Reborn Tokyo Golden Age

Sony Building.

Osone Kozo is negotiating with the team of this department about the sales strategy of Walkman going overseas.

Walkman is priced at 33,000 yen in the local market. If it is launched in the European and American markets and tariffs are considered, the price will definitely increase significantly.

As for the price, opinions within the team are not uniform.

"Osone-san, our Sony products have always been known for their high quality. The same goes for the Walkman, which has had almost no negative reviews since its release.

Therefore, regarding the pricing in the European and American markets, we should stick to the high-end route. "The next head of the department insisted on the original high-end route.

"But recently, the products of Baichuan Electric have also gained a certain degree of market recognition.

The future is likely to pose a threat to our Walkman. "There were objections.

"Shirakawa's Walkman is just a cheap imitation, and it can't be compared with our products at all.

Moreover, the Walkman market in Europe and the United States is completely blank at this time, and our Walkman is unique. "

The supervisor just now sneered, with an indescribably arrogant expression.

"It is such cheap products that have already begun to eat into our local market.

Moreover, the possibility of Shirakawa Electric entering the overseas market is not ruled out in the future. Too high a price will only make us trapped in the future. "

It has to be said that the emergence of Baichuan Electric has already put pressure on some people.

"At least we are unique in overseas markets now, as for Baichuan Electric, let's wait until they survive in China.

Osone-san, Walkman must adhere to the high-end route, otherwise the low price will only make the word "Sony" dusty.

Especially in the United States, Sony represents the brand image of neon, and it must not be related to words like 'cheap'. "

"I don't agree with such a pricing strategy, Osone-san..."

"Okay!" Osone Kozo interrupted everyone's dispute with a wave of his hand.

"Walkman's pricing remains the original plan, which is still $199."

Osone Kozo has the same confidence in Walkman, and he is also a conservative.

Overseas, Sony represents the overall image of Neon, and high quality and innovation are what it should show.

We must not affect our own brand strategy just because of a small Baichuan Electric.

Speaking of which, since the last negotiation with Shirakawa Electric, although the two parties signed an agreement, it can be regarded as a handshake.

But Osone Kozo didn't have a good impression of the latter, or his impression of Shirakawa Electric was negative from the beginning to the end.

In particular, the fact that the other party took the lead in preventing Sony's products, but threatened Sony with patent loopholes, made him even more disgusted with Shirakawa Electric.

Now, hearing the people below comparing Shirakawa Electric with Sony, it would be strange to feel happy.

A company that relies on poorly imitating other people's products, when can it be compared with Sony.

In Osone Kozo's eyes, Shirakawa Electric is not even on the table, nor is it a threat.

As for the local market, the other party can only linger in the low-end market that Sony ignores.

In the overseas market, Osone Kozo felt that Shirakawa Electric had no chance to touch the blue ocean. Let the other party live on the mainland first.

"In addition, the development of the next-generation walkman can also be planned in advance."

Sony has no plans to launch a new model this year, because no one knew whether the Walkman would be popular at the time.

Moreover, the sales volume of the Walkman in the first two months before its release was not very satisfactory, and the development plan for the next generation was once stranded.

However, after more than half a year of promotion, the Walkman has proved its market. Then the development of the next generation of products should also be arranged as soon as possible.

"Osone-san, should the next-generation Walkman consider launching a corresponding cheap model for the low-end market."

Those who previously opposed high-end pricing began to suggest that Sony also enter the low-end market.

Osone Kozo thought for a few seconds, then nodded. "The local market can consider launching corresponding cheap models."

Shirakawa Electric can rely on low-end products to survive, which shows that this part of the market still has its needs.

In this case, don't leave the other party a chance.

In China, Sony wants everything from low-end to high-end.

Even if it's not for that little profit, as long as it can squeeze the opponent out, it's a deal that won't lose money.

"Cough" Osone Kozo, who had made up his wishful thinking, cleared his throat awkwardly.

"In addition to the development of earphones, we will also launch our own earbud earphones for the next generation of products."

"Huh?" The faces of the people below were a little strange.

"This is an order from Oga-san, everyone must do your best." Osone Kozo ordered in an unquestionable tone with an angry face.

"Hay!" The hearts of everyone froze, and they didn't dare to ask any more questions.

"The meeting is over!" Waving his hand, Osone Yukizo got up and left the meeting room.

Back in his office, Osone Kozo still felt as uncomfortable as eating a fly.

My dignified Sony has always been known for its innovation, and now it needs to learn from an imitator.

This is simply a shame for Osone Kozo.

Especially announcing such a decision in front of so many people made him feel extremely uncomfortable.

But it's a pity that this is an order from Norio Oga, and he can only carry it out.

When Osone Kozo was secretly depressed, someone from his subordinates came in to report.

"Osone-san, recently Shirakawa Electric is conducting a large-scale promotion with the theme of Valentine's Day."

Why is it Shirakawa Electric again? Now that Kozo Osone heard this name, he felt disgusted for no reason.

