Salted Fish’s Self-help Strategy

This difficulty is actually reflected in both Ba people and well-off people. The Ba people’s DKP system is to encourage internal incubation as the first goal. The exchange of options, materials and positions is only incidental, and the use of DKP, in fact, due to the quantity problem, Chu Yuanxi’s initial idea is to compare with the multi-player team mode. Appropriate, otherwise the incubation funds are not enough.

Judging from the results, it must have gone wrong. Since Yang Jiangang, no one has been hatched in a group, but the other way round, no one can successfully form a group, and the internal resistance is too great.

As for Xiaokang, the original intention of the OKR system is to allow employees to accept tasks within the company as a copy of the team, and core members submit reports-pull people from within the company-review-determine task distribution. As a result, it naturally turned into a project team with a few people assigned to take on the task. Very few inter-departmental teams were successfully organized, and every time Chu Yuanxi had to personally sympathize.

This kind of corporate culture makes the rule makers want to say nothing, no matter how good the rules of the game are, it is useless for players to play less.

Spiritually, Chu Yuanxi stands on the position of giving employees more time for themselves. Whether employees use it for games, life, business promotion, or delving into something valuable, it is not like 3M. Also set aside working hours for employees to do what they like.

Hearing what Liang Kennian said at this time, he had to say something like this: "Although it is not, it has some meaning. Unfortunately, the actual situation is not ideal. Now, Professor Liang, I think your situation is okay. The money is over when our company is paid out. Then, talk something specific?"

Liang Kenian secretly breathed a sigh of relief, and said to his heart that this Chu Yuanxi was quite on the road, knowing that he would take the initiative to bring it forward. The so-called specific points are, of course, his salary after joining the company, such as salary, position, rank and options. But if he asked him to bring it up, it would seem very humble.

However, the salary that Chu Yuanxi sent him is really...Why are the Ba people who joined the job instead of being well-off?

"Because the well-off CFO has repeatedly warned me about cash flow problems, and has reached a consensus on New Year's Eve to temporarily stop expanding, that is, not to create new jobs." Although Chu Yuanxi did not think Yuan Mu was making a fuss, cash flow The problem is indeed a problem that must be paid attention to, but it does bring certain constraints and cannot open up the constraints on spending money.

However, he is a reasonable person and value commitment. Since he has promised not to expand temporarily during the special period, no job will be expanded. Therefore, he said: "Although the Ba people are not one unit, they are strongly related to each other. It's also a consultant from Lianba, the same."

Liang Kenianxin said that if I join Pakistan, I can learn more. However, the actual annual salary of 350,000, plus DKP and bonuses, is much better than continuing to stay in the current position. It is just a circle of industry, university and research.

Moreover, the Pakistani Group has achieved fame no matter how it is said, and the well-off is still "waiting for success". From the perspective of resuming the resume, the actual combat experience of the Pakistani Group's senior consultants will definitely be beneficial to future development. At that time, as the think tank of President Chu of the Pakistani Group...

"Professor Liang." Chu Yuanxi interrupted Liang Kenian's imagination suddenly, "I will arrange the tasks for you after entering the job. The first task... well, the first task is to study Xiaokang brand marketing. Strategy, how?"

Liang Kenian was very surprised, "Ah? Didn't you ask me to be a brain researcher for strategy?"

Chu Yuanxi said that the strategy or something is still a matter of face, and originally wanted to find someone to provide me with ideas, but Feng Lin, this unreliable person, didn't tell me in advance that you are so young, so I had to forget it.

"The think tank is right, but I don't want you to be the kind of think tank like Ma Di, who is wise but has no practical ability at all. So my idea is to do something practical first."

"But you need to create a brand marketing strategy for Xiaokang. You should find a top professional brand marketing agency like "Hua Yuhua"."

"Isn't this for you to practice?" Chu Yuanxi laughed, because Xiaokang's brand building plan does not need to be faked, but it is good as a novice guide. "People say that Pakistan is a game company. According to the idea of ​​the game, you have to do some tasks in the Novice Village before entering the main world."

