Pengcheng, Penguin.
Group meeting room.
At this moment, the big screen in the meeting room was showing the game screen of”League of Legends”. One person was operating the game. Including Xiao Ma Ge, all the executives of Penguin’s game business gathered together, staring at the screen displayed on the projector.
Unknowingly, a match was over.
After seeing the game end, Xiao Ma Ge looked at everyone in the meeting room with a serious expression:”Everyone, what do you think of Shanhai Agent’s game?–?”
“The gameplay mode is very similar to DOTA, and it has a strong competitive attribute. Apart from other things, from the perspective of game viewing, this game is quite fresh and should be able to attract a lot of people.”
Zhang Zhidong raised his eyes on the bridge of his nose and said slowly
“Lao Zhang is right. This game is really good. It tests your operating skills and your understanding of the hero. In fact, this gameplay is not much different from CS and CF. They are all competitive battle games.”
“The image quality is also quite good, and it has the potential to become popular”
“As for whether it can be popular, it depends on the operation team”
��Chen Hua analyzed on the side.
The others said the same thing.
Xiao Ma looked at the screen on the projector, squinted his eyes, thought for a while and said:”Since there is the potential for fire, we can’t let Shanhai have all the glory. I think we can set up a research and development team to try to develop this type of game, which will just fill our gap in this area.”
“I think it’s okay.” Zhang Zhidong thought for a while and said.
Seeing his old friend agreed, Xiao Ma made the decision:”Then you will be in charge of this Zhidong project.”
“Send the project to several studios to see who can complete it first”
“”Whoever comes out first will be given resources and traffic.”
Zhang Zhidong nodded. This is how it is within Penguin. When deciding a project, it is not one project team that does it, but multiple projects compete to do it. Whoever does it better and comes out first can get support from Penguin’s internal resources, including traffic, funds, publicity channels, etc.
This is also the internal horse racing system of Penguin.
“By the way, how is the Weibo project going now?”
Xiao Ma turned his attention to Zhang Zhidong, who was still leading the project.
“The number of users is growing very fast. Currently, there are nearly 20 million registered users, but the proportion of active users is too small. According to analysis, the Weibo account operated by Shanhai is not far from 40 million registered users. There are probably about 7 to 8 million active online users.
Although our own Penguin Weibo has many registered users, most of them just browse around and leave. The situation is not optimistic.”
When Xiao Ma Ge heard that there were 20 million registered users, he smiled, but the next second it was dispelled by what Zhang Zhidong said.
Xiao Ma Ge frowned:”What are your opinions and solutions?”
“My opinion is that we should increase the investment in funds and try to invite Hong Kong or South Korean stars to join our Weibo. In addition, we can learn from Shanhai Weibo and launch a blogger support plan, such as the”Wanbo Plan” to support 10,000 bloggers. However, if we do this, we may have to invest hundreds of millions of dollars, and it may not be successful.”
Zhang Zhidong had something else to say. In fact, he was no longer optimistic about Penguin’s Weibo business. He entered the market too late, or Shanhai Weibo’s promotion rose too fast.
Moreover, a large number of stars were signed to join Weibo at the beginning.
It was an exclusive contract.
In other words, the other party had already anticipated that competitors would follow up.
Of course, these are not the most important.
The most important thing is that Shanhai Weibo is now a big trend, and it is very unlikely to kill Weibo.
However, this project was decided by Xiao Ma Ge, and he couldn’t say it clearly.
Besides, with QQ, the killer, it may not be impossible to turn the tables.
Hearing that it would take at least hundreds of millions of dollars to invest, Xiao Ma Ge subconsciously frowned.
Although Penguin is rich, it needs money in too many places.
Each All business lines are under development.
Only the game department and the QQ business line have better growth and profit.
Other businesses, such as browsers, input methods and other businesses, including portals, are mostly in a loss-making state. It is rare to be able to achieve self-sufficiency.
Despite this, Pony Ma still decided to make additional investments. His intuition told him that the Weibo project has great prospects and is much more useful than any portal website.
He is attracted by its media attributes.
As for social networking, Pony Ma is not worried at all.
Weibo cannot shake QQ!
After strengthening his conviction, Pony Ma said categorically:”The Weibo project cannot be abandoned. It requires funds and resources. You ask the operations department to come up with a detailed and feasible plan and discuss it at the meeting.”
Zhang Zhidong nodded…
Not only is Penguin discussing this, many companies such as Shengda, Wangyi, Xisanju, The9, and Juren are also observing”League of Legends”, but after seeing that it is a competitive battle game, several companies instantly lost interest.
Compared to selling skins, for several companies, they want to do online games more.
How much money do online games make?
Can online games make money by selling skins in competitive games?
This is actually true. In this era when online games are booming, competitive games like”League of Legends” are really not as profitable as online games.
This situation did not change until after 2011.
From the perspective of industry market share, role-playing online games are still the ones that make money.
The real change in the landscape was the era of the explosion of e-sports.
After 2015, League of Legends was considered to be extremely popular……
As time goes by, there are more and more news and posts about League of Legends on gaming websites and gaming communities.
·· ·········Request flowers··· ··
Some problems also emerged
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The main reason is that the matching time is too long.
In this regard, the original plan to release 5,000 activation codes a week later was forcibly brought forward, and the number was directly increased to 10,000.
When the news came out, many players who did not have activation codes were very happy.
Some even went to Su Chengyang’s Weibo to thank him.
In their opinion, it must be Su Chengyang who gave feedback to some operations.
Su Chengyang has gained a”good boss” persona for nothing.
In this regard, Su Chengyang, who saw the news, was also amused.
Having said that, he did mention to He Zhifei to increase the number of activation codes and internal test users, so it was not a misunderstanding.
On the second day after the launch of League of Legends.
The official Weibo account of Shanhai Literature, as well as the official Weibo accounts of the following novel websites such as Singularity and Jin Jiang, jointly posted a message
《In order to crack down on piracy, the Yanjing police cooperated with police in many places to arrest many novel pirates and shut down hundreds of pirated novel websites.》
………….
………….
The article detailed the arrest process, published the list of pirated websites that had been closed, and also published the court’s verdict. The criminal co-conspirator with the online name”Meng Xiaoyao” and real name”Qin Haoran” was sentenced to 15 years in prison and fined more than 2 million yuan for illegal gains, as he was suspected of making huge profits and committing the crime of dissemination.
This news quickly caused a sensation in the online literature circle.
Online writers applauded.
“here you go!”
“No wonder I felt my subscriptions had increased recently, so this is what happened. Support the fight against pirated novel websites.”
“Tsk tsk, these pirated websites are simply vampires, well done!”
Compared to the online writers who applauded, the reader circle was polarized.
The genuine readers applauded, while the pirated readers looked regretful.
“Oh my god, I said the website couldn’t be opened, it turns out I was arrested”
“Sentenced to 15 years, this sentence is a bit heavy”
“What should I do? Can someone give me a website that is still viewable?”
“2B above, even if you have it, can you send it out?”
“that is!”……
However, the biggest impact was on the pirated novel website community, especially when the news that a QQ group that specialized in novel websites had its people wiped out completely shocked some pirates. The timid ones chose to quit, fearing being caught.
The brave ones continued to do their own thing.
In their words, it was not that unlucky.
Overall, with the announcement of this news, some timid pirated website owners were deterred.
However, the piracy industry is a long and arduous task.
It is impossible to wipe it out all at once.
It can only be changed slowly and imperceptibly, just like music, to guide users to support genuine products. Next.
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