Salted Fish’s Self-help Strategy

Begging to subscribe, fell into a ghost again...

The big chapter 7000 words, add more for the leader of Xie Yusheng.

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Chu Yuanxi’s statement made Gu Hongru very surprised, because Pakistan’s accounts are so transparent that she is not an investor who can easily obtain data through business calculations. Recently, there should be no foreign exchange income, right? What is the extra 40 million living money on the account? Why is there no extra penny on my account? Did Chu Yuanxi get his money from hackers?

However, it is always a good thing that Chu Yuanxi is willing to reconsider. When Dumu came to alms, Gu Hongru had already sent relevant information, including everything that dates back to the creation of Vine in 2012, to Chu Yuanxi, which naturally included the other two later. It is rare for him to memorize all the movements of the founder, so that he can learn and use them in real life.

However, no matter what, she could not imagine that Chu Yuanxi and Zaibi had a close relationship.

The reason why Gu Hongru knows so much about the Ba people is of course because many investment institutions now take the money in the Ba people’s account. Among them, Chu Yuanxi is not the only one who has something to do with Chu Yuanxi, and some people get the idea. On the head of Uncle Zhu Yan and Sheng. If this can pull the Pakistani people over as LPs, then the heifer will stand upside down, and it will be awesome. Even if the Pakistani people cannot be allowed to be their own LPs, it would be a good thing to borrow and the interest is easy to negotiate.

But she also knew that this matter was particularly difficult, because Chu Yuanxi didn't play cards according to the routine at all, and he might save the money to be useful.

As for who is useful? What is the use? Of course, it is Xiaokang who uses it to raise funds. Xiaokang has a demand for money every day, and it is difficult for the Pakistani people to collect the money.

However, as long as we can "completely understand" the complex situation, many problems can be solved. For example, there is a simple and powerful way to make Xiaokang not need the money, and that is to quickly push Xiaokang to the Nasdaq for listing. The wool of the hard-bodied people is called raising soup to stop boiling, and promoting a well-off market is called drawing from the bottom of the pot.

Therefore, in the past few days, Gu Hongru has frequently contacted Chu Yuanxi by relying on the light of Zhu Mingyi, blowing a little wind from time to time. But Chu Yuanxi is like a straight man who is incomprehensible. When the beauty asked her why she had repaid, she said that it was a pity that you were a daughter, otherwise the Sajia would become a brother of the opposite **** with you.

In fact, Chu Yuanxi had already given Gu Hongru a lot of face, and he didn't even bother to switch to other people to send the air blower. The reason was of course that he was busy after returning to work. For example, it means that Li Jingfei is about to visit, and after holding back for so many days, he is finally coming, so he must be well received.

It’s okay to have appointments like this, and there are often no appointments.

For example, Zhao Jie suddenly came to spit out bitter water because there was something wrong with the operation of "Wu Dao faunjun". This problem is not a problem of its own, but "Wu Dao Hun Jun" itself also has a demand for purchase, but the purchase is too expensive recently!

Not only "Wu Dao Hun Jun" was bought, but even "Troubled Times" was bought at the beginning, and both of them were not sold much. The purchase of "Wu Dao Hun Jun" is mainly to keep 30 million DAU, the game always has a churn rate, no matter how high the retention rate is, it is useless, even if only 1% of the players are lost every day, 30 million DAU is 300,000 AFK Besides, the loss rate is definitely more than 1%, so some running water should always be added.

However, the good times did not last long. "Wu Dao Wu Jun" just started to buy, and another category called "Internet earning games" began to be a monster, desperately buying, until recently, the purchase price has been raised by 300. % To go up, and the main channel is the headline giant engine, which happens to form a positive encounter with "Wu Dao Faunjun".

Zhao Jie frequently screamed every day just by looking at the cost column, because the profit margin of "Wu Dao Faunjun" is not high, it is relatively rigid in the game of conscience, and the purchase cost is particularly high, and the company has no living money to develop. Up. Otherwise, he wouldn't talk to Chu Yuanxi to increase ARPU.

The representatives of online earning games are all kinds of **** pig farms, which evolved from kun games in circles. This kind of so-called "online earning" APP is nicknamed to allow users to make money online. The actual business logic is that as long as the purchase cost is less than the average advertising revenue generated by the user, they can continue to play. Therefore, the profit margin is extremely high, and the affordable purchase cost is also very large. Even if the purchase price is as high as 40 yuan, the money can be earned back, which is not affordable for ordinary apps, even Zhao Jie Can't stand it.