In fact, the advice given by Liang Kenian is quite reliable. Huayuhua is a very well-known brand design agency in China, and has served many successful companies such as Michelle Ice City, Xibei Noodle Village, Lao Niang Jiu, etc. Some people may hold different views on whether Michelle Ice City is successful, but in Chu Yuanxi's view, both Zhengxin Chicken Chop, Michelle Ice City or Wallace are more successful than Ruixing.

Of course, Luckin is also very successful in some ways.

Moreover, the original world of Xiaokang did give Hua and Hua a demand, but Hua and Hua is good at packaging single products, starting with logo, image design, selling points, comparative advantages over competing products, etc., to brainwash users and provide various Various details, even a package solution including shelf placement, etc., allow the brand to be recognized and even remembered by users.

This is a bit different from the needs of the well-off, so in the end Chu Yuanxi thought of establishing her brand image through the well-off movie.

Thinking of this, he said: "And you don't have to draw a circle to put yourself in the role of a think tank. If you study economics, you must know a little about finances. Is there any measure of being a CFO?"

"This……"

Liang Kenian opened his mouth and was considering how to talk. Suddenly, Lao Liang's face appeared on the screen again, and he poked his head out from behind, saying, "Don't play around, Chu Yuanxi, but Nian is still fine. , But his experience is all in the academic world, at most it is the experience of doing thought experiments. It is enough to jump into the industry at once, and the CFO has nothing to think about."

"Who is born with experience?" Chu Yuanxi disapproved, "You knew me in 2013, did I have any experience as a CEO at that time?"

"But you have a complete process from nothing to something." Lao Liang was like a tongue twister, but Chu Yuanxi could understand it.

Therefore, he said: “I’m not telling you that Xiaokang can’t provide this process now, but Pakistani people can do it. The company incubated by Pakistani people has already incubated a peak visual effect to the B round, and two others have just started to incubate. In this kind of incubation, my experience can provide all the processes, and it should be able to produce a lot of experience, but I have eaten all these experiences. The problem is that my experience slot has long exploded, which is quite a waste.

In fact, the Pakistani Group itself has a subsidiary responsible for investment, but it has always been owned by me. It has not built up the shelf, and it has not operated like a normal investment company. It has neither research nor jungle. , No foreign investment at all, it is an incubation business that serves Pakistani people. Do you understand what I mean? "

Even through the display, Chu Yuanxi could feel Liang Kenian's eyes light up. Maybe he is not enough to be CFO, but he should be able to do financing evaluations for Mediterranean Games and Gobi Networks. Therefore, his position is actually a senior consultant of Pakistani Investment.

After all, the business logic of Xiaokang is still too complicated for ordinary people. Not only is it complicated itself, but it is also more complicated in terms of how to borrow the power of Pakistani people. Even after Yang Heng, who has actual combat experience, Chu Yuanxi hired him as a consultant, he opened up other information except online content to him. He also spent a lot of time without getting it through, and then the process was forcibly interrupted by Chu Yuanxi. , Hastily started the journey of starting a business again.

Compared with Yang Heng, Liang Kenian was born in academia and has relatively clean relationships. He is also the son of Lao Liang. He has an advantage over others in terms of trust and is a good seed for CFO. The reason why Chu Yuanxi has never hired a CFO for Pakistani people is that Xiaokang is also directly involved in Yuan Mu. Is it because of Yuan Mu's outstanding ability? No, it's a trust issue.

Chu Yuanxi doesn't care about what other companies do. Anyway, for him, the CFO must be a person who is completely trustworthy, otherwise it would be better to work hard and forget it. The finance line is very important to him.

For example, cash flow, which may also be a secret for many companies, but for Xiaokang, based on the experience in the world of Chu Yuanxi, there will definitely be more than one period of very weak cash flow during the rise of the company. If this situation is leaked, nothing may happen, but it can also be fatal, so the key position must be a trusted person.

In any case, it is quite happy to conquer Liang Kenian. Chu Yuanxi feels that Liang Kenian should be at the level of the Yellow Turban military commander. Although he may not be particularly strong, he can at least fight against Guan Gong. More than thirty rounds, that's fine. It's not realistic to get Guan Zhang and Zhao directly, but Guan Hai is pretty good.

