Reborn Entrepreneurial Giant

In 2022, the coffee planting area in Yunnan Province will be approximately 1.3 million acres, the coffee bean output will reach 110,000 tons, the agricultural output value will exceed 3.3 billion yuan, and both area and output will account for more than 98% of the country's total.

Although coffee cultivation in Yunnan Province has a history of hundreds of years, it was only when Nestlé Coffee spread its cultivation technology locally in the 1980s that the industry truly reached a certain scale, and it has always been the largest local acquirer.

Although there is a wave of anti-globalization in China, and many inexplicable people are hostile to almost all multinational companies, there is no doubt that Nestlé is a very good company.

It’s just that companies have their own interests and will not sacrifice corporate interests for local areas and farmers, so the coffee varieties grown are the Catim series of Arabica beans, which have strong disease and insect resistance, and have higher quality and output. Varieties such as Bourbon and Geisha are difficult to plant and have not been widely planted in Yunnan Province.

The reason is that domestic coffee bean cultivation is dominated by small farmers, lacking funds and technology, low standardization, poor risk resistance, and unstable quality.

Let’s not talk about nutritional supplementation in the planting process, let’s talk about the picking process. Because coffee beans on the same tree mature at different times, they have to be picked in batches. However, because of rising labor costs and insufficient profits, many farmers just pick them all in one go.

In addition to the quality of coffee beans, there is also a battle for pricing power, but this is somewhat taken for granted. According to data from the Ministry of Agriculture of the United States, global coffee bean production will be approximately 10.5 million tons in 2022, and Yunnan’s production will account for approximately 1%. Domestic consumption in one year At 300,000 tons, it is impossible for this amount of output and sales volume to affect global pricing power, and the domestic impact is about the same.

Nestlé used to be the most stable company with high purchasing prices. Later, Starbucks started working hard here. Good coffee beans were basically sold to these two companies. Now, in order to create high-end coffee, Jumei’s independent brand Koala Food brand, purchases high-quality coffee beans at high prices in Yunnan Province, with the average price three times that of Nestlé and Starbucks.

It was because Lu Cheng established the coffee bean standard for Koala Food in Yunnan Province that he was very satisfied with Qu Li, so he was promoted exceptionally. Jumei Juhuasuan has always taken into account both corporate and social interests, unlike the words of President Ren of the Chrysanthemum Factory: Profit is the priority in talent promotion.

Kaola Food produces hanging, freeze-dried, and cold-brewed coffee. It was not originally intended to sell instant coffee. However, in order to alleviate poverty, Qu Li made a "decision that went against his ancestors" to produce high-quality instant coffee and increase the purchase of coffee beans.

But Koala Food is a niche brand after all. In order to increase the purchase volume, Qu Li asked people to invest in "Luckin Coffee". The operator behind this company is the Shenzhou Car Rental team, and he has not met him often." "Old friend", China Car Rental received investment from Kuxun when it was first established. Later, we purchased a lot of cars produced by Qiancheng Geometry, and Didi did the same.

Qu Li has always done things like this. If Honor cannot build a software ecosystem, it will build a hardware ecosystem. This is not wrong, but some people are spreading rumors and smearing him as a comprador. Building a car down-to-earth is the foundation, and being able to sell the car is the key, so we have the Honor flagship store display and the purchase from car rental/online ride-hailing companies.

It is not difficult for Luckin to obtain Quli’s investment, and Jumei can help them control the quality of early coffee beans. Jumei Logistics’ supply chain solutions, including the cold chain logistics team under construction, can play a huge role. effect.

With so many resources, the governor of Dian Province and others attach great importance to Qu Li's arrival, and want to use his resources to upgrade the brand of Dian Province coffee. The idea is a good one, and Qu Li is willing to work hard, but the premise is that they cannot think about it. The price of selling garbage for gold.

In other words, those older generation farmers with poor learning ability are basically not included in the scope of help. In addition, some domestic companies want to control coffee bean standards instead of following international standards, or establishing domestic standards that are stricter than international standards. In fact, they want to "feed" domestic consumers.

It is impossible for Quli to do this, just like Koala Food will never use the national milk standard like Mengniu and Yili. It will not affect the quality of the product to protect backward productivity, but will adopt the standards of the Farm Reclamation Dairy Alliance. .

Therefore, some things are really difficult to do. Jumei Orchard and Oasis Ecological Farm have joined in and participated in the planting, picking, processing and sales of coffee...

By the way, the scope of coffee cultivation is extended to Guizhou and northern Guangdong Province. After all, they are at the same latitude. Coffee trees should also be planted and can absorb a large number of people for employment.

Developing the local economy is the foundation for poverty alleviation. As long as local income increases, the funds that can be used for people's livelihood will also increase. The widows, widowers and lonely people can receive support from the government. Even though there are various unsatisfactory places in the country, the people at the bottom are still treated very well.

After Qu Li stopped worrying about it, he handed over the local industrial cooperation to several companies. He established a suitable reward and punishment incentive system, and people will naturally work hard for it.

Unlike Ali, who arranges people to go to the countryside to carry out paid training, and also wants to monopolize the agricultural and sideline product resources of a certain place, Quli's starting point is for "poverty alleviation" and the development of the local "industrial economy", which is impossible Make a request to choose one of the two.

China attaches so much importance to poverty alleviation, but Ali affects public welfare for personal gain. Will the higher-ups notice this?

Of course, everyone and any company will make mistakes. No matter what, Ali is an excellent company, but now Shijimei is even better.

Qu Li continued to move forward, and one day posted a message on social media: "I am originally a mountain, not a stream. I want to look down at the mediocre ravines from the top of the mountains. I was born to be a hero, not a mediocre person. I stand among the great men. Shoulder contempt for the humble coward!"

So arrogant! Soon this paragraph became a hot topic. Qu Li’s remarks were unprecedentedly arrogant, causing many people to speculate and discuss whether he was drifting. Some people suspected that he was building momentum for Honor’s new products, and some people said that he was His achievements are indeed worthy of this passage...

Soon the real situation was announced. Qu Li called Chen Danlin over and visited Principal Zhang of Huaping Girls' Senior High School. This is a female gentleman who deserves to be respected.

As a scumbag, Qu Li really feels ashamed in front of a "big man" like Principal Zhang. A great personality can infect others. Even if Qu Li doesn't understand her persistence, she can do it with just a casual move. Make more contributions to society.

Qu Li introduced Principal Zhang’s deeds to the world in Chinese and English. Netizens learned that the above paragraph was Principal Zhang’s encouragement to female high school students: This is an independent woman with a great personality who deserves to be remembered by the world.