. Because the preparation period is shorter, the horse can be launched as soon as the Spring Festival holiday is over. It is exactly one month from the proposal to the launch, and it happens to take back the ground pushers transferred to the film and television distribution and start a new round of ground war.

The better news is that Xiaokang moves faster. Each can be called a giant. At the same time, the ground teams are more capable of playing, but they have not responded yet. Therefore, Xiaokang once again won the window period for the lead on this promising track. .

The promotion of mobile payment, Chu Yuanxi has never done it in the original world, so the initial stage of this entrepreneurship is not a clear concept, but now a clearer impression has been formed, it is difficult to achieve overnight.

The grand occasion of the attack on Pearl Harbor in the year was difficult for the latecomers to replicate. Even if Jack is the one who is very cooperative, at the most critical time, he is socializing, that is, the money called "Laiwang" back then, and shouted: "I would rather die on the road, never live in the WeChat group. in".

However, even if the opponent has such a stunner, and it is an epic stunner that will last until 2015, it depends on the stunner of its own employees to pull 100 friends each, and once again in the Spring Festival Gala every year, and launch the shake function to shake Red envelopes have completely established their position as a giant in the mobile payment field.

Therefore, Chu Yuanxi no longer uses milestones as the approved standard for payment for well-off. He only arranges what we need to try, calculate how much money we need to spend for this, and how much it will help the mobile payment business, and no longer ask for what we must do. . In other words, he has regarded "that we can succeed by doing mobile payment" as a quick success and he has turned to the pursuit of success.

In his spare time, he still has time to pay attention to other things, such as Elizabeth's side, how is Line's label socialization. Although Penguin and Line joined forces, it was Line who led the battle.

To engage in hashtag socialization, you have to settle down, and it is best to rely on a large number of web sites. From the perspective of the Internet, it is not necessary, but from the time of landing, these outlets carry the function of revitalizing the entire community. Without outlets, it is like a passive pool, and the water always evaporates.

This is also one of the reasons why Chu Yuanxi asked Elizabeth to follow the steps. Even if Penguin was willing to spend money to open a convenience store in Southeast Asia, he would let Elizabeth calm down.

So after communicating with another strategic shareholder in the A round of investment, Elizabeth decided to take the lead in launching the AI ​​leader in Vietnam and the Philippines, which have already established a foothold, and wait until the service purchased from Google is connected. Go to the city treasure, then push Thailand horizontally. In the telephone communication meeting, she even stated that this is the proven and effective operation of the well-off headquarters in the country and each has achieved remarkable results. Therefore, there is no doubt that it has succeeded, and now it is time to consider the next action plan.

The result did not wait for Chu Yuanxi to remind her that she had already suffered because the national conditions of the country and Southeast Asia were different, and the business environment was also different. Even Vietnam and the Philippines had differences in details. Not only are the components and distributions different, but the human relationships are also drastically changed.

For example, the first-tier cities of the Kingdom of Korea must have many large supermarkets, and the density and distribution trend have distinct characteristics. The popularity of the AI ​​leader and the difficulty of communication are the same. Xiaokang’s product design is designed specifically for this purpose. Of course, it will win a lot of money as soon as it appears, and become a real friend businessman. As for false friend businessman, hatred can also be understood as a situation of cheering.

However, after copying it to Southeast Asia, friends and merchants may not necessarily use it. There is a large supermarket in the nearby ten miles and eight townships. Users usually have nowhere to go, and there is no competition. They all have to come to my house. What is your AI leader doing?

Although not every region has similar problems, when Elizabeth was testing out a little bit, she immediately got a lot of negative feedback. In just a few days, she found that the plan had to be adjusted...

This is the problem that needs to be faced when copying local successful experience overseas. If Chu Yuanxi personally goes global, he will have to consider these problems personally, but now of course it is only necessary to give Elizabeth encouragement.

However, it can be seen that there must be a series of pits to step on when Line wants to re-engrave its social label in Southeast Asia.

In order to increase his understanding of Line, Chu Yuan went down a line a few days ago to experience it personally. The interface of this app is almost the same as that of WeChat, so there is no difficulty in using it. It is nothing more than not having any social relationships and not knowing the scripts of the island country.

Chu Yuanxi experienced it not for functions, but to experience whether it had formed a unique social atmosphere and user habits, but he himself did not have the social relationship of the island country, so after installing it, he found that he had done something stupid. And you can't let life force him into any group, just like a crooked nut suddenly appears in the WeChat group, the experience will definitely not be good. Besides, why do you pull in? chat*?

As a result, he was in the account casually, and someone really added. I thought it was Ikoma's relatives or Grandpa Suzuki, but I didn't expect it was Natsume-chan, who hadn't shown up for a long time. It turned out that she had gone to the island country to develop for more than a year.

In fact, as a fan of Naruto, Chu Yuanxi wanted to visit the island country for so many years, and visit Kishimoto, although he was only a painter and knew what Naruto was. It’s just that I’ve been busy with life, whether it’s a courageous life or an exhausting life, there is no such leisure. Unexpectedly, after many years, Xia Mu had already made such a major decision, and he had never heard Yu Yanan say it.

However, her mouth is tighter, which is Yu Yanan's greatest strength, otherwise the body in the tender model will be much better and smoother, and it will not be her turn to be favored.

Unexpectedly, Natsume is still an addicted player in mobile games. Chu Yuanxi happened to seduce her next "Enemy of Rome". The island area was originally a key operation area. Although it is not the most important area, it is still the first area to be served. .

Of course, it is best to play the VR version directly: "If you want to play, I can give you a VR headset!"

"No, if you are the boss of such a big company, just give me a helmet and you can also take it? Is there a drag number for me? Only drag number can let me have fun in the game~www.wuxiaspot .com~Chu Yuanxi sweats profusely: "There is no procrastination in the Ba Ren games! "

"Forget it, I'll still play my "The Underworld"."

"Wipe, you actually like to play this?"

"The Underworld" is a game produced by a thoroughbred state-owned company, but the target users are aimed at island countries, because it is the only country in the world where the underworld society is legalized, and it is definitely not even a version number available in China. And it’s very, very attractive. Back then, when "Unwind in the Wind" was still in Pakistani games, "The Underworld" was a product that followed closely in the island country. It was a bit behind "Operation in the Wild" but was also very strong.

But the reason why Chu Yuanxi pays attention is not because of the game itself. Anyway, he doesn't like COK very much. He is concerned because now the famous Pinduoduo was incubated by this company, otherwise Pinduoduo's game genes would not be so strong, and the routines would not be so deep...

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Happy holidays, book friends...