Reborn Entrepreneurial Giant

After Zhou Shen's "Lighting" was performed on the central stage, its singing popularity reached a new level. Unfortunately, it was too difficult to sing and there were only a few covers.

Brighten yourself has become a hot search term this year, and people may gain more insights in the next few years.

In his singing, Qu Li has both the carefreeness of "living his whole life under the mist and rain" and the fearlessness of "regardless of purpose" and "regardless of fate". It has once again aroused discussion among netizens. Because the United States is preparing to impose additional tariffs on Chinese-made cars, Tesla’s voice to enter the domestic market is getting louder and louder. This has led to more domestic voices that are pessimistic about its future.

CMGE is a star company in the overseas export of domestic automobiles. Nearly half of the sales of Geometry's pure electric vehicles come from Europe and the United States. Fuel vehicles have actually opened up the European and American markets. These are exciting things.

Without the emergence of Qu Li, the tariff on Chinese automobile exports to the United States would have been increased to 27.5%. It may be that they want to retain Musk and let him build a factory in the United States. It is a pity that Tesla cannot build it from scratch in the United States. A new energy vehicle industry chain.

CMEF does not have the ability, but Honor does, and it has supported Honeycomb Energy and Huaguan Technology. One is a power battery and new energy (including virtual/photovoltaic power plant); the other is an auto parts company, such as motors, electronic controls, and smart phones. Cockpit and ADAS advanced assisted driving solutions, automotive suspension, IGBT automotive chips, CMOS sensors, etc.

More and more domestic car companies, including SAIC, are purchasing Huaguan's products and applying them to their mid-to-high-end models. Huaguan is more like a solution and service company than a spare parts company, with strong bargaining power. .

For example, if the smart cockpit uses the Hongmeng OS system, car companies can contact Hongmeng directly, but it will need to recruit a large number of outstanding programmers. Huaguan can provide additional services to complete the adaptation of the car system.

Huaguan's spare parts are inherently cheaper than those from major overseas manufacturers. Because of its experience with CMGE, its service level is already very high. It can help car companies provide value-added services and quickly close the distance with CMOS.

BYD, a vertically integrated car company, has cooperated with Huaguan to build new models. Qu Li's sincerity in "retiring" from Honor was accepted by domestic car companies. Without the idea of ​​resistance, Huaguan moved towards the introduction of Bosch. A big step.

Affected by this, it is difficult for Bosch, Continental, Denso and other companies to raise high prices for their future prospects. If Qu Li dares to pay unjustly, he will dare to let Huaguan break their iron rice bowl. For example, Huaguan's E-bike solution has completely defeated Bosch's solution due to its extremely high cost performance, and it has become the one with the largest market share in Europe and the United States with the help of Honor Segway.

Precisely because of Qu Li's leadership in opening up the industry, there are finally no car companies to complain about getting the highest subsidy in the country. Domestic and foreign car companies can use the products of Huaguan and Honor, and independent brands may use this to achieve brand upgrades. The future will lack many exclusive technologies, and the appeal to consumers may decline.

Therefore, the large A-share market believes that the strength of CMOS is temporary. Once major domestic car companies use the technical solutions of Honor and Valuant on a large scale, they will be greatly affected.

This is a fact, and Qu Li also knows this. Geometry pure electric vehicles are like Cyrus, which has been blessed by the Honor brand and quickly opened up the global market. However, Chery's Zhijie and Changan's Avita have been launched one after another. , will all be divided into the halo of asking the world.

But Quli is still confident that Qiancheng Geometry has not made much money in these years. It is not that he has no profits. In fact, it is quite the opposite. Qiancheng Geometry's domestic and foreign prices are the same. It refers to the "recommended retail price" and does not include subsidies and consumption taxes. .

Geometry sold 120,000 pure electric cars last year, and the domestic subsidy was about 60,000. Based on domestic sales of 65,000, it would have been a subsidy of 3.9 billion. If the Saboian subsidy was 30,000, the car sales would be close to that of pure electric cars, which would be 2 billion. subsidy. The above data are just estimates. The total amount of various subsidies is about 6 billion.

In 2017, SAIC had revenue of RMB 870 billion and net profit of RMB 34.4 billion. The RMB 6 billion subsidy provided by CMSA is 17% of SAIC’s net profit. This does not include the high gross profit of CMOS’ car sales.

However, when running a business, when investing in stocks, you should consider the future, not the past. If the United States really imposes tariffs, the sales of pure electric vehicles in the United States will be greatly affected. Fortunately, they have a processing plant in Sweden.

"So unless the United States directly targets us, there are countermeasures..." Qu Li held a meeting in Xingsha to continue to improve the future.

In fact, whether it is Glory or Time for Beauty, everyone has discussed that the possibility of being directly targeted on the bright side is very small, unless the competition between the two countries becomes fierce and loses its dignity.

“Rather than thinking about the U.S. market, it’s better to worry about the domestic market.”

"..."

Let Honor support Huaguan to become a supplier of core parts for new energy vehicles. This will benefit the country and the people, and it will also be good for Honor. Honeycomb Energy and Huaguan are definitely the best escape routes. We really can’t let them sell mobile phones. If you succeed in other industries quickly, your company will not fail easily.

The only disadvantage is that it hurts the future, but Qu Li also has to balance the interests of all parties. Glory spends money to support the future. Is there any suspicion of benefit transfer? It's hard to explain clearly. Now that Honeycomb Energy and Huaguan are supplying products to customers around the world, everything has become reasonable. Even if someone sues Qu Li in the United States, he is not afraid.

The only dilemma is the future, as almost all "unique and intensive" will be made public. However, his efforts in the past few years have laid a foundation, and the quality of his products is trustworthy.

The development cycle of a new car does not exceed 3 years. Last year, a large number of car companies cooperated with Honor, Honeycomb Energy and Huaguan. Next year and the year after that, a large number of new cars using "Yunnian" technology will be launched. Oh, the Yunnan brand is the future. Geometric.

"This year we have the Geometry Y6, the Saboian MPV is on the market, the Qiancheng off-road vehicle Xingtu Zhuifeng (can be seen as the Tank 300), and a small car for the Southeast Asian market..."

All will be launched this year. Last year, there were almost no new options except for the Saboian sedan version. This year, there are constant new cars. No, there are also major facelifts of CS6 and CS8. The production lines of the old models will be gradually phased out to overseas factories, such as Russia and Malaysia. .

Qu Li insists that only Fuyao-structured cars will be produced domestically in the future, in order to reduce costs while ensuring product quality. Of course, these are not the only changes, but also the appearance. Qu Li hired the chief designer of Volkswagen to design a car with quality.

This involves a "perceived quality", absolute quality, which is actually the actual quality of the product, that is, the quality that can be measured through a series of standards. Perceived quality is the user's own perception of product quality. But in most cases, perceived quality is much more important than actual quality.

In other words, it is more important to look high-end and classy than to actually achieve it. Qiancheng Geometry is doing positive R\u0026D and establishing an R\u0026D center in Europe. It is impossible not to pay attention to perceived quality. But only after high-end talents like Volkswagen’s chief designer join the team. , can it be said that you have truly mastered this advanced skill.

Therefore, Qu Li has slowed down the pace of product releases in order to make future cars more recognizable around the world and have higher perceived quality. Qiancheng Geometry has stood on a higher dimension to compete with its friends.