But when he took the materials handed over by his subordinates, he suddenly froze for a moment.

"Huh?" Osone Yukizo counted six or seven newspapers in his hand, "There are their advertisements on them?"

"Hay"

It turns out that they are all mainstream newspapers, and the other party has spent a lot of money.

Valentine's Day is not an important holiday, is it worth making such an announcement?

"Is there anything else?" Osone Kozo raised his head and asked strangely seeing that his subordinate had not left.

"Osone-san, not only newspapers, but Shirakawa Electric also takes turns to place advertisements on TV stations.

There are also posters on the street and advertisements in the carriages of the subway. They can all be seen. "

Hearing this, Osone Kozo's face finally became serious. This is no longer a big cost, but a large-scale publicity regardless of cost.

"How is the current market feedback?"

Staff-san hesitated for a moment, but finally answered truthfully.

"The effect is unexpectedly good. It is said that the queues outside just for appointments have caused traffic jams. And this has been going on for two days."

"What?!" Osone Kozo suddenly raised his head, "It has been going on for two days?"

"Hay"

Osone Kozo got up from behind his desk and started pacing back and forth in the office.

He just doesn't like Shirakawa Electric any more, and he also knows that the sales of products that can make consumers queue up for two consecutive days to make an appointment must not be bad.

"Can we follow up?" He turned to look at Xiao Tian, ​​the planning director of this department.

"Uh..." Oda was a little embarrassed and didn't know how to answer.

Sony's walkman only has one model, TPS-L2, and it is still blue and silver full of industrial style.

This really has nothing to do with Valentine's Day, if you have to come...

"Maybe we can use the method of price reduction to attract people." As the planning director, Xiaotian had to come up with some plans.

discount promotion? Osone Kozo shook his head.

As a product newly released for less than a year, the price cut is a kind of harm to the brand.

Unless a new model is launched, it is best not to use price cuts to promote sales.

It is actually reasonable for Osone Kozo to think this way. The reason why Shirakawa Electric discounts is also in the name of limited editions.

The exterior appearance of the Valentine's Day suit has changed a lot from the original style. Although the interior has not changed, it is still reasonable to say that it is a new style.

After thinking about it for a while, Osone Kozo stopped and told Oda.

"Well, let's bundle the walkman with other products and discount them in the name of a combined package."

I have to say that this is indeed a good way, and new products cannot be discounted.

But with sales and discounts, it makes sense. I discount the old products, but the new products have not been reduced in price.

As for what walkman is sold with...

This is a headache for Oda, but since the boss said so, let's follow this direction.

In fact, it's not that Osone Kozo attaches much importance to Shirakawa Electric, it's just that he doesn't want to lose face in front of the other party.

Since you, Shirakawa Electric, can carry out promotional activities with the theme of Valentine's Day, why can't I, Sony.

In Osone Kozo's imagination, once the Walkman comes out, presumably Shirakawa Electric's Walkman can only play a supporting role.

The quality of products is king, which is why Sony can now become a multinational company with excellent reputation and reputation.

Shirakawa Electric's Valentine's Day promotional activities made Osone Kozo a little bit sweet.

However, his real focus of work is still on the overseas market to be explored.

After all, this is the focus of the board of directors' attention. If this matter is handled beautifully, there must be a place for itself in the future.

Not to mention Osone Kozo, who gave Shirakawa some snacks, it is a completely different scene at Shirakawa Electric.

"Hurry up, tomorrow is Valentine's Day, this batch of goods must be sent out today. Otherwise, we may not be able to reach Kansai."

In the warehouse of Shirakawa Electric, Kotaro is very busy.

Because of the channel sinking work before, Baichuan Electric now has its own sales channels in major cities in the country.

In order to cooperate with this Valentine's Day promotion, the first stock produced was sent to areas far away from Tokyo as soon as possible.

In theory, the supply of goods in Kansai has been delivered long ago, but I don't know if it is because of the delay in advertising.

Recently, the number of reservations in Osaka has also entered a stage of skyrocketing.

Therefore, Baichuan Electric had no choice but to continue to work overtime for production. As soon as the goods were ready, they immediately pulled them away without delay.

"Tiger Taro, you've worked hard recently." Bai Chuanfeng, who happened to pass by outside, stopped by to say hello to him when he saw this scene.

Kotaro looked around and saw no one, so he greeted him happily, "Xiaofeng, I really didn't expect that there would be such a large shipment."

"Yes." Bai Chuanfeng also sighed, "Tomorrow is Valentine's Day."

"Yeah." Tiger Taro nodded expectantly, "Unfortunately, it's not Valentine's Day at Xiaolu's place, otherwise they must know what we've done."

For Tiger Taro, if he doesn't return home, it's like he didn't earn a lot of money.

After Valentine's Day this time, the reputation of Baichuan Electric will definitely be improved to a higher level. It's a pity that Xiaolu's people don't celebrate Valentine's Day, which is really a pity.

"Ha, maybe there will be in the future."

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