Salted Fish’s Self-help Strategy

Chapter 983: Find the target

After Chu Yuanxi drew the brain map, he wrote the deduction as a document and saved it. After a year, he could start the retreat of VR equipment-related investment.

The reason why I am not in a hurry is how slow it is to develop large-scale games. It will take at least half a year in the Mediterranean. Even if the head-mounted display equipment is built from scratch, it is easier than making mobile phones.

To be simple is not absolutely simple, but there are relatively abundant domestic talents. Therefore, Chu Yuanxi only needs to think about the process and speed of Rebs from the establishment of Xiaomi to the listing of Xiaomi Mi 1. The headset has really started to work, and there will be absolutely no problem in working out for most of the year. The life of the program integrator It's so unpretentious and boring.

Of course, this is not to say that there is no technical content to make a headset. Integrated helmets must pursue user experience. This is an advantage that paper helmets + mobile phones can't compare. At present, there are many physiological problems that prevent VR devices from becoming mainstream, such as eye fatigue, frame rate causing dizziness, etc. Only specialized devices can find solutions.

Only a good experience can occupy a large amount of user time, and can really become the entrance of users and develop into a large-scale application platform.

But this matter has common sense in business, called "the need to continuously iterate products", so you don't need to worry about it from the beginning, and it is impossible to expect the first model of the first product to be on the market to be perfect. The perfect product always lies in the design draft, and the user experience of the physical device can only be improved through constant trial and error. Even Apple's mobile phones, the first three generations of products are the same, knowing that Iphone4 was born to be considered the first master.

One thing that Chu Yuanxi knew very well was that in many cases, a business should be based on reality, not dreams. Dreams are the driving force and must be pursued, but not at the cost of overturning. To put it another way, being an entrepreneur is not a matter of doing what you want. In the end, whether the development direction of the enterprise deviates from the entrepreneur's idea depends on whether it has strength.

For example, scientific research strength. If you have Huawei's scientific research capabilities, you can certainly develop it as you like, and you are not afraid of any subsequent waves. However, the zero foundation of Israelis and Palestinians has to insist on a sense of direction and forcibly launch a large platform plan. Then the possibility of car crashes and deaths must be faced squarely. And don’t look at Pakistani people’s high cash reserves and absolutely cannot withstand this level of failure. It is not that losing money will cause the company to go bankrupt, but that losing money will cause the company to dare not do anything because it hurts its hands.

Relatively speaking, the spread of the well-off society is much simpler, and all that needs to be done at this time is mergers and acquisitions. This is also the reason why Chu Yuanxi likes to be well-off. Once the business structure is formed, in game terms, what remains is Frame A (Attack attack) has passed.

Nowadays, the well-off society is in the unfinished state, so we can't frame A, and can only focus on A. For example, fresh food processing companies are good targets for mergers and acquisitions.

Then, due to the digging of Koala's senior management, the third in the second, the whereabouts of the chief marketing officer CMO who did not choose a well-off society instead attracted Chu Yuanxi's attention. He went to a toB fresh food processing company called Tian Xian Pei, and became a COO directly after the past.

Xiaokang does not have a COO, because in fact, Chu Yuanxi has already done the work that ordinary corporate COOs should do. He is the one who listens to reports from various lines, so there is no set. Chu Yuanxi said that this is the reason that guy didn't choose Xiaokang, meow?

However, because of this incident, Tianxianpei, a newly established fresh food processing enterprise located in Eastern Guangdong Province, entered Chu Yuanxi's vision. Of course, this is not entirely the reason. The well-off Guangdong Province must also purchase fresh food from outside. The suppliers selected by the supply chain also have fresh foods, and they have given them a high evaluation.

Then Chu Yuanxi did a little research and found that this house seemed to be obviously underestimated, because the goal had two prominent bright spots.

Tianxian Distribution is better from procurement to production to logistics distribution, especially logistics. Maybe this is why they named Tian Xian Pei? That is to highlight the freshness, and highlight the matching.