He came to ask for help today. Chu Yuanxi seemed to be okay at this time. She curiously took out her mobile phone and asked: "Hey, old Chu, why do you think those online games have so much money? It's because of the block. Chain?"

"What is so much money for blockchain?"

Zhao Jie pointed to an app called "I'm afraid I have money" on the phone and said, "Well, I can withdraw more than 20 yuan in more than ten minutes. This is not to be killed by the wool? They are too rich, right? ?"

Chu Yuanxi was shocked at the time, is this against his understanding of the Internet? Pinduoduo and Ruixing have not been so awesome, and the wool of Pinduoduo and Ruixing at least needs to go through the process!

As a result, he fiddled with Zhao Jie’s mobile phone for a long time, and found that this is indeed an APP that actually has no relationship with the blockchain under the name of the blockchain, and then asked full of questions: “Why can’t I find you? What about your withdrawal record?"

"Said that you can save up to 50 yuan to mention it."

Chu Yuanxi slammed the phone on the table with a "pop", "Oh, you haven't withdrew it yet? Why are you surprised if you haven't shown it?"

"Isn't it going to be fifty soon?"

"Sorry you will never reach fifty. It's not that XX is really rich if you have money." Chu Yuanxi opened the app a few times and said, "Have you seen it? There is a push for them. It is estimated that you can pull the head to get the cash out. It is more like you think. But it is also possible that even if you pull the head, you can’t get the cash out. You have to learn a little bit about the skills of other players, such as cheating players!"

"Damn!"

Just listen to Chu Yuanxi said: "You should have been cutting the leeks, but they were cut as leeks. This false advertising purchase that allows users to withdraw large sums of money actually took the route of an advertising slave. You played the process of 20 yuan, probably earned people more than ten yuan in advertising expenses?"

The so-called advertising slave is to pull the user over, then let the user click on the advertisement in his APP to earn gold coins, and finally exchange the gold coins for cash, and the whole process is beautified and packaged.

We need to know that in this kind of APP, the user clicks on an advertisement, and the game operator receives a very high fee from the advertiser. Assuming that it is calculated at fifty cents, can the user withdraw the fifty cents? The actual situation is that even five percent is hard to get, and they are all contributing to the APP.

Advertising slaves are not divided into three to seven points, five to five points, and seven to three points. It depends on whether you want to reward users.

Moreover, the user certainly does not only click on the advertisement once. The system will set a very remote large withdrawal target. In order to achieve it, there are as many as 15 or 6 points a day, and only a few days can be found to be cheating.

What I have to say is that this kind of products are getting smarter and smarter. First, let users put up a few cents to achieve trust, which is much lower than the cost of renewal, and then start the routine.

Players who are seduced by the word "withdraw" are the easiest routines. Various methods are inseparable. The overall purpose is to form a mental attack. It makes players think that only a little time is required, but a lot of time is actually required. In the end, it was found that it was almost impossible to withdraw cash.

For example, through the initial calculations, players think that they can withdraw fifty yuan and one hundred yuan after playing for about 10 days, but after playing for five or six days, they will find that the value has changed, and it will become difficult to earn gold coins later, and the time will need to be stretched to fifteen. Days, twenty days, etc. But a hundred miles has been halfway, what should I do? Keep chanting.

But how is it possible to change the value so softly? There are more routines behind.

But can these XX pig farms really make a lot of money? Sorry, you need to cut leeks to make money. Only when you have quantity, you have leeks. And this kind of routine is so simple and easy to understand, and there are so many domestic APP manufacturers that only the first person who eats crabs can eat for a few more days, and then it becomes a bidding game, and the purchase price Ji Ji went up.

Therefore, in the end, it was the advertising traffickers who made a lot of money, forcing all the pig farms to continue to work hard to increase the number of days of use by users and create more effective routines. Observing their routines, you can publish a book called "Human Confused Behavior Award".

It's just that I'm suffering, like Zhao Jie, who works hard to make APP and games.

Sitting across from Chu Yuanxi, Zhao Jie felt extremely embarrassed, as if he had just been ravaged by eight strong men. He took his cell phone and said sadly, "Old Chu, let's give the fainting system again!"

"Aren't we making a movie?" Chu Yuanxi also looked helplessly, "As long as the industry returns to normal, the film project will be established. In fact, the script has already been made, but the project has not been established."

"Far water doesn't quench the near thirst--" Zhao Jie continued to wailing, "When the movie is next year, the game will be cold next year!"

"I rely on you to be a real talent, 30 million DAU games can be made in a year, and I admire you too! What use do you want?"