Speaking of Yuan Mu, he actually used his cell phone, but Chu Yuanxi was inconvenient to interrupt because of business affairs. When the video was over, he hurriedly read WeChat and found that what Yuan Mu had passed over was a secret. At first, Chu Yuanxi needed to find someone to entrust him with the important task of collecting information. Yuan Mu took the initiative to ask for it, and it seemed that it was fine.

It says that yesterday, the first day of the first lunar month, Mido (Uh, the name of this company was changed from the author to Mido to avoid trouble) was completely unpretentious. Instead, it asked a group of investors to discuss financing. However, it is bond financing, not equity.

Mido financing? Chu Yuan Xixin said that this is a major event. As a large-scale supermarket chain that was privatized and delisted from the Xiangjiang Exchange, it occupied more than 30% of the supermarket market in the Imperial Capital and developed a small store in Mido, which was regarded by Xiaokang as its biggest rival. The size of Mido is already considerable. In 2019, sales of more than 50 billion yuan, and more than 300 new stores opened a year, it is a properly 100 billion-level giant.

If this volume of equity financing is opened, the level of complexity will definitely explode, because a large number of interest-bearing debt issues are involved, and bond financing is very simple and much faster.

Chu Yuanxi smoothly sent a video invitation to Yuan Mu, and soon the video was connected. Yuan Mu was putting on the mask with this bunny ear headband.

"Do you still know the information about returning to this palace? What business is so important for the big holiday? It's only the second day of the middle school today!" Yuan Mu felt neglected, "Domei, what do you think is going to do this financing?"

Chu Yuanxixin said that it must have something to do with our well-off, otherwise Yuan Mu would not kill and make a series of calls. If it is related to Xiaokang, either it is to carry out mergers and acquisitions upstream, or to go downstream to brainwash users? Reminiscent of the data that Xiaokang saw when he got up this morning and saw the surge in the business report on the first day of junior high school, as well as the New Year’s Eve and before, he quickly turned his mind. It seems that after a few sentences with Yuan Mu, Quickly issue new instructions.

"I guess... I guess Mido is planning to merge? M&A upstream supply chain? Fresh supply or short-term guarantee or packaged food production and processing enterprises?"

"Ah? Do you have other sources of information?" Yuan Mu was so shocked that the mask almost fell off. He was in a hurry, saying that you don't trust me so much?

I saw Chu Yuanxi shook his head: "But it didn't. You are so clear that you are reminded, don't you know that Shanren pinches it?"

Yuan Muxin said that I make you stinky! She suddenly sneered: "Then you can pinpoint who they are planning to acquire?"

An unpleasant feeling suddenly rose in Chu Yuanxi's heart. Reminiscing about the task assigned to Yuan Mu before, he slapped his lips and asked, "Tian Xian matches?"

"Bingo!" Yuan Mu cautiously reapplied the mask, "I plan to acquire six or seven supply chain companies, large and small, and Tian Xian match that you want to get involved is among them."

"Sigh...Middo also borrows for a merger of this scale?"

Chu Yuan Xixin said that Mido is a billion-dollar player, and he often manipulates tens of billions of mergers and acquisitions and borrows, and he has a very large hand, and Tianxian is still the target of Xiaokang's current size suitable for hunting.

"It's definitely not all Tianxian with this scale." Yuan Mu said amused. "People have also discussed whether to merge Xiaokang, otherwise how would I know?"

At this point, she became more serious, "I tell you, in the past few days, Mido’s business has exploded, do you know? I understand a little bit, which is extremely scary. I feel better than us. I mean the business model is stronger than ours."

Chu Yuanxi said that you feel too right! How many years have they been working for a well-off society and only a few days? Apart from other things, people have delivery services. This well-off is not available now, and stores of all sizes are opened together. Supermarkets have become the central warehouses of small stores. This model has a huge increase in the efficiency of logistics use, which is of course stronger than ours.