Xiaokang’s own fresh food flow, the standard itself is relatively high, and it is required to replenish the goods three times a day to ensure freshness. This is based on the establishment of multiple distribution centers and processing plants after the money is spent, directly against the standard 724 , But this is in the Imperial Capital. Eastern Guangdong Province currently does not have such a configuration at all, and it is not needed at present, because both cities have opened ten stores in designated areas as flagship stores, which has a seed effect, and the pressure of logistics has not yet appeared.

But in the next stage, when re-engraving Milestone 4 of the Imperial Capital, the same configuration must be established. It is also for this reason that Tianxian Pei was brought into view by Chu Yuanxi, because Tianxian Pei's logistics also meets the requirement of three times a day.

This is quite difficult for a toB company because it first needs to invest in logistics to have logistics capabilities. Can this capability recover costs in future operations? In the face of huge investment, many companies choose to forget it.

But for a convenience store, this is equivalent to an angel, because the best fresh food is of course delivered directly to the store directly, rather than in the convenience store’s own logistics. This is why Xiaokang built his own fresh food processing plant in the Imperial Capital.

Even so, the Xiaokang Emperor did not always ask for all fresh food, because there are many types of fresh food, such as bento, rice balls, sandwiches, salads, etc., all of which are too luxurious to make by yourself. Therefore, it is still necessary to purchase from outside, and it is purchased from many fresh food factories, because each fresh food factory basically focuses on one or two things. Few people who make dumplings make salads, and few who make salad make bento.

The fresh food processing of the Xiaokang Imperial Capital is actually based on external supply chain procurement to formulate its own logistics and production strategies, and its own fresh food processing is mainly to fill the gaps.

And Tian Xian Pei can actually span a dozen different models, which is another awesome place. If you think about it from another angle, people have this ability, and they can open their own convenience store chains anytime, anywhere.

Everyone who is a new-style convenience store knows one thing, that is, fresh food is the real core barrier of convenience stores. This is why the convenience stores are not worried when Luckin enters the fresh food to grab business with convenience stores. Brother, unless you open a convenience store, you can’t take it away!

The reason is that fresh food logistics and ordinary logistics are not the same logistics at all, at least more complicated than Ruixing's logistics. In addition, there are management thresholds, digital means to realize the monitoring and early warning of fresh food commodities and so on. So making coffee in convenience stores is easy, but Luckin wants to make fresh food not so easy.

Therefore, Tianxianpei's current round B valuation of 150 million yuan can not reflect its value at all!

Even if it can be reflected, it is not a loss, because for the well-off, Tianxian match has an additional premium.

That is, Xiaokang will start to make the "Quality Life" series of products in the future and brand it. The current stage is to look for OEMs to do OEM. The next stage is to prepare to build a factory for production. By Milestone 7, it will be completely self-sufficient.

When all these steps are completed, Xiaokang will be able to launch a large number of private domain products, which other people want to buy cannot buy, only Xiaokang can buy them. Once this kind of product appears hot, its ability to absorb users is absolute, and because it does not seek to sell to the whole society, it only needs its own user approval, and it is backed by a well-off set of online systems, making brand operations more difficult than Ordinary food is much easier.

When other people see that they want to copycat? Sorry you have to start research and development.

However, whether it is OEM or independent production, to exert efforts in upstream production requires experts in the food and beverage field and major production workers. Otherwise, it is impossible to make a burst of money. These experts and major workers have not yet seen the eye. This is also the reason why Chu Yuanxi digs Koala's chief product officer. CPO will work for a long time in the future.

Chu Yuanxi's original plan was to hire regularly and cast a net widely in society. This is of course possible, especially if you have the connections of Xu Xin, looking for suitable people from the huge industrial chain, the problem will not be too big.

But in the final analysis, this is the hard power that Xiaokang itself lacks. If it is analogous to scientific research strength, assuming that Pakistani VR headsets have this level of hard power, they will go straight to the horse!

But Tian Xian Pei has relevant experts and great workers, otherwise it is impossible to play with so many types of fresh food processing. This is another reason why Chu Yuanxi was quickly attracted by it.

The core problem of a well-off society is people. Bringing people over is actually more important than buying a company for money, because the human factor can be passed on and mitotic.

This premium is quite large for Xiaokang. It is already very worthwhile to buy ready-made production lines and logistics and to get hard power. This matter can be said to be urgent.