"You really can't say that, Lao Chu, how fierce competition is in the game industry now? The good games of other people's homes are also one after another." Zhao Jie was extremely aggrieved, "Isn't our advantage the self-media?"

"Then you find Lu Yu!"

"I've been looking for it a long time ago!" Zhao Jiexin said, I still need you to remind? If it is useful to find Lu Yu, why should I find you? "Lu Yu said that you proposed the Fuzzy Monarch system, and he just executed it. He doesn't know how to do this kind of activity."

Chu Yuanxi's helplessness lies in the fact that the Fuzzy Lord system can't be done anytime and anywhere. It's okay to do it the first time, and it's impossible to do it back and forth. In other words, he doesn't know how to do it himself. This is a flash of light of the operation expert. In industry jargon, it is called that there is no way to summarize the methodology. It is difficult to summarize the methodology for creative operations.

"Creativity! Do you know that this kind of activity requires creativity? At that time, I just thought of such an idea, and it has a certain feasibility, so I came up with it. You proposed an idea that is on the same level as the Fuzzy Lord system, and I asked Lu Yu to do it for you I suggest you stay closed for a while, don’t eat if you can’t think of it, go.”

Zhao Jiexin said that you can't make me fat tiger? If I want to be creative, can you also write code? It's a pity that he is not the boss, if he changes places with Chu Yuanxi, write code for Laozi Guan Xiaohei! Can't write it, don't let you eat

However, Chu Yuanxi suddenly looked up, and then called Lu Yu with his cell phone.

Soon Lu Yu came galloping over, only to hear Chu Yuanxi ask: "I remember that you recently signed a station B anchor, is it engaged in interactive game video?"

Ba people rarely sign ready-made anchors, and they usually do it themselves, but because Ba people start slowly at station B, Chu Yuanxi also supports Lu Yu to sign directly.

"Yes, yes, I took it down when I promoted Pinnacle Visual Effects. That person is also a UGC user of Pinnacle Visual Effects."

Chu Yuanxi was actually talking to Zhao Jie. He would definitely know if there was a contract, and he would know the price. This is the management method of the Ba people.

Zhao Jie was so shrewd and understood, "Lao Chu meant to use interactive games to push Station B to "Wu Dao Fajun"?"

"Yes, the orange light game at station B has made an interactive game video engine, which is based on the popularity of "Invisible Guardian". Why don't we use it?"

"But I remember that station B pushed hard last year. After a while, it quickly became cold." Zhao Jie scratched his head. Inspired by "young people use station B", he became a station B user, not completely. Understand, and the interactive game video is a bit like a text adventure game, which is still a bit interesting.

Especially since he has already started a business, it is impossible not to get in touch with entrepreneurial information. Driven by "The Invisible Guardian" last year, the term "interactive video outlet" became very popular in the second half of the year. Not only was it launched at station B, but the three major video platforms of Qi Aiyou also carried out layouts. The layout was cold before the layout was completed.

"Hey, don't make an assertion so quickly, who told you that the interactive exploration of the long video platform has been cold? Do you know how much Penguin worked hard?"

"Penguin?" Zhao Jie asked in surprise: "What are you talking about "The Origin of Buddha Head"? That's not called Liang. What else is called Liang? I remember that Netflix released a "Black Mirror" last year. , It's as cool and thorough."

"What you are talking about is the old calendar." Chu Yuanxi opened a report smoothly. "Those are so-called multi-line drama movies. They are tired and the audience experience is not good. The key is that there is no sense of participation. So Penguin Directly solve the pain points of the sense of participation, and replace it with you. As a game company, how do you improve the sense of participation?"

"I... just to increase the sense of participation, am I making a role-playing game?"

"You're okay." Chu Yuanxi nodded with satisfaction. Although Zhao Jie is a game company manager from a programming background, his instincts are already very reliable and he does have the potential to become a game producer. "Penguin has recently made a role-playing category called "I Plus", you can experience it. Although it is fan-oriented, the interactive video is played out."

This game allows players to act as a celebrity’s agent. The plots are all close interactions with the celebrities. The plot is like a workplace drama, but the content is like a reality show. It also includes some QTE gameplay, that is, clicking and sliding the screen, etc., very Scenery.

What made Chu Yuanxi more admired was the game design. The game in "Plus" is divided into eight chapters. Players cannot unlock new chapters when they pass the level. They must be unlocked on a new day in reality. Corresponding to the eight days of work experience in the game, starting from the assistant rookie visiting the company to helping the celebrity design solutions and many more. It can be said that this design model makes the fan experience very practical.