Just listen to Yuan Mu solemnly said: "Recently, due to the dual factors, Meiduo’s manpower has not recovered, and the demand for orders has skyrocketed. It must be said that the pressure must be particularly great? But the supply chain is very fierce. The store can sell more than 10,000 catties of vegetables a day, which is twice as much as usual. Not only that, but people have the ability to keep the production area from shutting down and set up a huge special fund. Not only did they not pressure the account, but instead paid 50 million to the farmer uncle in advance. "

Chu Yuanxi took a breath and said nothing.

In fact, Xiaokang’s recent sales have also skyrocketed. Originally, he thought that business would be affected by a dual factor, but the result was upward. The passenger flow has dropped slightly, but the price per customer can’t be increased by six or seven times. Everyone can’t wait to buy until they can’t get it. A single order of around 100 yuan is the norm, and customers suddenly become extremely insensitive to prices. The goods are relatively slow, and the goods that are often pressured are sold out.

This situation made Wei Liliao, the marketing director, called Chu Yuanxi three times in a row yesterday, reminding him not to issue coupons, and was called back by Chu Yuanxi, telling him: "There is only one reason why coupons are not issued. , The supply chain has collapsed and we can’t bring in the goods. Otherwise, we must send them out. Don’t be fooled by the little money in front of us.

Combined with what Yuan Mu said, the most important thing in the next order to be issued is clear at a glance...

Just listen to Yuan Mu continuing to say: "Then, they took temporary measures to upgrade their distribution. They stopped entering their own warehouses. They went to the supply chain to pick up the goods directly, and packaged them from the manufacturer to the door of the user community. I remember you said before. When the time comes, we will offer home delivery service. This is the routine, right? They did it directly, and they did it casually on a temporary basis. In short, they tripled their orders and still handled pretty well."

"This is really awesome!" Chu Yuanxi nodded solemnly, "but we are not bad. Our orders have increased six times, and the service of rest assured purchase has been optimized, and the fresh products have been increased. Optimized logistics."

Yuan Mu's attention has been on the outside recently. I really don't know what happened inside. Chu Yuanxi hadn't arranged anything for her by the remote commander by telephone before. At this moment, he was completely stunned. Just listen to Chu Yuanxi continue to add: "In fact, all new retail is exploding, and it can basically be understood as Double Eleven. This state will continue to be Double Eleven every day."

In fact, in a well-off business format, as well as the current special form, it is almost the same with or without delivery services. The delivery staff of other homes are basically blocked by the community, and half of Xiaokang's stores are located next to the community, so in the real scene, it makes no difference whether users go to the door to get the delivery or go to the Xiaokang store. Even the back doors of some retail stores are directly opened in the community. Although the property asks to lock the door, there are still windows, just to deliver packages that you can buy with confidence.

Of course, those stores opened in commercial districts become Qingshui Yamen, which is impossible. For this reason, store management and control have begun to mobilize personnel, and idle shop assistants are being deployed to avoid droughts and floods.

At this point, Yuan Mu calmed down, but Chu Yuanxi was rather anxious, "I will immediately open a WeChat conference call to set up some tasks, and you happen to listen to it."

"You wait!" Yuan Mu hurriedly rushed to talk~www.wuxiaspot.com~ If our orders are so explosive, do you want to advance the financing time? Start to melt B round now? "

"Huh?" Chu Yuanxi was very surprised, "Is it used? What are our current financing needs? How high can the valuation be called?"

"Valuation? Don't you make Pre_B 10 billion? It's definitely okay to talk about it based on 10 billion? Don't just consider the demand. I consider the situation. Now the sales are exploding, the situation is just right."

——————

Thank you Xie Yusheng and Free Mind for their big rewards.

Thanks to AT2001, Kinsin, Bai Dachun, QK2 and other big guys for their big rewards.

Thank you for the coolness, iron man, spirit Xiaolei, Xiao Ah 5, MAX, Xiaowang smile, ZACHARY8, silent reading of life, if I die, I will be happy and a few digital ID book friends for their rewards.

Chapter list of self-help guide for high-speed text hand-playing salted fish