Therefore, on New Year’s Eve, Chu Yuanxi sent an e-mail to Yuan Mu, Liu Lu, Xu Xin, and Hu Shiheng, wanting to start M&A preparations.

Pre-M&A adjustments are much stricter than ordinary surveys, especially Chu Yuanxi, who started pre-adjustments without communicating with the other party, which is quite offensive. However, Tianxianpei, as a standard toB manufacturer, is considered to be a well-off supply chain upstream. In the convenience store industry, mutual investment with the supply chain is quite common. Therefore, Xu Xin and the others were not surprised when they saw the e-mail, it was just that Chu Yuanxi's request was a bit too much and asked for holding.

Then Hu Shiheng quickly said in the WeChat small group: Chu Yuanxi chose a very good target, because I know that Meiduo and Yishengxian are asking prices.

Chu Yuanxi was taken aback at the time, and said to her heart that I reacted quickly enough. It seems that the abilities of friends and merchants should not be underestimated?

Xu Xin: Didn’t Tian Xian match just finish round B soon? What is the purpose of their asking price?

Hu Shiheng: They all want to buy shares. Xiao Chu is more ruthless and wants to merge.

Xu Xin: Then take a closer look.

Why did Chu Yuanxi feel a little bit wrong looking at it? Ordinarily, in the style of Sister Xu, shouldn't it be a big deal at this time? Shouldn't you say that if it's good, then you should shoot money? What about your confidence? Is it because of today’s New Year’s Eve and tomorrow’s Spring Festival?

But immediately Xu Xin talked to Chu Yuanxi about Gan Xin buying food.

Suddenly there were a large number of orders for Ganxin Shopping in the past two days, specifically since noon yesterday. You must know that it has only been 20 days since the shelf for Ganxin shopping for food has been set up. It is still in the trial operation stage, and the coverage is only in Eastern Guangdong Province. The throughput is almost the same as the demand of 20 well-off stores. Suddenly received a large number of The order is of course dumbfounded.

Therefore, this dumbfounded was also transmitted to her old man's side through the CFO dispatched by Xu Xin, and Chu Yuanxi was not surprised at all.

However, the reason is very simple. When a big holiday suddenly happens, people are staying at home and don't plan to go out. Then, don't you have to go online to buy food?

If there are more online grocery shopping, those toC fresh food e-commerce companies are of course cool, but the purchase volume of Hongfeng will inevitably become a bottleneck. Naturally, it is a logical choice to find toB to solve it.

It's a pity that most of the fresh food that Sister Xu previously voted has already fallen, and it hasn't survived this time window.

The factor of this time window is still quite important. I think that in 2003, Brother Qiang Dong was forced to move all offline businesses to online sales because of SARS and found that everyone was not going out. Then I found that the business was okay, so after SARS, he still insisted on closing the offline store allin online, which gave birth to a big dog.

Therefore, Chu Yuanxi had a brief chat, preparing to watch the Spring Festival Gala.

At this time, he had returned to his villa. Yu Yanan had already gone home. Feng Lin wanted to take Chu Yuanxi for a foreign tour, but Chu Yuanxi felt that the situation was not right and he had to sit down, so he had to decline.

Feng Lin is also a wolf slain. Chu Yuanxi's refusal to go on her own makes Chu Yuanxi very worried. It is not about her personal safety, but because she is afraid that she will be infected. When you come back, you should isolate yourself first.

As a result, the Spring Festival Gala hadn't started yet, and Yang Jiangang suddenly sent him WeChat. Chu Yuanxi thought it was a WeChat for New Year's greetings, but when she saw Yang Jiangang asked: Old Chu, do you think I should take advantage of these two days to do a wave of promotion?

Chu Yuanxi opened the WeChat phone directly: "What do you think?"

"I thought, seeing that no one can go out during the holidays. Everyone is staying at home. The New Year's Eve and the Spring Festival are fine for two days. After the passing, they will definitely hold back their shit. And it means that the holidays have to be extended. Isn’t it a good opportunity for me to do promotion? People who didn’t have time before have time now. I shouldn’t catch some people on board?”