And this also feels like the popular interactive game "Lifeline" on the Internet. The reason why the interaction of "Lifeline" and the interaction of "Invisible Guardian" are completely different is that time is an important factor.

In "Invisible Guardians", players are still watching the story, but the choices they make affect the direction of the story. Click an option and the next step will appear. After the protagonist makes a certain choice in "Lifeline", the supporting actor tells the protagonist that we will contact the protagonist after eight hours. In reality, the next plot will only happen after eight hours. Because of this, the player will have the immersive feeling and will fully bring into the protagonist's identity and position to think.

"IPlus" is also an interactive game. Although it is a video interaction instead of text, it is definitely beneficial to absorb the essence of "lifeline", which is equivalent to copying the correct answer during the exam.

Therefore, Chu Yuanxi has instructed Yang Yuanmei to contact Penguin Video, and the Ba people also want to play this game. It is obviously excellent to promote their artists.

But this is of no use to Zhao Jie, what he cares about is the promotion effect. "But when we push "Wu Dao Faunjun", we still use the media at station B, saying that these are useless. The interactive game video of Grandma Master at station B is really cool."

Chu Yuanxi gave Lu Yu a color, and Lu Yu immediately coughed and said, "You only know one of them. What is the most important ability of self-media? It is the ability to continuously output content. Station B rubs This kind of hot grandma is basically not a continuous output, so it is not easy to get popular. Interactive video is difficult to make, it takes a lot of effort, but the cost performance is low, and the effect may not be as good as ordinary video, so it is difficult to persist."

Having said that, he gave an example: "The interactive game contest organized by Station B last year has less than 150,000 fans for the gold medal winner, but there is a grassroots who insists on making interactive videos, and it has been more than 700,000 by continuing to output content. Fans have gained 5,000 followers a day, and they have become a big size, which shows that the type is not unattractive."

"Yes, it's also good for pushing games." Chu Yuanxi added, "Before the "Twin Vision" public beta was promoted with interactive videos, now the monthly flow is over 100 million. Let's do a text adventure in "Wu Dao Faunjun" Kind of games are okay? Lu Yu arranged for him."

Zhao Jie was finally overjoyed, because in this plan, he must continue to make content for "Wu Dao Faun Jun" and continue to attract fans to achieve long-term stability. Although you can't eat fat in one bite, you don't have to buy it every day.

The situation like Zhao Jie is more peaceful without an appointment, and there are more exciting ones. For example, Chu Yuanxi glanced at the company WeChat group, and saw that a new recruit planner in the Mediterranean was asking for help in the group, saying that he wanted I bought a PS4 and my girlfriend broke up when she said she dared to buy a game console. What should I do? Can I put it in the company after I buy it?

Chu Yuanxi said, Yu Wenhui, what plane are you running? Don't you take care of your people? Is the company released for the convenience of playing games at work?

Although the corporate culture advocated by the Pakistani people is not so harsh and dogmatic, respecting employees' time, but respect is mutual, and employees must also understand the boundaries.

Of course, for game companies, especially for game planning positions, going to work to play games is not a big deal. It’s just that Chu Yuanxi has been carrying products for so many years, and still don’t know what urination is planned? If you have this kind of righteous status, if you don't use it to play what you like, then it is not game planning!

At this time, the company group was chattering, some said it was needed for work, it was tools; some said it was easy to hide by buying a switch; some said that he would break up with his girlfriend and buy Kou Chi. In short, showing the speed of refreshing the screen

Chu Yuanxi saw that this was not okay, discussing the work one by one, and all these things were very active. Can such a group of workers work?

At this time, he had opened the company system and looked through the information and found that this man, named Li Chuan, was 26 years old. He was recruited to develop the "Enemy of Rome" in the Mediterranean as a numerical value. He was an MMO in the past.

The 26-year-old numerical planner has certain qualifications. What's the situation with this guy? Chu Yuanxi took a closer look, and sure enough, Li Chuan only has a high school diploma!

Chu Yuanxi felt like a scumbag in her heart, asking Yu Wenbin to be talented? In the game business, there are indeed some big guys who have a high school education. I really can't look down on people, but numerical planning still requires a relatively strong mathematical foundation, right? Anyhow, calculus can be good? This is really new.

However, Yu Wenhui has already started to incubate. Chu Yuanxi knew that she would not be able to raise her nose and eyes. Not only could she not, but she had to support it. Compared with Zhao Jie, Yu Wenhui lacked both qualifications and contacts. The qualifications of is only the project manager of "Troubled Times", the contacts are not the first batch of Pakistani employees.

