Reborn Tokyo Golden Age

Even in China in later generations, monthly sales of a certain model exceed 10,000, which is a great achievement.

Of course, this is incomparable with the average sales volume of 20,000 to 30,000 yuan a month for all of Di's electric vehicles.

But that’s China, and this is neon.

China has a population of more than one billion, while Neon only has more than 100 million people. In terms of market size, the two are completely different.

And for a place with a bigger bean like Xiaoli, if the monthly sales of new models exceed 10,000, it can definitely be considered a great success.

What really surprised Shirakawa Kaede was that it was not yet the 1990s, and Neon's car market could reach this level.

I don’t know if it’s because of the bubble, or because the Legacy series is good enough.

Or both, and one is indispensable.

After all, it was a bubble era, and people’s purchasing power exploded. A luxury car worth four to five million yen is like buying groceries, and even a loan is rare.

Seeing Shirakawa Kaede's surprised expression, Nakamura Takao said proudly.

"Shirakawa-san, you may have forgotten that the consumption tax will be implemented starting from April 1st.

I have to say that the information you revealed was very accurate. Our "new 3-character car development plan" will be launched soon. "

After Nakamura Takao reminded him, Shirakawa Kaede suddenly remembered that the consumption tax that had caused a lot of fuss was about to be officially introduced to the public.

As for why consumption tax affects car sales, and what is the ‘new 3-digit car development plan’?

This needs to be viewed together with Neon’s current environment.

Why was the Subaru Legacy, positioned as a luxury model, able to sell nearly 20,000 units in the first three months?

In addition to the eye-catching full-color LCD screen, Neon’s social environment at this time is also a big help.

It can be said that this is the power of bubbles, but that is just the appearance.

Since 1987, the sales volume of Neon's luxury models has been rising steadily, but it still pales in comparison to the soaring housing prices.

From 1985 to 1989, wages more than doubled, housing prices increased more than six times, and land prices in Tokyo were even more elusive and out of reach.

As a result, many young people who have just graduated feel that their dream of “My home” may be shattered in their lifetime.

Thinking about the ridiculous housing prices, they don't want to save money to buy a house. It's too late to save money anyway.

Although it is impossible to buy a house, it is also true that wages have increased. When you have money in your hands, you naturally want to spend it.

Coupled with the crazy social environment at this time, young people soon became the first platoon to stimulate domestic demand.

It was just a small matter of eating and drinking. Looking at the quite generous salary in his hand, the car came into the young man's sight.

I can’t afford a house, but I can afford a car. Besides, how can an errand boy who wants to be a goddess do it without a car?

It just so happens that at this time, car prices have remained within a reasonable price range due to fierce market competition.

For example, the prices of Toyota Corollas and golf hatchbacks for students, which are currently on the market, basically fluctuate around 1.6 million to 2 million yen.

This price is not difficult for new employees, and they can get it with half a year's or one year's salary.

It has become common for employees of large trading companies to replace their cars with higher-end luxury cars after receiving bonuses after joining the company for two years.

Comparatively speaking, "My Car" is easier to implement than "My home".

In addition, buying a car is no longer exclusive to those who have entered society. There are not a few students in school who buy cars, and there are very many.

It may sound outrageous, but that's the reality.

In 1987, Neon Volkswagen first launched the "Student Loan Car Purchase Plan". The model launched at that time was the second-generation golf hatchback travel version, with a standard price of 1.88 million yen.

Volkswagen targets junior college students. Students only need to pay 10,000 yen per month during school to pick up a car.

The remaining balance will be repaid in a monthly amount of RMB 30,000 to RMB 70,000 after taking office, with a maximum term of 5 years and an interest rate ranging from 25 to 50%.

Not to mention that this program is very successful, with many students signing up, and they are basically settled within six months to one year after joining the company.

Some students who are quick-thinking have already secured their loans during the predetermined period of the briefing session.

After all, in order to rob people at this time, clubs not only send large and small gifts, but also rush to pay student loans.

A loan of one to two million yen in exchange for a college student is a great deal. This amount of expenditure can sometimes be spent in one night with a few reserved students.

So in Neon at this time, buying a car is really not a difficult task, even if you are a college student with zero monthly income.

Since there are more people driving, many of them are students.

So what would those people who used to drive Corollas and Golfs think?

Of course it's a car change, the neon lights at this time are very exaggerated.

After owning a high-end car, the social phenomenon of "ranking according to the car" and "looking at the car with a dog's eye" has also occurred frequently.

This is the reason why Nissan CIMA is selling like hotcakes. It just so happened that not long after CIMA was launched, Subaru’s Legacy was also launched.

When it comes to status symbols and unique gimmicks, you have to look at Legacy's full-color LCD instrument.

For the "errand boy" who used to be a goddess, a Corolla is enough.

But now it’s no longer possible, the lowest is Toyota SOARER, Nissan CIMA or Subaru Legacy is the way to go.

Especially Legacy, the goddess stretches her neck like a curious baby every time she gets in the car, not to mention how satisfied the errand boy is.

A slender and white neck, with the faint fragrance of hair. The errand boy yelled in his heart, the 5 million yen was well spent~!

Because of this comparison mentality, even a BMW E32 is now embarrassed to drive into Roppongi.

