Reborn Entrepreneurial Giant

In this exclusive interview at the Fortune Forum, Qu Li talked a lot with reporters, involving smartphones, Internet e-commerce and automobiles, competition and cooperation, and internationalization. Ask him whether he wants to conquer the world after conquering the Chinese market, including his views on Amazon.

Foreign reporters are half sincere and half hidden with murderous intentions. Qu Li relies on "sincerity" to communicate: It is no different at home and abroad. He started his business with the mentality of serving consumers in various countries. He never thought about conquering any country's market. He and Besso I'm not very familiar with it, but Amazon is a great company and so on.

The subsequent impact is still relatively large. There are many discussions on the Internet. Qu Li now even looks down on Google's self-driving cars. The inflation is too great.

But after a closer look, I think it makes sense. What Qu Li said is clear and logical. It is really difficult to implement autonomous driving. Pure electric cars that can make a U-turn have not appeared until now. Isn’t it because the cost is too high? ?

Some people also suspected that Qu Li was bragging that Baidu's driverless cars were already driving on the highway, while Honor and Future Geometry failed to show anything convincing. It's easy to shoot short videos, but Qiancheng Geometry's main focus is safety, reliability, comfort and intelligence, which does not include automation.

Automation will become a selling point in the future. Now it focuses on ADAS advanced assisted driving and active suspension. Only when the technology is excellent enough will it be opened up as a value-added service.

Well, in fact, Honor’s self-driving chip is still being verified. After all, in addition to the production process of a car-grade chip, it must comply with car regulations. The developed chip usually has to go through a verification cycle of 3-5 years.

Weizhi's autonomous driving chip is developed based on Spreadtrum's Kirin chip. It was originally expected to complete the verification process and start mass production in the second half of next year. However, Tesla Model 3 has begun to be sold externally. If Geometry Y6 waits until the end of next year, then It's equivalent to giving Tesla a year, so it can only force both teams to speed up the progress. If it doesn't work, it can only reserve hardware interfaces.

The reason why Qu Li interfered with the work of the technical department was because although their self-driving chip was advanced, after the release of Google Transformer, the logic of the self-driving deep learning algorithm has undergone tremendous changes, which means that the direction has changed. This chip The potential is limited, so there is no need to invest a lot of cash.

Qu Li was very depressed when encountering this kind of thing. While the entire team was adjusting its direction, a team had to be left to optimize the existing hardware.

In addition, the autonomous driving function package that was originally planned to be charged can only be reduced in difficulty, which is equivalent to only developing L2+ level autonomous driving, and only Tesla's EAP enhanced assisted driving function package.

Various changes continued, investment was in vain, and the only way to make adjustments was constantly. Qu Li often had headaches, so he simply gave up on advance publicity, settled down, recovered some losses, and waited for a better publicity opportunity.

The "Fortune" forum ended here, and Ma Yun left and flew to South America to have lunch with the Prime Minister of Afghanistan. Some people described him as busier than the president this year and that he was a private diplomat. As for Qu Li, he began his farewell journey.

"Jumei has developed from a Taobao store to today's Time Jumei. The whole process is like a dream. Every different choice may make Time Jumei die prematurely and not be as strong as it is today." Qu Li Start "remembering the bitter and thinking of the sweet"

"Time Jumei is what it is today, and it is inseparable from the efforts of everyone in the company. But I don't want to praise anyone today, but I want to elaborate more on the future, so that comrades with ideas know the direction of efforts."

Qu Li slowly said: "Everyone knows that I prefer to screen talents rather than cultivate them. Geniuses do not need to be cultivated, talents do."

"The genius I'm talking about is not Einstein, but a self-motivated person who knows what he wants and takes the initiative to put it into practice."

"I hope that Time Jumei can be such an enterprise organization, with the ability to iterate and evolve itself. This ability can only be given by the geniuses of our company. If it cannot be done, it will inevitably decline naturally. This is the law of nature.

So don’t think about working in the company for the rest of your life. Everyone must be aware of the crisis. Maybe one day Shijumei will go bankrupt, just like Yahoo. What will happen to your mortgage and car loan at that time..."

"Don't think I'm joking. You must be aware of the various changes in the social environment and the development stage of enterprises. Although I don't think Ali, Amazon and us are competitors, in fact there is a competitive relationship, and we and them will inevitably compete. All kinds of conflicts are inevitable..."

"Enterprises are like this, what about big countries? I won't go into too much detail on this aspect. We must not only note that the bigger the storm, the more expensive the fish, but we must also note that becoming an open and inclusive multinational enterprise is our only choice. .”

"In addition, the name of Shiguang Jumei has changed, but our company's positioning has not changed. It is a technology and service company based on the supply chain, so don't be confused about priorities."

After Qu Li finished speaking about Time Jumei, the connotation was very rich and arousing people's imagination. At this time, he once again emphasized the importance of e-commerce retail, supply chain, and Time Cloud Search, and reduced the weight of Time Financial Services, Time Culture, and Social Games. , private brands are optional.

At the same time, it also emphasized the core values ​​of Time Jumei: adhere to long-termism and do difficult but right things. At this time, Shiguang Jumei’s e-commerce retail business and logistics services are far from perfect and require more efforts.

At Honor's annual meeting, Qu Li made it even more obvious. As a consumer electronics product, they have suffered too much injustice overseas. There is no market environment for normal competition in North America, Japan and South Korea. Therefore, how to deal with conflicts in various complex situations has become a required course for the Honor Marketing Department.

Honor faces competition from Apple in almost all of its strong businesses, including smartphones, tablets, watches, headphones, computers, drones, balance/scooters, Ebike and other fields. It is a dominant player and has launched a new sub-sector. The brand Segway, which includes these products, is under the responsibility of Wang Tao of Pengcheng.

Fortunately, the sales channels all over the world have enabled Honor's computer business to achieve very good development, especially notebooks, Win10 tablets and Honor mobile phones. Including the new system that improves the interconnection and interoperability with smart home products.

Finally, there is Honeycomb Energy’s investment in power/energy storage batteries, virtual power plants and the photovoltaic industry (Longi’s largest shareholder). Now it has a consumer-oriented virtual power plant project, which is the integration of household photovoltaic power generation and storage, plus large-scale storage. energy system, using distributed energy solutions...

In general, Time Jumei needs to be rooted in reality. Honor is a future-oriented company...