Reborn Entrepreneurial Giant

Chapter 375 Self-developed system

After passing through northern Guangdong, Qu Li entered Fujian Province. No matter how hard he tried, he probably couldn't escape the end of being hacked on the Internet. There are always some people who think that he is not worthy of being the world's richest man. Because Qu Li has never made a groundbreaking enterprise and has always been picking up people's wisdom.

Of course, there are many people who praise him. If Jumei’s success is due to Lin Bing, Lu Qi, Wang Jian and others, Honor’s success is due to Zhou Shaoning, Li Yinan, Lei Jun and others, then the success of Time WeChat and Xiaohongshu Instagram is Under his leadership, he is determined to change the entire automobile industry on his own...

Qu Li was absent from the Boao Forum for Asia in April, just as he did not attend the IT Leadership Summit, including the China Green Company Annual Conference. In the first half of the year, he did not attend any of these bragging occasions. He was considered "reclusive", but he was still active in social media.

Although the itinerary of his poverty alleviation journey has not been announced, various photos have been released one after another. He appeared in various complicated road conditions and traveled over mountains and ridges, but never showed the whole picture. Lan Tu Qi Bing performed well and did not stretch his hips.

In April, after the Boao Forum ended, Qu Li showed the full picture of Landu Qibing and took off all the disguises. This fuel vehicle equipped with Yunhu C immediately occupied the headlines of many automotive news and occupied the market. The glory that should belong to Geometry Y6.

Geometry Y6's integrated die-casting, centralized electronic and electrical architecture, and various innovative starting points are not only to reduce production and manufacturing costs, but also to reduce the difficulty of autonomous driving development and maintenance. This can be confirmed by professionals, but a large domestic company The factory's smart driving can actually skip this process. This technology is really amazing.

However, Geometry Y6 has made some compromises, and the proportion of integrated die-casting is not as high as expected. However, the performance of Honor Spreadtrum's self-developed automotive chip has reached the industry's top level and has a computing power of over 150 TOPS, making it the world's most powerful self-driving chip. Tesla’s single chip computing power next year will only be 72 TOPS, while Juhua Factory’s Shengteng 310 will achieve approximately 16 TOPS next year.

The reason why it is so far ahead is of course because Spreadtrum's chip department has accumulated a lot of experience and has been involved in it for a long time. Qu Li attaches great importance to it, so it is so strong. In fact, there are companies that have released chips with 320 Tops of computing power, but who cares, it is not needed anyway, Tes La is doing self-research.

Spreadtrum's automotive chips will soon be used in Geometry Y6. This is a major event that can lead changes in the industry and proves that domestic automobiles have truly achieved global leadership in the field of smart electric vehicles.

Domestic media expressed many enthusiastic opinions on this, but Honor Spreadtrum was also pushed to the forefront. It is the most technologically advanced technology company in the country. Honor’s market value is also heading towards US$400 billion.

The market share of Honor mobile phones in the United States, Japan and South Korea has declined, reaching 20%, 15%, and 10% respectively. However, it has about 30% market share in China and the European Union, about 15% in Southeast Asia, and 15% in the Middle East and Africa. , South America may reach 10% this year, and the Indian drug market may have good performance as the factory is put into production, and the target is 10%.

Not to mention other places, Samsung mobile phones are gradually withdrawing from the domestic market, which is destined to make them impossible to become the number one company in smartphone sales. So why does Honor still have good sales in Kimchi Country? Of course, it’s because Honor has many choices. As long as Kimchi Country dares to ban the sale of Honor phones, Qu Li will dare to fully support BOE Screen.

There are currently two main OLED screen suppliers in the world, one is Samsung and the other is BOE. The latter receives financial and technical support from Honor. Apple even gave BOE some orders in order to break Samsung's monopoly.

With the support of the two giants in the smartphone industry and the rare tacit understanding between Apple and Honor, it is difficult for Samsung Group and Samsung Display to speak loudly and dare not do anything too extreme. Although SK Telecom and Samsung Group have nothing to do with each other, Qu Li believes that there is a strong relationship between the chaebols. Can communicate. For example, the major shareholder behind Hynix is ​​SK, and Honor has Changjiang Storage.