So Chu Yuanxi appeared in the group and gave her own advice: "Ask your girlfriend, will she break up if you buy a Rolex?"

Suddenly, the momentum of screen-scrolling in the group diminished, and the Pakistani employees knew that they should start pretending to be dead. But Li Chuan is a game in the Mediterranean, and he is not familiar with the name Chu Yuanxi, and this answer is not logical at all. Those who swipe the screen before are all very pertinent suggestions, but the magic is that this became the last answer?

So he asked: "Why buy a Rolex?"

"Because you buy a PS4 as a toy, and buy a Rolex as a toy. It is of no use to her."

"But I can't afford a Rolex." Li Chuan had searched the price of Rolex while talking, and the cheap one was less than 100,000 yuan. With his monthly salary of about 20,000 yuan, he can't afford it, but the pressure is also great.

"So you need to know that your girlfriend broke up with you just because you bought toys or there are other reasons."

Li Chuan didn't understand even more. In fact, he understood that his girlfriend meant that he bought PS4 for playing games, and playing games would not have time to spend time with his girlfriend, and there would be conflicts in the future, so he asked him to live with the game in advance. Although a bit fierce, the logic is self-consistent.

So he didn't even understand: "Why are there other reasons to buy a Rolex?"

"You really don't have a life. Whether you buy a luxury car or a famous watch, you will attract other high-quality ladies, okay?" Chu Yuanxi saw that Yu Wenhui had already sweated to her side, and finally typed in: " In fact, I suggest that you divide it directly. Do you still have the New Year if you use it as a solution?"

…………

On the 24th, events happened frequently in the arena. The first is that Ali brandished banknotes to acquire Rukeyun. Don’t look at Rukeyun’s absolute size, it can’t be compared to Huang Tuan and I’m hungry, but it’s actually the sweet pastry in Chu Yuanxi’s eyes, because they do digital payments, and there are more than forty. Million business users.

Therefore, for Ali, it may be that Keyun is just a SaaS software cloud service, worth only one billion, but not for Xiaokang. For Xiaokang, it has more than 400,000 merchant resources, and these resources are very worth getting stuck in when pushing mobile payment.

Not only is the merchant's resources valuable, but if SaaS such as Keyun can be taken down, Xiaokang will have to put his payment into the merchant's list of options. Because, if Keyun provides services to merchants is not free, it is a business, but Xiaokang can use it as a mobile payment tool to exchange resources with merchants to create a wider range of mobile payments.

In fact, this option has always been placed in Chu Yuanxi's mobile payment strategy, but he did not expect Ali to suddenly make a move and lose an option.

Fortunately, the service quality of Rukeyun is actually quite average. It is not the kind that has received rave reviews from the merchants. The hardware functions are two-pointed and the system is really average.

Therefore, Chu Yuanxi hadn't made any shots before because it had to be measured among several competing products, and it was impossible to buy them all. For example, the two-dimensional fire, Huala, and the screen core that was wholly-owned by Huang Tuan last year.

Today’s news made him feel that time is waiting for no one again. Originally, he wanted to take another two or three months before deciding which one would be better and more suitable for a well-off goal. Now in order to avoid greater regrets, Can only be shot in advance. For this reason, Yuan Mu immediately began to work intensively.

The second thing is related to the Pakistani people, that is, Apple and Toutiao suddenly began to card the version number of mobile games. UU Reading www.uukanshu.com requires developers to submit version number qualifications.

"Wu Dao Hun Jun" has a version number, so it has little effect. After Chu Yuanxi heard about it, she sat firmly on the Diaoyutai. But the entire buying circle exploded. Zhao Jie is currently a marginal figure in the buying circle, so he is particularly happy.

The reason why those people reacted strongly is precisely because in the domestic game market, changing wallets and cutting payments are necessities and necessary links in the buying model of many companies. If multiple vest games cannot be put on the shelves together, then the purchase cost will definitely increase further. If you cannot cut payment, you cannot use WeChat and Alipay to pay. You must use in-platform purchases and share the tribute on the platform to further reduce the profit margin. It even turned the original profit into a loss, and exited sadly in the buying price war.

What about not buying? Many games can't survive a day without buying a lot. Just look at the financial reports of my big A-share game companies. How many companies have billions in revenue, and then costs billions, and finally make some hard money. They are all small heroes in the buying world.

Therefore, Zhao Jie immediately went out to cheer. Everyone shouted at this moment, like "Wu Dao Faunjun", which has a version number and does not rely on purchases.

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