After speaking, Yang Jiangang was uneasy, because according to the previous process, the ideas he put forward would basically be pointed out by Chu Yuanxi as false, either because the business logic was incorrect, or the consideration was not thorough, or they were dismissed as crooked ideas. There are reliable times. So when he had an idea this time, he was holding the idea of ​​"it's not bad to criticize anyway," and habitually put it forward and waited for rejection.

However, Chu Yuanxi's reaction this time was silent. After waiting for ten seconds, Yang Jiangang became anxious and asked, "How is it? How can you tell me that is not reliable?"

Just listen to Chu Yuanxi slowly asking: "Are you not in line with the plan?"

"I call it a contingency..."

"Okay, I think it's okay for you to adapt to changes."

Chu Yuanxi could really think of a reliable operation suggestion over the phone, and it was not bad to seize the opportunity!

"Oh, do you think it's okay?" Yang Jiangang beamed his eyebrows, even better than getting a big red envelope for the Spring Festival. "Then I will wait for Kuaishou Douyin's round of coin red envelope activities to pass. The feeling of rounds?"

"But are you progressing well? Do you have a face to see others?"

Speaking of the peak visual effects development progress, Chu Yuanxi still feels unreliable.

It's almost February now, and the milestone of peak visual effects will be another important point in March. Last year, Yang Jiangang was able to show people the demo version and the official animations, but in March, he had to show people the films compiled by ordinary users before he could proceed with the next stage of financing.

The difference between the two is not attentiveness and proficiency, but later. In the official version, taking "Animal Company" as an example, Yang Jiangang can take it out for post-production after editing the animation, or he can directly insert the post-production. After all, the platform is in his hands and the post-production effect he wants to add is " "Special cases" are entirely possible.

Of course, Chen Kuo didn't think so. Each special case was a patch, a dog skin plaster on his face.

However, ordinary users do not have such convenient conditions. It is not difficult to make "moving pictures" according to the tutorial list. Dubbing can also be solved, but it is a very difficult problem in the later stage. Chen Kuo will never make special cases for ordinary people. patch.

The long-term solution to this problem is that the Pinnacle Visual Effects platform supports post-processing and realizes fast rendering, allowing users to increase post-effects as they wish. However, good special effects need to use textures and shaders to display light, shadows and art, and then render them in real time. The expression of each special effect is different. This technical requirement is extremely difficult to achieve, and the workload is greater. It is a long-term engineering.

However, if Yang Jiangang's products do not require post-production at all, the quality of the animation is really very low, and it can only be simply baked. In addition to having a particularly good brain, it is difficult to generate competitiveness in today's rich entertainment market.

Of course, those who do the platform are most afraid of the lack of competitiveness in their content, so this problem must be solved.

Before Yang Jiangang was able to deal with it, it was because the UGC users who participated in the initial stage had a benefit. Peak Visual Effects signed a contract with Youtu, and the head film can be put on Youtu. Since this kind of film on Youtu has to leave Pinnacle’s own platform, it must be captured as a finished film and sent over, so it becomes a special effect on the finished film. This is an ordinary workflow, nothing new and no difficulty. .

As for other jokes, what are the later ones? It costs money to do the later stage, dear. When it comes to money, self-entertaining UGC users no longer struggle.

But he wants to make a big push in the real sense, it is impossible to leave blank here, then it is a joke.

In my impression ~www.wuxiaspot.com~Chu Yuanxi remembers that Yang Jiangang's previous solution is actually quite funny. The first solution is to provide special effects tools and Shader, allowing users to add special effects, like inserting characters into the scene, inserting sound effects, adding special effects resources of the finished product, instead of following the film post-production process.

——————

Some readers said that you think you write realistic literature? I'm not that I don't have you. Don't talk nonsense, but not mentioning a word in this book must be too much, right? What is unique about this book is that it writes about the present rather than going back to ten or twenty years ago.

Some readers say you write a thesis? The recent photos are bitter and hard to understand. I'm so sorry about this. There are several key points in this book that must be discussed clearly, so that the business logic and technical realization can withstand scrutiny and have a solid foundation. Otherwise, the book is also worthless, and it is no different from ordinary urban YY making tens of billions. So I have tried to compress this chapter...

There is also chapter 582 yesterday, and it’s gone by night, so I panic...

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