Otherwise, people will laugh and say, "Look, everyone, this is the Corolla from Roppongi~".

Haven’t you heard of the popular jingle at this time?

Corolla for general employees, Crona for the section chief, Mark II for the director, and Legacy for the president. Note: Legacy is limited to the deluxe version.

Behind this jingle is to poke fun at the strict hierarchy of Japanese society by using the currently popular low-, mid-, and high-end models.

But in fact, these days, it’s common for ordinary employees to drive Legacy.

It’s not uncommon to get in and out of a car, because there are more and more crooked ways to make money.

No matter what age or where, success or failure depends on money.

What Bai Chuanfeng has to do now is to further promote Legacy to the public and further lower its purchase threshold.

The consumption tax that will be implemented in April is an excellent boost. For this reason, Shirakawa Holdings and Subaru have jointly formulated the "New 3-prefix Automobile Development Plan."

Although many people oppose the 3% consumption tax, it is actually a good thing for the automobile industry.

Because although consumption tax has been added, the previous item tax has been cancelled.

In this era, the Neon government divided the item tax on passenger cars into three levels.

23% for ordinary passenger cars, 18.5% for small passenger cars, and 15.5% for light vehicles.

Doesn’t it seem that there is not much difference at first glance? But when we focus on the actual price, the difference is huge.

Take the current model as an example. The official price of a luxury version of the Legacy is 5.4 million yen.

Calculated based on the 23% item tax, this is 1.242 million yen. Including the car tax of 81,500 yen for vehicles with an engine displacement of 2.0 to 3.0 yen, the total is 1,323,500 yen.

This is not over yet, there is a final vehicle inspection tax of 43,000 yen, totaling 1.3665 million yen in additional expenses.

In other words, the landing price for people to buy a Legacy is 6.7665 million yen.

This is almost equivalent to more than double the annual salary of ordinary people. With such high expenses, it is no wonder that it is compiled into the jingle "The president must be Legacy".

But if it is a mid-to-low-end Corolla with a displacement of 1.6, the official price is 1.45 million yen.

Based on the calculation of 18.5% and including other tax rates, the final additional expenditure is 328,700 yen.

The total car price is only 1,778,700 yen, which is much more affordable for ordinary people.

As for the additional taxes paid, which is almost one-twelfth of the annual salary of ordinary people, the difference is clear at a glance.

But now that the item tax will be replaced by a 3% consumption tax, the situation will change again.

The Legacy, which is also priced at 5.4 million yen, now only needs to pay 162,000 yen in tax.

Compared with the previous 1.3665 million, 162,000 is not even a fraction.

As for the people-friendly Corolla, the price has become 43,000 yen.

In the past, the tax difference between the Legacy and Corolla was 1.15 million yen, but now the difference is less than 120,000 yen.

The gap in expenditure between luxury cars and economy cars is no longer so huge, and Neon people are happiest at this time.

In the past, it cost more than one million to buy a Legacy, but now it is almost the original price, which is equivalent to a 79% discount.

Cool full-color LCD screen at 29% off? So why are you hesitating? Why don't you buy it quickly?

The news that consumption tax is about to be implemented is a big deal for many people. It's almost like a license plate starting with the character "3", waving to them.

A license plate starting with "3"? This has to talk about Subaru's next "new 3-prefix car development plan."

In Neon, there are also good license plates and ordinary license plates. Of course, they are different from the consecutive numbers "888" or "666" in China.

Neon In addition to light cars, self-driving passenger cars are divided into two types of license plates.

One is an ordinary passenger car with a capacity of less than 10 people and a displacement of 2.0 or more. The license plate starts with the word "3".

The other is a small passenger car with a capacity of less than 10 people and a displacement of less than 2.0. The license plate starts with the word "5".

In the past, few people drove large-displacement cars with a displacement of 2.0 or above. They were exclusive license plates for dignitaries and the wealthy class.

Ordinary people can just drive a small car starting with "5". Large-displacement cars are not only expensive in fuel, but also taxed on goods.

Because of the long-term social consensus, the public has formed a "3-prefix" license plate, which is the social impression of outstanding status.

But after the consumption tax replaced the goods tax, the high tax expenditures on luxury models were almost completely eliminated.

Coupled with the blessing of the bubble, the license plate starting with 3 fell from the sky into the earth.

Shirakawa Kaede and others firmly believe that by then, the young and middle-aged people will be energetic and buy mid-to-high-end cars without any scruples.

In order to seize this opportunity, Shirakawa Holdings and Subaru formulated a "new 3-prefix automobile development plan."

It starts from two aspects. One is to expand Legacy's production capacity. Gunma's four main engine plants are at full power and strive to achieve a monthly output of 10,000 vehicles.

For this reason, it doesn't matter if the old models are delivered later. After all, sales are limited and there is still some inventory.

On the other hand, when promoting, the "3-letter license plate" is highlighted, and Subaru 4S stores also provide registration services.

Everyone has vanity, and Subaru is responsible for amplifying it.

Are you really not attracted to luxury cars that start with the word "3"?

After being reminded by Nakamura Takao and looking at the report in his hand, Shirakawa Kaede almost smiled.

But while there is good news, there is also no shortage of signs of disillusionment.

1989, the year when the Neon Government began to seek death.