Honor's development strategy in supply chain management is very similar to Apple's. They cooperate with excellent companies, support second suppliers, and find third suppliers in addition to second suppliers. Therefore, in addition to Qualcomm, there is Spreadtrum Kirin, and Qu Li is ruthless and will not even let himself go. However, products should be given priority rather than cost-cutting self-research.

In addition, Honor's mobile phones are different from coarse grains. Other versions prioritize stability and smoothness. The Magic series emphasizes cost-effectiveness, stacking materials, and looser management of permissions. Moreover, version iterations and upgrades are more frequent, and the chance of bugs will be greater.

When Qu Li was here, it was a boutique strategy. After he relaxed his authority, it became a mobile strategy. The digital flagship is audio-visual games and fashion. The Mate series is for office, stable, smooth and safe. The Magic series has several products. It covers the mid-to-high range and is geared towards gaming; the Find series covers the mid-to-high to mid-low range and is suitable for daily use including reading.

In addition to the digital flagship, several other series are expanding their boundaries and want to achieve full coverage of high, middle and low levels. Oh, no, there is no 100-yuan phone, this is exclusive to the Mi brand.

Honor's high-end flagships are really not as good as Apple's. Their chips can never beat Qualcomm and Samsung, let alone surpass Apple's A-series chips. However, the GPU performance of mobile phones is outstanding, the NPU is very unique, and the user experience of flagship phones for taking photos and playing video games is very good.

Compared with Apple's iPhone, Honor has many advantages besides price. The failure in the US, Japan and South Korea markets is not entirely due to market factors, but Honor can accept it calmly and sell mobile phones to the world step by step. The ability of the Honor team has been recognized .

Where does the risk come from? Of course, it is Honor's diversification attempt. The whole-house smart home is popular, but the results are few, the investment is huge, and the revenue scale cannot even be listed in a separate line in the financial statements, and can only be counted as something else.

As the company's vice president, Honor is second only to Lei Jun. Sanjay Jia's life is not easy. Fortunately, he has made great efforts and made contributions in opening up the South American and Indian markets.

The strategic core of whole-house smart home is not good. Honeycomb Energy and Huaguan are still losing money. Only smartphones, smart wearable devices, tablets and computer products can make stable profits.

It is also worth noting that Honor Kunlun will be able to achieve cross-platform interconnection and interoperability in the future. Now it is a modified Android plus a self-developed microkernel real-time operating system, which has become a hybrid kernel operating system.

There is also news about Honor’s self-developed operating system. Honor is preparing to apply it to new mobile phones. The bottom layer is self-developed Kunlun, the application layer is the Android ecosystem, plus a self-developed open source microkernel, and the name is still Kunlun system.

This news has caused many reactions at home and abroad, including Google Android, which is worried that once Honor makes up its mind to promote it, it is likely to split the Android ecosystem. Americans are also worried. If there is a new system, what will happen to the security of mobile phones?

What is safe? Of course, it is the security hole caused by their inability to monitor freely.

Honor, a company that generates most of its revenue from smartphones, doesn't have much ability to resist, but this is the last big strategy set by Qu Li, which is related to the autonomy and future of the company. It's not that simple to let Glory give up.

On the surface, there is harmony, but behind the scenes, there are turbulent undercurrents, and various conflicts continue. After all, Glory failed to control the risk, and there is a faint possibility of an explosion.

Lei Jun is under greater pressure, but his understanding of risks is not as deep as Qu Li's. Qu Li has witnessed it with his own eyes. He really doesn't know how to deal with such a large company, with a market value of nearly three trillion soft sister coins, and more than ten Thousands of employees cannot fall into the abyss just because of a single thought.

But this time I compromised, what happens next?

"Use the magic modification system overseas, use the self-developed system domestically, recruit more people to supplement the team..." Qu Li has his own insistence on this. To run a business, you must learn to compromise, but you must also learn to persist.

"You can donate the self-developed Kunlun system kernel, which eliminates the Android ecosystem, to an open source fund, and let Fanxing be responsible for the operation of the new system and cultivate the application ecosystem..."

"Including car systems?"

"Of course, we want to build a system that connects everything."

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